Game Change: Business of Massage Therapy
By Elise Walton
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Description
A podcast for the massage therapy and spa industry. This show takes a different spin and is a weekly show that will discuss such topics as setting up a business on a budget, time management and how to grow your business. We will also have interviews from successful entrepreneurs who will share their challenges and successes. The question is - are you ready to game change your business?
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1 |
Clean116: How to Get Proper Sleep | On today’s show, Elise highlights how to sleep better and live longer, according to Karen Weeks. Elise just happened to find a blog in which Karen discussed the importance of getting enough sleep in order to face the day, improve health, and... | 8/30/2018 | Free | View in iTunes |
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2 |
Clean112: Hilde Fossen: Get Style and Confidence | As women entrepreneurs, whether working inside or outside the home, it is important to feel positive and to dress and feel good about ourselves at various functions. Joining Elise on the show today is International Fashion Stylist, Hilde Fossen. Hilde.. | 8/16/2018 | Free | View in iTunes |
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3 |
Clean111: 5 Things Successful People Will Commit To | What separates successful people from those who are struggling to become successful? Are you ready to move forward toward a successful career, but don’t know what you could do differently to improve? On today’s episode, I will discuss some of the... | 8/9/2018 | Free | View in iTunes |
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4 |
Clean110: Preparing for Your Career | Do you know how to prepare for your career in massage therapy after completing school? In this episode, Elise shares steps and resources to help you prepare for beginning your business in massage therapy. What you’ll hear in this episode:... | 7/12/2018 | Free | View in iTunes |
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5 |
Clean109: Five Positive Ways to Reduce Stress and Recharge | Do you find yourself caught up in your daily grind and feeling like you aren’t taking care of yourself as you should? Learn how you can reduce stress and recharge yourself while maintaining relationships and a successful career. What you’ll hear... | 7/5/2018 | Free | View in iTunes |
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6 |
Clean108: Creating a First Impression | Do you create a good first impression? Do you appear to others as a strong leader? This is important for any business owner---not to be rude, intimidating, or overbearing, but to make your presence known and lead with authenticity. Let’s discuss... | 6/28/2018 | Free | View in iTunes |
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7 |
Clean107: Money Habits You Need To Develop | How are your “money habits”? Are there moves you’ve been meaning to make to ensure your financial future? No matter where you are in your business, whether you are brand new or have been at this for years, there are money habits you need to... | 6/7/2018 | Free | View in iTunes |
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8 |
Clean106: 5 Ways To Keep Moving Forward | Can you keep moving forward in the face of a challenge? As entrepreneurs, sometimes things can be going well, but we still feel lackluster. What is the remedy? How can we keep moving forward? Join me as we discuss today’s topic. What you’ll hear... | 5/31/2018 | Free | View in iTunes |
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9 |
Clean105: How To Become Resilient | How do you handle life’s obstacles? We all know that encountering difficulties is a normal part of daily life, but why do some people bounce back stronger than ever and some let a difficulty be “the end of the road”? How are those who get ahead... | 5/17/2018 | Free | View in iTunes |
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10 |
Clean104: How to Use Feedback and Honesty to Build a Successful Business | Feedback--it’s a word that can have scary implications--would you agree? Today’s show is about how to use feedback and honesty to build a thriving business. Often we forget that feedback can have a very positive connotation, and not just the sense.. | 5/8/2018 | Free | View in iTunes |
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11 |
Clean103: Ways to Think Positive | Are you a positive person? You probably know that a positive mindset is important, but why? How can it help me as a business owner? We’re breaking down this subject today as we discuss ways to practice positivity. As business owners and busy... | 5/2/2018 | Free | View in iTunes |
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12 |
Clean102: Four Steps Toward Success | How would you define success? We know that we want it, but how do we get it? We answer these questions and more in today’s episode. We all have goals of success, both personally and professionally. We try to keep these parts of our lives separate,... | 4/19/2018 | Free | View in iTunes |
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13 |
Clean101: Mindful of Your Money | As professionals in the health and wellness industry, we have a tendency to limit the amount of money we think we can make. For some reason, the idea of being perceived as materialistic caretakers has sapped away our ambition. The reality is that you... | 4/12/2018 | Free | View in iTunes |
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14 |
Clean100: Your Outcall Strategies | How important is your outcall business? Is it a priority or has it fallen by the wayside? This CAN be a booming business, but there are some guidelines to follow. In fact, I know several therapists who do nothing but mobile massages or straight... | 4/5/2018 | Free | View in iTunes |
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15 |
Clean99: Strategies for a Long and Successful Career | “Many in the massage industry don’t have long, successful careers.” Have you heard this statement before? While it may be true of some, we know that some massage therapists DO have long careers, practicing for 10-15 years or more. So how do they.. | 3/22/2018 | Free | View in iTunes |
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16 |
Clean98: Take Your Marketing to the Next Level with Reid Peterson | How is your current marketing strategy working for your business? Do you need a fresh approach? Today’s show is about bridging the gap between “I don’t have time to do this myself” and “I don’t have the money to hire someone else.” My... | 3/15/2018 | Free | View in iTunes |
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17 |
Clean97: Tim Cooper and the Global Wellness Professional Marketing Summit | Are you committed to your marketing strategy? Do you even have specific marketing strategies? Unfortunately, many massage therapists model their marketing after what they have seen others do, even if it doesn’t work! Statistics show that 90% of... | 3/8/2018 | Free | View in iTunes |
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18 |
Clean96: How Much is Enough | For your business, how much money is enough? How much is too much? Is there ever such a thing as “too much”? These questions are prompting today’s episode and bringing awareness to the area of money. If we’re honest, we must admit that money... | 3/1/2018 | Free | View in iTunes |
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19 |
Clean95: Connecting with your client | Connecting with your client----are you good at it? If you can use a few tips on this issue, or maybe you need a fresh perspective, then this is the show for you! As massage therapists, we know it’s important to give an exceptional massage experience.. | 2/22/2018 | Free | View in iTunes |
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20 |
Clean94: How to Raise Your Rates | “Do I need to raise my rates?” Have you asked yourself this question recently? If you’ve figured out that this is our topic for today’s show, then you are probably already grimacing, but stick with me as we talk out this issue. This could be... | 2/15/2018 | Free | View in iTunes |
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21 |
Clean93: Creating Your Business Action Plan | Let’s start today with a question: How about your action plan? Do you have one? As entrepreneurs, we may THINK we have a successful practice, but sometimes we need a little jump start. A business action plan can be the KEY! Putting an action plan... | 2/8/2018 | Free | View in iTunes |
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22 |
Clean92: How to Connect with Your Community | Today we’re talking about how to connect with your community. Strong ties to your community can be vital to your business growth. But how do we build and sustain these relationships? We’ll discuss some tips about making these connections happen,... | 2/1/2018 | Free | View in iTunes |
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23 |
Clean91: Your Right to Refuse a Client | Today we are talking about your right to refuse a client. Many entrepreneurs in private practice don’t realize they have this right. Keep in mind that you can always refuse to work with a prospective client or discontinue work with an existing... | 1/25/2018 | Free | View in iTunes |
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24 |
Clean90: How to Get Over Your Fear of Public Speaking | Today’s show is How to Overcome your Fear of Public Speaking. You may say, “Oh, no, I don’t ever plan on doing public speaking!” Believe it or not, we all encounter times when we must speak to a small group or even to our team of therapists.... | 1/18/2018 | Free | View in iTunes |
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25 |
Clean89: What is Success and What Does it Mean to You? | What is SUCCESS, and what does it mean to you? We all try to pursue success, but each of us probably would give a different definition of what it means. Sometimes we even try to define it by what it DOES NOT mean. Let’s talk about success and what... | 1/11/2018 | Free | View in iTunes |
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26 |
Clean88: It's Never Too Late to Start | It’s Never Too Late to Start Over! That’s our topic for today’s show. A new year is always a good time to start off with fresh ideas, to continue what you started last year, or to totally reinvent yourself. Let’s talk about some ideas that you.. | 1/5/2018 | Free | View in iTunes |
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27 |
Clean87: New Year's Resolutions for Your Business | You probably realize that we are just days away from a new year. It’s the time of year when most people think about resolutions of some kind. Most people want to accomplish a goal, kick a bad habit, or improve their life in some way. Today we are... | 12/28/2017 | Free | View in iTunes |
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28 |
Clean86: 5 Signs You Need A Business Coach | Running your own business can be like a rollercoaster ride, complete with many ups and downs. Sometimes you may feel like you’re falling apart and wonder what you are supposed to do next. I have good news! A business coach just may be the answer to... | 12/21/2017 | Free | View in iTunes |
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29 |
Clean85: Your Small Business Year End Check List | Today we’re talking about Your Small Business Year-End Checklist. We all think of taxes when we come to the end of the fiscal year, but it’s also the perfect time to start your business plan for the upcoming year. The end of a year is a time for... | 12/14/2017 | Free | View in iTunes |
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30 |
Clean84: Self Care During the Holidays | Today’s topic is Self-Care during the Holidays. Don’t think of self-care as something reserved for when you’re sick, but as a vital part of life. It’s never more crucial than around the holidays, when life is busy, stressful, and overwhelming... | 12/7/2017 | Free | View in iTunes |
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31 |
Clean83: Your Holiday Wish List for the Health & Wellness | Whether you’re ready or not, the holidays are around the corner, and we’re all in “gift mode.” It is immensely satisfying to find the perfect gift for someone special, but have you thought about what you can do for your massage therapist? They.. | 11/30/2017 | Free | View in iTunes |
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32 |
Clean82: Business Wish List | As we enter the holiday season, we should realize that the new year is quickly approaching. With that comes wishful thinking about what 2018 may hold for your business. What will you need for success in your business for the new year? What you’ll... | 11/23/2017 | Free | View in iTunes |
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33 |
Clean81: What is Your Net Profit Margin | What is your net profit margin? Is it something you keep an eye on? You won’t know if you’re even making a profit if you don’t know your numbers, so this topic is an important one for every entrepreneur to consider. Let’s talk about it! What... | 11/16/2017 | Free | View in iTunes |
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34 |
Clean80: Tips to Increase Your Massage Revenue | Today’s topic is an important one! We’re discussing how to increase your massage revenue. Isn’t that the name of the game? We all want to stay in the black and not put our businesses in the red. Let’s talk about some tips and simple ideas to... | 11/9/2017 | Free | View in iTunes |
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35 |
Clean79: Getting Ready for Black Friday and Cyber Monday | They are coming soon---Black Friday and Cyber Monday! Are you ready? Is your practice ready? Have you even thought about these events and their potential impact on your business? We’re discussing these topics and more in today’s show about... | 11/2/2017 | Free | View in iTunes |
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36 |
Clean78: How to Develop Daily Discipline | Today’s topic is How to Develop Discipline. Discipline is something we all need to develop on a daily basis, both as a person and as an entrepreneur. I learned this a long time ago as a competitive equestrian and runner, and this discipline... | 10/26/2017 | Free | View in iTunes |
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37 |
Clean77: Rock Your Success | What is getting in the way to your road to success? Whether you are in the middle of a business venture, or just at the beginning, having a system in place is the secret to success. Systems are all good and well, but with so much competition in our... | 10/19/2017 | Free | View in iTunes |
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38 |
Clean76: Your Comeback Strategy | Today we’re discussing Your Comeback Strategy. Have you ever thought about what would happen if you are laid off due to illness or injury? What if you choose to take an extended personal vacation? We all know our businesses are dependent on our... | 10/5/2017 | Free | View in iTunes |
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39 |
Clean75: My Lymphedema Life with Sue Callison | Today’s guest is Sue Callison of the blog, My Lymphedema Life. Her lymphatic system was permanently damaged during treatments for breast cancer, causing her to develop an additional medical condition called lymphedema. As Sue found out, there are... | 9/28/2017 | Free | View in iTunes |
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40 |
Clean74: Protecting Your Business and Your Future Part 2 | Today we’re continuing our conversation about Protecting Your Business and Your Future. Are you prepared for weather, illness, or injury that might close your business or limit your income? What about if a car plows through your place of business?... | 9/21/2017 | Free | View in iTunes |
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41 |
Clean73: Protecting Your Business and Your Future | Today’s topic is Protecting Your Business and Your Future. This topic will extend over several weeks as we break it apart and address all sides of the issue. You know that the safety of you and your business affects your family and your livelihood.... | 9/14/2017 | Free | View in iTunes |
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42 |
Clean72: Delighting the Client | Today’s topic is How to Delight your Client. This should be the ultimate goal for massage therapists, and we must remember that it is just as important to please our existing clients as it is to acquire new clients. View each massage as an area of... | 9/7/2017 | Free | View in iTunes |
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43 |
Clean71: Theresa Sonneville & The Compression Closet | Welcome to today’s show with Theresa Sonneville and The Compression Closet. Theresa is in the Chicago area, but offers her expertise in compression garments to therapists and their patients worldwide via her website. The compression garments are... | 8/31/2017 | Free | View in iTunes |
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44 |
Clean70: Rejuvenation Body Spa with Cynthia Vance | Today’s show is a visit with Cynthia Vance at Rejuvenation Body Spa in Virginia Beach, VA. She has been in business since 2015, offering a wide range of spa treatments at budget-friendly rates. Services include therapeutic and relaxing massage,... | 8/24/2017 | Free | View in iTunes |
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45 |
Clean69: Fueling Your Mind and Body by Eating Healthy | Today we’re talking about Fueling your Mind and Body through Eating Healthy. Keeping up with the demands of a busy practice will put you “on the run” each day. It’s important to not neglect your personal health and self-care. We often preach... | 8/17/2017 | Free | View in iTunes |
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46 |
Clean68: Stand Out from the Crowd | Today’s topic is about Learning to Stand Out from the Crowd. How you do this depends somewhat on your location, as to whether you are the only massage therapist in your community or whether you compete with hundreds of others for your clients.... | 8/10/2017 | Free | View in iTunes |
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47 |
Clean67: Maureen Moore of Thrive Proactive Health | Today’s show features a conversation with Maureen Moore at Thrive Proactive Health, as we discuss How to have a Thriving Business. Maureen is a passionate holistic health advocate in Virginia Beach, VA, specializing in massage and various manual... | 8/3/2017 | Free | View in iTunes |
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48 |
Clean66: Why You Should Attend Conferences and Re-Certification Training | Today we are discussing why you should attend conferences as a massage therapist. No one likes to have to close their business for a few days, plan travel, and incur extra costs. The flip side is that the benefits to these conferences go far deeper... | 7/27/2017 | Free | View in iTunes |
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49 |
Clean65: Earning Passive Income | Today we are discussing Earning Passive Income, something that can be very helpful to entrepreneurs in any field. If you don’t have passive income, then you are in the trap of always trading your hours for dollars. There IS a better way! Let’s... | 7/20/2017 | Free | View in iTunes |
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50 |
Clean64: How to Become the Social Media Mogul | We’re talking today about How to Become the Social Media Mogul. Social media can be a great tool for building and growing your business, but some entrepreneurs may find it overwhelming. Join me now and let’s talk about utilizing this tool to take... | 7/13/2017 | Free | View in iTunes |
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51 |
Clean63: Participating n Hospital Massages | Today’s show is about participating in hospital massages. There is a growing interest in the US in massage and energy work in hospitals, and we all know the benefits of massage to the health and wellness of patients. Let’s talk about this aspect... | 7/6/2017 | Free | View in iTunes |
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52 |
Clean62: How to Get Physician Referrals | Today’s topic is How to Get Physician Referrals. Do you know how to get these referrals? We’ll cover tips for making the contacts and securing these clients. Even though most referral clients will be short-term until they get pain relief, some of... | 6/29/2017 | Free | View in iTunes |
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53 |
Clean61: Turn your Knowledge Into Power | Today’s topic is How to Turn Your Knowledge into Power. Following my tips will help you run a more productive business and help your clients with their treatment plans. Sounds like a big win-win on both counts, doesn’t it? Keep these tips in... | 6/22/2017 | Free | View in iTunes |
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54 |
Clean60: Creating Your Environment with Jennifer Tampasis | Today’s show is about Creating an Inviting Environment with Jennifer Tampasis. Jennifer is an interior decorator with her company, Jennifer Lynn Interiors. She helps women create homes that are clean, calm, and relaxing, so they feel content, proud,.. | 6/15/2017 | Free | View in iTunes |
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55 |
Clean59: Learn How to Do Effective Email Marketing | Today we’re talking about a topic that can be quite challenging: Email marketing. As a business owner, you know you need to use this tool, but how do you know what to do? Perhaps most importantly, how do you do it correctly? I’ll admit that I have.. | 6/8/2017 | Free | View in iTunes |
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56 |
Clean58: Innovative By Design | Today’s show is about Designing Innovations for your business. The idea is that we purposely decide what we want in our lives, and we have to create the design that’s perfect for our businesses and our clients. Let’s talk about it! What you’ll.. | 6/1/2017 | Free | View in iTunes |
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57 |
Clean57: Being Innovative in Your Intentions | Today we’re talking about being innovative with your intentions. Intention will help your life be more fulfilling, but you have to be creative and establish a plan. Learning how to implement better thinking and better tools in your business will... | 5/25/2017 | Free | View in iTunes |
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58 |
Clean56: Build Your Chair Massage Practice | Today’s episode is all about Building your Chair Massage Practice; this is an element you can incorporate into your services, in addition to what you offer at your brick and mortar practice. The benefits to a chair massage are that it can happen... | 5/18/2017 | Free | View in iTunes |
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59 |
Clean55: Focusing Your Efforts | Today we’re talking about Focusing Your Efforts without committing more time. After all, wouldn’t that make our lives easier? The keys are learning to be more effective while refining our focus and keeping our efforts simple. Think about the... | 5/11/2017 | Free | View in iTunes |
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60 |
Clean54: Five Things You Need to Do for Success | Do you want to be successful? Hopefully, it’s not even a question you have to consider! Most everyone seeks success in business and other areas of life. The problem is that we know the road to success is a long and winding one with many twists,... | 5/4/2017 | Free | View in iTunes |
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61 |
Clean53: Why Blog? | Why blog? We all know that blogs are featured on social media and on various magazines, but what can blogging do for you? Here are 8 points on how blogging can change your life: You will become a better writer and thinker You will have a filter of... | 4/27/2017 | Free | View in iTunes |
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62 |
Clean52: How to Jump Start Your Business | Have you ever wondered how you are going to get your business off the ground? How do you jump start your business if you are still struggling with cash flow? That’s what we are talking about today. Some simple ideas that you can implement to help... | 4/20/2017 | Free | View in iTunes |
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63 |
Clean51: Recharge Your Business | Welcome! Last week we talked about Recharging YOU, taking breaks, and getting away from your business. Today, we follow up with a discussion about Recharging Your Business. After you return from a break, you should feel revitalized in your purpose,... | 4/6/2017 | Free | View in iTunes |
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64 |
Clean050: Recharging YOU! | Today we’re looking at another piece of game-changing your business. It’s the very important topic of Recharging YOU, or taking time for yourself. We all know that being stressed out can lead to burnout, self-doubt, laziness, guilt, and other... | 3/30/2017 | Free | View in iTunes |
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65 |
Clean49: 5 Mistakes to Avoid as an Entrepreneur | Welcome! How is your business? Do you plan on starting a business in the near future? Statistics show that nine out of ten new businesses WILL fail. I don’t say that to discourage you, but to encourage you as an entrepreneur to do your research to... | 3/23/2017 | Free | View in iTunes |
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66 |
Clean48: How to Have Great Dreams | Last week we talked about being GREAT: Giving Relating to Others Exercise Appreciation of things around you Trying out new things Today, we are taking it a step further by talking about DREAM: Direction Resilience Emotion... | 3/16/2017 | Free | View in iTunes |
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67 |
Clean47: Have Fun Building Great Dreams Part 1 | The happy medium between being deadly serious about your business, but still being happy may not be easily achieved. We can have the best of both worlds while we build our dreams. 5 Steps to Keep A Happy Mindset: Give - do things for others Relating... | 3/9/2017 | Free | View in iTunes |
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68 |
Clean46: Powers of Persuasion | How does one go about developing their ability to persuade someone to invest in your company, or the products or services you provide? 6 Principles of Persuasion: 1. Reciprocation - People respond better to a mutual exchange 2.... | 3/2/2017 | Free | View in iTunes |
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69 |
Clean45: Mood Makeover | Today we’re talking about how to do a mood makeover.Maybe you’ve had a traumatic event, faced rejection, or had something else happen. Sometimes it’s hard to find your happiness! Strategies to change your mood and have a positive outlook... | 2/23/2017 | Free | View in iTunes |
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70 |
Clean44: How to Handle Rejection | Your frustration and low morale will have negative effects on your emotions and on your health. Whether you’ve received negative feedback or been rejected, all of these can take a toll physically and emotionally. Here are a few quick tips to... | 2/16/2017 | Free | View in iTunes |
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71 |
Clean43: Sowing Seeds for New Customers | Being in business for yourself, you always want to make sure your pipeline of new customers and new business is full of great prospects! The key is to forge relationships with people now, so you can ensure you have future customers. Sometimes... | 2/9/2017 | Free | View in iTunes |
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72 |
Clean42: How to Get Rid of Credit Card Debt | You may use your credit cards for trips, special occasions, birthdays and special purposes. The average consumer debt for Americans is $39,000. This can really put a strangle-hold on your finances. It’s important to get your credit card debt paid... | 2/2/2017 | Free | View in iTunes |
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73 |
Clean41: When to Quit the Day Job | Welcome! How do you know when to quit your day job? If you’ve ever considered entrepreneurship, then you’ve been faced with this question. It’s one that requires careful thought, soul-searching, and planning. After all, making this transition... | 1/26/2017 | Free | View in iTunes |
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74 |
Clean40: Follow Your Passion | Today’s episode is about finding and following your passion. In your business, you’re always looking to maximize your passion and leadership. That may be easier said than done, so there are several questions you can ask to help you define your... | 1/19/2017 | Free | View in iTunes |
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75 |
Clean39: New Year, New Changes | It’s a New Year and everyone is talking about new changes, resolutions and goals. But many times we get held back from accomplishing these goals and resolutions because of fear. As humans we can’t both want change and embrace change to reach new... | 1/12/2017 | Free | View in iTunes |
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76 |
Clean38: Strategies and Trends for 2017 | Happy 2017 to everyone! Today’s topic is Strategies and Trends for 2017. Let’s take a look! What you’ll hear in this episode: Top three strategies: Look at financial records and set up a budget Consider a mindset based on positive thinking... | 12/29/2016 | Free | View in iTunes |
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77 |
Clean37: Setting Goals for 2017 | Let take a look our goals for 2016. Did you accomplish everything you wanted this year? Did you write them down? It’s worth going back and taking a look at what you did and didn’t accomplish this year. Not so that you can beat... | 12/22/2016 | Free | View in iTunes |
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78 |
Clean36: Neural Reset Therapy with Lawrence Woods | Welcome to my conversation with Lawrence Woods, the massage therapist who developed the exciting new therapy called Neural Reset Therapy, NRT. From an understanding of the law of reciprocal inhibition and the law of symmetry, Lawrence formulated this... | 12/15/2016 | Free | View in iTunes |
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79 |
Clean35: What is Your Specialty? | What is your specialty? As massage therapists, we need to learn other modalities, and there are a lot of them out there! Finding your specialty depends on your preference, but very few people know what they want to focus on, especially when they are... | 12/8/2016 | Free | View in iTunes |
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80 |
Clean34: Self-care and Life | We normally live and work for our family and dependents and we need a long life to be able to carry out this noble purpose as long as necessary; but life happens only once. Practice self-care to prolong your life and avoid burnout. As a... | 12/1/2016 | Free | View in iTunes |
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81 |
Clean33: The Holidays and Your Business | You can develop an effective marketing strategy during the holidays. There’s no need to compete with the marketing gimmicks and promotions that others use. You can stand out by simply focusing on your own products and services. Show Notes Prepare... | 11/24/2016 | Free | View in iTunes |
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82 |
Clean32: Maya Holihan: Sensational Success in the Bridal Salon Business | Maya Holihan went from quitting her job at a major bridal salon to owning it in a matter of months. Since then, she has opened a couple of shops and acquired 5 existing bridal salons. Last year, she won the Entrepreneur of the Year Award from ACHI... | 11/17/2016 | Free | View in iTunes |
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83 |
Clean31: Ways to Finance Your Business with Elise Walton | In the previous episode, Elise talked about the ways to expand your business and each of these ways requires resources. An alternative to expansion is simply just growing your business, which, similarly, still needs financing if you want to grow... | 11/10/2016 | Free | View in iTunes |
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84 |
Clean30: Growing and Expanding Your Business | You’ve set up your business and you’re now excitedly watching it pick up momentum day after day. Your current business is under effective control. You start thinking of growing and expanding it because you feel that’s the next best thing to do.... | 11/3/2016 | Free | View in iTunes |
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85 |
Clean29 Your Life is a Blank Canvas So Create a Masterpiece with Danijel Velicki | Danijel Velicki, , a motivational speaker, educator, author, and entrepreneur owns 3 successful businesses in Virginia. He had transformed a difficult childhood in war-ravaged Croatia into his very own version of “American dream.”... | 10/27/2016 | Free | View in iTunes |
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86 |
Clean28: Steph Nissen: Hiring your social media manager | Elise is happy and excited to introduce this week’s guest, Steph Nissen, a Social Media strategist and CEO of Nissen Media, a successful digital marketing agency based in Missouri. Steph, a single mom with 2 ... | 10/20/2016 | Free | View in iTunes |
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87 |
Clean27: Managing Your Finances and How to Get the Most out of Your Hard Work | This episode will provide tips on how to manage your finances in 6 ways: 1) Annual review of your Credit status; 2) Obtaining new money for investment or getting lower interest rates on your loans; 3) Managing your personal finances, as well as your... | 10/13/2016 | Free | View in iTunes |
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88 |
Clean26: Game Change Your Business with Social Media | In marketing your products or services on the social media, such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, or Google Plus, here’s one powerful tool to keep in mind. You can market your gift certificates, aromatherapy products, or your... | 10/6/2016 | Free | View in iTunes |
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89 |
Clean25: Boost your sales with Carl Tuinstra’s Gift Card Café Platform | In this episode, Elise interviews Carl Tuinstra, the CEO of Gift Card Café (GCC) which he founded in May 2007. The GCC is both a virtual/instant and physical gift certificate that can serve as a complimentary gift, discount feature,... | 9/29/2016 | Free | View in iTunes |
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90 |
Clean24: How to Get the Word Out | In this episode, Elise shares simple but best tips on how to promote your massage therapy business now that you already have a website. Show notes: You can tap your existing clientele. Ask them to tell their friends and family that you are... | 9/22/2016 | Free | View in iTunes |
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91 |
Clean23: A Website as a Powerful Marketing Tool for the Massage Therapy Business | Elise talks about the importance of a website for any business, but especially for the massage therapist who has a mobile or brick-and-mortar business. As people no longer use yellow pages, a business without web presence is missing out on... | 9/15/2016 | Free | View in iTunes |
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92 |
Clean22: Find or be found by your Perfect Client | Have you ever wondered before what type of client you want to have-- your so-called “avatar”? Is it just the ones who come to the door? Or is it the perfect client? We business owners know that there’s a good client and there’s a bad client.... | 9/8/2016 | Free | View in iTunes |
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93 |
Clean21: Setting and Managing Client Expectations | Meeting customer needs and expectations is critical to business success. Bad customer service can ruin your business. Customer-staff interactions or moments accrue leading to customer experience which should generally be great. They do... | 9/1/2016 | Free | View in iTunes |
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Clean20: Effectively Managing Your Staff | Here are practical suggestions to help the business owner build a team of engaged and happy (even inspired) employees. These management practices can put your employees in a productive mindset and also help you gain more loyal customers because... | 8/25/2016 | Free | View in iTunes |
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Clean19: How to effectively and efficiently manage your practice | This episode is packed with the most valuable tips for the small business owner especially for the massage therapy business. Elise covers each management aspect for the entrepreneur. The strategies include: setting achievable goals, financial planning.. | 8/18/2016 | Free | View in iTunes |
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Clean18: Five Reasons Why Businesses Fail | Is your business successful? We would all want to answer YES! Take a closer look: is your business THRIVING? We might not be so quick to answer. The truth is that we need a foundation and we have to be prepared for the challenges that inevitably come... | 8/11/2016 | Free | View in iTunes |
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Clean17: Time Management for the Business Owner | Do you often feel like there aren’t enough hours in the day to do what you HAVE to do? Are you always “short on time”? Do you feel like this is your story EVERY SINGLE DAY? I have some practical tips to help you GET MORE out of the time you have.. | 8/5/2016 | Free | View in iTunes |
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Clean16: Set up a unique massage environment on a budget | Welcome back to Game Change Business of Massage Therapy! Today’s episode is a continuation from my Youtube video on the basics of how to set a massage room on a budget. I am going to share with you some suggestions how to set up your space and why... | 7/28/2016 | Free | View in iTunes |
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Clean15: Purchasing Equipment and Supplies | Elise shares her unforgettable story about carrying her old 32-pound massage table to her clients’ preferred massage area, the top floor of a 3-storey house using a spiral staircase! The client preferred the 3rd floor because of the... | 7/21/2016 | Free | View in iTunes |
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Clean014: Write Down Your Business Goals | Business owners should have goals that are written down to guide them and their employees and even providers and contractors. The acronym SMART Goals can have slightly different variations in meaning but the letters stand for: S stands for... | 7/14/2016 | Free | View in iTunes |
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Customer Reviews
Great!
Awesome podcast for massage therapists!
The Industry Needed This!
What a great show for massage therapists! Whether you want to expand your industry knowledge, grow your business or start a business; a lot of valuable information can be discovered in this podcast for you! Elise thanks for providing this resource.
Very helpful and so needed
This is awesome information and a great platform!. Thank you so much for sharing this with our community of practitioners and therapists.
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