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Baby Got Backstory

By Marc Gutman

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Baby Got Backstory is the ultimate insider’s guide to business storytelling, brand storytelling, messaging, and communications for entrepreneurs, visionary leaders, and progressive businesses of all sizes. In each episode, we ask inspiring creators, entrepreneurs, and storytellers to share their backstory by answering the questions: “Who am I? How did I get here? And Where am I going? Listeners will not only hear the story behind the story of our guests but understand how their own story and backstory have shaped who they have become. Your host, Marc Gutman, is a story nerd. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox. In addition to his time in Hollywood, Marc scratched the entrepreneurial itch by founding a multimillion-dollar tech company in Boulder, Colorado. Today, Marc focuses his energy on WILDSTORY. A strategic brand story and marketing strategy agency that helps businesses use the power of story to attract more clients, drive revenue, and build connections with rabidly loyal fans (like the kind that will tattoo your company name on their body!)

Customer Reviews

The king of story decodes backstories

I'm a fan of Marc's works and love that he's decoding the backstories of the brands we all know and trust. Now we'll be able to get the secret sauce from behind the scenes. Sir-Mix-A-Lot would be proud.

Can't go wrong

Marc has a huge personality and tons of expertise to share. You can't go wrong with this podcast!


Insightful, genuine and sans lip service, i want to get to one’s essence, their bone marrow and as a sucker for sincerity and vulnerability, I have found it here.

Baby Got Backstory
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Customer Ratings