Back of Napkin: CMO hot topics discussed in less time than lunch.
By FleishmanHillard Brand & Consumer Marketing
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Some of the best ideas start as doodles on the back of a napkin. This is a podcast created in honor of that great tradition, focusing on hot topics in marketing and communications. Meet inspiring and influential marketers from leading companies. Join CEOs and experts as we spitball challenges keeping them up at night. Learn from innovators who are transforming industries and sketching solutions that capture our imagination. Opinions of guests and host are their own.
||CleanBack of Napkin: New plays for the D&I playbook||Diversity and inclusion hit the scene hard in 2008 with the election of Obama. But, times and issues have evolved. Has your brand’s D&I playbook done the same? Lincoln Stephens of The Marcus Graham Project and WeWork’s Flatiron School weighs in.||2/26/2019||Free||View in iTunes|
||CleanBack of Napkin: The 2019 Crystal Ball||Toy Boxes, Fauxvertising and the Goldfish Principle. Gazing into the 2019 Crystal Ball. Join "Back of Napkin" and guest Ginger Conlon of The Drum for insights into what brands can expect in the new year.||1/15/2019||Free||View in iTunes|
||CleanBACK OF NAPKIN: The wild west of podcasts and how brands can stake a claim.||As traditional media continues to fracture, brands are looking elsewhere to reach customers. Will this habit-forming, emerging media territory be the solution for marketers looking to grab the attention of a diverse, young, and affluent audience? We’l||12/13/2018||Free||View in iTunes|
||CleanLuxury is dead. Long live luxury.||What's next for luxury when the only constant seems to be change? Audience, markets and diversification have created a new world (dis)order.||9/25/2018||Free||View in iTunes|
||CleanBack of Napkin x LDH||Are culture mash-ups the new formula for creating global brand love? A discussion with Afrojack and VERBAL live from Cannes International Festival of Creativity||6/28/2018||Free||View in iTunes|