Beyond the Bow, Presented by ATA
By Archery Trade Association
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
The podcast where we talk shop with some of the major players in the archery industry and get insights into the business behind the sport of archery. Created to give ATA members and partners a platform to share information with their peers and the general archery community.
||Clean008: #ATA2019 Preview - Social Media Management with Michelle Scheuermann||Michelle Scheuermann of Bulletproof Communications is the editor of the Archery Wire and manages social media channels for several clients in the outdoor industry. In this episode, she'll share how she approaches the task of effectively managing...||1/7/2019||Free||View in iTunes|
||Clean007: Retail Insights - Diversify Your Revenue Streams with Wayne Piersol||Selling products is how most archery retailers generate the majority of their revenue, but the marketplace is getting more challenging every day. Wayne Piersol, owner of Archery Only in Newark, CA, shares how he is growing other aspects of his...||12/18/2018||Free||View in iTunes|
||Clean006: #ATA2019 Preview - A Different Approach to Creating New Bowhunters||with Charles Evans, Hank Forester, and Samantha Pedder||11/22/2018||Free||View in iTunes|
||Clean005: Retail Insights – Managing Bow Inventory with Randy Phillips||Kurt talks with Archery Headquarters owner, Randy Phillips, about how he has improved bow sales in his Chandler, AZ store through some creative inventory management strategies. We focus on the fall months when new compound bows start hitting the...||10/25/2018||Free||View in iTunes|
||Clean004: Mary Emmons, USA Archery||Chief of Sport Performance, Mary Emmons, discusses her introduction into the world of archery and how USA Archery has expanded its efforts to bring more people into the sport. Mary gives some great insights into the growth in the organization and how...||10/10/2018||Free||View in iTunes|
||Clean003: Mark Copeland, Jay's Sporting Goods||Mark shares his personal journey into the archery industry and what has made Jay's Sporting Goods a successful independent retailer. We'll also discuss what's happening with the ATA and how retailers can make the most of their membership.||9/1/2018||Free||View in iTunes|
||Clean002: Ben Summers, ATA Chairman of the Board||Ben talks with us about how his brands of TRU Ball and Axcel got to be where they are today. We also discuss some trends in the archery industry and get insights into what it's been like to serve on the ATA Board of Directors.||8/2/2018||Free||View in iTunes|
||Clean001: Matt Kormann, ATA President & CEO||ATA President & CEO, Matt Kormann, shares insights on his first few months with the Archery Trade Association and the strategic planning process that will shape the future of the organization.||7/27/2018||Free||View in iTunes|