The Medium Rules: Long-Term Trends in Media and Technology
By Alan Baldachin, and produced by The Hangar Studios
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Conversations with founders, investors and thought leaders in the orbit of HBA's tech and media ecosystem and beyond. How are media and technology companies conceived, how do they scale, and how do they interact with the broader social, economic and political culture we live in today and that we will inhabit in the future. This is a show about innovation and its effects on our lives, hosted by HBA's managing partner and head of media and technology, Alan Baldachin.
||CleanAlignment: Accelerating Funded Startups and the Agency of the Future||“Alignment: Accelerating Funded Startups and the Agency of the Future” With the proliferation of funded e-commerce startups focused on the direct-to-consumer, how is brand created and how can startups adapt to the changing tastes and trends to reach consumers and drive sales? Further, what are some models for agencies to reinvent themselves to not only survive, but to thrive as the media landscape evolves? How can agencies be better aligned with their clients and drive success both for the client and the agency stakeholders? The Medium Rules host, Alan Baldachin, is joined in the HBA Podcast Studio in New York City by Evan Kraut, who runs Grey Adventures for Grey Group, and Guy Poreh, founder and CEO of Playground. Grey Adventures is best characterized as Grey’s “skunk works” team, focused on developing innovative products and services that fuel new revenue streams for Grey’s brand clients, its partners and the agency itself. And Playground is a “record label” for startups which takes an “immersive” approach to partnering with funded startups on sales and marketing to “accelerate fame”. In this episode of The Medium Rules Alan, Evan and Guy cover such ground as the success story behind Quip, the intersection of frontier technology and the traditional agency model, branding issues related to legal cannabis businesses, and, finally, some thoughts about what the agency of the future might look like.||6/26/2018||Free||View in iTunes|
||CleanLongpath: Communicating with our Future Selves, with guest Ari Wallach||Notwithstanding the accelerating advance of technology, or possibly because of it, humanity seems to be an “Intertidal” moment whereby the norms, institutions and in many cases the leaders we have long since trusted are in turbulence. There are many reasons for this anxiety, co-existing as it does with mind-boggling technological, economic, and social advancements. “Longpath” is a mindset that is quickly gaining cultural traction as a means of thinking and acting designed to foster connections with one another and with our future selves, allowing us to make the decisions necessary to ensure the human species flourishes and the planet thrives. The Medium Rules host, Alan Baldachin, is joined in the HBA Podcast Studio in New York City by Longpath Labs founder and CEO Ari Wallach to discuss the organization’s philosophy, its work, and its ground game for promoting long-term thinking as a decision-making modality. As Ari explains, Longpath Labs is both an incubator and a movement builder dedicated to bringing Longpath thinking to address both humanity’s greatest challenges as well as the more mundane day-to-day challenges we face as parents, teachers, coaches, community leaders, business leaders, and social and political activists. Show resources: https://www.youtube.com/watch?v=tjkrKA1cVdU https://www.longpath.org/ari-wallach Episode Webpage (link to hballp.com/blog)||6/3/2018||Free||View in iTunes|
I’ve enjoyed listening to the first few episodes of this new podcast. Listening on my way to work inspires a different and innovative thought process to kickstart my day. The production is very smoothly done and Alan has a natural voice for radio.
Looking forward to more episodes about growing tech and businesses.