The BOPCAST with Hélène Scott: bite-size personal brand and online business tips for your entrepreneurial adventures.
By Hélène Scott
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
Crafted for the daring and soulful entrepreneur, the BOPCAST offers up bite-size tips along your day-to-day adventures as an online business builder. With a focus on how to build a Personal Brand Business online, topics range from: building your Brand On Purpose® (brand story, customer experience, messaging, how to stand out in a crowded marketplace and attract your 'perfect-fit' people), the practical day-to-day of building an online biz (audience building, marketing, platforms, opt-ins, offerings), and creative solutions to the unique mindset challenges that solopreneurs face as they evolve (both personally and in their biz) while building the business of their most daring design. ::: With a background in graphic, web and user experience design, plus years of building brands and start-ups from the ground up — Hélène Scott offers up a unique feminine voice in the online business world with a playful, decidedly non-guru and highly intuitive approach on how to craft a brand and business that is undeniably YOU (which in turn can’t help but attract the very people you most want to work, serve and play with).
||CleanBOP 017: The Tricky Thing About Launches (on-air coaching session)||Expectation. Perfection. Fear. Procrastination. Doubt. A sampling of the “gremlins” present (in our hearts & minds) during the very fragile and delicate time when we put our things out into the world. When we launch. Not to mention mental...||2/28/2017||Free||View in iTunes|
||CleanBOP 016: TEST & PIVOT (what it is & why it’s invaluable)||HOW to BUILD your business in complete alignment with you (and your dreams)||2/21/2017||Free||View in iTunes|
||CleanBOP 015: Interior Designer Rachel Moriarty on Becoming Successful with FB Live (even as an introvert)||How Rachel Moriarty (an Introvert) found her marketing sweet spot with Facebook Live||2/14/2017||Free||View in iTunes|
||CleanBOP 014: Comfort Zones equal Entrepreneurs Purgatory||As a brand and alignment coach, a lot of the conversations I have with my clients focuses on mindset– the bravery, the vulnerability, the grit, the gumption– and what it takes to actually put your “thing” (whatever that “thing” may be) out..||2/7/2017||Free||View in iTunes|
||CleanBOP 013: "Entrepreneurship is Messy" (hotseat coaching session)||Live Coaching Edition||1/24/2017||Free||View in iTunes|
||CleanBOP 012: Know your Stage of Business and Eliminate Solopreneurs Kryptonite (trying to do All.The.Things.)||Stop the Overwhelm of trying to do All.The.Things||1/10/2017||Free||View in iTunes|
||CleanBOP 011: Launching and Self Care (in the vacuum of no response)||http://HeleneScott.com/episode11 Launching is a big ol' topic within our online biz building world with most of the emphasis on planning, tools and systems -- critical components for sure. But what about the part of launching that's not talked about...||1/3/2017||Free||View in iTunes|
||CleanBOP 010: Set Your Biz True North (and build a brand & biz that resonates)||A powerful tool to keep your brand (& business) on point||12/18/2016||Free||View in iTunes|
||CleanBOP 009: The exquisite role of DOUBT in your Biz (how to embrace & use as fuel)||Doubt. An unlikely but undeniable badge of honor for the Entrepreneur||12/9/2016||Free||View in iTunes|
||CleanBOP 008: DO THIS First Step in Creating a Personal Brand Business (and attract your perfect-fit clients)||Build a brand that attracts your perfect-fit client by starting with this first step||12/6/2016||Free||View in iTunes|
||CleanBOP 007: To Niche or Not to Niche (how to decide if it’s right for you)||How to Niche your business when you’re a multi-passionate entrepreneur||11/18/2016||Free||View in iTunes|
||CleanBOP 006: Brand Consistency (and why I disagree with current online marketing advice))||Brand consistency in a Personal Brand Business is about HOW you SHOW up (not when you post)||11/18/2016||Free||View in iTunes|
||CleanBOP 005: How to Take ACTION on your Biz Ideas (using BOPCAST as an example)||Using the BOPCAST as a case study of how I didn't let the 'bigness' of starting a podcast stop me from starting||11/5/2016||Free||View in iTunes|
||CleanBOP 004: SAVE your Biz & Brand Story (by shedding the shackles of shoulds!)||Don't let the Shoulds paralyze you from doing your best work!||10/31/2016||Free||View in iTunes|
||CleanBOP 003: Multi-Passionate Entrepreneur? How to get UnSTUCK & DECIDE!||When you have so many ideas within your online business, sometimes it's hard to know where to start.||10/31/2016||Free||View in iTunes|
||CleanBOP 002: Paths or Funnels (what brand story are you telling?)||An example of 2 words that have the same meaning, but VERY different stories (and how that effects your brand)||10/31/2016||Free||View in iTunes|
||CleanBOP 001: Delight your Customers & tell your Brand Story (on purpose)||Your brand is the story people are telling themselves about you & your business||10/31/2016||Free||View in iTunes|
Yay For Bopcast!
Helene's digestible wisdom is even easier to access. I'm already a fan. Keep up the awesome work.
Short and highly actionable!
I so appreciate that the BOPCAST is short and highly actionable! Helping me dive deeper into doing business in ways that truly work for ME!
Loving these bite-sized brilliant chunks of wisdom for my brand and business. Keep them coming!