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Audio White Papers for Marketing

By Adobe Marketing Cloud

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Description

White papers don’t have to be boring. And now you don’t even have to read them. Introducing "Adobe Audio White Papers for Marketing" - white papers read aloud to keep you entertained and up to date. Learn more at: adobe.com/marketingcloud

Customer Reviews

Thank You Adobe!

This show is very informative, and I’ve been learning a lot from it! The only suggestion I really have for the show is that they invest a little more time in the production.. The narrator is great, but it would be nice to have it broken up into some interviews.

Great Example of an Audio White Paper - Give it a listen

This is a review of “Your Business Has A New Secret Weapon.” I recommend that any organization that’s written a white paper should create an audio version. This one for the Adobe Marketing Cloud is an excellent example of how it should be done. The white paper itself is well-structured, cites external authorities for its major assertions, uses a journalistic voice throughout (never falling into a sales pitch for a specific Adobe product), and delivers on the promise in the title. The only places where it could have been improved: 1) Identifying the author. 2) Fleshing out examples of viable competing solutions and citing experts as to why these don’t work. 3) Giving an example of a current company measurably succeeding with this exact solution. Otherwise great job.

I’m going to start point to this as an example of how an audio white paper should be done.

Brian Boys
author of “How To Write A White Paper In One Day"

Audio White Papers for Marketing
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Customer Ratings