Book Marketing Show Podcast with Dave Chesson
By Dave Chesson, Founder of Kindlepreneur and KDP Rocket
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Are you ready to increase your book sales, and hit the bestseller list consistently? Welcome to the Book Marketing Show, where in this weekly podcast Dave Chesson will not only show you some of the best book sales tactics but also bring on top-notch guests to show how each tactic taught here was a game changer for their books and how it can be for yours as well. Having created one of the largest websites on book marketing, Kindlepreneur.com, he’s also been a book-marketing consultant for top NYT Bestselling authors in both Fiction and Non-fiction as well as helping big name publishing companies increase their sales. He’s been featured in Forbes, Entrepreneur, and a multitude of book related websites across the net. So, tune in as you learn for free about the art to book marketing and how others are using these tactics to improve their sales and how you can too!
||Clean64: Book Launch to Consistent Sales Case Study||You’ve written your book and the hard work is done, right? Nope! As an author, you’re not just looking to write a book, but you’re hoping to sell that book, too. Our guest today talks about what she did for her launch and how it set her on the...||2/18/2019||Free||View in iTunes|
||Clean63. Marketers & Coffee: Publishing Companies and Deals with Anna David||Back in Episode 61, we talked about what it’s like to work with publishers and the differences between legitimate, illegitimate, and vanity presses. But in today’s episode, we talk with an author who has gone the traditional publishing route and...||2/11/2019||Free||View in iTunes|
||Clean62. Best Writing Tools for Authors||Book writing software. There are a lot of options. In today’s episode, we’ll talk about three of the most common ones: Microsoft Word, Google Docs, and Scrivener. Microsoft Word is familiar to many and may already be on your computer. Google Docs...||2/4/2019||Free||View in iTunes|
||Clean61. What Publishing Companies Are Really Like (Insider Story)||As an author and consultant who has worked with a number of book publishers, it’s important for us authors to understand how publishing companies work, what they look for in books, and what authors need to consider before signing anything. The...||1/28/2019||Free||View in iTunes|
||Clean60. Marketers & Coffee: Facebook Pages for Authors||Facebook can seem like an intimidating place to put yourself out there as an author if you’re not used to it. You may wonder how to navigate between using it for personal reasons versus using it as a marketing arm of your books. But it can be a...||1/21/2019||Free||View in iTunes|
||Clean59. How to Get Paid Writing Other People’s Books||When you first start out as a writer, you may be looking to supplement your income. One great way of doing this is to become a ghostwriter. A ghostwriter is an author who is paid to write a book for someone else. It may not seem like it carries the...||1/14/2019||Free||View in iTunes|
||Clean58. Reviving a Dead Book (Case Study #4)||Writing a book is hard. Sometimes when we find our books aren’t selling well, we may have to make the choice between reviving it or letting it go. In this Reviving a Dead Book case study, we look at an author who decided not to revive his first...||1/7/2019||Free||View in iTunes|
||Clean57. How to Make a Children’s Book||Writing a children’s book is not something to go into lightly. Sure, it may sound like less work because they’re typically fewer words, but there are things to think about you may not be prepared for. But if you have ever thought about it, it’s...||11/26/2018||Free||View in iTunes|
||Clean56. Using AMS Ads to Increase Your Sales (CASE STUDY)||Michael Knight who went from doing OK with sales of his book to seeing some major changes after taking my free AMS course and using KDP Rocket. One of the things I talk about in the KDP Rocket course is that you may find keywords to use for your book...||11/19/2018||Free||View in iTunes|
||Clean55. Book Price Hack that will Make You More Money||If you’re using CreateSpace to create and market your book, you won’t want to miss this ingenious way you can price your book higher, sell it for a lower price, and still get the royalties that come from the higher price. While you may not...||11/12/2018||Free||View in iTunes|
||Clean54. Creatively Smart Ways to Come Up With Your Book Title||One of the most important things you’ll be tasked with as an author is to come up with a title for your book. Many authors think it’ll just come to them. However, after sitting in meetings with publishing companies, I know that doesn’t just...||11/5/2018||Free||View in iTunes|
||Clean53. Marketers and Coffee: Book Cover Mastery with Derek Murphy||Derek Murphy continues our discussion on book cover design. We’ve both tried to make our book covers stand out, but many designers will tell you a cliche book cover may do really well because it’s what the audience wants Derek has spent plenty of...||10/29/2018||Free||View in iTunes|
||Clean52. Amazon Link Anatomy And Why We Need to Understand This||It’s important to understand which links Amazon prefers you use for your book and how trying to game the system with a different URL won’t work. Jesse Lakes, co-founder of Geniuslink, is today’s guest. His service helps authors create links for...||10/22/2018||Free||View in iTunes|
||Clean51. The Cold Hard Truth About Book Marketing Services||For new authors without much of a following, the idea of a book marketing service may seem appealing, but you should be wary of them. I’ll be going over some of the things you should think about when it comes to book marketing services, as well as...||10/15/2018||Free||View in iTunes|
||Clean50. IngramSpark vs Lulu: What’s the best for Hardcover book creation||My response to a recent guest post on Kindlepreneur from John Pinedo about creating a hardcover version of your book and having it sold on Amazon. John used Lulu to create a hardcover version of his book and wrote about it in his guest post, but there..||10/8/2018||Free||View in iTunes|
||Clean49. Using Fiverr for Book Covers - It’s Not What You Think!||Fiverr may not be the first place you think of when it comes to where to go to find someone to design a book cover for you, but if you’re on a limited budget it’s not a bad option to look at. For those who may not know, Fiverr is an online...||10/1/2018||Free||View in iTunes|
||Clean48. Marketers & Coffee: Author Conferences||Author conferences might seem downright scary to those who have never been. But I can tell you from personal experience that the ones I’ve gone to have had a prolific change in not only the way I write, but also the way I work with others. In this...||9/24/2018||Free||View in iTunes|
||Clean47. Reviving a Dead Book Series (Case Study 3)||When Ethan Jones first published his book, he sold five copies the first month. As the years went on, he improved his marketing skills and improved as a writer. He decided after six years to do a complete rewrite, cutting almost 15,000 words, editing...||9/17/2018||Free||View in iTunes|
||Clean46. Social Media for Authors: Big Mistakes Many Make||Social media seems like an obvious choice when it comes to marketing your book. Now, in this episode, we’re not talking about Facebook ads, but we’re talking more about using social media, specifically Facebook, as a way to connect with your...||9/10/2018||Free||View in iTunes|
||Clean45. Marketers & Coffee: Proofreading for Your Book||Even the most nit-picky of writers needs someone to look over their work from time to time. Having a proofreader means there is an extra set of eyes and, in many cases, a fresh set of eyes that might catch things that, as the writer, you might not....||9/3/2018||Free||View in iTunes|
||Clean44. Book Cover Font Secrets You Need to Know||The font you use on your book cover plays a big part in the success of your book and how well your cover resonates with your target market. One of the major elements to consider when designing your book cover is your font choice. It can be tempting to..||8/27/2018||Free||View in iTunes|
||Clean43. How to AB Test Your Book Title, Cover, and Description||When it comes to picking the right cover, title and description for your book, your opinion as the author may be biased because you already know exactly what your book is about and what’s inside. For those coming across your book for the first time,..||8/20/2018||Free||View in iTunes|
||Clean42. My Keywords Aren’t Working and How to Fix that!||We’re going to be diving deep and looking at why keywords might not be working for your book and how to fix it. We’ve covered a bit about keywords in the past and how important they are for authors. But what if our keywords aren’t working for...||8/13/2018||Free||View in iTunes|
||Clean41. Marketers & Coffee: Audiobooks and Should Authors Sell Them?||Audible has made it easy for people to download and listen to audiobooks, especially because they can listen on the go. With Audible’s incentive of offering two free books when readers sign up, it’s also become increasingly popular. Having and...||8/6/2018||Free||View in iTunes|
||Clean40. How Does Amazon Handle Reviews?||Once a month, I like to sit down with authors or someone who’s an authority on a certain subject and chat about their area of expertise in what we call Marketers & Coffee. On this episode, we talk about the Amazon review process. Now, as...||7/30/2018||Free||View in iTunes|
||Clean39. Book Press Releases and Do they Work?||While there are many marketing tactics to help increase awareness and sales of your books, don’t discount local media to help you promote it. A press release that’s sent to news agencies is a good practice, especially if your book is relevant to...||7/23/2018||Free||View in iTunes|
||Clean38. New Book Market, Playster and What Authors Need to Know||Playster is a growing subscription-based service that allows you to download unlimited music, movies, books, audiobooks and games for a monthly fee. For customers, it’s a great deal and it means you don’t have to worry about credits or paying...||7/16/2018||Free||View in iTunes|
||Clean37. How Writing Books has Affected our Lives and Others||Emeka Ossai and I discuss what writing and our books have done for us that are necessarily about making money. They’ve opened doors for us and created opportunities. Emeka is known for his YouTube channel, which has a lot of videos about Kindle self..||7/9/2018||Free||View in iTunes|
||Clean36. Amazon Book Review Policies - Can We Give a Book for Free for Reviews?||We all know reviews can be instrumental in giving our books some clout when it comes to people on Amazon browsing and looking to see what others thought. One question that causes some confusion among authors is, Can I give copies of my book away for...||7/2/2018||Free||View in iTunes|
||Clean35. How to Sell More on Book Markets other than Amazon||One subject that has come up a lot in this podcast is the advice of not putting all your eggs in one basket. Amazon may be at the top when it comes to the book market, but newer platforms for people to sell their books on are emerging and making your...||6/25/2018||Free||View in iTunes|
||Clean34. Best Ways to get Fiction readers turned into Subscribers||Many fiction writers may use a short story as a content upgrade for those signing up for their mailing lists, but using a method I call the Kobayashi Maru tactic makes that reader magnet even more appealing. W.H. Lock and Jim Heskett both used reader...||6/18/2018||Free||View in iTunes|
||Clean33. Best Ways to Get Nonfiction Readers Turned Into Subscribers||While your book is providing your readers with value, going above and beyond for them by offering what’s known as a “content upgrade” can turn them from readers to loyal fans. A content upgrade can be something like a companion PDF, eBook,...||6/11/2018||Free||View in iTunes|
||Clean32. Do Book Awards Help to Sell More Books?||Having your book nominated for or winning an award is a wonderful opportunity for any author. While you might have high hopes of increased book sales following the accolade, those sales may not come quite so easily. In today’s episode, author Amy...||6/4/2018||Free||View in iTunes|
||Clean31. Marketers & Coffee: Facebook Ads vs AMS Ads with Jonny Andrews||Facebook ads and Amazon Marketing Services (AMS) ads are great ways to promote your book and increase your sales. But before you throw your time, energy and money at these, take a look at some of the pros and cons of each to help you decide which one...||5/28/2018||Free||View in iTunes|
||Clean30. What Price Should You List your Book At?||A common question from authors is about pricing their books. There are five major things to take into consideration when setting your price: Competition analysis Analysis of KU and Kindle Direct prices Target Demographic Future Book Sales and Launch...||5/21/2018||Free||View in iTunes|
||Clean29. Ways to Make More Money with Your Book||When an author writes a book, it’s easy to assume that their main focus for making money would be selling the book, but in the case studies and examples we talk about in this episode, there are more ways authors can benefit from writing a book...||5/14/2018||Free||View in iTunes|
||Clean28. How to Choose a Pen Name||There are a number of reasons to choose to use a pen name for your writing, including anonymity, separating an author’s personal and professional worlds, choosing something easier to pronounce, protection, or as a marketing technique. Some even do...||5/7/2018||Free||View in iTunes|
||Clean27. Marketers & Coffee: Mistakes Authors and Ourselves Have Made||Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Marketers & Coffee episode, Brian Meeks will walk us through three major points to...||5/1/2018||Free||View in iTunes|
||Clean26. When and How to Redesign Your Book Cover||While the adage “Don’t judge a book by it’s cover” may be true, it’s no secret that many people shopping for books don’t take that advice. A book cover is more important than you might think. You could be the greatest author and your book...||4/24/2018||Free||View in iTunes|
||Clean25. Constructing a Book Description||While the cover and the title of a book are the first things shoppers see when they look at your book, hooking them with a description is what turns those shoppers into buyers. An important thing to note for writing descriptions is not to write a book..||4/17/2018||Free||View in iTunes|
||Clean24. When and How to Change Your Book Title||The title of a book is important, and when deciding to change the title of a book, there are a few tips to keep in mind. This will be a solo show where I give you tactics to consider if you plan on changing a book title and we go over Amazon’s rules..||4/10/2018||Free||View in iTunes|
||Clean23. Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn||No matter how far we’ve come, we’ve all had our shaky beginnings, and in this episode, Joanna Penn and I talk about the mistakes we made when starting out and the lessons we’ve learned. Joanna Penn is an author, blogger, the host of The Creative..||4/3/2018||Free||View in iTunes|
||Clean22. The Art to Getting an Author Picture for Your Bio||Marketing yourself as an author is an important part of marketing your books, and your author bio picture conveys to readers who you are and gives them a chance to connect with you. You don’t have to drop a boatload of money on a photographer...||3/27/2018||Free||View in iTunes|
||Clean21. Start Your Author Email List ASAP||We all know marketing our book is important on social media, but are you using an email list to help your book sales? Many authors, including myself, say one of their biggest regrets is not starting an email list sooner. Our case study in this episode..||3/20/2018||Free||View in iTunes|
||Clean20. Reviving a Dead Book Case Study #2||In our first case study about reviving a dead book, Kevin McLaughlin took his books that were previously selling poorly and, with a few tweaks, he was able to re-release them and garner more sales than before. This episode is the second case study...||3/13/2018||Free||View in iTunes|
||Clean19. Marketers & Coffee: Mistakes Authors and Ourselves Have Made||One of the best ways for learning how to sell books is not just to read blogs or listen to podcasting, but to go to conferences and meet other authors. It can be amazing what kind of ideas come out, and what you can learn from one another. Once a...||3/6/2018||Free||View in iTunes|
||Clean18. How to get Your Book Ranked for More Amazon Book Categories||We’ve talked about Categories in the past few episodes and how they help us to sell more books, how we can find better Categories, and how we can ask Amazon to change our Categories for us. But did you know your book can show up for 10 categories?...||2/27/2018||Free||View in iTunes|
||Clean17. Secret Niche Amazon Categories and Where to Find Them||We are going bit further into picking the right Amazon Book Categories we discussed in the previous episode. We will look at what niche categories are, how they are offered, and how authors can get listed in the categories we want. Our case study for...||2/20/2018||Free||View in iTunes|
||Clean16. The Power of Book Categories and Sales||We’ve already discussed how choosing the right categories for your ebooks can help sell within different niches, but in this episode we’ll dig deeper into how picking the right categories can help sales. You’ll learn what Kindle Categories are,...||2/13/2018||Free||View in iTunes|
||Clean15. Using a Heatmap to figure out what Amazon Shoppers Look at||Wouldn’t it be great to know what parts of our book’s Amazon page shoppers look at the most? Author Michael Alvear hired a company to conduct a study using computers with laser cameras that track pupils to see exactly what Amazon shoppers focus on..||2/6/2018||Free||View in iTunes|
||Clean14. Listing Previous Books for More Sales w/ Steve Scott||For authors of multiple books, it’s important to be able to point your readers to other books you’ve written. Today’s episode will focus on best practices for doing so and give tips for effectively listing your previous books to increase their...||1/30/2018||Free||View in iTunes|
||Clean13. Reviving a Dead Book Case Study #1||Once you’re an experienced author, you might realize your earlier book marketing efforts fell flat. In today’s episode, we’re going to take a look at how to take that earlier book from “Dead Book”-status and revive it using a few techniques...||1/23/2018||Free||View in iTunes|
||Clean12: Setting Up a Book Publishing Company||When it’s a good idea for an author to start thinking about starting a publishing company? One reason would be to start publishing other people’s works. Another would be if you are sued, the rights to your books could be included in your financial..||1/16/2018||Free||View in iTunes|
||Clean11. Creating a Symbiotic Package to Market and Sell Your Book||You’ve written your book and picked out what you think are the perfect elements to help it sell: an engaging title, a nice cover, and a description using properly researched keywords. But why isn’t it selling? The idea behind the Symbiotic Book...||1/9/2018||Free||View in iTunes|
||Clean10. What's Better for Self-publishing: KDP Print or CreateSpace?||Learn the difference between the print on demand services, KDP Print and CreateSpace. Both are owned by Amazon, however, there are differences between the two that all authors should know about. Through this episode I hope you’ll be able to know...||12/12/2017||Free||View in iTunes|
||Clean9: How to Effectively Collaborate with Other Authors on a Book and Double Your Sales||Learn how collaborating with another author not only helps you to make more books faster, but also cut costs and combines both of your marketing capabilities so as to create a better chance of book sales success. But there are some things you...||12/5/2017||Free||View in iTunes|
||Clean8: How to Get Book Reviews Without an email List, Website or Fans||Learn about reviews and how they affect sales. I’ll show you a tactic you can use to get book reviews even if you don’t have an email list, following or fans. Even if you do have those things, this tactic will still help you get even more reviews...||11/28/2017||Free||View in iTunes|
||Clean7: Using Book Promotion Sites to Launch Your Book||Learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers. They can be a powerful tool for book launches, as well as a steady drip of sales over time. However, not...||11/21/2017||Free||View in iTunes|
||Clean6: Using Box Sets to Create Mammoth Marketing Teams for your Sales||How authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines that propel them to super sales heights like USA Today Bestseller and even NYT bestselling status....||11/14/2017||Free||View in iTunes|
||Clean5: How Authors Can Sell Their International Rights, the Right Way||Learn how authors can sell the rights to their books, but to specific markets in the world. This way, you don’t have to relinquish your full rights to your book, but can actually have a publisher in a foreign market take your books, perfect it for...||11/7/2017||Free||View in iTunes|
||Clean4: Kindle Select vs KU vs Mass Publication: What’s an Author to Do?||We’re going to explore the benefits of the programs KU, Kindle Select and the ability to sell your books on other markets. If you setup your book for KU or Kindle Select, you cannot put your book on other markets such as iTunes, Kobo, or Barnes...||10/31/2017||Free||View in iTunes|
||Clean3: Book Category Selection - Finding Hot Niches||All you need to know about Amazon categories; including how categories can help you sell more books, how to find the right categories and even a secret method to discovering how many books you’d need to sell in one day in order to become a...||10/25/2017||Free||View in iTunes|
||Clean2: Keyword Mastery for Nonfiction and Fiction Authors||first talk about how Amazon shoppers use Amazon to find their next book and how we as authors can get our books in front of the right shopper and get discovered through the use of Kindle Keywords. I’ll show you what makes a good keyword and...||10/25/2017||Free||View in iTunes|
||Clean1: Book Marketing 101 foundation||Today I explain how modern book marketing is done and how Amazon changed the name of the game with the invention of Kindle Direct Publishing. This episode is VERY important because it will help to lay the framework on which the rest of our...||10/25/2017||Free||View in iTunes|
||CleanWelcome to the Book Marketing Show||Are you ready to increase your book sales? Want to hit the bestseller list consistently? Well, welcome to the Book Marketing Show. In this weekly podcast, Dave Chesson will teach you some of the best book sales tactics that work...||10/17/2017||Free||View in iTunes|
The Kindlepreneur Dave Chesson Shines on iTunes
Dave Chesson etched his name into the self-publishing ethos well before I’d ever discovered his podcast Book Marketing. He further cements his legacy as the go-to resource and expert in the self-publishing space with his podcast.
I appreciate his candor and relaxed enthusiasm for publishing and marketing your own books. Dave clearly cares about what he discusses.
Even better are his back log of expert guests. Dave curates the cream of the crop in their walk who help spotlight areas of opportunity for the indie author.
Big kudos, Dave Chesson. You are second to none.
Must-Listen For Self-Published Authors
All I can say is that if you are a self-published author, you need to be listening to this podcast every week. Once you download it, go back through and listen from episode one. It's relatively new, and the episodes aren't very long, so you can get caught up quickly. Great free information, no filler!
I never leave reviews!
I am blown away by the value given in this podcast. I went back to the beginning and started listening from episode 1, and I’m so grateful for everything Dave shares.
He gets to the point, shares the pertinent information, and even validates his tips through interviews with other real life authors.
I’m a saturated marketing-guru world, this podcast truly stands out as special.
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