100 episodes
Beyond The Technique Podcast Kati Whitledge
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- Arts
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4.9 • 74 Ratings
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Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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539: Tools to Make Your Life Better
Today we dive into tools that will make your life better, your teams' life better, and people you've never met globally--you will have a hand in making their life better. How cool?! Joining us today is industry giant, Paul Tate! Paul has an extensive background in salon technology, distribution, and sustainable business tools and practices. He's one of the most innovative professionals we've ever met, and we're THRILLED he's here to share his knowledge and inspiration with us today. Enjoy!
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW SUSTAIN BEAUTY CO
Website: https://sustainbeauty.co/
Instagram: https://www.instagram.com/sustainbeautyco/ -
538: Fire Your Front Desk
What happens the next time you need to hire guest services? Maybe this time you try a different path! Today we have Founder and CEO of StyleSmart VA, Shawna Murphy, here to share why her VA company specializes in Salons and Spa and how they help owners eliminate payroll expense, off-load repetitious tasks, and so much more!
WATCH ON YOUTUBE: https://youtu.be/QUN28GNgQzY
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW STYLESMART VA
Website: https://www.stylesmartva.com/
SS Instagram: https://www.instagram.com/stylesmartva/
Shawna’s Instagram: https://www.instagram.com/shawnaarielhair/ -
537: Grow, Evolve, Repeat!
It's that time of year when we start shining a light on Top 200 Salon & Spa Honorees! Today, you'll hear from Fallon Helm--a seven-figure salon owner recognized for 23% growth in revenue! She is a force! Fallon shares her wisdom in business and what has led her to purchase three commercial real estate buildings since opening her salon and day spa over fifteen years ago. Prepare to be inspired!
WATCH ON YOUTUBE: https://youtu.be/G5MxTesCwEw
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW FALLON HELM
Instagram: https://www.instagram.com/fallonhelm/
Website: https://www.reviver3.com/ -
536: Revolutionize Color Formulation!
536: Revolutionize Color Formulation!
How much time do your stylists color consultations take? How many other opinions are your stylists seeking for their color formulations? If you could win back the time those take, how could that affect your bottom line? Would you decrease your color call-backs? Today, we have innovative tech founders and the creators of Color Coach App here to share their new technology and why they needed a way to solve these problems. Their mission is to get their color formulating app in the hands of every industry colorist throughout the world!
WATCH ON YOUTUBE: https://youtu.be/L9BE3fcbDJg
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW COLOR COACH
Website: https://www.colorcoachapp.com/
Instagram: https://www.instagram.com/ColorCoachApp -
535: Smoothing Cash Flow Turbulence
535: Smoothing Cash Flow Turbulence
Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successful.
WATCH ON YOUTUBE: https://youtu.be/dsWOGKZ53VU
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW CELENE & HER SALONS!
Website: https://www.revampsaloncompany.com/revamp-salon-company
Instagram: https://www.instagram.com/celenedupuis/ -
534: Hiring Experienced Stylists
Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW FIX SALON
Website: https://www.fixsalonseattle.com/
Instagram: https://www.instagram.com/fixsalonseattle/
Customer Reviews
Beyond Great!
I love this podcast! I’ve been in biz almost 8 years. I found Beyond the Technique probably 6 years ago. This review is long over due! Katie has helped shape so much of what I’ve learned about how to run a successful salon. It’s a regular in my podcast rotation and I’m thankful for every episode I’ve heard! Especially when she sings a few notes! -Jennifer @ Gamine Beauty
Beyond the Technique
Love this podcast! Some many wonderful nuggets of wisdom and very thought provoking. Keep it up!!!
So Many Actionable Ideas
I have been listening to Beyond the Technique for years and love what this show offers!! Katie is always having relevant conversations about where the beauty industry is right in the moment and what we need to be thinking of to prepare for the future. Not only does she present the topic, but she gives actionable steps to take. I love the broad range of topics and look forward to listening every week!