Green & Greene Show
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Technology innovation like artificial intelligence is changing B2B demand generation rapidly. Keep up with a show that will challenge you to think differently. Get insights from the best marketers in 10-20 minutes on very specific areas within broad topics like content marketing, business buying behavior, alignment with sales, marketing channels, funnel measurements, and targeting strategies. The shows will become a B2B demand gen certification course. For now, we are starting a movement to transform B2B marketing by sharing evolving knowledge of what really works.
||CleanEpisode 38 - Why ROI Is Terrible in B2B Demand Gen||I'm excited about today because I think this is going to – what we're going to do next in the show is going to be beneficial to people, because we've been talking in the background as it relates to our business and the industry at large. I think...||3/19/2019||Free||View in iTunes|
||CleanEpisode 37 - Carlos Hidalgo||We’re going to talk about customer experience today and I’m really, really excited. We’ve got the man, the myth, the legend, Mr. Carlos Hidalgo in the building. If you’re not familiar, he’s written some really cool stuff on the topic. Also,...||3/15/2019||Free||View in iTunes|
||CleanEpisode 36 - Anamika Gupta||I’m so glad to have with us today Anamika Gupta. She’s the Head of Account-Based Marketing at Fujitsu America. She’s getting ready to take us to school on account-based marketing, and I’m super excited. Welcome to the show, ma’am.||3/12/2019||Free||View in iTunes|
||CleanEpisode 35 - Erik Archer Smith||Hello. I’m Dave Green. My partner, Jonathan Greene, is traveling. I’m here today with Erik Archer Smith. Erik is a Director of Marketing at ARM and does a lot of ABM. He also has a great background with sales and marketing alignment. He actually...||3/4/2019||Free||View in iTunes|
||CleanEpisode 34 - What is Intent Data||There are B2B mysteries Dave and we’re unlocking them here on the Green & Greene Show. Welcome. Thank you for being with me as always. This week, we are going to talk about intent data. Are you excited?||2/25/2019||Free||View in iTunes|
||CleanEpisode 33 - Green & Greene with David Mckie||I’m very grateful to have David and McKie also, who is the Vice President of Marketing Operations at Medidata.||2/8/2019||Free||View in iTunes|
||CleanEpisode 32 - Artificial Intelligence and Lookalike Modeling||Today we were going to talk about look-alike audiences today. I actually first learned about look-alike audiences when I read and a book that you did from Amazon and you were asking for feedback on it. You wrote about Facebook's look-alike audiences...||2/8/2019||Free||View in iTunes|
||CleanEpisode 31 - How to get the most out of your B2B data||I wanted to talk a little bit about, well one of my favorite topics. That is the existing state of B2B data out there. For those people that are a little uninitiated, I've always found that data is the key to lead generation success because if you...||2/4/2019||Free||View in iTunes|
||CleanEpisode 30 - How to Optimize your B2B Funnel||How to optimize your B2B sales and marketing funnel today, which I think everybody needs to know about. What do you think?||2/4/2019||Free||View in iTunes|
||CleanEpisode 29 - Follow-up sequences: Are you getting the yield you'd like from your lead generation efforts?||What we wanted to talk about today, specifically, were follow up sequences and we really wanted to nerd out on something called Construal level theory.||12/19/2018||Free||View in iTunes|
||CleanEpisode 28 - Buyers Persona and the Buyers Journey with special guest Adele Revella||Today we are going to have the opportunity to talk about buyer personas or customer personas, which is like a mystical unicorn.||12/19/2018||Free||View in iTunes|
||CleanEpisode 27 - How-to-Guide: B2B Media Buying||Today, we’re going to talk about – we’re going to start a mini series. What we want to talk about for the next few episode, few weeks, however long it takes is our principles for effective media buying. Particularly in the B2B space but I think...||12/19/2018||Free||View in iTunes|
||CleanEpisode 26 - How marketing can work with a sales development team||Today, we're going to talk about SDRs. If you don't know what that is, it's your lucky day. I have a fantastic couple of guests today. Look at me multitasking, how about that? We’ve got Marylou Tyler on the on the line with us. She's the co-author,...||12/19/2018||Free||View in iTunes|
||CleanEpisode 25 - How to Develop Service Level Agreements between Sales and Marketing||Those pesky marketing sales relationships, that’s what we’re going to talk about today. I’m sure nobody but us has ever experienced that.||12/19/2018||Free||View in iTunes|
||CleanEpisode 24 - Sales and Marketing Alignment||Today, we’re talking about sales and marketing alignment, which is something that you’re a stone cold expert at and I am not. I’m going to share the floor copiously today. What would you say is your background in sales and marketing alignment?...||12/19/2018||Free||View in iTunes|
||CleanEpisode 23 - Buyer Research Qualitative and Quantitative||Today, we’re going to talk about different types of buyer behavior research and hopefully what the implications of those are. My esteemed guest and colleague, J. David Green, welcome. Thank you for being here.||12/19/2018||Free||View in iTunes|
||CleanEpisode 22 - Buying Behavior B2B vs. B2C||Today, we’ll discuss B2B versus B2C buying behavior, which is the bane of my marketing existence right now as I go through this transition of becoming a coherent B2B marketer. It is a little bit different, isn’t it? I mean, it has some very...||12/19/2018||Free||View in iTunes|
||CleanEpisode 21 - Definition: Scaling Demand Generation||Good afternoon, ladies and gentlemen. This is Jonathan Greene and Dave Green here with you and we’re going to be talking about all things demand generation here on the Green & Greene show.||12/19/2018||Free||View in iTunes|
||CleanEpisode 20 - How to Optimize Email Send Times||Getting your email into the inbox and getting it read is half the battle. Understanding the right time to send email will improve your downstream conversion.||12/19/2018||Free||View in iTunes|
||CleanEpisode 19 - Secrets for Deploying a Digital Center of Excellence||Siara Nazir is the head of digital marketing for Autodesk.She’s is currently embarking on a very interesting journey of transformation. Specifically, she’s setting up a Digital Center ofExcellence. She has set such operations upat previous...||10/8/2018||Free||View in iTunes|
||CleanEpisode 18 - What B2B marketers can learn from B2C||Welcome back to part II of our conversation with Ryan Phelan. Ryan is a proven senior executive with over 18 years of digital marketing experience. He is also the Chairman Emeritus of the Email Experience Council Advisory Board through the DMA and he...||10/2/2018||Free||View in iTunes|
||CleanEpisode 17 - The bigger picture with email marketing in B2B||Welcome to another episode of B2B Marketing Jukebox. Today we are joined by Ryan Phelan,. With nearly two decades of online marketing experience with Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA, Ryan has focused on driving...||10/2/2018||Free||View in iTunes|
||CleanEpisode 16 - Key Trends for B2B DemandGen Marketing Teams||Welcome to part two of our chat with David Lewis of DemandGen! In this episode we continue our though provoking chat with this marketing guru and focus a lot on the vital importance of relationships across sales and marketing departments.||10/1/2018||Free||View in iTunes|
||CleanEpisode 15 - Manufacturing Demand||Welcome back to the B2B Marketing Jukebox Podcast everybody. Today’s conversation is the first part of a discussion we had with our good friend David Lewis from DemandGen and the author of Manufacturing Demand. With years of experience in the...||10/1/2018||Free||View in iTunes|
||CleanEpisode 14 - B2B Content Marketing Strategy||Welcome back to another episode of B2B Marketing Jukebox. Today on the show we welcome Carro Ford, author of The Smartass Marketer's Handbook. Carro has over 25 years experience in marketing communications with plenty of strategic savvy. She is a...||9/28/2018||Free||View in iTunes|
||CleanEpisode 13 - Known and unknown contacts in your CRM||Today on the Marketing Jukebox podcast we welcome back David McKie for part III of our conversation. David is the Vice President of Marketing Operations at Medidata Solutions. Prior to Medidata, David was VP of Marketing Operations for SAP, the world...||9/27/2018||Free||View in iTunes|
||CleanEpisode 12 - Things marketing needs to understand about sales||Welcome back to part II of our conversation with David McKie. David is the Vice President of Marketing Operations at Medidata Solutions, a company that focuses on the life sciences industry with software and services that helps pharmaceutical, medical..||9/27/2018||Free||View in iTunes|
||CleanEpisode 11 - Myths about sales and marketing alignment||Today on the podcast we welcome David McKie, the Vice President of Marketing Operations at Medidata. Before join gin Medidata, David worked for quite a while in SAP where he was also involved in marketing operations. He has a demonstrated history of...||9/27/2018||Free||View in iTunes|
||CleanEpisode 10 - Using video in B2B demand gen||Welcome back to today’s episode of B2B Marketing Jukebox. On the show today we are joined by Tyler Lessard, the Vice President of Marketing of Vidyard. Tyler is a Marketing, Product and Business Development executive with a passion for...||9/26/2018||Free||View in iTunes|
||CleanEpisode 9 - The psychology of lead nurturing||On today’s episode of the B2B Marketing Jukebox we welcome a good friend and marketing expert, Jon Powell. Jon currently works at NextAfter where he transforms data and information into useable advice and strategies for marketers and fundraisers.||9/25/2018||Free||View in iTunes|
||CleanEpisode 8 - How to align with sales||Welcome back to the Marketing Jukebox Podcast. On today’s show we are once again joined by Allison Smith Terrey, the former Vice-President of Global Marketing Operation at Pitney Bowes. In this part of the conversation, Allison carries on her foray...||9/24/2018||Free||View in iTunes|
||CleanEpisode 7 - How to think about revenue attribution||Hello and welcome back to the Marketing Jukebox Podcast. On today’s show we are joined Allison Smith Terrey from Pitney Bowes, where she is the former Vice-President of Global Marketing Operation. In our conversation, Allison explains the vital role..||9/24/2018||Free||View in iTunes|
||CleanEpisode 6 - How to build trust with your executive audience||Welcome back to another episode of Marketing Jukebox. In today’s show we welcome back Yadin Porter de Leon to continue our conversation in Part II of this interview. Yadin is the Global Executive Content Strategist for VMware, and has the difficult...||9/21/2018||Free||View in iTunes|
||CleanEpisode 5 - How to generate demand from senior executives||Today on the podcast we are joined by a fantastic guest, Yadin Porter de Leon. Yadin is the Global Executive Content Strategist for VMware, a pioneer in virtualization and an innovator in cloud and business mobility.||9/21/2018||Free||View in iTunes|
||CleanEpisode 4 - How marketers can become more empathetic||Today on Marketing Jukebox Podcast we welcome back Brain Carroll to continue our conversation surrounding empathy-based marketing. Brian is the CEO and founder of markempa and the author of the bestselling book on Amazon, Lead Generation for the...||9/20/2018||Free||View in iTunes|
||CleanEpisode 3 - Why empathy is the future of B2B marketing||Welcome back to another episode of Marketing Jukebox Podcast. Today on the show we welcome Brain Carroll for Part I of the conversation. Brian is the CEO and founder of markempa, a consultancy firm focused on helping marketers attract and convert more..||9/20/2018||Free||View in iTunes|
||CleanEpisode 2 - Keys to Aligning with Sales||Welcome back to another episode of the Marketing Jukebox Podcast. Last week we were joined by Mike McKinnon for Part I of the discussion and on today’s episode, we are once again joined by Mike for Part II.||9/19/2018||Free||View in iTunes|
||CleanEpisode 1 - How one change increased Avaya's conversions by 150%||Welcome to the B2B Marketing Jukebox Podcast by LeadCrunch, where our goal is to start a movement to make B2B marketers the maestros of shareholder value. In this first episode we are joined by Mike McKinnon, who's the Senior Director of Global...||9/19/2018||Free||View in iTunes|
Awesome show, highly recommend!
David and his expert guests provide some incredibly compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your B2B company without breaking the bank.
Highly recommend listening and subscribing to The B2B Marketing Jukebox Podcast if you want the knowledge AND mindsets to reach your overall business goals. :)
Ideas for marketing excellence.
This is the best B2B marketing podcast I’ve found. It is really hard and I’ve found few resources to help learn how to get high ROI from marketing.