Art of Value Show - Discover Value | Create Options | Start Pricing
By Kirk Bowman
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Description
Art of Value Show - Learn to create happy customers and make more money by discovering value, creating options and starting to price.
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1 |
CleanWhy Cash Does Matter with Ron Baker – 129 | In this episode, Ron Baker and I continue with Part 2 of the What Matters series. If profit does not matter, then what should replace it? Cash planning and budgeting. This is a huge opportunity for accountants and consultants because you can equip your. | 12/26/2018 | Free | View in iTunes |
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2 |
CleanWhy Profit Does Not Matter with Reginald Tomas Lee – 128 | In this episode, Dr. Reginald Tomas Lee explains why cash and profit are not the same. Cash is the life blood of a business. It drives daily operational decisions. Profit, on the other hand, is a relative metric (not measurement), | 12/20/2018 | Free | View in iTunes |
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3 |
CleanThe Business Model of Tomorrow with Ed Kless – 127 | In this episode, Ed Kless and I tackle the myth that economic development has reached its peak through technology, especially artificial intelligence. We explore the theme through three books: Life After Google by George Gilder, Tomorrow 3. | 12/12/2018 | Free | View in iTunes |
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4 |
CleanAn Authentic After Action Review with Joe Woodard – 126 | In this episode, Joe Woodard and I conduct an After Action Review on Scaling New Heights 2018. The conference was held in June 2018. This episode was recorded a couple of weeks later. Joe is very forthright about what went well, what did not, | 12/5/2018 | Free | View in iTunes |
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5 |
CleanA Bookkeeper Learns to Price with Carrie Mulrooney – 125 | In this episode, Carrie Mulrooney and I discuss her transition from hourly billing to value pricing. She met Ron Baker at an accounting conference in 2015, and shortly thereafter, joined his Black Swan program. Within a year, | 11/28/2018 | Free | View in iTunes |
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6 |
CleanIt Is Not About the Technology with Jody Padar – 124 | In this episode, Jody Padar and I discuss the impact technology has had on the accounting industry. And ironically, we conclude it is not really about the technology. It is simply forcing the profession to move in the direction it is should go anyway. | 12/11/2017 | Free | View in iTunes |
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7 |
CleanDoes Technology Replace or Liberate? with Jeff Kofman – 123 | In this episode, Jeff Kofman and I discuss his journey from journalism to tech startup CEO. Jeff explains how he came up with the idea for Trint.com, an AI (artificial intelligence) transcription service. He then shares insights into the pricing strate. | 11/30/2017 | Free | View in iTunes |
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8 |
CleanEmotional Blind Spots Influence Your Pricing with Wes Higbee – 122 | In this episode, Wes Higbee and I explore the impact that emotional blindspots can have on the success or failure of a software project. The first challenge is they are blind (unseen). The second is they are rooted in emotion (feelings). | 11/14/2017 | Free | View in iTunes |
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9 |
CleanUsing YouTube to Establish Authority with Hector Garcia – 121 | In this episode, Hector Garcia and I discuss the impact creating videos for YouTube has had on his business. If you go to any popular accounting conference, Hector is probably speaking on marketing with YouTube. We explore why video, why YouTube, | 11/7/2017 | Free | View in iTunes |
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10 |
CleanThe Impact of Technology on Value with Joe Woodard – 120 | In this episode, Joe Woodard and I explore the impact technology has on the value you create for your customer. Joe explains why, although you cannot ignore technology, it is only a tool to achieve the desired outcome for your customer. Then, | 10/31/2017 | Free | View in iTunes |
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11 |
CleanPricing, Procurement & the Ad Agency with Tom Lewis – 119 | In this episode, Tom Lewis and I discuss the state of value pricing in advertising in the United Kingdom. Our conversation explores having an effective value conversation with procurement. Then, he shares insights from the keynote speakers at the 2017 . | 5/10/2017 | Free | View in iTunes |
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12 |
CleanThe Who, What and Why of Value with Ed Kless – 118 | In this episode, Ed Kless and I discuss his recent trip to Australia. He was in Melbourne to present a strategy workshop and speak at Sage Summit 2017. We explore the strategy framework of Why, Who, What and How. Then, | 4/19/2017 | Free | View in iTunes |
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13 |
CleanPrevention: The Next Legal Frontier with Carr and Lamb – 117 | During this episode, Jeffrey and Patrick explain why the best legal problem is the one you never have. They share their experience as customer and attorney, and then colleagues helping Fortune 1000 companies create a culture of risk prevention. | 3/27/2017 | Free | View in iTunes |
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14 |
CleanCommercial Litigation for a Fixed Price with Patrick Lamb – 116 | In this episode, Patrick Lamb and I discuss his experience implementing value pricing at his law firm, and then consulting with other firms. Next, we explore the state of the business of law from the Value Line Adjustment to the Great Reset of 2008. | 2/13/2017 | Free | View in iTunes |
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15 |
CleanValue Pricing in the Accounting 100 with Michelle Golden – 115 | In this episode, Michelle Golden and I discuss her experience pursuing the adoption of value pricing at KCoe Isom. Our conversation covers the “better way” of pricing, the advantage of options and the “add-on” strategy. | 2/6/2017 | Free | View in iTunes |
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16 |
CleanValue Pricing for Business Counsel with Peter Carayiannis – 114 | Peter Carayiannis started his legal career with a national law firm in Canada. Later, while working as a solo attorney, he discovered his niche, general business counsel to corporations. Peter then founded Conduit Law, | 1/30/2017 | Free | View in iTunes |
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17 |
CleanWordPress News Is Not A Commodity with Brian Krogsgard – 113 | Brian Krogsgard is a WordPress developer from Birmingham, AL. He is the founder and editor of Post Status, a WordPress newsletter, and the host of Post Status Draft, a podcast for WordPress developers. He started working with WordPress in 2010, | 1/23/2017 | Free | View in iTunes |
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18 |
CleanMaking the Switch at a Large Firm with Simmons & Barnes – 112 | Dan Simmons is the Managing Director of the Lantern Legal Group, and Andrew Barnes is the Chief Financial Officer. The company is the largest regional law firm in Australia. Andrew is also President of the Australasian Legal Management Practice Associa. | 1/16/2017 | Free | View in iTunes |
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19 |
CleanDetermining the Value of the Intangible with Nick Disabato – 111 | Nick Disabato is the founder of Draft, a design consultancy in Chicago. He is best known for A/B testing through two productized services, Draft Revise and Revise Express. He is the author of three books including The A/B Testing Manual. | 1/9/2017 | Free | View in iTunes |
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20 |
CleanThe Most Important Thing About Pricing Vol. 3 – 110 | For the third straight year, Art of Value is celebrating the New Year with a compilation from the past twelve months. At the start of each show, I ask the same question: What is the most important thing you can share about pricing? In this episode, | 1/1/2017 | Free | View in iTunes |
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21 |
CleanBe Nice: The Rules of Customer Service with Lee Cockerell – 109 | Lee Cockerell was a guest a previous episode of the Art of Value Show. At the end of that show, Lee suggested we do another interview to discuss the rules of customer services from his book The Customer Rules. While we will not cover all 39 rules, | 12/26/2016 | Free | View in iTunes |
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22 |
CleanAlign Value with Your Target Market with Aaron Vidas – 108 | Aaron Vidas is the founder of StrategyBox, a marketing consultancy for $50M companies. In this episode, we discuss realigning your value proposition with a new target market. In the first segment, Aaron explains how he realized he was not aligned and t. | 12/19/2016 | Free | View in iTunes |
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23 |
CleanAfter You Create Value, Profit First with Mike Michalowicz – 107 | Mike Michalowicz has created three multi-million dollar companies and is the author of four published books including Profit First and Surge. His is a former columnist for the Wall Street Journal. One of his unique skills is using mnemonics to memorize. | 12/12/2016 | Free | View in iTunes |
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24 |
CleanRevenue Generation for Ecommerce with Kurt Elster – 106 | Kurt Elster is an e-commerce consultant who specializes in the Shopify platform. He is a founder and partner at EtherCycle, and host of the Unofficial Shopify Podcast. He earned his MBA from Illinois Institute of Technology. Kurt is a newlywed, | 12/5/2016 | Free | View in iTunes |
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25 |
CleanThe Legacy of Value and Pricing with Paul Kennedy – 105 | Paul Kennedy is a co-founder and partner at O'Byrne & Kennedy (OBK), a chartered accounting firm in the United Kingdom. He is also a Practicing Fellow at VeraSage. In this episode, we explore the OBK journey to value pricing. In the first segment, | 11/28/2016 | Free | View in iTunes |
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26 |
CleanThe Value of Significance with Aaron Walker – 104 | Aaron Walker founded View From the Top to help men live a life of significance. In this episode, we discuss his journey from the pawn business to coaching men. In the first one, we explore being the right fit for the customer. | 11/21/2016 | Free | View in iTunes |
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27 |
CleanThe Freedom of Value Pricing with Chris Blunt – 103 | Chris Blunt is a software developer from the United Kingdom and a member of the Art of Value Society. In this episode, we discuss his transition from hourly billing to value pricing. In segment one, we explore his motivation to move from hourly rates t. | 11/14/2016 | Free | View in iTunes |
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28 |
CleanDesigning Value for Your Online Course with Janelle Allen – 102 | Janelle Allen is a learning designer of online courses at Zen Courses and the host of the Zen Courses Show. In this episode, we discuss how to create significant value for your course. In the first segment, we explore the most important factor, | 11/7/2016 | Free | View in iTunes |
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29 |
CleanNarrative Is the Medium for Value with Chris Lema – 101 | Chris Lema is a software product strategist and daily blogger at ChrisLema.com. In this episode, we discuss value pricing in the enterprise market and creating membership sites. During the first segment, we explore selling software to large customers t. | 10/31/2016 | Free | View in iTunes |
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30 |
CleanThe Foundation of Wealth Is Wisdom with Rabbi Daniel Lapin – 100 | Daniel Lapin is best known as America's Rabbi. In this episode, we discuss his book Business Secrets From the Bible. In the first segment, he defines “ancient Jewish wisdom” and then defines business, money, and wealth from a Biblical perspective. | 10/25/2016 | Free | View in iTunes |
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31 |
CleanTo Increase Value, Create an Experience with Joe Pine – 099 | Creating an experience means that work becomes a performance for which you charge an admission fee. What would you have to revise to sell a ticket to engage with your business? The answer to this question can launch your business beyond the first three. | 6/1/2016 | Free | View in iTunes |
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32 |
CleanDiscover Impact, Meaning and Feeling with Matthew Tol – 098 | At times, value pricing can seem complex. However, if you boil it down to the core elements it is listening to the customer, discovering the impact and then creating options. Matthew Tol is passionate about the fundamentals and believes you should expa. | 5/24/2016 | Free | View in iTunes |
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33 |
CleanValue Pricing Is A Competitive Advantage with Michael Bradley – 097 | As a profession, lawyers may be the most resistant to value pricing due to their conservative nature. However, this is the very reason Michael Bradley from Marque Lawyers considers it a strategic advantage. | 5/17/2016 | Free | View in iTunes |
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34 |
CleanHow the Customer Decides to Buy with Sean D’Souza – 096 | In The Brain Audit, Sean D'Souza uses an analogy of 7 bags, or pieces of luggage, to explain the sequence the brain goes through during the buying process. Open the bags one at a time, in the right order, and the customer will buy. | 5/10/2016 | Free | View in iTunes |
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35 |
CleanA Value Conversation for the Solopreneur with Eric Davis – 095 | Having a value conversation with the customer is important regardless of the size of your business. However, as a solopreneur, it is essential for survival. You have to determine what type of customer is necessary to operate a profitable business. | 5/3/2016 | Free | View in iTunes |
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36 |
CleanValue and Pricing in the Enterprise with Matthew Habuda – 094 | After discussing the limitations of hourly rates in a Facebook group, Matthew Habuda decided to give value pricing a chance. He started with a small project and progressed to a Fortune 500 opportunity. Along the way, | 4/26/2016 | Free | View in iTunes |
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37 |
CleanLearning the Art of Frame Control with Oren Klaff – 093 | Oren Klaff is an expert at pitching and closing multi-million dollar investment deals. His closing rate is high because he has mastered the art of frame control. Frame control helps Oren capture and keep the investor's interest during a presentation. | 4/19/2016 | Free | View in iTunes |
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38 |
CleanSeek the Desired Outcome First with Lincoln Murphy – 092 | The tagline for the Art of Value Show is discover value, create options and start pricing. Lincoln Murphy calls value the “desired outcome”. In the SaaS world, the desired outcome is not the number of users for your app. | 4/12/2016 | Free | View in iTunes |
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39 |
CleanThe Mental Health of the Entrepreneur with Cory Miller – 091 | Mental health is a tabu subject. And that is exactly why Cory Miller is sharing his story. He went through a divorce, and one of the effects was depression. It affected his ability to lead his team and make decisions in his business. Fortunately, | 4/5/2016 | Free | View in iTunes |
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40 |
CleanSinging the Praises of Value Pricing with BJ Lee – 090 | Making money as a music teacher is tough, especially if you charge by the hour. That is why BJ Lee and his wife Sylvia decided to use a different business model in their vocal coaching practice. They wanted to price their services based on the results . | 3/29/2016 | Free | View in iTunes |
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41 |
CleanCompensating Your Team Based on Value with Christopher Marston – 089 | For over a decade, Chris Marston has been paying his team based on the value they create for the law firm. Each employee can choose how to serve a customer in an engagement from five different roles. The contribution of the role, | 3/22/2016 | Free | View in iTunes |
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42 |
CleanThe Mindset for Creating Value with Dennis McIntee – 088 | The first step to pricing based on value is to believe you create value. Belief starts in your mind. My guest, Dennis McIntee, teaches managers and administrators to create a high-performance culture within their organization. | 3/15/2016 | Free | View in iTunes |
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43 |
CleanCreating Proposals That Win Business with Curtis McHale – 087 | The traditional view of the proposal is that the professional must wow the customer with his expertise. A contrary view is the proposal is a collaboration between the professional and the customer. A collaboration that explores the value they can creat | 3/8/2016 | Free | View in iTunes |
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44 |
CleanLearn to Value Price Through a Process with Andrew Robertson – 085 | The accounting profession is conservative by nature. Yet Peter Drucker said, "Profit comes from risk". This juxtaposition of stability vs. stretching describes the challenge of the accountant to innovate in his practice. | 2/23/2016 | Free | View in iTunes |
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45 |
CleanHow to Create Value Through Positioning with Philip Morgan – 084 | Philip Morgan helps custom software shops get more leads without hiring a salesperson. He does this by helping refine their positioning and create effective content marketing systems. He is the author of two books, | 2/16/2016 | Free | View in iTunes |
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46 |
CleanGoing Timeless in the Legal Profession with Beth MacLean – 083 | Beth MacLean founded Timeless Legal Network to help lawyers increase their revenue. A former corporate and private practice attorney, she has created two products for this purpose. Timeless Roadmap helps identify new opportunities with small business c. | 2/10/2016 | Free | View in iTunes |
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47 |
CleanPicking Your Value Lane with Jeffrey Shaw – 082 | Jeffrey Shaw is the go-to portrait photographer for exclusive clientele. His portraits have been featured on The Oprah Winfrey Show, in O Magazine and People, and on CBS News. He is a business coach who serves massively talented creatives who struggle | 2/4/2016 | Free | View in iTunes |
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48 |
CleanThe Value of Telling A Story with Michael Hudson – 081 | Michael Hudson is an idea junkie–he is educated far beyond his intelligence. He is a recovering college professor, which means he is a teacher at heart. He has consulted with over 3,000 businesses on strategy, culture and leadership, | 1/26/2016 | Free | View in iTunes |
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49 |
CleanA Masterclass in Creating Options with Keith Perhac – 080 | Keith Perhac is a technical marketer, a combination of a software developer and a conversion optimization specialist. He works with SaaS companies and internet marketers to develop automated evergreen sales funnels. | 1/20/2016 | Free | View in iTunes |
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50 |
CleanThe Value of Social Media with Mojca Marš – 079 | Mojca Marš is a social media consultant who founded her own consultancy, Super Spicy Media. She resides in Slovenia and works with customers worldwide. She started out as a copywriter at an advertising agency and is proud to say she wears a dinosaur on | 1/12/2016 | Free | View in iTunes |
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51 |
CleanThe Most Important Thing About Pricing Vol. 2 – 078 | Happy New Year! At start of each show I ask my expert guest the same question: What is the most important thing you can share about pricing? After 50 interviews in 2015, I have compiled their answers into Volume 2 of “The Most Important Thing Ab | 1/5/2016 | Free | View in iTunes |
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52 |
CleanCreating Value Through Public Relations with Josh Elledge – 077 | Josh Elledge is the Founder and Chief Executive Angel at SavingsAngel.com, whose mission is to help families save money and build wealth. He has appeared on radio and TV over 1000 times and has a syndicated news column with 1.5 million readers. | 12/29/2015 | Free | View in iTunes |
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53 |
CleanSoftware Development Is A Profession with Tom McFarlin – 076 | Tom McFarlin is the founder of Pressware, which develops web apps with WordPress. He is also an open source software developer and an editor for Touch Code, an online technology magazine. Tom has been appointed a Microsoft Most Valued Professional 4 | 12/22/2015 | Free | View in iTunes |
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54 |
CleanCreating and Pricing A WordPress Plugin with Jason Coleman – 075 | Jason Coleman is the founder of Stranger Studios and the creator of Paid Memberships Pro, a membership plugin for WordPress. He is the co-author of Building Web Apps with WordPress. Jason enjoys playing Minecraft and Super Mario Maker with his kids. | 12/16/2015 | Free | View in iTunes |
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55 |
CleanSelling Value to Corporate Purchasing with Jennifer Kinson – 074 | Jennifer Kinson sells professional services to Fortune 100 customers in information technology. She typically manages 6- to 7-figure deals. Because of the size of the engagements, Jennifer has to put together ROI statements for her customers. | 12/8/2015 | Free | View in iTunes |
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56 |
CleanA Second Chance at Value Pricing with Tim Dietrich – 073 | Tim Dietrich is a mobile application consultant and the developer evangelist for Airtable. He was formerly a database consultant in the FileMaker space, creating several open source projects for the community. | 12/1/2015 | Free | View in iTunes |
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57 |
CleanUse Joy to Position Your Business with Richard Sheridan – 072 | Richard Sheridan is the co-founder and CEO of Menlo Innovations. The title on his business card is “Chief Story Teller.” He is also the author of Joy, Inc. In his career, he has grown from programmer to vice president to entrepreneur. He loves to sk | 11/24/2015 | Free | View in iTunes |
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58 |
CleanThe Impact of Really Smart People with Kirk Bowman – 071 | This episode is a summary of two conferences Kirk Bowman attended this quarter. The ideas from these events challenged his thinking and influenced how he will do business in the future. The conferences were the VeraSage Symposium in Boston and Rege | 11/17/2015 | Free | View in iTunes |
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59 |
CleanMaking the Transition to Value Pricing with Adrian Simmons – 070 | Adrian Simmons is the Chief Creative Designer at Elements CPA. He also is the director of Thriveal Laboratory, which encourages innovation in the accounting profession. Adrian worked at KPMG for two years before joining his father's accounting firm. | 11/10/2015 | Free | View in iTunes |
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60 |
CleanVeraSage State of the Union 2015 with Baker, Kless & Chisholm – 069 | This episode of the Art of Value Show is a live recording from the bi-annual VeraSage Symposium, which was in Boston, MA. The distinguished panelists or VeraSagi are Ron Baker, Ed Kless, John Chisholm and Kirk Bowman. | 11/3/2015 | Free | View in iTunes |
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61 |
CleanThe Fundamentals of Project Management with Cesar Abeid – 068 | Cesar Abeid is a Certified Project Mangement Professional and Vice President of Client Services at Remontech. He started his career as an electrical engineer. He is the author of Project Management for You and host of the Project Management for t | 10/27/2015 | Free | View in iTunes |
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62 |
CleanThe History of the Theory of Value with Baker & Kless – 067 | The history of economic thought regarding the concept of value is "a tale of two theories". The Labor Theory of Value states that value is equal to the sum of the labor and materials to create something. The Subjective Theory of value states that value. | 10/20/2015 | Free | View in iTunes |
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63 |
CleanValue Pricing Is A Business Model with David Wells – 066 | In 2012, David Wells led Moores, a 40-lawyer practice, through a transition from hourly billing to value pricing. From his experience, he learned value pricing is more than a way to determine what to charge a customer. It is a business model, | 10/13/2015 | Free | View in iTunes |
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64 |
CleanPursuing of the Economic Buyer with Higbee & Riopelle – 065 | Wes Higbee is a software consultant from New York. He has been interviewed on the AOV Show before about software consulting, agile development, and customer value. Matt Riopelle is a creative consultant from Austin. | 10/6/2015 | Free | View in iTunes |
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65 |
CleanThe Ethics of Price Discrimination with Rags Srinivasan – 064 | Rags Srinivasan is an engineer, turned pricing consultant. His epiphany came when he realized it is not about costs. Nowadays, he leverages an analytical approach on pricing. He has an MBA from the Haas School of Business at Berkeley, | 9/29/2015 | Free | View in iTunes |
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66 |
CleanUsing Value to Steal the Show with Michael Port – 063 | Michael Port is the author of six books and a New York Times best-selling author. The Boston Globe commented, “He is an uncommonly honest author.” He has been called a marketing guru by the Wall Street Journal and a sales guru by The Financial Tim | 9/22/2015 | Free | View in iTunes |
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67 |
CleanThe Accountant Who Does Not Do Taxes with Barrett Young – 062 | Barrett Young is an accountant who founded The Green Abacus in 2012. He has never kept a timesheet, no longer does tax returns, and has never worked for a Big Four Accounting Firm. Barrett served our country as a Marine in the infantry, | 9/15/2015 | Free | View in iTunes |
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68 |
CleanThe Psychology of Options in Pricing with Mark Wickersham – 061 | Mark Wickersham is the #1 Amazon best-selling author of Effective Pricing for Accountants. He ran an accounting practice for seven years and is now a mentor to over 150 accountants in the United Kingdom. He is also an avid cyclist. | 9/8/2015 | Free | View in iTunes |
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69 |
CleanThe Value of Writing for Others with Kimanzi Constable – 060 | Kimanzi Constable has gone from delivering bread to becoming a full-time writer. He writes for cool places like The Huffington Post, Entrepreneur Magazine, and Fox News. He has self-published over 100,000 copies of his books including, | 9/1/2015 | Free | View in iTunes |
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70 |
CleanThe Story of Disney’s Brilliant Price Hike with Joni Newkirk – 059 | Joni Newkirk is the founder and CEO of Integrated Insight. She is a former Senior Vice President of Business Insight and Improvement at Disney. She was responsible for anything analytical outside traditional finance. | 8/25/2015 | Free | View in iTunes |
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71 |
CleanStandardizing Value Through Products with Kai Davis – 058 | Kai Davis is an outreach consultant who focuses on building relationships and online community. He is also an e-commerce consultant who helps businesses increase their sales. Previously he was a front-end developer for WordPress and a jazz pianist. | 8/18/2015 | Free | View in iTunes |
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72 |
CleanYou Can Learn To Price Too with Kevin Mitchell – 056 | Kevin Mitchell is the President of the Professional Pricing Society (PPS). He is the publisher of a quarterly journal on professional pricing, which is primarily academic research. He also publishes a monthly newsletter, called the Pricing Advisor, | 8/4/2015 | Free | View in iTunes |
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73 |
CleanFinding Your Sauce (and Value) with Cerrone & Urcioli – 055 | Chris Cerrone & Laci Urcioli are the hosts of the Chris Cerrone Show, a podcast with 1.8 million downloads across 136 episodes. They are also marketing and business consultants, who hail from Vegas. Chris is a former skateboarder, | 7/28/2015 | Free | View in iTunes |
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74 |
CleanThe Story of My Pricing Journey with Carrie Dils – 054 | Carrie Dils is a WordPress developer and business consultant, a recommended Genesis developer by StudioPress, and an author of WordPress training courses at Lynda.com. Personally, she is a lover of rescue dogs and a craft beer connoisseur. | 7/21/2015 | Free | View in iTunes |
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75 |
CleanThe Role of Value in Sales with Donald Kelly – 053 | Donald Kelly is the host of The Sales Evangelist podcast and an award-winning speaker. His podcast has been mentioned in Entrepreneur Magazine, The Huffington Post and on Yahoo Finance. He's a sales trainer and mentor, | 7/7/2015 | Free | View in iTunes |
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76 |
CleanVisual, Verbal and Value Identity with Mike Kim – 052 | Mike Kim is a marketing consultant that specializes in creating personal brands. He is also the chief marketing officer for an education company in New Jersey. He is the host of the Brand You! podcast, and a speaker at Podcast Movement this summer | 6/30/2015 | Free | View in iTunes |
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77 |
CleanThe Value of the Customer’s Customer with Wes Higbee – 051 | Wes Higbee was a guest on a previous episode of the Art of Value Show. His latest book is about value and software, Commitment to Value: How to Make Technical Projects Worthwhile. He is also the owner and chief consultant at Full City Technology. | 6/23/2015 | Free | View in iTunes |
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78 |
CleanWhich One? or Will I? with Mark Stiving – 050 | Mark Stiving has a Ph.D. in Pricing from UC Berkeley. He is the author of Impact Pricing and writes a popular blog PragmaticPricing.com. He is consultant and teacher at Pragmatic Marketing, which helps product managers at Fortune 1000 companies define,. | 6/16/2015 | Free | View in iTunes |
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79 |
CleanThe Real Goal of Value Pricing with Ben Furfie – 049 | Ben Furfie is a web designer who specializes in front-end development. Business wise, he focuses on lead generation for small to medium size businesses. Technology wise, he uses WordPress and the Genesis framework. | 6/9/2015 | Free | View in iTunes |
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80 |
CleanThe Funniest Thing About Value Pricing with Greg Kyte – 048 | Greg Kyte is a CPA and comedian. He teaches ethics and fraud courses for accountants with a comedic edge at ComedyCPE.com. He is also the G. Robert Newhart Non-Value-Added Fellow at Versage Institute. The Real Context of Value What is the most impor | 6/2/2015 | Free | View in iTunes |
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81 |
CleanThe Customer’s Perception of Value with Jason Cohen – 047 | Jason Cohen is the founder and CTO of WP Engine. He started the company in 2010, and it has grown to 270 employees in four locations. Over his career, he has started four different companies, both bootstrapped and venture-backed. | 5/26/2015 | Free | View in iTunes |
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82 |
CleanCreating Value the Disney Way with Lee Cockerell – 046 | Lee Cockerell is the former Executive Vice President, Operations of Walt Disney World Resort. He led a team of 40,000 cast members and managed 20 resort hotels, four theme parks, and two water parks. He is the author of three books: Creating Magic, | 5/19/2015 | Free | View in iTunes |
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83 |
CleanClarity, Competence and Confidence with Kary Oberbrunner – 045 | Kary Oberbrunner left his day job to pursue his dream job. From that experience, he wrote his sixth book, Day Job to Dream Job. Because he has written six books, he now coaches authors through a program called Author Academy Elite. His next event, | 5/12/2015 | Free | View in iTunes |
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84 |
CleanA Book Starts the Relationship with David Hancock – 044 | David Hancock is the founder and CEO of Morgan James Publishing. He has written or co-written 12 books, including Guerrilla Marketing for Writers, The Entrepreneurial Author, and Performance Driven Thinking. | 5/5/2015 | Free | View in iTunes |
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85 |
CleanThe Value of Story and Experience with Jody Maberry – 043 | Jody Maberry is a former park ranger who now specializes in creating story and experience for customers. In other words, he's a marketing consultant and copywriter. He got his MBA from the Jack Welch Management Institute at Strayer University. | 4/28/2015 | Free | View in iTunes |
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86 |
CleanLawyers Can Switch to Value Pricing with John Chisholm – 042 | John Chisholm helps law firms move from hourly billing to value pricing. A 25-year lawyer turned business consultant, he says the problem with the cost of legal services is not the amount. It is the unpredictability. | 4/21/2015 | Free | View in iTunes |
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87 |
CleanThe Journey from Time to Value with Matthew Burgess – 041 | Matthew Burgess is a lawyer who lost a customer when he sent an email at 4:30am on a Sunday. The customer said he wanted Matthew's best work not what remained after exhaustion. This incident started Matthew's quest to find a better way. | 4/14/2015 | Free | View in iTunes |
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88 |
CleanWhy to Productize Your Consulting with Brian Casel – 040 | Brian Casel specializes in launching and bootstrapping businesses. He is the author of Productize, a course to help freelancers turn their custom services into products. He also runs Restaurant Engine, a combination of SaaS and productized service | 4/7/2015 | Free | View in iTunes |
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89 |
CleanPricing the First WordPress Host with Joshua Strebel – 039 | Joshua Strebel is a husband, a father and co-founder and CEO of Pagely, the first managed WordPress hosting company. He graduated college on a Friday, got married on a Saturday and started his business 90 days later with the leftover honeymoon money. | 3/31/2015 | Free | View in iTunes |
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90 |
CleanDo Not Assume in a Value Conversation with Jonathan Stark – 038 | Jonathan Stark is a mobile consultant who helps retail brands thrive in a post-PC era. He's written three books on web development including O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript. He made the national news with Jonathan's C | 3/24/2015 | Free | View in iTunes |
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91 |
CleanCoaching: Pricing An Online Course with Caleb Simonyi-Gindele – 037 | Caleb Simonyi-Gindele is a registered clinical counselor from Canada who helps couples build thriving, passionate marriages. He and Kirk are in a mastermind group together. Caleb requested assistance with pricing his online marriage course. | 3/17/2015 | Free | View in iTunes |
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92 |
CleanThe State of Value Pricing (Down Under) with Steve Major – 036 | Steve Major is a pricing and business consultant from Australia. He started out as a charted accountant (CPA) and then founded a consultancy for accountants called Pricing Power. He grew up on a sheep station (70,000 acres) in Texas, Queensland. | 3/10/2015 | Free | View in iTunes |
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CleanThe Value of Tomorrow with Brennan Dunn – 035 | Brennan Dunn started as a freelancer and grew his business into a 10+ person agency. He then decided to create software for himself, rather than others with Planscope.io. Additionally, he has created a variety of teaching tools for pricing and lead | 3/3/2015 | Free | View in iTunes |
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CleanThe Magic and Logic of Pricing with Tim Williams – 034 | Tim Williams is a marketing professional with over 20 years experience in large agencies. He is the founder of Ignition Consulting Group and author of Positioning for Professionals. Tim is also a Senior Fellow at the VeraSage Institute. | 2/24/2015 | Free | View in iTunes |
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CleanA Biblical View of Creating Value with Ray Edwards – 032 | Ray Edwards is a copywriter and marketer who has worked with successful clients like Tony Robins, Jack Canfield, and Jeff Walker. He is the host of a weekly podcast, The Ray Edwards Show, and the author of Writing Riches, about effective copywriting. | 2/10/2015 | Free | View in iTunes |
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CleanValue and Pricing for Copywriters with Ed Gandia – 031 | Ed Gandia is freelance copywriter who got his start writing white papers for his employer. Now, he specializes in educational content for B2B software companies. He is an author and host of the High-Income Business Writing Podcast. | 2/3/2015 | Free | View in iTunes |
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CleanThe Law of Value with Bob Burg – 030 | Bob Burg is a best-selling author and popular speaker. In his books (with co-author John David Mann), The Go-Giver and Go-Givers Sell More, Bob explains the Five Stratospheric Laws of Success. The first law is The Law of Value. | 1/27/2015 | Free | View in iTunes |
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CleanPrice Communicates Your Value with Jay Shepherd – 029 | Price is more than a number. It is part of how a lawyer communicates value to the customer. To unpack this principle, Jay Shepherd, an employment litigation attorney, compares how a customer perceives an hourly rate vs. a fixed price. | 1/20/2015 | Free | View in iTunes |
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CleanA Contrary View of Value Pricing with Tim Dietrich – 028 | Tim Dietrich is a database consultant, specializing in the FileMaker platform. He is the author of FileMaker Pro 13 Absolute Beginner's Guide and creator of FMEasySync, an open source sync framework for FileMaker. | 1/13/2015 | Free | View in iTunes |
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100 |
CleanAn Accountant Learns to Value Price with Josh Zweig – 027 | Josh Zweig is a the founder of LiveCA, an online accounting firm in Canada. His goal is to serve his customers from anywhere in the world with only a backpack. Learning to Value Price What is the most important thing you can share about pricing? | 1/6/2015 | Free | View in iTunes |
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Customer Reviews
Value Pricing Is More Ethical
I love how Kirk teaches the ways pricing can be learned. He coached a proposal last year that was an amazing opportunity. Every interview is knowledge about how to be more valuable to your clients. You can listen to these podcasts and learn a lot about yourself a lot….the safety of your current hourly rate….devalues your knowledge and at it's best, is not ethical. "The value of your work should be so high, the price looks like a bargain." - Kirk Bowman - that'll preach! Thank you for the resources!
Turn Your Business into a Value-Driven Powerhouse
Kirk is right on the money with his Art of Value podcast and approach to how service-focused businesses can both bring more value to their clients while substantially increasing their own income and profits. You will get all the details and insights for how to make this transition in Kirk’s value packed new podcast!
Kirk Bowman is not messing around
So many entrepreneurs experience the challenge of figuring out the best way to price their products & services... You have come to the right place! Kirk has a way of breaking down value pricing for the every day business owner. Great podcast... Subscribe today!
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