Podcast Insider Todd Cochrane, Mike Dell & MacKenzie Bennett
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- Technology
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Blubrry's official podcast where we discuss the podcasting industry, Blubrry news and interview podcasters on why they started their podcast.
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Podcasting 101, Blubrry Thrive Bundle
The Thrive Bundle from Blubrry is designed to empower podcasters of all levels.
From the novice just starting out to the seasoned professional looking to enhance their show. Combined with our renowned hosting services, detailed analytics, and seamless WordPress integration via the PowerPress Plugin, the Thrive Bundle offers tools and insights that are indispensable for podcast growth and audience engagement.
Today the team unpacks each component of the bundle and why it's a steal for anyone looking for that extra dose of podcasting power.
Today's Hosts: Todd Cochrane, Mike Dell and MacKenzie Bennett
Introducing the Thrive Bundle
Pricing: An affordable add-on at just $10 a month to your existing plan.
Features of the Thrive Bundle
Dynamic Ad Insertion Pre-roll: Automate the insertion of ads or promos at the start of your episodes to promote previous episodes, events, or sponsorships.
Expanded Episode Listener Comparison: Analyze five episodes against trending ones to understand listener uptake and engagement.
Listener and Subscriber Data: Track your audience growth with new statistics distinguishing between listeners and subscribers.
Average Daily Plays (ADP): A unique metric offering insights into show growth and back catalog consumption.
Quicklinks: Enhance audience engagement with customizable links, donations, and analytics.
Podcast 2.0 Features: Leverage the latest podcasting standards for a richer listener experience.
Apple Podcast Reviews: Promote your show's success with easy social media sharing of listener reviews.
Extra Metrics
Episode Comparison
Estimated Audience
Average Daily Plays
The Value of Quicklinks
Simplify audience engagement and support through donations, all while tracking effectiveness with Google Analytics.
Dynamic Ad Insertion
Benefits of pre-roll ad insertion for monetization and promotion.
Upcoming
Will be adding our AI service to the Thrive Bundle this spring.
Learn more about Blubrry's Thrive Bundle in our write-up here.
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The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com -
Podcasting 101, Blubrry Pro Hosting
Take your show to the professional level
In today’s episode we are taking a close look at the benefits of professional podcast hosting -- more so than using a reputable podcast hosting platform -- but the pro hosting plan offered by Blubrry Podcasting. This episode is a goldmine for both budding and experienced podcasters as we explore the comprehensive features that Blubrry’s Pro Hosting offers, such as its unmatched bandwidth, detailed analytics, monetization capabilities and robust support and migration process.
Today's Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell
Part of our Podcasting 101 series that dives into what podcasters can expect in their creative journey.
Main Features of Pro Hosting
Blubrry offers a sophisticated pro hosting offering that meets podcasters needs for businesses and organizations, educational institutions, government entities, networks, and creators with large files such as video content creators.
Hosting with unlimited bandwidth
Advanced Stats
Websites: Free managed WordPress Site included for each RSS feed
PowerPress
Monetization: Dynamic Ad Insertion and Programmatic Advertising
Network Showcasing Tool, example: www.techpodcasts.com
Sub Accounts for teams
Any size show - video and audio
FTP, scalable plans, automatic payments
Learn more about Blubrry's Pro Hosting.
Pro Hosting Pricing
Starts at $100 a month, which includes 1 podcast (show), statistics and free WordPress Site. Additional shows within the plan are a monthly fee of $10/per show.
Extra Pro Services
Blubrry Pro-Production is a good fit for those looking to bridge the gap between idea to launch as well as launch to routine.
The combination of the pro hosting plan, our production partner and of course our highly capable tech support team, Blubrry provides a well-rounded solution for podcasters looking to take their shows to the professional level.
Thanks for tuning in to see how Blubrry’s Pro Hosting can fit into your podcasting routine.
window.addEventListener('message',function(e){'https://widgets.blubrry.com'===e.origin&&'object'==typeof e.data&&(document.getElementById(e.data.senderId).style.height=e.data.height+'px')})
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com -
Video Podcasting vs. YouTube vs. Spotify
A Video Podcast is What You Want it To Be
Video podcasting has revolutionized the way audiences engage with content, offering a visually enriching experience that complements the auditory. For podcasters looking to expand their reach and diversify their content, incorporating video podcasting into their strategy can be a game-changer. This approach not only enhances the listener's experience by providing visual context but also opens up a multitude of distribution channels across various platforms.
Video podcasting has been around since the beginning of podcasting 20 years ago. Now, the definition of video podcasting has changed somewhat. People nowadays call video on YouTube, Spotify, TikTok, Instagram and Rumble a “podcast.”
Today's Hosts: Mike Dell and Todd Cochrane
Video Podcasting vs. YouTube vs. Spotify
Reasons Why Video Has Increased in Popularity
Platform and Equipment/Technological Expansion: More platforms simply offer video as an option - with equipment that anyone can buy to produce video content. It’s especially easy to use your phone to record and then upload to your platform.
Diversification of Content: Include interviews, panels, live reactions and visual demonstrations more regularly and with ease, great for education and instructional content as well.
Remote Communication: Office work and industries of all kinds have become truly remote or hybrid and see the benefits of remote communication. Video calls, webinars and podcasts are all part of the public’s change in content preferences.
Monetization: Displaying a product or putting a face to a testimonial increases engagement and higher monetization opportunities.
Differences in HOW You Publish
Video podcasts are published just like audio podcasts, into an RSS feed.
Video Podcasts via RSS are available on Apple and many other apps just like audio podcasts (not as many platforms show video)
YouTube, Spotify and Rumble and social media platforms must be uploaded directly to those platform. No syndication via RSS.
Videos are only available on YouTube, Spotify and Rumble platforms
Video podcasting is not created equal on each platform. It’s a great way to build and expand your community but it doesn’t need to be done on each and every platform. We suggest that you choose one that suits your needs - for instance Spotify video only and audio elsewhere.
A great option is to record your podcast recording on video, release the audio as a traditional podcast and using your video clips for social media only. It tends to grab the attention you need online and hook your audience in, without the additional work of editing, uploading and potentially paying for video bandwidth.
When crafting show notes for a video podcast, creators have the unique opportunity to include multimedia elements such as screenshots, video snippets, and relevant links, making the notes an invaluable resource for engaging the audience further and extending the conversation beyond the episode.
Video podcasting is here to stay; those interested in going down this route should find a simple solution for their show and resist the temptation to spread themselves too thin amongst all the different platforms.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com -
Moving to Blubrry from Another Podcast Host
Migrating to Blubrry from another platform is easy
Migrating your podcast to Blubrry from another hosting platform can be a strategic move to leverage Blubrry's comprehensive suite of podcasting services, including advanced analytics, monetization options, and a robust distribution network. The process involves a few critical steps to ensure a smooth transition, preserving your show's integrity, subscriber base, and search engine rankings. It's essential to approach this migration with careful planning, understanding Blubrry's features and how they align with your podcasting goals. By redirecting your feed and ensuring all content is successfully transferred, you can take full advantage of Blubrry's platform to grow your audience and enhance your podcast's impact.
Today’s Hosts: Todd Cochrane and Mike Dell
Why migrate? Podcasters might consider switching their podcast hosting platform for several reasons, each aiming to better serve their needs, reach their goals, or solve issues they're encountering. Some of the most common reasons include:
Cost-effectiveness: If a podcaster finds a hosting service that offers better value for the same or lower cost, they might switch. This could include factors like storage limits, bandwidth, or additional features.
Monetization opportunities: A host that provides better or more varied options for monetization, such as sponsorship integration, subscription models, or advertising networks, can be very attractive.
Distribution and reach: A podcaster might switch to a host that offers broader or more efficient distribution channels, ensuring their content is easily accessible on all major platforms (Apple Podcasts, Spotify, Google Podcasts, etc.) and possibly offering promotion opportunities.
Analytics and insights: Advanced analytics can help podcasters understand their audience better, track engagement, and measure growth. A platform that offers more detailed insights might be a strong reason to switch.
User interface and ease of use: A more intuitive, user-friendly platform can save podcasters time and frustration, making podcast management simpler and more enjoyable.
Technical issues or limitations: Encountering technical problems, such as downtime, slow upload times, or poor customer support, can prompt a switch. Similarly, a podcaster might need more advanced features that their current host doesn't offer, such as better integration with social media, websites, or email marketing tools.
Customer support and community: Access to responsive, helpful customer support and a vibrant community of fellow podcasters can enhance the podcasting experience, providing resources, networking opportunities, and support.
Brand alignment and values: Podcasters might seek a hosting platform whose branding, mission, or community aligns more closely with their own values or the identity of their podcast.
Scalability: As a podcast grows, its needs may change. A host that offers scalability—allowing for more storage, bandwidth, or advanced features without a significant price increase—is crucial for long-term growth.
Exclusive content platforms: Some podcasters might be tempted to move to platforms that offer exclusivity deals or the ability to provide exclusive content to their subscribers, enhancing listener loyalty and potentially increasing revenue.
Switching podcast hosts can be a strategic move to leverage new opportunities, overcome limitations, and achieve greater success. However, podcasters should weigh the benefits against the potential disruptions and work involved in making the switch to ensure it aligns with their goals and audience needs.
Blubrry is offering a significant deal for those that switch to Blubrry, 6 months of hosting, a consultation with our team and of course, free tech support. -
How Long Should a Podcast Be?
Don't Put Too Much Thought Into Your Podcast Episode Length
Whether you're a budding podcaster wondering how to pace your episodes or a seasoned listener curious about the behind-the-scenes decisions, this episode offers valuable perspectives on balancing content depth with listener attention spans. Join us as we unravel the art and science behind podcast lengths, ensuring your next listen or production hits the sweet spot.
Today's Hosts: MacKenzie Bennett and Mike Dell
Podcast lengths can vary significantly, and the duration often depends on the content, format, and target audience.
As a friend of mine says “Podcasts are never too long, but are often too boring.” In other words, do not put 10min of good content into a 30 minute podcast episode.
Here are some of the things to think about when deciding how long your episodes should be.
Short-Form Podcasts:
Duration: Typically under 15 minutes.
Characteristics: Concise and focused on a single topic or idea. Ideal for listeners who prefer quick, digestible content.
Common Uses: Daily news updates, motivational quotes, language learning, quick tips or advice.
Standard-Length Podcasts:
Duration: Usually ranges from 20 to 40 minutes.
Characteristics: This length is often seen as the sweet spot for podcasting. It's long enough to delve into a topic in some depth but short enough to retain listeners' attention.
Common Uses: Interviews, discussions on specific topics, storytelling, educational content.
Long-Form Podcasts:
Duration: Generally over 40 minutes, often reaching up to an hour or more.
Characteristics: In-depth exploration of topics, detailed storytelling, extended interviews or conversations. Requires more commitment from listeners.
Common Uses: In-depth interviews, comprehensive discussions on complex topics, detailed storytelling, investigative journalism.
Episodic or Series Podcasts:
Duration: Can vary; each episode might be short-form, standard-length, or long-form.
Characteristics: Part of a series with a connecting theme or storyline across episodes. Can be released in seasons or as ongoing series.
Common Uses: Serialized storytelling (fiction or non-fiction), educational series (e.g., history, science), thematic investigations (true crime, social issues).
The Average Podcast Episode
As of April 2023, the most common length for a podcast episode tends to be around 20 to 40 minutes. This duration is often considered a sweet spot for several reasons:
Commute Compatibility: The average commute time in many countries falls within this range, making these podcasts ideal for listening during a commute.
Attention Span: This length is generally long enough to delve into a topic with sufficient depth while still being concise enough to maintain the average listener's attention.
Production Feasibility: For podcast creators, producing episodes in this range is often a manageable task in terms of recording, editing, and maintaining consistent content quality.
Listener Engagement: This duration allows for meaningful engagement without overwhelming listeners with too much information or requiring a significant time commitment.
However, it's important to note that the "ideal" podcast length can vary greatly depending on the content, format, and target audience. Some successful podcasts feature episodes that are significantly shorter (less than 15 minutes) or longer (over an hour). The key is to match the episode length to the podcast's subject matter and the preferences of its intended audience.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. -
Benefits of Podcast Transcriptions
Have you used a podcast transcription to enhance your show?
Podcast transcription offers several significant benefits that can enhance the reach, accessibility, and overall impact of your podcast. Recently, Apple announced that they will be implementing the transcription tag into their platform; here at Blubrry we’ve offered transcription and closed captions in our podcast player since 2022.
Today's Hosts: Mike Dell and MacKenzie Bennett
Learn more about Blubrry's podcast transcriptions
Here are some of the key advantages of podcast transcriptions:
Improved Accessibility
Transcripts make your content accessible to people who are deaf or hard of hearing. This inclusivity not only broadens your audience but also ensures compliance with various accessibility standards and regulations.
Enhanced SEO
Search engines can't index audio, but they can index text. Transcribing your podcasts means that the content becomes searchable online. This can improve the visibility of your podcast in search engine results, leading to increased organic traffic and new listeners.
Greater Engagement
Some listeners prefer reading to listening, especially in environments where audio is not practical. Transcripts allow these individuals to engage with your content in a format that suits them.
Content Repurposing
Transcripts provide a basis for creating additional content such as blog posts, social media posts, eBooks, or infographics. This can help in maximizing your content strategy and reaching wider audiences through different mediums.
Easier Localization
If you plan to reach non-English speaking audiences, having a transcript makes it easier to translate your content into other languages, thereby expanding your global reach.
Convenient for Reference and Research
Transcripts allow listeners to easily reference specific parts of your podcast, which is particularly useful for educational or informational content. Researchers, journalists, and students might find this feature especially helpful.
Improved User Experience
Providing transcripts can enhance the overall user experience. Listeners have the option to follow along with the transcript while listening, which can be helpful for understanding complex topics or for non-native speakers.
Podcast Monetization
Transcripts can be used as part of a premium content offering. Some podcasters offer detailed transcripts or additional written content as part of a subscription or membership package.
Enhancing Social Media Sharing
Quotes or interesting snippets from the transcript can be easily shared on social media, helping to promote the podcast and engage with a broader audience.
Data Analysis and Insights
Analyzing the text of your podcasts can provide insights into common themes, topics, and audience interests, which can be valuable for shaping future content.
In summary, podcast transcription not only makes your content more accessible and discoverable but also opens up a range of possibilities for content repurposing, audience engagement, and strategic insights.
Apple will be hosting a session about transcriptions on February 9
Thanks for listening and please subscribe on your favorite podcast app.
The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussion and more can be shared on the Blubrry Podcasting Facebook group.
Fill out our listener survey at surveys.blubrry.com/podcastinsider
Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike.
todd@blubrry.com and mike@blubrry.com
Customer Reviews
Pretty good, but…
Content is usually good and helpful for podcasters. But newest episode is an interview with a podcaster which slowly becomes too focused on the content of their podcast (not useful to other podcasters) rather than the production and marketing of their podcast (useful to other podcasters).
Do be careful about this with future interviews that “feature” a podcaster. Thanks!
Podcasting news from podcasting experts
Accurate up to date news about podcasting from three top experts in our world. They give the news straight, to the point, with heart and warmth. And they aren’t above mentioning people or shows they find have value. These three people are some of the most knowledgeable in the industry, and I’m glad they choose to take the time to collect this information and share it with us. Thanks, Maxwell
Podcasters Podcast
For those who are podcasters, I think the topics and industry news is valuable. Other reviews say its not flashy but coming from a video podcaster, no audio podcast is going to have as much production value. The audio is clear and polished. If I could give any feedback, make your guests review on iTunes to help water down bad reviews.