iTunes

Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening Apple Books.If Apple Books doesn't open, click the Books app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download and subscribe to The Dendrocast by The Dendro Group, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download

The Dendrocast

By The Dendro Group

To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.

Description

The podcast about how agencies can survive and grow in today's rapidly changing advertising and public relations business.

Customer Reviews

Great work Zach!

Awesome job brining this to life.

Regarding your episode on diversity, absolutely, agencies SHOULD hire people that reflect the communities they hope to represent, reach. Influence, etc. Same goes for leadership teams and nonprofit boards.

But I wholeheartedly disagree that you have to be the same gender/race/experiences as the topics we create communications for. I think it’s about empathy and research, which any professional should be able to do. Good advertising is like “method acting”, being able to think like or evoke emotions in the audience you’re trying to communicate with—whomever they may be. There are surely examples of agencies dropping the ball, but it’s not impossible.

I am an expert on ZERO of the clients I’ve worked on over the past 18 years, yet have penned compelling communications that resonate with people who are not exactly like me. Beyond reaching POC or LGBTQ, we try to connect with a wide range of tribes that we personally don’t belong to: rural ranchers, high-net worth donors, domestic violence survivors, immigrants and refugees. Anyone can care, listen, study, and translate audience insights into effective communications. And of course, never do it in a bubble, without getting input and feedback from those you’re speaking to.

~ RYAN

The Dendrocast
View in iTunes

Customer Ratings

We have not received enough ratings to display an average for this podcast.