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We the People – The Market Basket Effect

HD   Unrated Closed Captioning

Tommy Reid

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About the Movie

The story behind the epic six-week boycott of the Massachusetts-based Market Basket supermarket chain in the summer of 2014: when beloved CEO Arthur T. Demoulas is deposed by his cousin, majority shareholder Arthur S. Demoulas, Market Basket’s 25,000 employees and millions of supportive customers successfully enforce a boycott of the 71-store regional chain, leading to a leveraged buyout of the company, the reinstatement of “Artie T.”, and a victory for democracy.

Rotten Tomatoes Movie Reviews


  • Reviews Counted: 8
  • Fresh: 6
  • Rotten: 2
  • Average Rating: 6.0/10

Top Critics' Reviews

Rotten: There are good lessons to be learned from the Market Basket saga. "We the People" doesn't trust the audience to figure them out for themselves. – Noel Murray, Los Angeles Times, Apr 28, 2016

Fresh: The film is more effective as an emotional appeal for better corporate behavior than a stringent analysis of the complicated scenario. – Frank Scheck, Hollywood Reporter, May 10, 2016

Fresh: Combining court documents, footage of the protests, and interviews with reverent personnel, reporters, and politicians, Reid's fast-paced and engaging film appears to play out as a simple question-and-answer exercise. – Robyn Bahr, Village Voice, Apr 21, 2016

Fresh: The filmmakers have made this for the purposes of near-term celebration rather than long-term understanding, and they're probably judging their audience well. – Ty Burr, Boston Globe, Apr 14, 2016

Read More About This Movie On Rotten Tomatoes

Customer Reviews

Gotta Love the New Englander

This is as much as a lesson in business as it is a lesson to treat others with dignity and respect and PAY people a LIVING WAGE. A must for any business owner and a lesson to the top CEOs in the world.