The B2B Revenue Executive Experience: B2B Sales | Marketing | Training
By Chad Sanderson: Longtime Revenue Executive | Sales and Marketing Consultant
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The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace. Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.
||CleanDaniel Miller on How to Make Your Email Marketing More Effective Immediately||Email is always a hot topic, and we all know that outreach is a critical component of effective prospecting. But just because we realize the importance of email, it doesn’t mean we’re anywhere close to using it as effectively as we can. In this...||8/22/2017||Free||View in iTunes|
||CleanAudelia Boker on Sales Is Rapidly Becoming More Digital (Here’s How to Stay Ahead of the Trend)||Lots of companies are trying to map customer journeys across channels, but that may be unnecessary. The customer journey is becoming more and more digital. A few statistics illustrate the point. In the UK, eCommerce sales account for just 14% of total...||8/15/2017||Free||View in iTunes|
||CleanAlex Rosemblat on The Importance of Having a Well-Trained Sales Team||Imagine a wall. If you have an untrained sales team, and you say, “Go, go, go,” they will inevitably keep running into the wall and bouncing off. After running into the wall enough times, you have to step back and ask how to get over it. There...||8/8/2017||Free||View in iTunes|
||CleanCindy Kennedy on 3 Key Components of Customer Service in Sales||“The most important and most valuable service you can provide is an excellent experience.” - Cindy Kennedy, District Manager for Corus360 Customer service is a critical component to driving revenue and account expansion. In this episode, Cindy...||8/1/2017||Free||View in iTunes|
||CleanMark Kosoglow on Why Sales Reps Shouldn’t Select Their Own Accounts||“The more complex you make the sale, the less success you’re going to have. As Mark Kosoglow, VP of Sales at Outreach.io, puts it, “humans suck at making decisions.” Therefore, the way you sell has to be focused and value-driven. In this...||7/25/2017||Free||View in iTunes|
||CleanJuliana Slye on The Challenges of Marketing and Selling to the Public Sector||In Juliana Slye’s long career throughout the private and public sectors, two things have stuck with her more than anything: “It’s not about me, or where I believe the market is headed. It’s really all about the customer.” At the end of the...||7/18/2017||Free||View in iTunes|
||CleanBrian Turner on Why Revenue Should Be Used as a Trailing (Although Critical) Indicator of Business Health||“Revenue should not be your leading indicator.” Come again? That’s the claim made by Brian Turner, General Manager with Slalom. Brian says that while revenue is absolutely a critical indicator of the health of your business, you run into...||7/11/2017||Free||View in iTunes|
||CleanMark Shank on What “Digital Transformation” Really Means Today||Digital transformation isn’t Mark Shank’s favorite term. Yet, he recognizes that it’s widely used, and so he uses the term to speak the language of his clients. He takes the often narrow definition of digital transformation—implementing a new...||6/27/2017||Free||View in iTunes|
||CleanMike Moore on Generating Revenue in a Digital Agency||We’ve seen a lot of consolidation of digital agencies over the years, with many getting bought up by “the Big Four.” Today, independent agencies struggle (at times) creating and maintaining a sustainable pipeline. So it’s worth asking: How do...||6/20/2017||Free||View in iTunes|
||CleanTod Caflisch on The Minnesota Vikings Fan Experience (and Where It’s Headed)||Tod Caflisch has been in pro sports IT for almost 30 years, so he’s seen the incredible transformation in the fan experience at sports venues. In college, he used to go to Celtics games, where the crowd was all men smoking cigars and cigarettes....||6/13/2017||Free||View in iTunes|
||CleanMark McKinney & Steve Fedorko on “My Client Is the Devil:” How to Stop Complaining and Get a Better Perspective||There’s never a shortage of people complaining about their clients. You can get stuck in that kind of thinking, but there is another way of looking at things. It all comes down to the way you think about yourself and your client. After all, you...||6/6/2017||Free||View in iTunes|
||CleanLes Trachtman on Why Founders Often Make Terrible CEOs||Quite commonly, founders make terrible CEOs. They often have a difficult time segregating their personal relationships with their founding teams from the objective reality of the situation. That’s not an attack on founders: it’s hard time starting...||5/29/2017||Free||View in iTunes|
||CleanRobbie Traube on Sales Methodologies: What to Use and How to Get Internal Adoption||As any revenue executive knows, you can’t just walk in and lay down a new methodology for an organization. It takes buy-in in order to get the types of results we know are possible. So when you come across a home-run sales methodology, how do...||5/29/2017||Free||View in iTunes|
||CleanWTH is the The B2B Revenue Executive Experience?||There are some great podcasts out there on sales enablement. They have fantastic advice on how to accomplish certain goals and strategies, as well as how emerging technology affects our work. But there's a gap in the podcast world. Chad Sanderson,...||5/29/2017||Free||View in iTunes|
Excellent information and interviews
So many podcasts focus on the sales people, the tactics and techniques...what I like about this one is hearing from the people in charge of the revenue streams..it provides a higher level view and honestly, almost step by step instructions on how to sell to and get the attention of the people being interviewed.
I love the way this podcast is hosted - the speakers are insightful and easy to listen to. The content is interesting and beneficial to my every day work. Love it!
If you sell to executives, this is for you
High level executives talking about their real life experiences in generating growth. I appreciated their valuable insights into how to accelerate revenue. Like being a fly on the wall when they talked about what to do and what not to do when you call on them, i.e., what makes them interested in talking to you and what totally turns them off.
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