The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
By Melina Palmer
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Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
||Clean18. Behavioral Economics Foundations: Priming||Our brains can be primed to lean toward a thought or word or number. Today’s behavioral economics podcast is another foundations episode, and it is all about priming. I share examples of how easy it is to trick the brain into thinking and answering...||10/19/2018||Free||View in iTunes|
||Clean17. Unlocking the Power of Numbers||I take framing one step further and talk about the power of numbers in today’s episode. This behavioral economics podcast will be a break from our foundation episodes. I get in to some of my most frequently asked questions (including ending prices...||10/12/2018||Free||View in iTunes|
||Clean16. Behavioral Economics Foundations: Framing||Framing is one of my favorite behavioral economics podcast topics. In the past few weeks, I have covered foundational topics like loss aversion, anchoring & adjustment, relativity, scarcity, and availability. Today, I talk about one of my favorite...||10/5/2018||Free||View in iTunes|
||Clean15: Behavioral Economics Foundations: Availability||Today’s behavioral economics podcast is about availability. This is another foundational episode that ties in to last week’s episode about scarcity. Similar to the bond between anchoring & adjustment and relativity, scarcity and availability...||9/28/2018||Free||View in iTunes|
||Clean14. Behavioral Economics Foundations: Scarcity||Fall is a favorite season of mine and probably a favorite season to many of you. It’s also the time of year that my favorite honeycrisp apples are available. Like cotton candy grapes, these apples benefit from scarcity. Today, I break down what...||9/21/2018||Free||View in iTunes|
||Clean13. Adjusting Your Mindset||Mindset is something that everyone struggles with from time to time. Whether you are experiencing a lack of confidence or stuck with an “imposter syndrome” mentality, you have the power to change your mindset. Offering a new service, raising your...||9/14/2018||Free||View in iTunes|
||Clean12. Behavioral Economics Foundations: Relativity||Our brains use relativity to make comparisons when assigning value. Relativity is one of my favorite concepts and part of the behavioral economics foundations. Today’s show builds upon last week’s behavioral economics podcast on anchoring and...||9/7/2018||Free||View in iTunes|
||Clean11. Behavioral Economics Foundations: Anchoring and Adjustment||Today’s behavioral economics podcast is another foundational episode focusing on anchoring and adjustment. My last foundational episode was Episode 9 - Behavioral Economics Foundations: Loss Aversion and even though it has only been out about a...||8/31/2018||Free||View in iTunes|
||Clean10. On Air Strategy Planning Session with Mariel Court||In this behavioral economics podcast it is time to apply what I have been talking about in the first 9 episodes through this very first on air strategy session, featuring my guest Mariel Court. Mariel is someone I met in the BizChix Coop (which is...||8/24/2018||Free||View in iTunes|
||Clean9. Behavioral Economics Foundations: Loss Aversion||Because this is a behavioral economics podcast, it is time to build our behavioral economics foundations. This is the first in a series of episodes where I dig deep into one concept at a time. Previous episodes have been about problems and concepts in..||8/17/2018||Free||View in iTunes|
||Clean8. What is Value?||I’ll be talking about the meaning of value on today’s behavioral economics podcast. The past three episodes have been dedicated to the “it’s not about the cookie” framework. Which shows that the experience leading up to the sale matters more..||8/10/2018||Free||View in iTunes|
||Clean7. Change Management (It’s Still Not About The Cookie)||The past two weeks have been dedicated to my “it’s not about the cookie” framework, which shows how the experience and all the things leading up to the sale matter much more than whatever is being sold itself. This week, I am extending this...||8/3/2018||Free||View in iTunes|
||Clean6. How To Sell From The Stage||Last week, I talked about The Truth About Pricing, you might want to listen to that episode before we dive into today’s episode about how to sell from the stage. Both are built on the same foundation. In the truth about pricing “it’s not about...||7/27/2018||Free||View in iTunes|
||Clean5. The Truth About Pricing||Pricing is a top concern for most business owners, service people, and sales people. Today, I’m going to tell you the truth about pricing. The dirty little secret people don’t want you to know. It may seem like I’m taking awhile to get to that...||7/20/2018||Free||View in iTunes|
||Clean4. Questions or Answers||I am so excited about today’s episode. Why? Because I love questions. I love asking them, being asked them, evaluating them, and looking for new ones. Innovative approaches are all about asking questions. As a “what if” personality type,...||7/13/2018||Free||View in iTunes|
||Clean3. Do Lead Magnets Work and Do You Need One?||All over the place these days – they offer you something for free, you fill out a form and get onto their list. So What Makes a Good Lead Magnet? So many kinds – checklist, template, white paper, video tip – I have my ebook, The 10 Behavioral...||7/6/2018||Free||View in iTunes|
||Clean2. The Top 5 Wording Mistakes Businesses Make||What are the Top 5 wording mistakes? This was a highly requested topic when I did a survey on The Brainy Business Facebook page. There is great discussion there, and I share different content including a lot of Live video tips and you can connect...||7/5/2018||Free||View in iTunes|
||Clean1. Unlocking The Secrets Of The Brain||That is what behavioral economics is all about. And it is what I am so passionate about.||7/5/2018||Free||View in iTunes|
Oh my goodness, I learned so much in just one episode! Will definitely be coming back for more.
A smart, down to earth approach to business and the application of principles of behavioral economics. This podcast does an outstanding job of not only sharing extremely interesting information; Melina does an great job of providing strategic uses. I highly recommend listening!
Wow! I was shocked.
I subscribe to a lot of business podcasts and a common theme is that they are centered around service-based online businesses. I am a soloproneur/ entrepreneur of a local brick and mortar (I own a fine jewelry and piercing studio) and often feel as if a lot of the content doesn’t apply to what I do. Melina tackles the content she provides and does it so gracefully with great examples. She is a wealth of knowledge. I will definitely be stay subscribed and look forward to hearing her ideas because it’s not the same thing I’m hearing everywhere else.
~Mariel Court, @gypsymoonpiercing
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