Art of Mortgage Marketing
By Doren Aldana
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Learn what it REALLY takes to build a THRIVING mortgage business, doing what you LOVE, without relying on cold calling or annoying Realtors. Hosted by Doren Aldana, founder of MortgageMarketingCoach.com and several highly-acclaimed training programs, including the Client Acceleration Formula and the 7-Figure Lender Academy.
||CleanHow to Put an End to the "Income Roller Coaster" and Create Consistent Income Growth||Inconsistent income is the biggest nightmare for most mortgage pros. Yet, instead of fighting against it, many MLOs consider it to be “normal” and just learn to live with it. How can we escape this “average” mindset, and how does having low expe||10/10/2018||Free||View in iTunes|
||CleanMarketing Metrics that Matter: How to Measure Your Progress||Let's face it: The mortgage pros who track their numbers and have systems in place to hold themselves and their team accountable to results, tend to be more successful than those who don't. What are the key metrics we should focus on? How much should||9/26/2018||Free||View in iTunes|
||CleanBeing Proactive vs. Reactive: How to Build a REAL Business, Not Just a Glorified Job||Many of us get caught up in the everyday tasks of our jobs without realizing that "busy" work, doesn't necessarily mean productive work. What’s the difference between working IN our business vs. ON our business? Is it possible to build a business that||9/14/2018||Free||View in iTunes|
||CleanBranding Yourself vs. Utilizing Your Company’s Brand||Many mortgage pros make the mistake of using the reputation of the company they work for as a form of branding. What happens when we leave a company and we’ve built our entire reputation based on theirs? How do we make our brand “portable”? And||8/24/2018||Free||View in iTunes|
||CleanBuilding Your Business the Easy Way vs. the Hard Way||We all want to reach our goals in the fastest, most enjoyable way possible. How do we find the easiest way to success? What are the dead giveaways that we are working too hard and getting too little results to justify our work? Most importantly, what||8/2/2018||Free||View in iTunes|
||CleanHow to Avoid Wasting Our Time, Energy, and Money on the Wrong Realtors w/ Peter Fickeisen||What exactly does your "ideal referral partner" look like? How can you target the right Realtors who actually fit that ideal profile? How do you attract the right partners, without the hell of cold calling or losing your dignity? What’s the biggest mi||7/19/2018||Free||View in iTunes|
||CleanWhy Most Facebook Ads Don't Work w/ Chris Reale||One of the biggest challenges mortgage pros face is finding real estate agents to partner with. These days, real estate agents are flooded with calls and emails from mortgage pros looking to connect. How can you tilt the power balance in your favor? Wha||7/5/2018||Free||View in iTunes|
||CleanHow to Go from Just Making Friends with Realtors to Attracting SOLID Referral Partners||The days when a few donuts and a smile would land you a referral are long gone. Real estate agents are bombarded with new offers every day. What prevents you from taking it a step further? How can you get the attention of a real estate agent? How do you||6/14/2018||Free||View in iTunes|
||CleanHow to Be Peaceful, Powerful & Productive in the Face of Problems||We have a belief system that says problems shouldn’t exist, but crises are a part of life. Are you overwhelmed by the problems in your life? What is your mindset when facing daily struggles? In this episode, we bring a new perspective to problem-solvi||5/31/2018||Free||View in iTunes|
||CleanHow Mark Gagliardi Tripled His Income & Closings in 3 Months||We all have slow months, but what happens when our slow months become our new reality? What do we do when a few lost sales destroy our confidence? What are the tactics you can use to get back on track? In this episode, Mark Gagliardi speaks about his ex||5/18/2018||Free||View in iTunes|
||CleanHow to Add UNIQUE VALUE to Realtors so They Stick with You w/Peter Fickeisen||The market today is more competitive than ever. In times like this, you either bring something unique to the table or lose money. But how do you go about reaching Realtors and showing them you are different? Should you call by phone or send out business||5/4/2018||Free||View in iTunes|
||Clean7 Myths that Kill Your Success as a Mortgage Pro||Nothing holds people back in business more than the limiting beliefs they carry. How do you shift away from these misinterpretations? Is being the best at mortgage work going to make you successful? What is the right mindset to have about getting assist||4/11/2018||Free||View in iTunes|
||CleanHow Brenda Dintino-Duran Broke Her Company's Closings Record with 53 Closings in One Month!||Most people can only dream of having over 50 closings in a year, and our guest managed to do this in a matter of weeks! What are the components needed for this achievement to be possible? Why is mindset such a key part of this? How do you leverage your||3/29/2018||Free||View in iTunes|
||CleanHow to Put a $100M Team in Place with the Right People, in the Right Roles||A lot of businesses hit their ceiling because the leaders don’t want to hire and delegate tasks to other people. Why is it so important to leverage the talent and time of other people? What role should you fill first? How do you get a vision of wha||3/22/2018||Free||View in iTunes|
||CleanHow to Generate Red-Hot Buyer and Seller Leads that Don't Come from Realtor Partners w/ Chris Reale||A lot of people in this business find themselves depending on handouts while waiting, hoping and praying for leads, with no control or consistency. How can you attract quality buyer and seller leads without relying on realtors? Why must you shrink yo||2/23/2018||Free||View in iTunes|
I really liked the information and perspective on marketing online for buyers. Facebook is a goldmine. Mastering how to use it effectively will definitely help produce leads without relying on agents, while simultaneously making them reliant on us to help them launch themselves online. Great stuff guys!!
Great content! Doren has done a great job as have his guests on this podcast. Listen, reflect, listen again & take action!
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