All Selling Aside with Alex Mandossian | "Seeding Through Storytelling is the 'New' Selling!"
By Alex Mandossian
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
The ALL SELLING ASIDE podcast is devoted to hard-working coaches, consultants and service professionals who HATE to sell. Alex Mandossian believes if you truly want to ETHICALLY INFLUENCE others in your personal and professional life, then selling through STORYTELLING is the key. As you listen to each content-rich episode, you'll discover practical strategies of how to attract and convert more PREMIUM clients and win the inner game of sales conversion. If you don't yet make a six-figure income ... if you don't have any PREMIUM clients ... if you're uncomfortable with your SALES process, then the ALL SELLING ASIDE podcast is ideal for you because "SEEDING" through STORYTELLING is the new SELLING! Make sure you check out the notes to each episode at AllSellingAside.com ... You'll also find pre-written "SWIPES" that make it easy to refer "ASA" to your friends, colleagues and family members.
||CleanWhy Henry’s Ideas Made Billions||Henry J. Kaiser isn’t talked about in modern business books, the way Elon Musk, Sir Richard Branson, Oprah Winfrey, and J.K. Rowling are. In fact, many (even most) people have never heard of him. This remarkable man, however, deserves...||12/10/2018||Free||View in iTunes|
||CleanSecond Best-Selling Food In America||You might guess that the best-selling food in America is the hamburger. But if you guess that the second-place food on the list is pizza, hot dogs, steak, or wings, you’d be wrong. In fact, it’s potato chips. Worldwide, they’re second only to...||12/3/2018||Free||View in iTunes|
||CleanSecret to Prevent Sales Rejection||You don’t need to have sales ability to learn sales technique. You just have to memorize sales technique! If you’re intimidated by sales or wish that you had been born a great salesperson, the idea of being able to learn sales technique probably...||11/26/2018||Free||View in iTunes|
||CleanThe Remarkable Power of Three||Once upon a time, Goldilocks stumbled upon a home inhabited by three bears. You know the rest of the story, but do you know the selling and influence lessons it can teach? Today, I’ll tell you this story with some commentary to illuminate its...||11/19/2018||Free||View in iTunes|
||CleanWhy Environment Always Wins||The environment always wins. If you’ve ever had an exhausting day full of too many decisions (and haven’t we all?), you know all too well that willpower is finite. World power, on the other hand, doesn’t run out. World power means designing an...||11/12/2018||Free||View in iTunes|
||CleanAsk for ‘Assistance’ NOT Help||When my daughter Breanna was about a year and a half old, she would look up at me after bath time and put her arms up, as if asking me to pick her up and lift her out of the tub. This was a defining moment for me, and I believe it defined her...||11/5/2018||Free||View in iTunes|
||CleanWin More Clients by Being #2||Let me tell you about Harvey, a 26-year old who decided to go into the envelope business as a salesman. Keep in mind that envelopes are only used once, so people need to buy them over and over. One day, at 5:30 AM, Harvey was sitting in a car with one..||10/29/2018||Free||View in iTunes|
||CleanPriority is the New Productivity||I heard this story from Steven Covey in his book First Things First. One day, a teacher was speaking to a group of high-achieving students. The teacher was trying to drive a point home using an illustration that the students would never forget. (I...||10/22/2018||Free||View in iTunes|
||CleanInvisible Power of Precession||The law of precession is the effect of bodies on motion on other bodies in motion, as Buckminster Fuller put it. In other words, for every action you take, there will be a side effect. This is similar to karmic marketing, which you may be familiar...||10/15/2018||Free||View in iTunes|
||CleanDiscovering Your Verb||No matter how delighted or disappointed you are in your life right now, you have a verb deep inside of you that wants a way out. What does that mean? Your verb is your one-word language that expresses to the rest of the world who you are, and why...||10/8/2018||Free||View in iTunes|
||CleanBucky’s 3 Unifying Principles||Once upon a time (although this is a true story), on a dark and bitterly cold winter evening in 1927, a short man was standing on the shore of Lake Michigan and preparing to swim out into the icy waters to drown himself. Why? Because he considered...||10/1/2018||Free||View in iTunes|
||CleanPower of Delayed Gratification||Have you heard of the marshmallow experiment? Even if you have, pay close attention and see if you can spot some distinctions. Years ago, a large group of 4-year-olds was led into a room that looked like a classroom. One wall had a one-way mirror that..||9/24/2018||Free||View in iTunes|
||CleanPower of Practical Knowledge||Let’s start with a story! Once upon a time, a professor approached a boatman for a ride downstream in exchange for a small sum of money. The professor decided to show off his intelligence while they were in the boat, and started arrogantly testing...||9/17/2018||Free||View in iTunes|
||CleanWhat Is "Self-Serving" Benevolence?||Let me share with you the true story of my mentor, Michael. He was a Princeton honor student and is fluent in many language, but he has overcome obstacles of his own. He faced three disasters: the deaths of his mother, father, and brother within a...||9/10/2018||Free||View in iTunes|
||CleanWhy Wisdom Crushes Knowledge||Oliver Wendell Holmes, Jr. is among the most famous of all US Supreme Court justices. He was born to a prominent boston family, and graduated from Harvard Law School in the 1860s. He then prepared a series of lectures that were published as The...||9/3/2018||Free||View in iTunes|
||CleanHow to Influence Like Gandhi||No one is required to change more than those of us who present ourselves as leaders of educational reform and transformation. And if you’re ethically influencing others, that’s you! Ethical influences reform others, cause permanent change, and...||8/27/2018||Free||View in iTunes|
||CleanAnatomy of an Ideal Workday||Imagine the ideal personal and professional workday. You go to sleep at the perfect time, wake up at the perfect time, you feel completely in control, you own your morning, and you don’t let any interruptions or disruptions to get in the way of...||8/20/2018||Free||View in iTunes|
||CleanSix Keys to Finding Your Avatar||This about avatar identification, not about religion, but I’m going to start off with the story of the Saddleback Church and its founder, Rick Warren. Warren was born in San Jose, California, to a Baptist minister and a high school librarian. He...||8/13/2018||Free||View in iTunes|
||CleanWhy Selling Is Marketing Oxygen||Somewhere in Asia, a hermit was meditating by a river when a young man interrupted him to ask to become his committed disciple. “Why?” the hermit asked. The young man answered, “Because I want to find enlightenment.” The master grabbed the...||8/6/2018||Free||View in iTunes|
||CleanWhat Makes Leaders Weep?||Herman Miller was founded by D. J. De Pree in 1923 and is one of the most profitable in the Fortune 500. While it’s #456 in revenue, it’s #7 in profit. Isn’t that incredible? This is because revenue never equals profit. Revenue is top-line, and...||7/30/2018||Free||View in iTunes|
||CleanFour Ways To Play The Game||In 2010, in Los Angeles, my good friend Dave Buck (the CEO of CoachVille) taught a session to my students at the Ultimate Internet Bootcamp. While on stage, he talked about how life is a game, and in all coaching, the best way to coach someone is to...||7/23/2018||Free||View in iTunes|
||CleanHow to Sell Less & Net More||In 2016, my friend Ryan asked me if I would support him for his first product launch, The Ask Method Training. It ended up being pretty successful, and generating over $3 million in revenue in just two weeks. The problem, though, was his...||7/16/2018||Free||View in iTunes|
||CleanWhy Socrates Avoided Rejection||In 2002, I tapped into a 2400-year-old technology that the most revered universities across the globe embrace: the Socratic Method. This method involves asking questions. When you’re thinking about applying this to your sales presentation, keep...||7/9/2018||Free||View in iTunes|
||CleanFour Learning Styles to Greatness||In 2006, I sat in a converted office in my home in California. My wife and children were asleep, and I wondered what the topic should be for the next course I wrote. In 2001, I had developed the course Marketing With Postcards, which earned me nearly...||7/2/2018||Free||View in iTunes|
||CleanPublic Speaker’s Magic Formula||Dale Carnegie was the author of the book How to Win Friends & Influence People, one of the best-selling self-help books of all time. Perhaps surprisingly, Carnegie was born into poverty in Missouri. As a boy, Carnegie won friends through his...||6/25/2018||Free||View in iTunes|
||CleanThe ‘ALL IN’ Principle||In the summer of 1992, I learned an important fact that has stuck with me ever since: leadership is a choice. On the day I learned this, I was climbing a wall in an obstacle course as part of a team-building exercise. I was dripping with sweat, my...||6/18/2018||Free||View in iTunes|
||CleanTransform Ice Blocks Into Steam||I want to introduce you to someone I like to call Coach Carla. Most of my list is made up of Coach Carlas. These women are consultants or service professionals, typically in their 40s, and typically making under $100k. Coach Carla hates to sell....||6/11/2018||Free||View in iTunes|
||CleanThe 3 WHYs of “Ethical Influence”||In 2016, in Sao Paulo, Brazil, in front of 850 crazy, outrageously influential and enthusiastic Brazilians. I was there for the first time for what’s called Guerrilla Business Intensive. It’s a three-day intensive that starts at 8 AM and goes...||6/4/2018||Free||View in iTunes|
||CleanExperience Is Not Best Teacher||Many years ago, in northern Asia, an arrogant samurai warrior challenged his Zen master to explain the difference between evil and goodness. The master’s response had a sense of mockery, even disgust, as he said, “I will not waste my time with...||5/28/2018||Free||View in iTunes|
||CleanPower of Ruthless Compassion||Once, I was speaking on stage in front of hundreds of other thought leaders and entrepreneurs. I wrote down the word “compassion” and asked what it said. When we unpacked it, they learned that the word “compassion” has three other words inside..||5/21/2018||Free||View in iTunes|
||Clean5 Famous Influencer Dropouts||Sir Richard Branson, who you may know for his Virgin companies, is dyslexic. While he may not be known as one of the great speakers of all time, he’ll absolutely be remembered as one of the greatest entrepreneurs of all time. He’s a perfect...||5/14/2018||Free||View in iTunes|
||CleanSam’s Dirty Little Secret to Billions||You may be surprised to know that one of the world’s wealthiest men rarely showed up on the lists, because he had children and his fortune was divided among them. The man in question is Sam Walton, the founder and owner of Walmart and Sam’s Club....||5/7/2018||Free||View in iTunes|
||CleanPower of the Rockefeller Effect||Around the time of the Depression, a young entrepreneur was the number one printer in New York City. However, his attitude was bad, and he started to lose clients, team members, and even his family. Before long, he couldn’t sustain being in...||4/30/2018||Free||View in iTunes|
||CleanWhy Indecision Assassinates Innovation||Remember Aesop’s fables? These stories were full of political points and lessons for listeners to learn. As you know if you’ve been listening to this podcast, storytelling is central to selling through ethical influence. So, let’s explore one of..||4/23/2018||Free||View in iTunes|
||CleanGalileo’s Famous 3.4-Sec. Sales Pitch||Let me share a quick story from several hundred years ago: people used to believe that a heavier object would fall faster than a lighter one. One day, Galileo dropped two cannonballs and found that they landed at the same time. This was significant...||4/16/2018||Free||View in iTunes|
||CleanThree Reasons Why People Won’t Buy||In 2016, a former partner and I had launched a product that we had worked on for about a year. We grew a list of 85,000 people, and during our two-week launch based on Jeff Walker’s Product Launch Formula, we expected to generate $2 million to $3...||4/9/2018||Free||View in iTunes|
||CleanThree Reasons Why People Buy||I’m friends with David Perdew, who runs Novice to Advanced Marketing System (NAMS). In 2015, David hired me to coach him to do two new things: to get pre-registrants for the following year, and to sell a high-end offer. When it came time for him to...||4/1/2018||Free||View in iTunes|
||CleanWhy Seeding is the New Selling||Consider this story: in the 13th century, there was a Turkish trader who would go to the border with the Orient. When the border guards asked what he was smuggling, he’d shrug and point at his donkey. The border patrol burned the hay in the...||4/1/2018||Free||View in iTunes|
||CleanConfessions of a Serial Entrepreneur||The reason this podcast is called All Selling Aside is that it’s not about selling. Instead, it’s about building rapport and relationships. If you hate to sell, keep listening, because I’ll teach you painless methods to attract and convert more...||3/28/2018||Free||View in iTunes|
Alex breaks things down so simplistically and makes selling fun!
I really like the (4) Laws of Karma and specifically, how to implement on a daily basis.
The reasoning of daily practice of appreciation of clients, suppliers, team members and “the world” and the small, detail of honoring a small act in the name of a bigger intention is priceless advice.
Always a great message, Alex
And more great content keeps coming!
I love how Alex is always so practical and insightful regarding human behavior. He did a nice reframe for me regarding discipline. I've never heard a poor or irrelevant podcast of his. I'm grateful for his generosity in sharing so much valuable information..