Accounting Marketing Doesn't Suck
By Build Your Firm | Marketing for Accountants and CPAs
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Host Hugh Duffy takes you behind the scenes with successful accountants, CPAs, and industry elites in conversations about growing a more profitable business. The podcast is meant to inspire accountants to embrace marketing and leverage it to accomplish their goals and provide them with more control over their practice and life. This podcast is created by Build Your Firm.
||Clean020: Kevin Mikeworth: Working in the Craft Beer Industry||Working in the Craft Beer Industry||3/19/2019||Free||View in iTunes|
||Clean019: Angie Grissom: Aligning Firm Leadership and Marketing||Aligning Firm Leadership and Marketing||3/12/2019||Free||View in iTunes|
||Clean018: Bill Sheridan: Moving into the Future with AI||Moving into the Future with AI||3/5/2019||Free||View in iTunes|
||Clean017: Eric Majchrzak: Driving a Purpose-Led Organization||Driving a Purpose-Led Organization||2/26/2019||Free||View in iTunes|
||Clean016: Tracey Segarra: Using Storytelling in Business||Using Storytelling in Business||2/19/2019||Free||View in iTunes|
||Clean015: Michelle Weinstein: Sales Tips with The Pitch Queen||Sales Tips with The Pitch Queen||2/12/2019||Free||View in iTunes|
||Clean014: Allan Ratafia: Helping CPAs Get Paid Faster||Helping CPAs Get Paid Faster||2/7/2019||Free||View in iTunes|
||Clean013: Leveraging Your Strength: An Interview with Sarah Cirelli||Leveraging Your Strength||1/29/2019||Free||View in iTunes|
||Clean012: Naomi Granger and Andrew Hunzicker: Choosing the Cannabis Niche||Choosing the Cannabis Niche||1/22/2019||Free||View in iTunes|
||Clean011: Katie Tolin: Developing Data-Driven Strategy||Developing Data-Driven Strategy||1/15/2019||Free||View in iTunes|
||Clean010: Daniel Hood: A Look Ahead to 2019||A Look Ahead to 2019||1/8/2019||Free||View in iTunes|
||Clean008: Michelle Golden: Pricing In Advance||Pricing in Advance||12/11/2018||Free||View in iTunes|
||Clean007: Sarah Johnson Dobek: 'Marketing isn't about a shiny object; it's about execution.'||'Marketing isn’t about a shiny object; it’s about execution’: Interview with||12/4/2018||Free||View in iTunes|
||Clean006: Luke Gheen: Building a Practice From Scratch||Would you leave a safe and comfortable controller position at a large company to start your own CPA firm? That’s what Luke Gheen, founder of Gheen & Co. in Colorado Springs, did – in his early 30s and without any public accounting experience....||11/27/2018||Free||View in iTunes|
||Clean005: Paul Neiffer: Positioning Yourself as an Industry Expert||What’s the best way to build out a successful niche? Follow your passion. Paul Neiffer, CPA, has done just that in the agriculture business by creating and writing the well-known blog, Farm CPA Today. Paul grew up on a farm in central Washington,...||11/20/2018||Free||View in iTunes|
||Clean004: Mark Patten: Growing an Already Established Practice||Originally from Houston, Texas, Mark Patten spent a majority of his career working as a global CFO for large financial institutions in New York City. His plan, however, was to move back to Texas after his youngest child went to college and buy a...||11/13/2018||Free||View in iTunes|
||Clean003: Dominique Molina: Creating Certified Tax Coach||Differentiation is big in the accounting industry – how do you set your firm and your services apart from the crowd? Dominique Molina has the answer. As founder and president of the American Institute of Certified Tax Planners, an independent,...||11/6/2018||Free||View in iTunes|
||Clean002: Scott Zarret: Filling a Gap in the Market||In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Scott Zarret, CPA, founder and president of CPAacademy.org, the largest free CPE and continuing education provider for the accounting profession. With 25,000 members and...||10/30/2018||Free||View in iTunes|
||CleanWelcome to the Accounting Marketing Doesn't Suck Podcast||At Build Your Firm, we’ve heard a lot of stories from accountants and CPAs as it relates to everyone’s favorite subject around accounting firms: marketing. Some of these stories have been focused on high points and success, while others on...||10/9/2018||Free||View in iTunes|
These podcasts will take your firm to the next level. I highly recommend listening to them!
Hugh knows his stuff, asks great questions and his guests have been terrific (OK, so I was a guest, too - but he’s got a great knack for picking interesting people with something to say!)
Highly recommended for new marketers, seasoned veterans and especially partners and managing partners at CPA firms.
Hugh does an excellent job asking difficult questions. What I appreciate about Hugh's style is that he knows when to push back and when not to. He's also well prepared and authentic in his curiosity.