Go-To Gal with Jaclyn Mellone
By Jaclyn Mellone
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Welcome to Go-To Gal, the podcast to help you build a profitable personal brand. Hi, I'm Jaclyn, and I am on a mission to help gals, just like you, go from best-kept secret to becoming the go-to gal in your space. This show is for experts and aspiring experts, authors, speakers, coaches, consultants, and service providers. If you are ready to overcome self-doubt, stand out from the crowd, and make bank by growing your brand, you are in the right place. Here at Go-To Gal, we believe in grace over guilt, connection and collaboration, intention over doing all the things, hugs over handshakes, vulnerability over small talk, generosity and abundance, strategy over throwing spaghetti at the wall, imperfect leaps over imperfect action, more on that to come, empowerment over competition, and courage over fear. And I guess I should introduce myself, too. I'm Jaclyn Mellone. I'm your host here. I'm also a coach, strategist, speaker, wife, and mom of a kindergartner and a toddler I've bribed to be quiet in their room right now. I built my not-so-little anymore empire from my living room here in Rochester, New York. I've spent years building personal brands behind the scenes, doing the research, building my own brand on accident at first, and figuring out what it really takes. Now I've been helping experts of all types, from well-known influencers to the service provider next door, and I'm so excited to help you. Here on this show, I'm gonna be sharing my best strategies and insights, my clients, and my connections with you so that you can see what it really takes to build a profitable personal brand. You can expect a mix of interviews, chit-chats with experts, on-air coaching calls, and solo shows as well. We're gonna be digging into marketing and brand strategies, how to get known, how to leverage your personal brand to build your business, and of course, the mindset of becoming the go-to gal from the inside out. Because let's be real, building a personal brand is hella personal. Becoming the go-to gal is equal parts personal development, strategy, and execution. Here on the show, we're gonna be exploring the personal development and the strategy, but it is up to you to take action, or as I like to say, imperfect leaps. Listen, you are an expert. You have been doing some amazing things and you have so much to be grateful for, but you are ready for more. Gratitude is at the core of everything we do here, so as we kick off this podcast, I want this to be your new mantra. Repeat after me: I'm insanely grateful for everything I have and ready for more. That's right. Gratitude and desire don't have to be mutually exclusive, so whether you're a sought-after expert or still dreaming of becoming that go-to gal, you want more. You are ready for more...and I'm here to help. I'm so excited to be a part of your journey.
||ExplicitEpisode 14. The WORST Part of Having Your Best Month Ever||Having your best month ever feels amazing, right? Well, it does until you start to wonder, “What if this never happens again?!” Oh yes, we’re all familiar with this little fear and the scarcity mindset that starts to take over after an awesome mon||3/21/2019||Free||View in iTunes|
||ExplicitEpisode 13. Scaling Your Expertise and the ONE Ad Everyone Needs to Run! with Claire Pelletreau||Gals, this episode is a really good one. So good, in fact, that I had to bump it up the schedule and release it early! In this conversation, Claire Pelletreau joins me to chit-chat about money, Facebook ads, and so much more.||3/18/2019||Free||View in iTunes|
||ExplicitEpisode 12. How Jessica Fearnley DOUBLED Her Revenue in 6 Months||Gems: You had your best month ever, then you joined the Go-To Gal Club. You had a lot of offers, with pretty diverse income streams. The best thing to do is to have lots of things that cater to people at different stages.||3/14/2019||Free||View in iTunes|
||ExplicitEpisode 11. Behind the Scenes with Selena Soo – Publicity, Mindset, and Building Relationships with Influencers||Gems Impacting Millions Program – launched once a year: helps people master the publicity games so that they can get the opportunities of a lifetime that really put them in front of more people; from being on podcasts, top websites,||3/11/2019||Free||View in iTunes|
||ExplicitEpisode 10. Money Mindset + Cash Flow with Amber Dugger||Gems We can do this differently. This is such a simple system. And money has all of these emotions tied to it. But when we really just sit down and take a breath and recognize that this is how simple money can be, it’s very empowering.||3/7/2019||Free||View in iTunes|
||ExplicitEpisode 9. The Real Reason Marketing Feels Hard||Gems As an expert, it’s important to know that your role as an expert is that you can diagnose and solve people’s problems. There are times when you need to go to experts to solve problems because what I find more than anything is that people are tr||3/4/2019||Free||View in iTunes|
||ExplicitEpisode 8. Should I Launch a Course?||Do you feel kinda stuck in your current business model? Are you feeling that what got me here won’t get me there? Maybe you’re really ready to scale, and you just don’t see how that is even possible with the way you’re currently running your bu||2/25/2019||Free||View in iTunes|
||ExplicitEpisode 7. From Employee to Go-To Gal in Under ONE Year with Nicole Saunders||Gems If you were really passionate about one of the other areas, you could have grown any of them. But we can’t grow multiple different businesses at the same time and hit those big goals and niching down. But when you’re brave enough to do it and t||2/18/2019||Free||View in iTunes|
||ExplicitEpisode 6. How to Partner with Brands as a Micro-Influencer with Jenny Melrose||Gems Jenny made two big leaps. The first was that shift from hobby to business. The second was leveraging her strengths as a teacher and really helping other people as well. “If I started approaching it like a business and treating it like a business,||2/11/2019||Free||View in iTunes|
||ExplicitEpisode 5. How to Make Money Online – From VA to Course Creator with Abbey Ashley||Gems. I still think the virtual assistance was just the quickest way to make money online. It is just the easiest entry point. It’s just an awesome way to kinda get your feet wet in this whole online space. Now with building an online course,||2/4/2019||Free||View in iTunes|
||ExplicitEpisode 4. On-Air Coaching Call: How Do I Grow My Membership with Anabelle Malcolm||Anabelle grew her membership from zero to forty paying members in less than eight weeks – and during the holiday season! In this on air coaching session, we dive into how to she can continue to grow her membership after a successful launch…in a bit||1/28/2019||Free||View in iTunes|
||ExplicitEpisode 3. How to Scale by Doing the “Unscalable” with Nathan Barry||I’m pretty sure that most of you have either heard about ConvertKit, are thinking about using it, or are already raving fans. Today’s guest is the Go-To Guy behind ConvertKit – Founder and CEO, Nathan Barry.||1/21/2019||Free||View in iTunes|
||ExplicitEpisode 2. Farnoosh Torabi: Leveraging Podcasting to Build Your Brand||Are you ready to take the leap into launching a podcast, or take your podcast to the next level? Would you love to be on one of your favorite podcasts? Then you are going to love this episode! Today, I am talking to my good friend, Farnoosh Torabi,||1/14/2019||Free||View in iTunes|
||ExplicitEpisode 1. What Will Grow Your Business in 2019: My Predictions||Welcome to the all *NEW* Go-To Gal podcast! And what better topic than to dive into my 2019 Predictions for the online marketing industry. I’ve narrowed it down to my top seven…and I’ll tell you exactly what I’m predicting,||1/7/2019||Free||View in iTunes|
||ExplicitGo-To Gal Trailer||Welcome to Go-To Gal, the podcast to help you build a profitable personal brand. If you are ready to overcome self-doubt, stand out from the crowd, and make bank by growing your brand, you are in the right place. Here at Go-To Gal,||1/6/2019||Free||View in iTunes|
||ExplicitEp. 313 The Finale | Our favorite moments||The time has come for the ladies to say goodbye. Join Jessica and Jaclyn for the very last episode of All Up In Your Lady Business. Don’t miss out as they reflect on some of their favorite moments over the years.||12/31/2018||Free||View in iTunes|
||ExplicitThrowback to First Episode||Today, we are throwing all the way back to the very first episode of the All Up in Your Lady Business podcast!||12/24/2018||Free||View in iTunes|
||ExplicitEp. 311 | Our Words for 2019||Do you have a word for 2109? Listen to the latest episode as Jessica and Jaclyn discuss their words for 2019.||12/17/2018||Free||View in iTunes|
||ExplicitEp. 310 | 2019 Goals||Have you set goals for 2019 yet? Jaclyn and Jessica are discussing goals for next year!||12/10/2018||Free||View in iTunes|
||ExplicitEp. 309 | A BIG ANNOUNCEMENT!||It’s here! Jessica and Jaclyn are sharing BIG news!||12/3/2018||Free||View in iTunes|
||ExplicitEp. 308 | On Air Coaching Call “I’m struggling with niching down”||Is it difficult for you to niche down? Join Jaclyn for an on air coaching call on niching down.||11/26/2018||Free||View in iTunes|
||ExplicitEp. 307 | How to Charge what you’re “Worth”||What are you worth and how do you charge for it? Jessica and Jaclyn are discussing charging what you’re worth on today’s new episode.||11/19/2018||Free||View in iTunes|
||ExplicitEp. 306 | Owning Your Expert Status||Are you owning your expert status? Join Jaclyn and Jessica for the latest episode as they discuss how to own it!||11/12/2018||Free||View in iTunes|
||ExplicitEp. 305 | The biggest decision you need to make||Today Jaclyn and Jessica are discussing the need to make a decision in your business. What do you need to make a decision about?||11/5/2018||Free||View in iTunes|
||ExplicitEp. 304 | What it takes to be an expert||Join Jaclyn and Jessica as they discuss what it takes to be an expert!||10/29/2018||Free||View in iTunes|
||ExplicitEp. 303 | SEO Debrief with Jessica||The ladies are here for an SEO debrief! Jessica is sharing all the things about SEO. Are you ready to take your business to the next level? Remember, we are taking applications for the Lady Biz Accelerator —-> www.allupinyourladybusiness.com/appli||10/22/2018||Free||View in iTunes|
||ExplicitEp. 302 | Free Content vs Paid Content||Jessica and Jaclyn are discussing free content vs paid content…if you have been thinking about how to share your content, you don’t want to miss today’s episode! Are you ready to take your business to the next level? Remember,||10/15/2018||Free||View in iTunes|
||ExplicitEp. 301 | YouTube for SEO and Becoming a YouTuber||How to make YouTube your friend with benefits…Join the ladies as Jessica shares her YouTube expertise. Are you using YouTube yet? Are you ready to take your business to the next level? Remember, we are taking applications for the Lady Biz Accelerator||10/8/2018||Free||View in iTunes|
||ExplicitEp. 300 | The Many Faces of Content Marketing||Jaclyn and Jessica are here to discuss the many faces of content marketing! Expanded Guest Post Formula by Bryan Harris @ Video Fruit https://videofruit.com/blog/expanded-guest-post/ 80’s “facial stretching” video – https://www.facebook.||10/4/2018||Free||View in iTunes|
||ExplicitEp. 299 | What is content marketing & why should you be doing it?||We are so excited to begin our month focused on content marketing! Join Jessica and Jaclyn as they dive into content marketing and share the benefits! Are you ready to take your business to the next level? Remember,||10/1/2018||Free||View in iTunes|
||ExplicitEp. 298 | September round up | Where are they now? | Past coaching calls & listeners tell their stories||We are so excited to round out the month with a “where are they now” episode. Join us with this special round up featuring past coaching calls and listeners as they share their amazing stories. Guests include: Chris Emmer, Nicole Saunders,||9/27/2018||Free||View in iTunes|
||ExplicitEp. 297 | How to figure out what help you need in your business||You want to grow your business, but how? All the different options can be overwhelming. Join Jaclyn and Jessica as they discuss how to figure out what help your business needs to go to the next level. Are you ready to take your business to the next lev.||9/24/2018||Free||View in iTunes|
||ExplicitEp. 296 | Getting out of your own head so you can grow||Jessica and Jaclyn are discussing the importance of getting out of your own head so you can grow. Listen as they share their best tips! Are you ready to take your business to the next level? Remember, we are taking applications for the Lady Biz Acceler.||9/20/2018||Free||View in iTunes|
||ExplicitEp. 295 | How to Get Off the Entrepreneurial Roller coaster | On-air Coaching Call with Jenn Robbins||Jessica and Jenn Robbins sit down for an on-air coaching call to discuss the entrepreneurial roller coaster. Are you ready to take your business to the next level? Remember, we are taking applications for the Lady Biz Accelerator —-> www.||9/17/2018||Free||View in iTunes|
||ExplicitEp. 294 | On Air Coaching Call with Em Winch||Is your revenue on a roller coaster ride? Join Jaclyn and Em Winch of Morris Bear Designs as they discuss the revenue roller coaster. Bio: Em Winch is the founder and Head Geek at Morris Bear Designs – a boutique website design agency that creates web||9/13/2018||Free||View in iTunes|
||ExplicitEp 293 | How to Deal with Imposter Syndrome||Jaclyn & Jessica chat about what imposter syndrome is, how it affects us all and what you can do to combat it. Be sure to check out Jaclyn’s article for Entrepreneur on imposter syndrome here. Are you ready to take your business to the next level?||9/10/2018||Free||View in iTunes|
||ExplicitEp. 292 | Jessica + Jaclyn: The Power of No||Jessica and Jaclyn are here to discuss the power of no. Saying no can be difficult, but sometimes necessary.||9/6/2018||Free||View in iTunes|
||ExplicitEp. 291 | Jessica + Jaclyn: Why We Decided Not to Have a Mastermind||So why have Jessica and Jaclyn decided NOT to have a mastermind? Listen to the latest episode as they discuss their decision and what’s to come!||9/3/2018||Free||View in iTunes|
||ExplicitEp. 290 | August Roundup: What is One Tool that Helps You be More Productive?||What tool helps you be more productive? Join us for the August roundup, featuring Lindsay Tigar, Amber De La Garza, Amanda Blakeman and Danielle Roberts, as they talk about their top productivity tools!||8/30/2018||Free||View in iTunes|
||ExplicitEp. 289 | I Feel Like I Never Have Enough Time | On-Air Coaching Call with Emily Murnen||Do you ever feel like you don’t have enough time in a day to get it all done? Join us for our on-air coaching call with Emily Murnen as we discuss productivity and mindset. Bio: Emily Murnen is the founder of Branch Out Experiences – curated events||8/27/2018||Free||View in iTunes|
||ExplicitReplay | Goals vs Projects||Replay: Jessica and Jaclyn are digging into the nitty-gritty between goals and projects. Is your latest project getting your close to a goal you’ve set in place?||8/23/2018||Free||View in iTunes|
||ExplicitEp. 288 | Author vs. Entrepreneur with Mike Michalowicz, Author of Clockwork.||Mike Michaelowicz is on the show today! Jessica and Jaclyn sit down with Mike, author of Clockwork, to discuss author vs. entrepreneur. Bio: Mike Michaelowicz is the entrepreneur behind three multi-million dollar companies and is the author of Profit F.||8/20/2018||Free||View in iTunes|
||ExplicitEp. 287 | Choosing the Right Social Scheduling Tools | On-air Coaching Call with Becky Hoy from Brave Crate||Joins us today for our on-air coaching call with Becky Hoy from Brave Crate! We will be discussing how to choose the RIGHT social scheduling tools for your business. Bio: Becky Hoy is an Army Spouse of 7 years and founder of Brave Crate– the monthly||8/16/2018||Free||View in iTunes|
||ExplicitEp. 286 | Tools to Help You Be More Productive!||Tools can help you be so productive, but only if you use them! Jessica and Jaclyn are sharing their FAVORITE tools today! What are you using to be more productive?||8/13/2018||Free||View in iTunes|
||ExplicitEp. 285 | Watching Your Game Tapes Before Planning Ahead||Jaclyn and Jessica are discussing the importance of watching your game tapes before planning ahead.||8/9/2018||Free||View in iTunes|
||ExplicitEp. 284 | How We Plan Our Days||Are you ready to be inspired to improve productivity in your life? Today Jessica and Jaclyn are sharing a behind the scenes glimpse of their business and discussing how they plan out their days. How do you plan your days?||8/6/2018||Free||View in iTunes|
||ExplicitEp. 283 | Planning and Productivity | Intro to August Topic||The month of August will feature all things planning and productivity. Join Jessica and Jaclyn for a brand new episode as they discuss the value of planning and being productive, which isn’t always as easy at it seems.||8/2/2018||Free||View in iTunes|
||ExplicitEp. 282 | What Are Your Best Tips for Building Relationships In-Person? [July Roundup]||As we wrap up our topic of networking, here is our July roundup. Our guests are sharing their BEST tips for building relationships in-person. Bio: Nancy Roberts is a national speaker, trainer and consultant helping companies hire the right people by||7/30/2018||Free||View in iTunes|
||ExplicitEp. 281 | How to Develop Relationships with Influencers | On Air Coaching Call||Listen to our latest on air coaching call as we discuss how to develop relationships with influencers. Bio: Founder and designer, Shamanth Pereira started developing Invisibelly in 2017. The idea was came from her own experiences trying to find clot||7/26/2018||Free||View in iTunes|
||ExplicitEp. 280 | Building Relationships While Building Your Business with Susie Moore||On today’s episode with guest Susie Moore, we are discussing the importance of building relationships while building your business. Bio: Well as a coach to CEOs/founders and an advisor to tech start ups. She’s been featured on the Today show, Opra||7/23/2018||Free||View in iTunes|
Great show I love the actionable tips
I just listened to the interview with Selena Soo and I’m blown away by the amount of value they shared on the episode. This isn’t just listening to how someone else grew their business but they give real steps on how you can do it it too.
Fulfilling Promises & Taking Action!
Thank you for making me TAKE ACTION! While listening to Episode 3 of Go To Gal where Nathan Berry was the guest. Nathan was talking about the journey of his first eBook and how much he was wanting to make off that eBook. And the numbers stuck with me...
In August 2018 I launched an eBook, “Establishing Math Workshop in the Middle Grades”, that I was super proud of and was so elated to have out there for others. Upon its launch I was super pleased that it even sold much less about 50 times in the first month with an email list of around 5k.
Come January 2019 the sales had died down. I was listening to the episode on the way home from a conference that I had presented & exhibited at, and actually sold the first PRINT COPY of that book. It was surreal that someone wanted that information SO MUCH they would buy the actual book.
So Nathan mentioned how we have to fulfill our promises and I knew my book could fulfill so much for teachers if I just told them about it. I opened up the notes app on my phone right then and there and started typing out an email. Never mind the fact that I was riding home from this conference and it was 9pm. Copied it on over to ConvertKit and added links all on my phone and scheduled it to go out the next morning.
When I woke up I woke up to sales! What? Where had these people been for the last 6 months? What made this email different? I even made a Instagram & Facebook post about the feeling of selling my first published book and it made it sell even more!
Within the one week from the sending of that email I earned almost $700 in sales on the eBook alone. That was more than I had earned to date!
All because of an interview with Nathan Berry where I felt that I was chilling and drinking my hot cocoa with you. Thank you SO VERY MUCH!
Fun AND strategic--great combo!
Jaclyn knows her stuff, and she shares it with all of us in this engaging, insightful and energetic podcast! If you want to learn from those who've done it, listen here!
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