Baby Got Backstory
By Marc Gutman
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. In each episode, we ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become. Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado. Today, Marc focuses his energy on WILDSTORY. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)
||CleanBGBS 013: Kerry Gilmartin | Bamboobies | Business as an Agent to Make Positive Change||Have you ever thought much about breastfeeding? If you’re a woman and have given or plan to give birth, then you probably care deeply about it. Ironically, men used to be the ones making decisions about all sorts of products that women use, including||12/12/2018||Free||View in iTunes|
||CleanBGBS 012: Ross Powers | Olympic Gold Medalist | Take Three Deep Breaths and Go For It!||Ross Powers was a kid from a small town in Vermont who dared to dream big and defy the odds. As a result, at 19 years old, he won the first U.S. medal in snowboarding. Ross may appear humble and soft spoken, but when he has a snowboard under his feet, h||12/5/2018||Free||View in iTunes|
||CleanBGBS 011: Aaron Houghton | iContact | What Will It Cost You to Be Successful?||In the late 1990s, Aaron Houghton was one of those kids who had an interest in computers and a new phenomenon known as the World Wide Web. When he was 17 years old, he turned his solution for emailing bed-and-breakfast guests into a $180-million-dollar||11/28/2018||Free||View in iTunes|
||CleanBGBS 010: Chris Warner | Earth Treks | Hardwired to Stop and Make Things Better||Chris Warner is a quattro threat – mountain adventurer, leader, entrepreneur, and all-around great dude. He sketched out a business on toilet paper and ended up building the nation’s largest indoor climbing gym company – Earth Treks. It’s whe||11/14/2018||Free||View in iTunes|
||CleanBGBS 009: Ari Weinzweig | Zingerman’s | Manifesting a Shared Vision of Anarchy, Philosophy, Beliefs, Pastrami, and Social Good||We all have our own thoughts, beliefs, and problems. But it’s how we handle them that makes a difference in the world. Everyone should be able to pursue the life of their dreams. And, everyone should be treated as an intelligent, creative human be||11/7/2018||Free||View in iTunes|
||CleanBGBS 008: Marc Hyman and Zak Penn | Writing Hollywood Blockbuster Movies by Osmosis||Do you like movies? Have you seen Osmosis Jones, The Avengers, Antz, or Ready Player One? Well, today’s guests, Marc Hyman and Zak Penn, are not only well-known Hollywood screenwriters, but friends who have shaped my life and of course my view on||10/31/2018||Free||View in iTunes|
||ExplicitBGBS 007: Brian Smith | UGG | Living Joyously As a Tadpole||What do goosebumps, surfing, Pink Floyd, and sheep have to do with building a billion-dollar brand? Well, for UGG boots, just about everything! You see them everywhere – the beach, mountains, cities – wherever there are chilly feet. Th||10/24/2018||Free||View in iTunes|
||CleanBGBS 006: Ryan Evans | Inboard Technology | Stoked! From Kitebro to Electric Vehicle CEO||Dynamic, charismatic, intelligent, passionate, storyteller, athlete, leader, and futurist are words that describe Ryan Evans of Inboard Technology. It’s a transportation company that strives to have fewer cars on the road and replace them with short-r||10/17/2018||Free||View in iTunes|
||CleanBGBS 005: Matt Kazam | Laughing At Business||Matt Kazam is a headlining comedian in Las Vegas. With 29 years of experience, he has performed more than 6,000 shows in 42 states and seven countries. Matt founded They Laugh You Win which leverages his experience and the power of humor to provid||10/10/2018||Free||View in iTunes|
||ExplicitBGBS 004: Aaron Draplin | Draplin Design Company | Get It Done: Work Hard & Figure Things Out||If you’re a graphic designer, snowboarder, and/or skateboarder, then you probably know about preeminent designer Aaron Draplin of Draplin Design Company based in Portland, Ore. He tours the world to speak about his career, family, and even politics. H||10/2/2018||Free||View in iTunes|
||CleanBGBS 003: Jedd Rose | Topo Designs | Anywhere On Your Map||Do you wear outdoor-inspired clothing while spending time in the great outdoors? Then, you may be familiar with Topo Designs, which is known for “backpacks, bags, and apparel for anywhere on your map.” In a day and age where we love to over-engineer||9/25/2018||Free||View in iTunes|
||CleanBGBS 002: Brad Ludden | First Descents | Out Living It…Fighting the Cancer Epidemic with Adventure||When you’re in your 20s, time is spent on holding down a job, making friends, and paying rent. On top of all that, could you imagine having to fight cancer at that age? About 70,000 young adults are diagnosed annually with cancer. Fortunately, Bra||9/17/2018||Free||View in iTunes|
||CleanBGBS 001: Jeff Hoffman | Priceline.com | Dream Big, Work Hard, Create Value||He may not be as well-known as William Shatner, but Jeff Hoffman knows him. Jeff has gained global insight and experience from launching and growing various companies, including Priceline.com. His impact on how we travel and do things in life has||9/17/2018||Free||View in iTunes|
||CleanBGBS 000: Marc Gutman | WILDSTORY Founder | I Like Big Backstories||Do you like big backstories? Now, don’t lie. Who doesn’t? Dive into the story behind the story with storytellers, creators, and entrepreneurs. Marc Gutman is your host for the Baby Got Backstory podcast. Marc is a storyteller, entrepreneur, adventur||9/13/2018||Free||View in iTunes|
The king of story decodes backstories
I'm a fan of Marc's works and love that he's decoding the backstories of the brands we all know and trust. Now we'll be able to get the secret sauce from behind the scenes. Sir-Mix-A-Lot would be proud.
Can't go wrong
Marc has a huge personality and tons of expertise to share. You can't go wrong with this podcast!
Insightful, genuine and sans lip service, i want to get to one’s essence, their bone marrow and as a sucker for sincerity and vulnerability, I have found it here.