BIG Lessons from BIG Brands
By Andrew Lock: The Yoda of Marketing
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"BIG Lessons from BIG Brands" is a short 2 to 4 min podcast for small business owners and entrepreneurs. Learn fascinating marketing secrets from large, well known companies that are adapted for your business. If you like Pat Flynn Smart Passive Income, John Lee Dumas Entrepreneur on Fire, Michael Hyatt, 10xtalk, HBR, Advertising Age, Gary Vee Vaynerchuk, Russell Brunson, or you're a silicon valley startup etc, you will enjoy this show! Subscribe now...you wont want to miss a single episode! Also, check out the accompanying book by Andrew Lock: BigLessonsBook.com
||Clean#40 UHaul: How to Use Fear of Loss In Your Marketing||This BIG marketing lesson is from U-Haul, the truck rental company.The lesson is how to use fear of loss in your marketing.For a limited time, get the BIG ...||1/30/2018||Free||View in iTunes|
||Clean#39 1-800-GOT-JUNK: Why Price is NOT the Most Important Factor for Most People||This BIG marketing lesson is from 1-800-GOT-JUNK, the trash removal service.The lesson is that price is NOT the most important consideration for most people.For a limited ...||1/24/2018||Free||View in iTunes|
||Clean#38 Pasquals Restaurant: Get Listed In Relevant Online Directories||This BIG marketing lesson is from Pasqual's Restaurant in Santa Fe.The lesson is making sure you're listed in relevant online directory services.For a limited time, get the BIG Lessons from ...||1/17/2018||Free||View in iTunes|
||Clean#37 Countrywide Mortgage: Keeping Accurate Records In Your Business||This BIG marketing lesson is from Countrywide Mortgage, now defunct.The lesson is in keeping accurate records in your business.For a limited time, get the BIG Lessons from BIG ...||1/10/2018||Free||View in iTunes|
||Clean#36 VideoMaker Magazine: Tips for Subscription Renewal||This BIG marketing lesson is from VideoMaker Magazine, the magazine for people interested in video production.The lesson is how to get customers to renew their subscription.For a limited ...||1/3/2018||Free||View in iTunes|
||Clean#35 Netflix: How to Get Existing Customers to Recommend You to Their Friends||This BIG marketing lesson is from Netflix, the online streaming service.The lesson is how to get existing customers to recommend your product or service to others.For a ...||12/27/2017||Free||View in iTunes|
||Clean#34 McDonalds: Making an Irresistible Offer||This BIG marketing lesson is from McDonalds, the fast food company.The lesson is to make an irresistable offer to ADD a purchase to an existing purchase.For ...||12/20/2017||Free||View in iTunes|
||Clean#33 Fedex: Be Careful About Renaming Your Business!||This BIG marketing lesson is from Fedex. the shipping company that purchased Kinkos.The lesson is to be careful about renaming your business!For a limited time, get the BIG Lessons from ...||12/13/2017||Free||View in iTunes|
||Clean#32: DU: How to Package Your Product to WOW Customers||This BIG marketing lesson is from Du, the cellphone network in Dubai.The lesson is how to package your product. For a limited time, get the BIG Lessons from BIG Brands Book ...||12/6/2017||Free||View in iTunes|
||Clean#31 Siemens: How to use Celebrity Association in Your Marketing||This BIG marketing lesson is from Siemens, the electronics company.The lesson is how to use celebrity association in your marketing. For a limited time, get the BIG Lessons from BIG ...||11/29/2017||Free||View in iTunes|
||Clean#30 B&H Photo Video Train Staff to Be Helpful and Solve Problems||This BIG marketing lesson is from BH Photo Video, an Audio Visual Store.The lesson is to focus on helping customers. For a limited time, get the BIG Lessons from BIG ...||11/22/2017||Free||View in iTunes|
||Clean#29 Rock Resorts Go The Extra Mile With a Free Gift||This BIG marketing lesson is from Rock Resorts, a luxury vacation company.The lesson is to surprise customers with an unexpected surprise or free gift. For a limited ...||11/15/2017||Free||View in iTunes|
||Clean#28 Oreck Uses the 30 Day Risk Free Trial as a Key Marketing Method||This BIG marketing lesson is from Oreck, the vacuum cleaner company.The lesson is in how to use a free trial in marketing. For a limited time, get the BIG Lessons from ...||11/8/2017||Free||View in iTunes|
||Clean#27 Nintendo Marketing Focuses on Scarcity||This BIG marketing lesson is from Nintendo, the game consol company.The lesson is in how to use scarcity in marketing. For a limited time, get the BIG Lessons from BIG Brands ...||11/1/2017||Free||View in iTunes|
||Clean#26 Five Guys Burgers & Fries Leverage Reviews and Testimonials||This BIG marketing lesson is from Five Guys Burgers Fries.The lesson is in how to use reviews and testimonials in marketing. For a limited time, get the BIG Lessons ...||10/25/2017||Free||View in iTunes|
||Clean#25 Bose Makes it Easy for Customers to Refer a Friend||This BIG marketing lesson is from Bose, the audio company.The lesson is in how to make it easy for customers to refer a friend. For a limited time, ...||10/18/2017||Free||View in iTunes|
||Clean#24 One & One Hosting Company Uses Buying Criteria to Create an Unfair Comparison||This BIG marketing lesson is from One One, the hosting company.The lesson is in how to use buying criteria to create an unfair comparison. For a limited time, ...||10/11/2017||Free||View in iTunes|
||Clean#23 Threadless T-Shirt Company Involves Customers by CrowdSourcing||This BIG marketing lesson is from Threadless, the T-Shirt Company.The lesson is in how to develop a passionate community. For a limited time, get the BIG Lessons from BIG Brands Book ...||10/4/2017||Free||View in iTunes|
||Clean#22 EasyCar Shows How It’s Possible To Outsource Certain Costs to Customers||This BIG marketing lesson is from EasyCar, the UK based car rental company.The lesson is in how to outsource certain costs. For a limited time, get the BIG Lessons from ...||9/27/2017||Free||View in iTunes|
||Clean#21 Vistaprint Shows How to Creatively Use Something Free to Promote A Business||This BIG marketing lesson is from Vistaprint, the online printing company.The lesson is in offering something free to promote your business. For a limited time, get the BIG Lessons ...||9/20/2017||Free||View in iTunes|
A lot of insight packed into a short episode. Well worth adding to my playlist. Thank you.
Solid content from a brilliant mind
We're all used to big brands dominating the market. It's become popular to tolerate big brands, while favoring the upstarts, indies, and disrupters. But merely tolerating big brands is a missed opportunity. Andrew Lock goes beyond tolerance and really unpacks valuable business lessons from the world's biggest brands. The lessons provide valuable insight on how to leverage the success of these mega-brands and enjoy similar results in your own business.
👉🏼The Most Valueable Marketing Advice on iTunes!
If you're looking for strategic marketing ideas for your business - this is THE podcast. I'm absolutley blown away by the amount of reserach Andrew put into this podcast and his book "Big Lessons from Big Brands". Every lesson is so easy to digest and so simple apply to my business right away! These giant companies have millions of dollars to spend on their marketing and advertising and Andrew takes those lessons and helps us apply them into our businesses for FREE! I've personally followed Andrew Lock for a few years and have applied his advice into my business with incredible results! If you're looking for business advice and ideas that will move your business to the next level - this is it! No only is Andrew knowledgable in what he does - but he also is the most generous with the value he provides!
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