Book Marketing Show Podcast with Dave Chesson
By Dave Chesson, Founder of Kindlepreneur and KDP Rocket
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Are you ready to increase your book sales, and hit the bestseller list consistently? Welcome to the Book Marketing Show, where in this weekly podcast Dave Chesson will not only show you some of the best book sales tactics but also bring on top-notch guests to show how each tactic taught here was a game changer for their books and how it can be for yours as well. Having created one of the largest websites on book marketing, Kindlepreneur.com, he’s also been a book-marketing consultant for top NYT Bestselling authors in both Fiction and Non-fiction as well as helping big name publishing companies increase their sales. He’s been featured in Forbes, Entrepreneur, and a multitude of book related websites across the net. So, tune in as you learn for free about the art to book marketing and how others are using these tactics to improve their sales and how you can too!
||Clean30: What Price Should You List your Book At?||A common question from authors is about pricing their books. There are five major things to take into consideration when setting your price: Competition analysis Analysis of KU and Kindle Direct prices Target Demographic Future Book Sales and Launch...||5/21/2018||Free||View in iTunes|
||Clean29. Ways to Make More Money with Your Book||When an author writes a book, it’s easy to assume that their main focus for making money would be selling the book, but in the case studies and examples we talk about in this episode, there are more ways authors can benefit from writing a book...||5/14/2018||Free||View in iTunes|
||Clean28. How to Choose a Pen Name||There are a number of reasons to choose to use a pen name for your writing, including anonymity, separating an author’s personal and professional worlds, choosing something easier to pronounce, protection, or as a marketing technique. Some even do...||5/7/2018||Free||View in iTunes|
||Clean27. Marketers & Coffee: Mistakes Authors and Ourselves Have Made||Mastering AMS ads isn’t something you can just throw some money at and hope they’ll work. It takes time and some knowledge of how they work. In this special Marketers & Coffee episode, Brian Meeks will walk us through three major points to...||5/1/2018||Free||View in iTunes|
||Clean26. When and How to Redesign Your Book Cover||While the adage “Don’t judge a book by it’s cover” may be true, it’s no secret that many people shopping for books don’t take that advice. A book cover is more important than you might think. You could be the greatest author and your book...||4/24/2018||Free||View in iTunes|
||Clean25. Constructing a Book Description||While the cover and the title of a book are the first things shoppers see when they look at your book, hooking them with a description is what turns those shoppers into buyers. An important thing to note for writing descriptions is not to write a book..||4/17/2018||Free||View in iTunes|
||Clean24. When and How to Change Your Book Title||The title of a book is important, and when deciding to change the title of a book, there are a few tips to keep in mind. This will be a solo show where I give you tactics to consider if you plan on changing a book title and we go over Amazon’s rules..||4/10/2018||Free||View in iTunes|
||Clean23. Marketers & Coffee: Lessons learned publishing and marketing with Joanna Penn||No matter how far we’ve come, we’ve all had our shaky beginnings, and in this episode, Joanna Penn and I talk about the mistakes we made when starting out and the lessons we’ve learned. Joanna Penn is an author, blogger, the host of The Creative..||4/3/2018||Free||View in iTunes|
||Clean22. The Art to Getting an Author Picture for Your Bio||Marketing yourself as an author is an important part of marketing your books, and your author bio picture conveys to readers who you are and gives them a chance to connect with you. You don’t have to drop a boatload of money on a photographer...||3/27/2018||Free||View in iTunes|
||Clean21. Start Your Author Email List ASAP||We all know marketing our book is important on social media, but are you using an email list to help your book sales? Many authors, including myself, say one of their biggest regrets is not starting an email list sooner. Our case study in this episode..||3/20/2018||Free||View in iTunes|
||Clean20. Reviving a Dead Book Case Study #2||In our first case study about reviving a dead book, Kevin McLaughlin took his books that were previously selling poorly and, with a few tweaks, he was able to re-release them and garner more sales than before. This episode is the second case study...||3/13/2018||Free||View in iTunes|
||Clean19. Marketers & Coffee: Mistakes Authors and Ourselves Have Made||One of the best ways for learning how to sell books is not just to read blogs or listen to podcasting, but to go to conferences and meet other authors. It can be amazing what kind of ideas come out, and what you can learn from one another. Once a...||3/6/2018||Free||View in iTunes|
||Clean18. How to get Your Book Ranked for More Amazon Book Categories||We’ve talked about Categories in the past few episodes and how they help us to sell more books, how we can find better Categories, and how we can ask Amazon to change our Categories for us. But did you know your book can show up for 10 categories?...||2/27/2018||Free||View in iTunes|
||Clean17. Secret Niche Amazon Categories and Where to Find Them||We are going bit further into picking the right Amazon Book Categories we discussed in the previous episode. We will look at what niche categories are, how they are offered, and how authors can get listed in the categories we want. Our case study for...||2/20/2018||Free||View in iTunes|
||Clean16. The Power of Book Categories and Sales||We’ve already discussed how choosing the right categories for your ebooks can help sell within different niches, but in this episode we’ll dig deeper into how picking the right categories can help sales. You’ll learn what Kindle Categories are,...||2/13/2018||Free||View in iTunes|
||Clean15. Using a Heatmap to figure out what Amazon Shoppers Look at||Wouldn’t it be great to know what parts of our book’s Amazon page shoppers look at the most? Author Michael Alvear hired a company to conduct a study using computers with laser cameras that track pupils to see exactly what Amazon shoppers focus on..||2/6/2018||Free||View in iTunes|
||Clean14. Listing Previous Books for More Sales w/ Steve Scott||For authors of multiple books, it’s important to be able to point your readers to other books you’ve written. Today’s episode will focus on best practices for doing so and give tips for effectively listing your previous books to increase their...||1/30/2018||Free||View in iTunes|
||Clean13. Reviving a Dead Book Case Study #1||Once you’re an experienced author, you might realize your earlier book marketing efforts fell flat. In today’s episode, we’re going to take a look at how to take that earlier book from “Dead Book”-status and revive it using a few techniques...||1/23/2018||Free||View in iTunes|
||Clean12: Setting Up a Book Publishing Company||When it’s a good idea for an author to start thinking about starting a publishing company? One reason would be to start publishing other people’s works. Another would be if you are sued, the rights to your books could be included in your financial..||1/16/2018||Free||View in iTunes|
||Clean11. Creating a Symbiotic Package to Market and Sell Your Book||You’ve written your book and picked out what you think are the perfect elements to help it sell: an engaging title, a nice cover, and a description using properly researched keywords. But why isn’t it selling? The idea behind the Symbiotic Book...||1/9/2018||Free||View in iTunes|
||Clean10. What's Better for Self-publishing: KDP Print or CreateSpace?||Learn the difference between the print on demand services, KDP Print and CreateSpace. Both are owned by Amazon, however, there are differences between the two that all authors should know about. Through this episode I hope you’ll be able to know...||12/12/2017||Free||View in iTunes|
||Clean9: How to Effectively Collaborate with Other Authors on a Book and Double Your Sales||Learn how collaborating with another author not only helps you to make more books faster, but also cut costs and combines both of your marketing capabilities so as to create a better chance of book sales success. But there are some things you...||12/5/2017||Free||View in iTunes|
||Clean8: How to Get Book Reviews Without an email List, Website or Fans||Learn about reviews and how they affect sales. I’ll show you a tactic you can use to get book reviews even if you don’t have an email list, following or fans. Even if you do have those things, this tactic will still help you get even more reviews...||11/28/2017||Free||View in iTunes|
||Clean7: Using Book Promotion Sites to Launch Your Book||Learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers. They can be a powerful tool for book launches, as well as a steady drip of sales over time. However, not...||11/21/2017||Free||View in iTunes|
||Clean6: Using Box Sets to Create Mammoth Marketing Teams for your Sales||How authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines that propel them to super sales heights like USA Today Bestseller and even NYT bestselling status....||11/14/2017||Free||View in iTunes|
||Clean5: How Authors Can Sell Their International Rights, the Right Way||Learn how authors can sell the rights to their books, but to specific markets in the world. This way, you don’t have to relinquish your full rights to your book, but can actually have a publisher in a foreign market take your books, perfect it for...||11/7/2017||Free||View in iTunes|
||Clean4: Kindle Select vs KU vs Mass Publication: What’s an Author to Do?||We’re going to explore the benefits of the programs KU, Kindle Select and the ability to sell your books on other markets. If you setup your book for KU or Kindle Select, you cannot put your book on other markets such as iTunes, Kobo, or Barnes...||10/31/2017||Free||View in iTunes|
||Clean3: Book Category Selection - Finding Hot Niches||All you need to know about Amazon categories; including how categories can help you sell more books, how to find the right categories and even a secret method to discovering how many books you’d need to sell in one day in order to become a...||10/25/2017||Free||View in iTunes|
||Clean2: Keyword Mastery for Nonfiction and Fiction Authors||first talk about how Amazon shoppers use Amazon to find their next book and how we as authors can get our books in front of the right shopper and get discovered through the use of Kindle Keywords. I’ll show you what makes a good keyword and...||10/25/2017||Free||View in iTunes|
||Clean1: Book Marketing 101 foundation||Today I explain how modern book marketing is done and how Amazon changed the name of the game with the invention of Kindle Direct Publishing. This episode is VERY important because it will help to lay the framework on which the rest of our...||10/25/2017||Free||View in iTunes|
||CleanWelcome to the Book Marketing Show||Are you ready to increase your book sales? Want to hit the bestseller list consistently? Well, welcome to the Book Marketing Show. In this weekly podcast, Dave Chesson will teach you some of the best book sales tactics that work...||10/17/2017||Free||View in iTunes|
He knows his stuff!
Kindlepreneur knows his stuff! Can’t wait to hear top tips and strategies from a true expert in his field!
Best on the net
I’ve been a fan of Dave’s website for a long time, so when I saw he was coming out with a podcast, I had to check it out. One of his stated goals is to make it so that “no author ever has to pay for a course on book marketing ever.” Three episodes in, and I can say he’s apready starting to deliver on it. If he can keep delivering solid and in-depth technical and strategical content like he is so far, he’ll have a listener for life from me. Highly recommend so far!
Great podcast from the brains behind KDP Rocket and Kindlepreneur. Love the format of info + case study.
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