5 Minutes To New Ideas
By Phil McKinney
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A podcast for the creative mind with a short attention span. Each episode will challenge you to create ideas by asking unique, funny & sometimes crazy questions. With this short-format show of 5 minutes, you can spend more time innovating and less time listening. The shows host, Phil McKinney, is an award winning innovator whose technologies and products are used by 100's of millions of people everyday. He is the host of the award winning podcast, Killer Innovations, and author of the aware winning book, Beyond The Obvious. This show is produced and distributed by The Innovators Network.
||CleanWho is using my product in a way I never intended and how||Once a product has sold, it’s pretty much out of your control. You may have an idea why people will buy it, and what they’ll do with it, but the most you can ever do is guess. So why are you assuming that you know what your customer...||6/17/2018||Free||View in iTunes|
||CleanCan I recombine existing components to create new products for customers I don’t currently serve?||Magazine publishers are in the same predicament as the book-publishing and recording industries before it. How do you keep your customers believing that your content is worth paying for when there is endless free content available on the Internet?...||6/10/2018||Free||View in iTunes|
||CleanCan I create an on-demand version of the product?||Do you need to have a finished product in order to make a sale? Is there any way that not offering a finished product would actually give you an advantage, or even become a selling point? My children have long since outgrown toys, but my...||6/3/2018||Free||View in iTunes|
||CleanWhat will future customers’ buying criteria be||A big part of any business is being aware of, and responding to, the life cycles of the industry and its customers. Some of these are easy to see; you only need a cursory understanding of the effect of OPEC on gas prices in the early ’70s to...||5/27/2018||Free||View in iTunes|
||CleanWho will not buy my product because they feel something is objectionable about it||Have you ever purchased a product that others hated? Or what about the opposite .. .have you ever seen others using a product or service that you absolutely despised? The flipside to any positive emotional connection is a negative one. If you are...||5/20/2018||Free||View in iTunes|
||CleanWhat Industries Are Analogous To Ours||No matter what business we are in, we are all fighting essentially the same fight—designing a product that a customer will prefer over that of our competitor. To do this, we need to constantly be aware of how our business environment is evolving,...||5/12/2018||Free||View in iTunes|
||CleanHow Can I Take Advantage Of Emerging Trends And Fads||“Weak signals” are the equivalent of a canary in a coal mine. They are the unspoken needs and wants of your customers, and they are also the arrows pointing to what your customers are going to need and want in the future.||4/21/2018||Free||View in iTunes|
||CleanWhat Customer Segments Will Emerge In 5 Years||With any radical idea you will see the corporate antibodies come out of the woodwork, giving all the standard reasons why the idea will “never happen.” Remember, the fundamental assumption of the corporate antibody is that the future will be the...||4/7/2018||Free||View in iTunes|