Audio White Papers for Marketing
By Adobe Marketing Cloud
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White papers don’t have to be boring. And now you don’t even have to read them. Introducing "Adobe Audio White Papers for Marketing" - white papers read aloud to keep you entertained and up to date. Learn more at: adobe.com/marketingcloud
||CleanThe New Content Frontier||The New Content Frontier by Adobe Marketing Cloud||5/16/2016||Free||View in iTunes|
||CleanYour Business Has a New Secret Weapon. How You Can Use Design as a Competitive Advantage||Your Business Has a New Secret Weapon. How You Ca…||9/17/2015||Free||View in iTunes|
||CleanIT and Marketing: Finding the Harmony in the Yin and Yang of the Digital World||IT and Marketing: Finding the Harmony in the Yin …||9/17/2015||Free||View in iTunes|
||CleanFrom Mobile Analytics to Mobile First||From Mobile Analytics to Mobile First||6/25/2015||Free||View in iTunes|
||CleanReinventing the Customer Experience||Reinventing the Customer Experience||6/25/2015||Free||View in iTunes|
||CleanThe New Era of Marketing Magic||The New Era of Marketing Magic||6/25/2015||Free||View in iTunes|
||CleanKeep Your App Users Engaged||Keep Your App Users Engaged||5/14/2015||Free||View in iTunes|
||Clean10 Ways Cross Channel Marketing Is Not Rocket Science||10 Ways Cross Channel Marketing is Not Rock Scien…||5/13/2015||Free||View in iTunes|
Thank You Adobe!
This show is very informative, and I’ve been learning a lot from it! The only suggestion I really have for the show is that they invest a little more time in the production.. The narrator is great, but it would be nice to have it broken up into some interviews.
Great Example of an Audio White Paper - Give it a listen
This is a review of “Your Business Has A New Secret Weapon.” I recommend that any organization that’s written a white paper should create an audio version. This one for the Adobe Marketing Cloud is an excellent example of how it should be done. The white paper itself is well-structured, cites external authorities for its major assertions, uses a journalistic voice throughout (never falling into a sales pitch for a specific Adobe product), and delivers on the promise in the title. The only places where it could have been improved: 1) Identifying the author. 2) Fleshing out examples of viable competing solutions and citing experts as to why these don’t work. 3) Giving an example of a current company measurably succeeding with this exact solution. Otherwise great job.
I’m going to start point to this as an example of how an audio white paper should be done.
author of “How To Write A White Paper In One Day"
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