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Authentic Influence

By Vivoom

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Authentic Influence: a podcast from Vivoom about the evolution of user-generated content across digital marketing and advertising featuring interviews with Fortune 500 CMOs, industry pioneers, thought leaders, and social influencers. Topics include UGC strategy, brand safety, influencers and influencer fraud, social media, 1:1 relationships and engagement, consumer activation, branded content, industry news, and more. Tune in for world-class interviews, best practice tips, and strategies surrounding how to use user-generated content to turn an audience into a network of authentic influencers.

Customer Reviews

Worth listening to!

As someone who works in influencer marketing I very much enjoyed this podcast. Hearing directly from the Red Sox CMO and seeing the lineup of CMOs to speak on future episodes will make this podcast one of my regulars.

So Insightful!

Loved listening to these first episodes - great content about UGC and how to incorporate it into content strategies. Can't wait for more interviews!

Great content

Just tuned in to this new podcast. First episode was with Boston Red Sox CMO...really interesting to hear his take on leveraging authentic content for their brand marketing strategies and even how the voices and content from fans play a role in their branding.

Keep it coming!

Authentic Influence
View in iTunes

Customer Ratings