Black Sheep Chiropractic Podcast
By Dr. Jerry Kennedy | Chiropractor | Chiropractic Coach
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
No matter how they decide to practice, chiropractors are in the people business. That's why the business and marketing strategies used by chiropractors need to treat people as individuals instead of sales. The Black Sheep Chiropractic Podcast (formally Weekly BS for Chiropractors) is the chiropractic podcast for relationship-centered chiropractors. The goal of the Black Sheep Chiropractic Podcast is to help chiropractors grow a successful practice and do it in a people-centered way. If that sounds like your cup of tea, this is the chiropractic podcast for you.
||Clean210: NOW Is The Time||The end of the year is near. There is only a month and a half left in the year. Believe it or not, now is the perfect time to start thinking about next year. If you want next year to be your best year yet, you need to start taking action today,...||11/15/2018||Free||View in iTunes|
||Clean209: Don't Assume...Ask||Chiropractors are in the people business. If I've said it once, I've said it 1000 times. We need to be better at connecting what we do as chiropractors with the people we serve. One of the quickest ways to connect with people is to ask...||11/12/2018||Free||View in iTunes|
||Clean208: What Room?||Good news! This podcast is simple AND easy! Several years ago, I heard someone talk about the importance of one room in every business. He said that you could tell how much a company cared about their people by looking in that one room. So let's...||11/8/2018||Free||View in iTunes|
||Clean207: Not Getting Anything Done||Often times I hear the words "I'm not getting anything done". Chiropractors often get overwhelmed with all the things they need to do. It's easy to feel like you are constantly working, but not ever getting anything done. That's...||11/5/2018||Free||View in iTunes|
||Clean206: The Gap||Most of life is lived in the gaps. Whether you are just starting your practice of you have been out for 10 years, chiropractors live in the gap. We have struggles. We have wins. We have setbacks. We have victories. If chiropractors only focus on...||10/29/2018||Free||View in iTunes|
||Clean205: When Is Your Marketing Too Specific?||When are you being too specific? That was a question I was asked after talking to some students at Logan. It's a valid question. After all, I had just got done talking to them about how they need to be laser focused when identifying their perfect...||10/25/2018||Free||View in iTunes|
||Clean204: Helping People The WRONG Way||I love chiropractic...but chiropractors...we do some crazy things sometimes. There are so many people who would benefit from chiropractic, but we can't seem to get out of our own way. We fight about the "right" and "wrong" way to use chiropractic...||10/22/2018||Free||View in iTunes|
||Clean203: When To Ask For Reviews||Online reviews are important for chiropractors. In fact, they are more important now than ever before. A recent survey reported that 85% of people put just as much value on an online review as they do a word of mouth referral. That's why every...||10/18/2018||Free||View in iTunes|
||Clean202: What Makes A Successful Chiropractic Practice?||Being a chiropractor is unique. For the most part, chiropractors don't have the opportunity to "just get a job"...or at least a job that pays them the kind of income they should be making. So chiropractors are left to do what most of them do...start...||10/11/2018||Free||View in iTunes|
||Clean201: Are You Relationship-Centered?||Chiropractors are in the people business. Chiropractic marketing tools change with time. Business strategies change. The structure of your practice and how you practice changes. But one thing will never change...chiropractors work with...||10/11/2018||Free||View in iTunes|
||Clean200: I'm Back! Black Sheep Chiro Podcast Relaunch||Guess who's back...back again...Jerry's back...tell a friend. OK...I'll stop. But I'm excited to be back. About 6 months ago I switch the Black Sheep Chiro podcast over to a premium subscriber podcast. After re-evaluating the podcast and the...||10/11/2018||Free||View in iTunes|
||Clean000: Black Sheep Chiro Podcast Introduction||Welcome to the Black Sheep Chiro Podcast. This is the podcast designed to build successful, people-centered chiropractors. If you are a chiropractor who wants to grow your practice on the foundation of connecting with people and building...||10/10/2018||Free||View in iTunes|
Misleading title, there is very little B.S.
I've been in practice for almost 9 years. In that time I've been a part of several coaching programs, (some good... some awful), and I currently listen to many, many chiropractic and marketing podcasts each week. The first of Dr. Jerry's podcasts I listened to was incredibly real and refreshing. I listen in every Wednesday when he puts a new one out, and almost always come away with something new to take action on. Highly recommended!
Valuable Wisdom Here
I listen to Black Sheep each week. They're incredibly useful. Jerry is always offering creative tips (for FREE!!) to chiropractors in the podcast. Other chiropractic podcasts are typical mundane interviews with chiropractors just stroking their own egos. BlackSheep doesn't do that stuff. It's all about providing value. I recently reached out to him for guidance wih my website because I'd heard he was a secret SEO wizard. Six days after he worked his magic, my website went from page-5 to page-1 on Google. Is there anything this guy can't do? Thanks for all the hard work and dedication to your listeners.
This podcast should be required at all chiropractic colleges for their soon-to-be graduating students. I wish I would've heard this and joined the BSDC Academy right out of school. It would have saved me from making several (expensive) mistakes. Lastly, if you are a student or new chiropractor, I encourage you to go listent to the "Big Fat Chiropractic Lie" episode....and don't be the creepy doc down the street.