B2B Continuum Gaps podcast
By Maureen Blandford
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Here is where we’ll identify some of the biggest gaps in the B2B the Sales and Marketing Continuum and how to close them. Joining me will be an array of the most reasonable and smartest folks in the B2B space. You'll have heard of some of them, and some you might not know, but should. I’ll host a series of interviews spotlighting the material gaps thwarting our success in the Marketing/Inside/Field Sales Continuum and offer real solutions in how to close them. While the B2B space has suffered over time from way too many bright shiny objects, I stand with those who are concerned that we are suffering from the deluge of content and the void of a meaningful understanding of what’s working and what’s not - which is also absolutely tied in to the challenges we have with the data. If you have any feedback, questions or topics you want me to cover I’m MaureenB2B on twitter and MaureenB2B@gmail.com
||CleanEric Wittlake - Avoid The Lazy Way||B2B Continuum Gaps||1/6/2016||Free||View in iTunes|
||CleanMarshall Kirkpatrick: Earn Your Way||B2B Continuum Gaps||7/28/2015||Free||View in iTunes|
||CleanMark Schaefer - It's The Wild West||Calling out the logical fallacies in the Content space||5/7/2015||Free||View in iTunes|
||CleanAnnuitas' Carlos Hidalgo - If you can handle it.||Working hard to end Marketing Insanity||3/18/2015||Free||View in iTunes|
||CleanJulie Schwartz on Hazardous B2B Misperceptions||ITSMA's Research Disproves Commonly Held B2B Beliefs||2/26/2015||Free||View in iTunes|
||CleanAvinash Kaushik - Proof Proof Proof||Avinash Kaushik on B2B Digital Marketing||2/9/2015||Free||View in iTunes|
||CleanAugie Ray Bursting Bubbles||Augie sets the record straight on Marketing Data||1/18/2015||Free||View in iTunes|
||CleanB2B Continuum Gaps||How to Identify and Close B2B Sales & Marketing Continuum Gaps||1/18/2015||Free||View in iTunes|
Compelling and Entertaining
I listened to the entire series, and find the interview style and information shared to be excellent. I very much enjoy hearing B2B perspectives from not only experts, but also people who are well-rounded individuals with practical views as to how B2B marketing should work and evolve. And the links referred to in the conversation with Avinash are invaluable to anyone working in B2B marketing.
Bridging the B2B Gap with No BS
Maureen Blandford is not only one of the smartest B2B marketers I know, but also an incredibly articulate and engaging interviewer—with great taste in guests. It’s like being invited to a private salon with people you’d most like to talk to, but would rarely have access to: people like Augie Ray and Avinash Kaushik. There’s a lot of fluffy marketing advice out there that makes it seem like audience, conversion and attributable revenue can be achieved if you just follow a few simple best practices. The truth is a lot more complicated, and I look forward to hearing Maureen break it down with more super-smart guests. Subscribing is a must!