Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening Apple Books.If Apple Books doesn't open, click the Books app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download and subscribe to Important, Not Important by Important, Not Important, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download

Important, Not Important

By Important, Not Important

To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.


Worried the world’s going to hell in a handbasket? There’s still hope! Our weekly conversational podcast dives into a question affecting everyone on the planet right now or in the next ten years: climate change, clean energy, space exploration, autonomous cars, artificial intelligence, antibiotics, cancer, and bio-tech. Our guests are on the front lines: scientists, doctors, engineers, politicians — even a reverend. We work towards action steps our listeners can take with their voice, their vote, and their dollar. Hosted by Quinn Emmett and Brian Colbert Kennedy.

Customer Reviews

good stuff

I'm subscriber to the newsletter, and every week I can count on learning something I didn't know, or getting a perspective I hadn't considered. So far, I can say the same about the podcast. And knowing how thourough and engaging the newsletter is, I'm excited for the future of this podcast.

This is excellent.

V engaging. Look forward to #2!

It’s Important! And Funny!

The only upsetting thing about this podcast is that I want more of them! Such incredible guests, real perspectives on current topics and events done from an approachable and easy to listen to program. I feel like I am a part of the conversation and have to keep myself from laughing out loud, nodding my head in agreeance and most embarrassingly responding and commenting to the dialogue...

Important, Not Important
View in iTunes

Customer Ratings