Customer Experience Media - CXM
By Castillo Digital Branding & CX Consultant
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"CX" or "Customer Experience" is the foundation of EVERY brand - personal, small business or Fortune 500. If you think your marketing department manages the brand identity - you're wrong. Dead wrong. It's the CUSTOMER'S PERCEPTION THAT IS THE BRAND IDENTITY. Period. We'll discuss the many ways you can guide your customer experience (from Digital Marketing, Social Media Marketing, Internal Operations, Media Relations & Risk Taking) so that you create Brand Loyalty and even better, Brand Advocacy. Hosted by Castillo, Branding Consultant (socialcastillo.com).
||CleanEp. 9 - Personalizing your Brand Messaging (It's more than just using their name)||There are dozens of ways you can reach out to your prospects, leads and existing customers. Every message should be personalized - BUT we're not talking about using their name in the subject line of your emails. We're talking about a much mo...||2/11/2019||Free||View in iTunes|
||CleanEp. 8 (Abridged) - Interview with David Campbell, Founder of GBC Tours||In 2018 - where everyone can plan and book their own international vacations with a few taps on their smartphone, what place does a tour operator have?We'll show you. In this episode we interview David Campbell, founder of GBC Tours ...||10/29/2018||Free||View in iTunes|
||CleanEp. 8 (Full) - Interview with David Campbell, Founder of GBC Tours||In 2018 - where everyone can plan and book their own international vacations with a few taps on their smartphone, what place does a tour operator have?We'll show you. In this episode we interview David Campbell, founder of GBC Tours ...||10/29/2018||Free||View in iTunes|
||CleanEp. 7 - Tactics for ensuring New Customers Return for More||The most important customer isn't the one you're about to covert, it's the one you've JUST CONVERTED. Here's how you ensure they have a great first experience with you and return in the future. If you want to connect, my LinkedIn is: a href...||10/9/2018||Free||View in iTunes|
||ExplicitEp. 6 - A Tale of Two Companies: MoviePass vs. Fortnite||What can we learn from two very high profile companies - one struggling to stay afloat and one reaping incredible rewards? MoviePass and Fortnite. They both have incredibly unique business models, but in the end, it all comes down to t...||9/19/2018||Free||View in iTunes|
||CleanEp. 5 - Why IGTV is the Biggest Game Changer (and FU to YouTube) in 10 years||IGTV exploded onto the Digital Marketing and Social Media scene a few days ago. Is it as big of a deal as everyone is saying? The answer: YES! But not only that - it's taking a BIG SHOT at YouTube - and more than just being another, mo...||6/20/2018||Free||View in iTunes|
||ExplicitEp. 4 - Six Pieces of Terrible Advice Entrepreneurs Tell Themselves||Go on Social Media - any platform. And search the hashtag "Entrepreneur". You're going to see some great advice and inspiration. But you're going to see some of the same TERRIBLE things repeated over and over again. We're going to...||4/24/2018||Free||View in iTunes|
||CleanEp. 3 - Brand Shortcomings - Learning from Eminem & Tyrion Lannister||What do you have to learn from Tyrion Lannister from Game of Thrones and Eminem's character in the movie 8 Mile about how to proactively approach shortcomings in your Brand Identity? A lot, actually. Openly acknowledging places yo...||4/14/2018||Free||View in iTunes|
||CleanEp. 2 - Why Vulnerability leads to Trust with Customers||Since the beginning of business, vulnerability has been seen a weakness to be avoided. That's no longer true! Vulnerability leads to trust. Trust leads to Loyalty. Loyalty leads to Advocacy. We'll talk about how you ...||4/11/2018||Free||View in iTunes|
||CleanEp. 1 - Introduction - What is CX & Why it defines your Brand Identity||What is CX? Customer Experience! Spoiler Alert: It's NOT "The Customer is always right!" (they're not, btw) How does CX define your entire Brand Identity? Because a customer's perception defines your entir...||4/9/2018||Free||View in iTunes|
Pretty deep concepts for only 10 minutes
Not what I was expecting. Thought it would be “customer service tips”. It’s really deeper than that. I deal with clients every day for a large tech company and honestly got a few things I can use in just the one episode I’ve listened too so far.
If Only Every Brand Would Heed
At first I was trying to connect the dots of 8 Mile, Tyrion Lanaster and Eminem ... then CLINK, I got it. As a marketer in an unrelated field (engineering), I found myself cringing that my company has never considered hearing brand issues. The point of this podcast is to (wo)MAN UP and feel thankful when others point out weaknesses in your customer service and delivery. The example of Amazon was a bull’s eye (how hard they make it to contact them!). I do take issue with the reference to the older person preferring to use the phone (insert smile here) ... I think that is true of anyone today who, after trying every other online avenue, needs and wants to CALL. Make it easier to touch you, Company!
Loves the storytelling/weaving and the brevity. Great intro music, by the way.
Short & sweet with some unique content
I like how short these are. Easy to fit into a short drive. Interesting topics that I haven’t heard discussed before. Helpful as I grow my IG brand. Minor issue with some audio noise. Maybe a better mic or something would help. But good stuff.