Accounting Marketing Doesn't Suck
By Build Your Firm | Marketing for Accountants and CPAs
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Host Hugh Duffy takes you behind the scenes with successful accountants, CPAs, and industry elites in conversations about growing a more profitable business. The podcast is meant to inspire accountants to embrace marketing and leverage it to accomplish their goals and provide them with more control over their practice and life. This podcast is created by Build Your Firm.
||Clean011: Katie Tolin: Developing Data-Driven Strategy||Developing Data-Driven Strategy||1/15/2019||Free||View in iTunes|
||Clean010: Daniel Hood: A Look Ahead to 2019||A Look Ahead to 2019||1/8/2019||Free||View in iTunes|
||Clean008: Michelle Golden: Pricing In Advance||Pricing in Advance||12/11/2018||Free||View in iTunes|
||Clean007: Sarah Johnson Dobek: 'Marketing isn't about a shiny object; it's about execution.'||'Marketing isn’t about a shiny object; it’s about execution’: Interview with||12/4/2018||Free||View in iTunes|
||Clean006: Luke Gheen: Building a Practice From Scratch||Would you leave a safe and comfortable controller position at a large company to start your own CPA firm? That’s what Luke Gheen, founder of Gheen & Co. in Colorado Springs, did – in his early 30s and without any public accounting experience....||11/27/2018||Free||View in iTunes|
||Clean005: Paul Neiffer: Positioning Yourself as an Industry Expert||What’s the best way to build out a successful niche? Follow your passion. Paul Neiffer, CPA, has done just that in the agriculture business by creating and writing the well-known blog, Farm CPA Today. Paul grew up on a farm in central Washington,...||11/20/2018||Free||View in iTunes|
||Clean004: Mark Patten: Growing an Already Established Practice||Originally from Houston, Texas, Mark Patten spent a majority of his career working as a global CFO for large financial institutions in New York City. His plan, however, was to move back to Texas after his youngest child went to college and buy a...||11/13/2018||Free||View in iTunes|
||Clean003: Dominique Molina: Creating Certified Tax Coach||Differentiation is big in the accounting industry – how do you set your firm and your services apart from the crowd? Dominique Molina has the answer. As founder and president of the American Institute of Certified Tax Planners, an independent,...||11/6/2018||Free||View in iTunes|
||Clean002: Scott Zarret: Filling a Gap in the Market||In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Scott Zarret, CPA, founder and president of CPAacademy.org, the largest free CPE and continuing education provider for the accounting profession. With 25,000 members and...||10/30/2018||Free||View in iTunes|
||CleanWelcome to the Accounting Marketing Doesn't Suck Podcast||At Build Your Firm, we’ve heard a lot of stories from accountants and CPAs as it relates to everyone’s favorite subject around accounting firms: marketing. Some of these stories have been focused on high points and success, while others on...||10/9/2018||Free||View in iTunes|
These podcasts will take your firm to the next level. I highly recommend listening to them!
I like the content of this Podcast - great insights into a less talked about aspect of CPA firms. The interviewing is a little awkward though. Can’t tell if they are pre-recorded questions and answers or if the interviewer is just not being conversational with the interviewee.
Hugh does an excellent job asking difficult questions. What I appreciate about Hugh's style is that he knows when to push back and when not to. He's also well prepared and authentic in his curiosity.