-ANN:A Minute in the Mind of Jack Trout
By Affiliate Nanocasting Network - Jackstreet Media
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Jack Trout is recognized as the foremost marketing strategist in the world. His concept of Positioning has become the world s #1 business strategy. This program features a series of vignettes on some of Jack's key ideas, plus exclusive discussions with some of today's marketing thought leaders.
||A Look at The Long Tail With Chris Anderson||A Look at The Long Tail With Chris Anderson||10/21/2006||Free||View In iTunes|
||Is There Life After the 30-Second Spot? Joseph Jaffe with Jack Trout||Is There Life After the 30-Second Spot? Joseph Jaffe with Jack Trout||10/21/2006||Free||View In iTunes|
||Buzz Marketing: The Next Big Thing? Jack Trout and Emanuel Rosen||Buzz Marketing: The Next Big Thing? Jack Trout and Emanuel Rosen||10/21/2006||Free||View In iTunes|
||Jack Trout, Steve Rubel Talk Buzz Marketing with , Rick Murray, Errol Smith||Jack Trout,Steve Rubel Talk Word-of-Mouth Marketing with , Rick Murray, Errol Smith||10/21/2006||Free||View In iTunes|
||If You Fail To Do This Your Competition Will Kill You||Jack says that no matter what your selling, products services, even ideas if you have competitors you have to differentiate or die.||8/29/2005||Free||View In iTunes|
||Why Being Number One or Number Two is Very Important||In this segment Jack explains the Law of Duality and why people who understand it strive to make their company number one or number two in their category of business.||8/27/2005||Free||View In iTunes|
||Podcasting, Nanocasting and the Law of Division||In this segment Jack explains the Law of Division as how it playing a role in the rapid growth of Internet radio.||8/27/2005||Free||View In iTunes|
||Positioning: Getting your Product or Service Into the Mind of the Customer||In this segment Jack explains the concept of positioning and what every person marketing a product needs to know about it to get customers to buy.||8/27/2005||Free||View In iTunes|
||Why Being Different is Better Than Being Cheaper||Jack says that either you have a product or service that you can say is different or you do not have much at all. Find out why it is better to be different than to be cheaper.||8/27/2005||Free||View In iTunes|
||Finding Your Differentiating Idea||In this segment Jack give you a real world example to demonstrate how a company can find and successfully use a differentiating idea to compete - Even if they came into the market late.||8/27/2005||Free||View In iTunes|
||The Four Steps to Differentiate Any Product or Service||What are the 4 things you need to know and to differentiate your product or service? Here they are.||8/27/2005||Free||View In iTunes|
||Why Everyday It is Getting Harder to Succeed Without a Marketing Strategy||Jack says that in the old days you didn apos t have to have a marketing strategy to succeed but today Its critical. Find outl why?||8/27/2005||Free||View In iTunes|
||It Is What Makes You Different That Matters Most||Jack says that the trick is to find what makes you different and use it to set up a benefit for your customer. Find out how to do that||8/27/2005||Free||View In iTunes|
Over the phone? Really?
I would actually listen to this and subscrine if it wasn't done over the phone. Come on. Respect us a little bit.