By The Dendro Group
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The podcast about how agencies can survive and grow in today's rapidly changing advertising and public relations business.
||ExplicitIs The Agency Model Dead?||The role of the agency is changing. But why? And what is the agency of the future going to look like? As client needs change in a hyper-reactive media landscape, many agencies are finding themselves ill-prepared to adapt their model to what brands...||10/17/2018||Free||View in iTunes|
||CleanThe Billboard Boom||How one agency is reinventing how we experience and think about "out of home" media||10/11/2018||Free||View in iTunes|
||CleanThe Curse of Founder's Syndrome||Why do so many great agencies fade after their founder leaves?||10/5/2018||Free||View in iTunes|
||CleanWhy You Should Pitch Like The Underdog||The year was 1998. They had no creative team. No media buyers. And they weren't really an advertising agency. So how did EnviroMedia, a one-year old Austin agency made up of four twenty-somethings, manage to pitch and win the nationally recognized...||9/27/2018||Free||View in iTunes|
||CleanBig Data vs. Traditional Research||In the era of Big Data analytics, do agencies still need traditional market research?||9/14/2018||Free||View in iTunes|
||CleanDo Agencies Have A Diversity Problem?||A conversation with Wieden+Kennedy producer Tiffany Golden||9/11/2018||Free||View in iTunes|
||CleanWhat's Wrong With Agency Culture?||A conversation with digital agency founder Ben McKinley about how to create a lifestyle culture that still fosters growth in a high burnout industry||9/11/2018||Free||View in iTunes|
Great work Zach!
Awesome job brining this to life.
Regarding your episode on diversity, absolutely, agencies SHOULD hire people that reflect the communities they hope to represent, reach. Influence, etc. Same goes for leadership teams and nonprofit boards.
But I wholeheartedly disagree that you have to be the same gender/race/experiences as the topics we create communications for. I think it’s about empathy and research, which any professional should be able to do. Good advertising is like “method acting”, being able to think like or evoke emotions in the audience you’re trying to communicate with—whomever they may be. There are surely examples of agencies dropping the ball, but it’s not impossible.
I am an expert on ZERO of the clients I’ve worked on over the past 18 years, yet have penned compelling communications that resonate with people who are not exactly like me. Beyond reaching POC or LGBTQ, we try to connect with a wide range of tribes that we personally don’t belong to: rural ranchers, high-net worth donors, domestic violence survivors, immigrants and refugees. Anyone can care, listen, study, and translate audience insights into effective communications. And of course, never do it in a bubble, without getting input and feedback from those you’re speaking to.