The Art of Breaking Out with Craig McBreen
By Craig McBreen
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“Breaking out” is a metaphor that represents a major shift in someone’s life—a defining moment when everything changes for the better. A moment when they know that everything going forward is going to be completely different. For some, it’s a moment that defines their career. For others, it’s a rebirth that leads to a completely new life. I am fascinated by the concept of a breakout moment, so I decided to structure a show around it. With each guest, I want to get to the root of their breakout moment—pinpoint the defining space in time that altered the course of his or her life. Then explore what led to it (inspiration, hard work, dumb luck, and everything in-between) and what they think it takes to spark this breakthrough, from creative exploration, to habits, to unique and potent marketing that propels their brand. In a nutshell, to get into the surprising story behind their success to date. And deconstruct how they mastered their own art of breaking out. The ART of breaking out is deeply personal and so amazingly different for each person. I simply want to spark change. To help you get unstuck and get past the suck. To move you to make that one little change and create your own breakout moment.
||CleanEpisode 46: Andrew Davis Helps Me Change My Podcast (and Provides Some Great Breakout Branding Advice).||My guest today, Andrew Davis, is a bestselling author and sought after keynote speaker. Before he co-founded, built, and sold a successful digital marketing firm, Andrew had quite a list of accomplishments. He produced for NBC’s Today Show,...||4/6/2016||Free||View in iTunes|
||ExplicitEpisode 45: Brett Henley–People, Purpose, and Profit||My guest today, Brett Henley and I start off the show by talking about a new creative mecca that goes by the name of Nashville, TN. I'm really curious about its creative, tech, and food culture, and why so many people I talk to lately seem to be...||3/28/2016||Free||View in iTunes|
||CleanEpisode 44: John Jantsch—Effective Strategies for Building Personal Brand Authority||I've been wanting to speak to my guest, John Jantsch, for a long time. This is because I've been working with small businesses for most of my career. And small business marketing is John's sweet spot. We start the conversation talking about the new...||3/22/2016||Free||View in iTunes|
||ExplicitEpisode 43: Chris Ducker—How He Built a Magnetic Personal Brand||My guest, Chris Ducker, is an outsourcing expert. Well that might be an understatement because when it comes to all things virtual staff related, Chris is the go-to guy. But this podcast is all about something else he's really, really good...||3/10/2016||Free||View in iTunes|
||ExplicitEpisode 42: Personal Reinvention with Hollis Thomases||ReinventionWorks was conceived when my guest, Hollis Thomases, had to serve jury duty. Yep. In the midst of her own reinvention, and unable to bring any electronic devices to the jury room, she began contemplating her next career move. After listing...||3/9/2016||Free||View in iTunes|
||CleanEpisode 41: Joe Pulizzi's 6 Steps to Content Marketing Domination||My guest, Joe Pulizzi and I start out talking about his home town, Cleveland, Ohio, and the song Cleveland Rocks by Ian Hunter, Harvey Pekar and other Cleveland luminaries. We talk all things Cleveland and I can't help it. My last visit to...||3/2/2016||Free||View in iTunes|
||ExplicitEpisode 40: Mars Dorian on Creativity, Health, and Entrepreneurship||In this episode of The Art of Breaking Out, Mars Dorian and I discuss his methods for finding balance in life and work, sparking creativity, and creating better art. Mars fell in love with comics and visual storytelling at a young age. In fact, his...||2/24/2016||Free||View in iTunes|
||ExplicitEpisode 39: Why Truly Knowing Your Customer Is the Secret to Your Success with Carol Lynn Rivera||My guest, Carol Lynn Rivera, has been in the digital marketing space for over a decade. She and her husband, Ralph run several businesses, including Rahvalor Interactive and Web.Search.Social. She's a writer, podcaster, and marketer. We start out...||2/10/2016||Free||View in iTunes|
||CleanEpisode 38: Marcus Sheridan on The Art of Communication||My guest, Marcus Sheridan, is often referred to as the "Pool Guy." because he helped his pool company, River Pools and Spas, survive the 2008 economic crisis through a mix of determination, the magic of long-tail keywords, and the power of content...||1/29/2016||Free||View in iTunes|
||CleanEpisode 37: How to Write Clear, Compelling, and Persuasive Copy with Amy Harrison||My guest, Amy Harrison, is a copywriter, content consultant, and public speaker. Her expertise is teaching entrepreneurs how to get past boilerplate content and write engaging copy that speaks to your customers. She runs Copyblogger's Hit Publish...||1/25/2016||Free||View in iTunes|
||CleanEpisode 36: Amy Morin—13 Things Mentally Strong People Don’t Do||My guest, Amy Morin, is a psychotherapist, licensed clinical social worker, and college psychology instructor. She is also the author of 13 Things Mentally Strong People Don’t Do, a bestselling book that started with a viral blog post of the...||1/21/2016||Free||View in iTunes|
||CleanEpisode 35: Stephanie Sammons on Reinvention and Building Digital Influence||My guest, Stephanie Sammons, excels at helping businesses and solopreneurs grow their digital influence, impact, and income to attract, win, and keep clients in the digital age. Stephanie is a digital marketing strategist who knows the ins and outs...||1/18/2016||Free||View in iTunes|
||CleanEpisode 34: A Question That Might Change Your Life||I’ve read about 2,489 articles on one question that drives me crazy: How do you turn your passion into a business? Yep. That question drives me nuts. Why do I hate this question? 1. It leads to an exercise in futility.Finding your sole...||1/14/2016||Free||View in iTunes|
||CleanEpisode 33: How to Design the Life You Love with Ayse Birsel||My guest today is Ayse (Aishé) Birsel. She's an award-winning designer, teacher, speaker and author of Design the Life You Love. We spend most of this interview discussing the book, but we also get into Ayse's journey, design practice, and...||1/10/2016||Free||View in iTunes|
||CleanEpisode 32: Natalie Sisson—How to Build a Freedom-Based Life and Business||My guest today, Natalie Sisson, likes to call herself the Suitcase Entrepreneur because, since leaving her home of New Zealand in 2006, she has travelled the world, lived out of a suitcase, and run a successful—multiple six-figure—online...||1/3/2016||Free||View in iTunes|
||CleanEpisode 31: Whitney Johnson—How and Why to Upend Your Career Through Disruption||My guest, author, investor, and innovation expert, Whitney Johnson, is a trained classical pianist. And when she moved to New York City years ago, she didn't go there to play at one of New York's iconic music halls. No, she moved to make it on Wall...||1/3/2016||Free||View in iTunes|
||CleanEpisode 30: Jeff Goins—How to Listen to Your Life and Find Your Calling||Let me ask you something: Do you think you’re doing the work you were born to do? And, is there even such a thing? Many solopreneurs struggle with this question. Worrying they are working like an over-caffeinated beaver on the...||12/18/2015||Free||View in iTunes|
||CleanEpisode 29: Gini Dietrich On Changing Perceptions, in Business and in Life||My guest, Gini Dietrich, is the founder and CEO of Arment Dietrich, a Chicago-area integrated marketing communications firm. She also runs the PR and marketing blog, Spin Sucks, one of the most popular PR blogs on the planet. Gini delivers keynotes,...||12/15/2015||Free||View in iTunes|
||CleanEpisode 28: Brian Clark—The Secrets of His Success||Brian Clark describes himself as a serial entrepreneur. He is CEO of Rainmaker Digital, founder of Copyblogger, and host of the Unemployable Podcast. To say he's a content marketing expert would be a severe understatement. He's a guy with chops and...||12/10/2015||Free||View in iTunes|
||CleanEpisode 27: How to Win Your Battle for Attention Online with Ryan Hanley||My guest, Ryan Hanley, is the head of marketing for TrustedChoice.com. He is also a keynote speaker, author, and founder of Agency Nation, an advanced content marketing agency helping insurance agents grow their audience. But here is what else Ryan...||12/8/2015||Free||View in iTunes|
||CleanEpisode 26: Robert Rose—How Solopreneurs Can Thrive in the New Era of Marketing||My guest, Robert Rose, is the Chief Strategy Officer for the Content Marketing Institute (CMI). He's been with CMI since the beginning in 2009. Robert's passion is to help marketers become stellar storytellers, and this is one of the main reasons I...||12/3/2015||Free||View in iTunes|
||CleanEpisode 25—How to Build an Audience, Self-Publish, and Work Your Way to Freedom with Ryan Biddulph||My guest, Ryan Biddulph started his blogging journey after being laid off from his security guard job at a shipping terminal. When he started he didn't know what a blog was, had serious financial problems, and some very limiting beliefs to get past....||11/30/2015||Free||View in iTunes|
||CleanEpisode 24—Sales Power, Mindset, and Lessons in Leadership with S. Anthony Iannarino||My guest, S. Anthony Iannarino is an international speaker, author, teacher, and sales leader. But what I really love about Anthony is his depth of knowledge and amazing capacity to deliver it in multiple formats, over and over. From his daily...||11/23/2015||Free||View in iTunes|
||CleanEpisode 23: Ana Hoffman—Community, Traffic Generation, and One Amazing Journey||Ana Hoffman has a property called Traffic Generation Cafe. A place built to help online business owners increase traffic and profits. She runs this site and teaches others how to efficiently run an online business. And she is quite good at it. But in...||11/18/2015||Free||View in iTunes|
||CleanEpisode 22—How Owning Your Story Can Change Your Life with Meg Worden||My guest, Meg Worden, was born in Lake Charles, Louisiana. With her father in the oil business and her mother working for the airlines, she spent a lot of time moving—from Norway to Texas, she's been just about everywhere. She has also lived...||11/16/2015||Free||View in iTunes|
||ExplicitEpisode 21: Screwing the Nine to Five with Jill and Josh Stanton||“How many Mondays have you woken up with that sinking feeling in your stomach? … That feeling you get each morning when you know you have to go to a job you hate. That feeling you try to numb by telling yourself “At least I have a...||11/12/2015||Free||View in iTunes|
||CleanEpisode 20: Pamela Wilson–How to Stand Out with an Unforgettable Brand||Pamela Wilson is someone I’ve been wanting to talk to for years, because when it comes to building an online brand, creating online courses, and blogging, she is so on point and always has been. She is now Executive VP of Educational Content,...||11/10/2015||Free||View in iTunes|
||CleanEpisode 19: Steve Woodruff on Finding your “Fit”||Steve Woodruff describes his Clarity Therapy consultations as “a combination of personalized DNA sequencing, strategic brainstorming, targeted branding, and, one-on-one therapy.” And the word on the street is that Steve is...||11/5/2015||Free||View in iTunes|
||CleanHow Steve Scott Built a Six Figure Business by Self-Publishing on Amazon||Around 2010 my guest entered the world of blogging as an internet lifestyle entrepreneur. But in 2012 he heard about something called Kindle publishing, and after a bit of experimentation, was soon fully immersed in this new world. So, he sat down and..||11/3/2015||Free||View in iTunes|
||CleanDave Conrey—Killing the Starving Artist Mindset||In 2012 Dave Conrey started focusing on helping creative entrepreneurs. His own artistic pursuits took a back seat but he felt he was tapping into his true purpose—to help others grow their creative business. Most of all, he wanted to do...||10/27/2015||Free||View in iTunes|
||CleanStanford Smith—How to Create a Breakout Online Business||Stanford (Stan) Smith has created a beautiful marketing machine of his own making. And the reason I had him on the show was to dispense sage bits of wisdom on the topic of online business done right—how to sell with your business blog. So,...||7/15/2015||Free||View in iTunes|
||CleanMike Goncalves—Health, Happiness, and a Life Worth Living||"It's all about health, happiness, and a life worth living because in the end, we only regret the chances we didn't take." This quote from Mike Goncalves' Twitter bio is a major reason I had him on the show. So we discuss health, happiness, and a...||6/29/2015||Free||View in iTunes|
||ExplicitMars Dorian on the Art Standing of Out||Who is Mars Dorian? He's a digital artist and storyteller. And he's created a name for himself with a unique illustrative style, stand-out writing, and an uber slang that's all his own. He's successfully created his own brand language. In this...||6/12/2015||Free||View in iTunes|
||CleanBrian Thompson on Doing Work That Matters||“The greatest pain I’ve ever seen is from people who’ve spent their lives outside the arena, wondering what would’ve happened had I shown up?” —Brene Brown This quote is one of the main reasons I had Brian Thompson...||5/13/2015||Free||View in iTunes|
||CleanMarcus Sheridan on the Art of Communication||Who is Marcus Sheridan? Many people know Marcus as the Pool Guy, because he helped bring his pool company out of the recession through a combination of grit, determination, and the power of online content. It's also how he gained some major traction...||4/27/2015||Free||View in iTunes|
||CleanTim Glover and Sharon Gilmour-Glover on Transformation||Most of us have been taught to avoid barriers, not to step into them. But if you are looking to reinvent your life and business you must learn to embrace the unknown. Why? Because the first step to transformation is often triggered by an external...||4/21/2015||Free||View in iTunes|
||CleanHave You Built Your Own Entrepreneurial Hell?||Today's podcast explains—in short form—why I started the Art of Breaking Out in the first place. It's best summarized by this quote from Jonathan Fields… “…to build something that not only makes money and serves a need...||4/17/2015||Free||View in iTunes|
||ExplicitBerni Xiong on Daring Greatly||Is there an perfect there? Can you create an ideal life and business? And what is "showing up?" Many people are in careers they hate. They want to change but have no idea what they want to do, or they can see it (that "ideal") but can't figure out...||4/13/2015||Free||View in iTunes|
||ExplicitSrinivas Rao—Exploring the Expression of Your Soul’s Calling||“The expression of your soul’s calling may take many forms throughout the creation of your body of work.” Srinivas Rao has interviewed roughly 500 people since he started podcasting in 2010. He's now the CEO of Unmistakable Media...||3/31/2015||Free||View in iTunes|
||CleanGini Dietrich on Community Building and More||Who is Gini Dietrich? She is the Founder and Chief Executive Officer of PR firm, Arment Dietrich, Inc. Gini also runs a blog called Spin Sucks, which almost tops 60 of the best Public Relations blogs in the world, wrote a popular book of the same...||3/26/2015||Free||View in iTunes|
||CleanAmy Harrison—Break Out with Compelling Content||Who is Amy Harrison? As a copywriter, content coach, and public speaker, her domain is teaching businesses around the world how to avoid drab content and write copy that speaks to your ideal customer. I'm guessing she might have a cult-like following...||3/16/2015||Free||View in iTunes|
||ExplicitMark Schaefer—How Blogging Saved My Life||Who is Mark Schaefer? Just in case you don't know, he's an author, speaker, college educator... and social media strategy consultant. And yes, we do discuss social media, but much of the focus is on this post titled "A speech you will never hear...||2/18/2015||Free||View in iTunes|
||CleanLisa Gerber on Taking Big Leaps||Lisa Gerber works with clients to discover their unique story, and find creative ways to get that story embedded in the conversation of their target audience. She thinks businesses, CEOs, and individuals achieve their big leaps through better...||2/4/2015||Free||View in iTunes|
||ExplicitBerni Xiong The Shin Kicking Life Spark||Before Berni launched her coaching practice in 2008, she managed a multi-million dollar territory of Fortune 500 companies in a corporate sales job. At the time she thought she had the whole world in the palm of her hands, until she dug a bit deeper,...||1/14/2015||Free||View in iTunes|
||CleanRyan Hanley—Winning the Battle for Attention Online||Ryan Hanley is a guy with quite a bit to teach both individuals working to bust a move and business owners trying to make their way in the online kingdom. His goal? To help brands and businesses find their audience, tell their story and win the...||12/3/2014||Free||View in iTunes|
||CleanBrian Thompson on Transformation||Brian Thompson is a guy with chops. He spent twenty-two years in the music industry, started a record label, a daily podcast, an artist management company, and even tour-managed a popular rock band. He also built a successful website, Thorny Bleeder,...||12/1/2014||Free||View in iTunes|
||CleanChris Ducker—The Virtual CEO||Chris Ducker was a traditional business owner with a brick and mortar attitude to growing businesses, but right around 2010 everything changed for him. I guy who was once working 14-hour days, six days a week, now works no more than 6-7 hours per...||11/10/2014||Free||View in iTunes|
Anything by Craig McBreen...
Anything from Craig McBreen is worth your time. Emails, webinars, podcasts... consume it... all of it!
AOBO is no exception!
Craig, once again, is providing the type of content people wanting more from life, careers, or THEMSELVES need!
Great host, Great guests, Great listen!
It's a well put together show that you will find yourself hoping goes on for just a little bit longer despite the episodes running over the 30 minute mark. In episode 1, both Chris Ducker and Craig McBreen seem to be enjoying the conersation so much that neither are in a hurry to part ways. Thus you end up with great information made available to help the listeners succeed, stop living in fear and break out!
I would recommend the show A) for the quality guests and, B) for McBreen's everyday guy type perspective. There are a lot of good people in the blogosphere and Craig McBreen is right at the top of the list. I'm thrilled to add The Art Of Breaking Out as a weekly listen.
Inspiration and realism - a great combo
I've been self-employed for a long time, so I can be a little cynical about business advice. But I find Craig's podcast both uplifting and refreshingly realistic a great combination! Tune in!