By Bootstrapped Web
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Bootstrapped Web is for entrepreneurs bootstrapping their startups, who believe that the best way to get to where we're going is to learn by doing. Conversations, case studies, and interviews with entrepreneurs who are building profitable businesses online. Let's do this.
||CleanSales to Onboarding Process / Profitable Side Projects||This week, Jordan has been very focused on sales. He and his company are considering hiring their first salespeople. Jordan shares he believes that they’ve gotten complacent and are starting to look at things in the wrong way – in aggregate instead||2/14/2019||Free||View in iTunes|
||ExplicitChurn and Onboarding. Onboarding and Churn.||Today we talk about something that affects all businesses, churn. No matter how successful your business is, everyone deals with customer churn. Jordan has decided to tackle Carthook’s churn problem head-on. He shares with Brian how he and his team ha||2/7/2019||Free||View in iTunes|
||ExplicitSpeaking Our Minds in 2019 / How Not to Increase Prices||Welcome to 2019! This is our first episode of the year and we have a lot to say! Brian is planning a lot of travel these few months. That means that some of his projects are on the back burner. He gives an update on both ProcessKit and Sunrise KPI and e||1/17/2019||Free||View in iTunes|
||CleanMore Questions Than Answers in 2019||We are shying away from discussing goals or resolutions for the businesses this year. Instead, we reflect on how the bootstrapped world and business models have changed. A lot of approaches and marketing techniques have gone by the wayside in the last t||12/27/2018||Free||View in iTunes|
||CleanTeam Equity / A New App / The Next App||The holidays are here! The office parties are going on and Christmas music is everywhere! Today Jordan is celebrating the growth of Carthook by offering his employees stock options. He discusses the stickiness of the decision and the excitement and nerv||12/20/2018||Free||View in iTunes|
||ExplicitSurviving & Thriving Through Black Friday / Building an App in a Week||With the year winding down we are feeling reflective during this episode of Bootstrapped Web. Jordan compares the state of Carthook from last year versus this year. A lot can change in a year! Brian is in a transition period right now and is currently t||12/6/2018||Free||View in iTunes|
||ExplicitLaunching a New Product in a Month / VIP Customer Sales||We are gearing up for the holiday season here at Bootstrapped Web. Jordan has a serious talk about self-care and knowing when to step back. Brian gives an update on ProcessKit and announces a new product. Automation Guides is launching later this month.||11/22/2018||Free||View in iTunes|
||ExplicitBen Orenstein Joins us to Talk Bootstrapping||Ben Orenstein, is the co-host of The Art of Product podcast, a show where Brian recently appeared. Ben also tells us about his most recent project, Tuple, a tool for remote pair programming. We discuss where the idea for Tuple came from and the team who||11/8/2018||Free||View in iTunes|
||ExplicitBuilding in Public / Case Study Marketing / TinySeed||We have some exciting updates to share and we give our reaction to Rob Walling and Einar Vollset’s big announcement of the TinySeed Fund. Jordan and his team are preparing to move offices in Slovenia. He also sings the praises of case studies. Carthoo||11/1/2018||Free||View in iTunes|
||CleanBootstrapping Reality / Technical cofounders / New Management||Today’s episode is a straightforward update episode for us. Brian is moving forward with ProcessKit and reflects on his goals for the project. Jordan celebrates the awesome team he has built over at Carthook and shares what it is like to step back and||10/11/2018||Free||View in iTunes|
||CleanProcessKit Early Access / Celebrating Growth / CTO Questions||We are back to tell you about some exciting news and developments. Jordan is enjoying a high mark in Carthook’s business and he found a building so he can move his Portland team. He also discusses the marketing strategies and changes that are making C||9/13/2018||Free||View in iTunes|
||CleanLearning Rails vs. Laravel / Branding / Education Marketing||Summer is in full swing and we are back from our individual vacations. We discuss our businesses and our personal roadmaps for Carthook and Audience Ops. We vent about developing frustrations and we do an armchair quarterbacking session for ConvertKit||7/12/2018||Free||View in iTunes|
||CleanWinning Time Back / (Not) Moving Offices / Learning to Code||It is summertime! We have some great travel plans in the works, but before we pack our bags we want to celebrate the small victories we have seen in our businesses. Audience Ops podcasting is really starting to take off. Brian rehashes the road he took||6/7/2018||Free||View in iTunes|
||CleanConference Hopping / Hiring Mistakes / Busting Growth Plateaus||It has been three weeks of constant travel for us. We have been jetting around to tons of industry conferences. It has been a hectic and educational time for both of us. We share some of our takeaways from the conferences and really debate the value of||5/24/2018||Free||View in iTunes|
||CleanValue of a Coach / Hiring Spree / Launching in Public||On today’s episode, we discuss the real value of a business coach. Jordan has announced that he would like to try his hand at it and Brian shares his own experience with it. We compare the pros and cons of being a coach for other founders and we explo||4/26/2018||Free||View in iTunes|
||CleanWhat If We Ran Your Business (For the Fun of It)?||Things are getting back to normal in our respective business worlds. Brian has launched his podcasting service and Jordan is back to business as usual after a visit from Ben and Rok. Today we kick off our “armchair quarterbacking” sessions, and we a||4/19/2018||Free||View in iTunes|
||CleanThe Carthook Team Talks Product Development Process||We welcome Team Carthook to the podcast today! Jordan has brought two of his senior team members to discuss the evolution and future evolution of Carthook’s service. Ben Fisher is the co-founder of Carthook and head of product. Rok Knez is Carthook’||4/12/2018||Free||View in iTunes|
||CleanLaunching a Podcasting Service / Learning to Code / Partner Webinars||MicroConf is right around the corner and Jordan is gearing up for his talk for the event. He bounces some topic ideas off Brian and reveals how his topic choices are reflecting what is happening in Carthook. The version 2 upgrade is finally working prop||4/5/2018||Free||View in iTunes|
||CleanCharging For Attention / Elusive Product-Market-Fit||It has been a crazy couple of weeks for both of us. We took a break last week, but we are back and we’ve got some great topics! Jordan spent all of last week fixing a product issue. It was hard, it was frustrating, and it showed him just how great his||3/15/2018||Free||View in iTunes|
||CleanConference Strategy, Webinar Funnels, & Lead Developers||We are back to discuss the exciting and frustrating things going on with our businesses. Jordan has a lot on his plate including launching 15-20 new features and a few industry conferences; he will be attending the Traffic and Conversion Summit in San||3/1/2018||Free||View in iTunes|
||CleanSherry Walling Helps Us Keep Our Sh*t Together||Our guest today is Sherry Walling. Sherry is a clinical psychologist and the author of the soon to be released book, The Entrepreneur’s Guide to Keeping Your S**t Together. Sherry is also the co-host of the Zen Founder podcast with her husband Rob||2/8/2018||Free||View in iTunes|
||CleanHoliday Hustle vs. Rest And Community Marketing||Today we discuss a really heated topic that popped up on Twitter over the holiday break. A Twitter flame war was started by a post chastising business owners for not working through the holidays. We have some thoughts on the subject and we discuss the c||1/11/2018||Free||View in iTunes|
||CleanOur 2017 Review & 2018 Preview||2017 is coming to a close and Jordan and Brian are looking back on this explosive year. They also share their plans for 2018. Audience Ops and Carthook both saw tremendous amounts of growth this year. That growth has caused the guys to reflect on 2017 a||12/21/2017||Free||View in iTunes|
||CleanRunning a Black Friday Sale / Development Process||2017 has been a phenomenal year for Jordan and Brian. On today’s episode, they give the audience an update on the businesses and offer a glimpse into their plans for 2018. Brian is going to shift focus to Productize and relaunch a bigger and better pr||12/7/2017||Free||View in iTunes|
||Clean“Fattening” Your Company and… Freemium?||Welcome back to Bootstrapped Web! Today we share progress reports about our respective businesses and ask the question, “Should you go freemium or not?” Jordan has begun the process of “fattening” up Carthook’s systems to add value to the comp||11/16/2017||Free||View in iTunes|
This guy needs some move love! Check out his stuff - it's quality. Thanks Brian!
Great, action-oriented podcast
Case studies from personal experience and others make this a powerful 'mentor' for entrepreneurs.
Awesome show, highly recommend!
Brian, Jordan and their guests provide some incredibly actionable and compelling content, spotlighting incredible founder stories that are guaranteed to teach you something new.
Highly recommend listening and subscribing to Bootstrapped Web if you want the knowledge AND mindsets to effectively grow your business (and reach all of your overall goals as a result)!