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Authentic Influence: a podcast from Vivoom about the evolution of user-generated content across digital marketing and advertising featuring interviews with Fortune 500 CMOs, industry pioneers, thought leaders, and social influencers. Topics include UGC strategy, brand safety, influencers and influencer fraud, social media, 1:1 relationships and engagement, consumer activation, branded content, industry news, and more. Tune in for world-class interviews, best practice tips, and strategies surrounding how to use user-generated content to turn an audience into a network of authentic influencers.
||CleanVivoom CEO Katherine Hays: How to Build Shareable Products and Experiences||Examples from Coke, Starbucks, Lululemon, Warby Parker, Ring, Peloton, and more||11/29/2018||Free||View in iTunes|
||CleanPeter Horst: Marketing in the Fake News Era||The Mind Behind "What's In Your Wallet?"||11/15/2018||Free||View in iTunes|
||CleanBoston Red Sox CMO Adam Grossman: Delivering Content on the Fans' Terms||On today's episode, Boston Red Sox CMO Adam Grossman, who took time during Boston's successful postseason run to its 9th and most recent World Series title to talk with Adam Conner about the power of Red Sox Nation and incorporating their voice into the team's overall mission and strategy. Specific topics to be covered in this episode: How to make a brand inherently shareable How to optimally invest in shareable fan experiences Measuring shareability How to balance the voice of the fan in content and messaging between positive and polarizing How to deliver content on the fans' terms Thanks again Adam! Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear. Follow Authentic Influence on Twitter. Reach out to Adam Conner on LinkedIn. Learn more about Vivoom here. Vivoom is a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)||10/31/2018||Free||View in iTunes|
||CleanVivoom CEO Katherine Hays: How to UGC Clearly Now||In the debut episode of Authentic Influence, Vivoom CEO Katherine Hays sits down with Adam Conner to lay some UGC groundwork – best-in-class standards to which any business should hold themselves to ensure they are getting the most value out of user-generated content. Katherine is a visionary in the world of marketing and advertising technology. She made her first entrepreneurial venture in the gaming world through the co-founding of Massive Inc. which sought to embed dynamic branded content into video games. After Microsoft acquired Massive, she moved on to become CEO of GenArts, whose Sapphire visual effects software is a must-have in Hollywood and is used by the majority of the feature-filmmaking industry. Today, she is co-founder and CEO of Vivoom, a consumer activation platform empowering brands to turn their prospects and customers into a network of authentic influencers, and the pioneer of a business practice known as User-Generated Advertising. Specific topics to be covered in this episode: Why Katherine started Vivoom Views on the advertising industry today Why UGC is important, and why it is seriously risky in its current use as a business practice Standards for how marketers/entrepreneurs/brand strategists should be thinking about building up best-in-class UGC practices for their businesses Most important first step to take in getting started down the path to UGC best practices Reach out to Katherine Hays on LinkedIn. Reach out to Adam Conner on LinkedIn. Follow Authentic Influence on Twitter. Learn more about Vivoom here. Be sure to stay subscribed for more content and thought leadership, and do please leave a rating and review on iTunes if you like what you hear. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)||10/31/2018||Free||View in iTunes|
||CleanAuthentic Influence: A New Podcast||This is Authentic Influence: a new show brought to you by Vivoom and hosted by Adam Conner, which dives into the user-generated content revolution which has placed an extraordinary amount of brand power into the hands of the everyday consumer. Tune in and together we’ll explore this revolution and bring to light the good, the bad, and the ugly of UGC today. We’ll sit down with chief marketing executives, thought leaders, and social influencers alike to get a sense of how the biggest brands in the world are tapping into this new wave of marketing. And finally, we’ll share best practice tips and strategies for how to use user-generated content to turn your audience into a network of authentic influencers. We can't wait to have you listen in! Follow Authentic Influence on Twitter. Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)||10/31/2018||Free||View in iTunes|
Worth listening to!
As someone who works in influencer marketing I very much enjoyed this podcast. Hearing directly from the Red Sox CMO and seeing the lineup of CMOs to speak on future episodes will make this podcast one of my regulars.
Loved listening to these first episodes - great content about UGC and how to incorporate it into content strategies. Can't wait for more interviews!
Just tuned in to this new podcast. First episode was with Boston Red Sox CMO...really interesting to hear his take on leveraging authentic content for their brand marketing strategies and even how the voices and content from fans play a role in their branding.
Keep it coming!