Brand Authority Podcast
By Rebekah Radice
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In a busy online world where everyone is screaming for attention, building brand authority creates differentiation and blows open the door of opportunity. Join Rebekah Radice as she shares the social media processes, systems, and strategies you can use to win more customers, increase revenue, and gain the competitive edge.
||Clean047: How To Create A Wildly Successful Online Course with Rob Balasabas||Rob Balasabas is the Social Media & Community Manager at Thinkific. He manages the daily curation of Thinkific’s message on social media. You’ll also find him engaging with their private online community of over 14,000 (and growing) online...||2/5/2019||Free||View in iTunes|
||Clean046: The Secrets to REALLY Succeeding at Social Media with Mitch Jackson||Mitch Jackson is an award-winning California trial lawyer who enjoys combining law, social media and technology to disrupt, hack, and improve his clients’ companies, causes, and professional relationships. He’s also the author of the #1 best...||1/29/2019||Free||View in iTunes|
||Clean045: If You Want to Communicate Better, This is How to Do It with Ryan Foland||Ryan Foland is the Managing Partner of InfluenceTree, the Founder of the 3-1-3® Method, a TEDx 4 time speaker, and Recognized by Inc. Magazine as a Top Marketer and named a Top Personal Branding Expert by Entrepreneur Magazine. Ryan works with...||1/17/2019||Free||View in iTunes|
||Clean044: How to Plan and Organize Your Blog Content with Mike Allton||Mike Allton is an award-winning writer and author and the Founder of the Blogging Brute, a website dedicated to helping you write, publish and promote a blog post fast and well. Mike is a Content Marketing Practitioner and Brand Evangelist at social...||1/14/2019||Free||View in iTunes|
||Clean043: The Success Secrets of a 7-Figure Entrepreneur with Mike Kawula||Mike Kawula is a Serial Entrepreneur, Husband, Father to 3 Amazing Kids & CO-Founder of Dinner Table MBA. Mike's last 3 businesses each hit $7 Figures in under 3 years with the last being ranked the 144th fastest growing company by...||12/27/2018||Free||View in iTunes|
||Clean042: Use Facebook Groups to Grow Your Business with Debra Trappen||Debra Trappen is an empowerment coach, consultant, author, podcaster, and keynote speaker. She lives to FIRE PEOPLE UP and is compelled to ignite passion, infuse purpose, and inspire progress! She is focused on serving...||12/21/2018||Free||View in iTunes|
||Clean041: Find Your Best Customers with Social Media||How do you find ideal, high-paying customers that will accelerate business sales? It all comes down to 3 important steps: Defining Locating Connecting In this episode of the Brand Authority Podcast, learn how you can use social media to bring new...||12/19/2018||Free||View in iTunes|
||Clean040: How To Set Professional Social Media Boundaries||Do you often get sucked into conversations you don’t want to engage in, say yes to things you later regret or feel pressured into doing something just to build your brand, notoriety, influence? If so, you might have social media boundary...||12/2/2018||Free||View in iTunes|
||Clean039: How to Take a Break From Social Media (Guilt Free)||Do you feel anxious when you can’t post to social media? Does it stress you out reading through comments and wondering when you’ll find the time to respond? Social media, for as much as we love it, can become enormously overwhelming to maintain....||11/25/2018||Free||View in iTunes|
||Clean038: How to Use Twitter for Lead Generation||Are you using Twitter to connect with your target market? Would you like to use Twitter to nurture contacts, turn them into leads, and eventually convert into sales? You can! Listen in to this episode of the Brand Authority Podcast to find out how you..||11/19/2018||Free||View in iTunes|
||Clean037: Easy Ways to Grow Your Social Media Presence||You’ve taken the time to invest in social media. You’ve even gone so far as to create and implement a social media strategy. While the hours spent researching and executing feel overwhelming, you know it’s worth the time and energy. After all,...||11/16/2018||Free||View in iTunes|
||Clean036: How to Showcase Your Expertise (and Build a Stellar Brand)||Have you ever struggled to share your professional expertise? Ever wish you could more eloquently (and accurately) articulate: What makes you indispensable? How you provide value? Why you’re the best in your field? If so, you’re in good company...||10/30/2018||Free||View in iTunes|
||Clean035: How to Use Facebook to Market Your Business||Are you using Facebook to market your business, but struggling to create momentum? Frustrated by the Facebook algorithm changes and ready to finally take full advantage of this social giant? Sure, there’s no one-size fits all solution....||7/2/2018||Free||View in iTunes|
||Clean034: 5 Key Elements to a Great Social Media Post||You stare at the computer screen hoping inspiration leaps out. How much time has passed since you started writing? Five minutes, an hour, maybe even two? Your head hits the keyboard as you sigh in disbelief. How can this be happening again? If this...||6/18/2018||Free||View in iTunes|
||Clean033: How to Improve Your Marketing Without Sacrificing Quality||Increase Engagement, Hire a Team, Build Your Marketing Strategy||6/12/2018||Free||View in iTunes|
||Clean032: This is the One Thing Holding Every Entrepreneur Back||How To Stay Focused On What's Important||5/10/2018||Free||View in iTunes|
||Clean031: 5 Tips That’ll Supercharge Your Social Media Productivity||Being productive and being effective are often confused. I get asked a lot of questions about how I get so much accomplished and how I find the time to fit everything in… and all of it comes down to focus and strategy. You can’t jump out of bed...||4/9/2018||Free||View in iTunes|
||Clean030: The 10x Marketing Formula with Garrett Moon||In this episode of the Brand Authority Podcast, I’m chatting with Garrett Moon, CEO and Co-Founder of CoSchedule. Garrett's taken CoSchedule from zilch to 1.5 million monthly page views, 240,000 email subscribers, 9000+ customers in less than 4...||3/27/2018||Free||View in iTunes|
||Clean029: How To Make Great Marketing Videos For Your Company In Minutes||Have you ever sat down ready to record a video for your business and you draw a total blank? Today I’m going to walk you through a process on how you can easily create terrific marketing videos for blogs posts, social media, and more! You’ll be...||3/18/2018||Free||View in iTunes|
||Clean028: How to Quickly Perform a Social Media Audit||Have you ever wondered how you show up online? Have you ever wondered what your audience sees when they look you up on social media? In this episode of the Brand Authority Podcast, i’m going to show you have you can perform an online audit to make...||3/11/2018||Free||View in iTunes|
||Clean027: The Secret To Managing Social Media Without Losing Your Mind||When you look at social media and all that it requires to manage – whether it’s for your personal brand or for your business – you need to be prepared for the unexpected. Big life changes can happen when you least expect them, which means you...||3/4/2018||Free||View in iTunes|
||Clean026: The 8-Step Formula to Creating a Marketing Roadmap||A marketing roadmap is the foundation of your marketing strategy. It’s what will allow you to build awareness, drive traffic, attract attention, and create relationships. In fact, it’s the best relationship builder and brand connector out there....||2/25/2018||Free||View in iTunes|
||Clean025: How to Use Marketing Automation to Grow Your Business||This episode of the Brand Authority Podcast is the third installment in my content marketing series. Today we’re going to focus on automation - the systems, processes, and tools you should be using to grow your business. * 024: How to...||2/8/2018||Free||View in iTunes|
||Clean024: How to Easily Develop Your Content Marketing Strategy||If you didn’t catch last week’s episode, this is the second installment in a 3-part series on content marketing and mapping your content calendar. This week it’s all about developing your content strategy so you can become a content marketing...||2/4/2018||Free||View in iTunes|
||Clean023: How to Build a Social Media Editorial Calendar||Want to organize your social media marketing campaigns more effectively? You need a social media editorial calendar. This will allow you easily manage all the great content you’ve created or want to create in and around your business. In this...||1/25/2018||Free||View in iTunes|
||Clean022: How to Determine Your Social Media Budget||Have you ever wondered what goes into a social media budget or what the costs are associated with social media success? This is a topic that is so perplexing to many entrepreneurs and small business owners, which is why in this episode of the Brand...||1/22/2018||Free||View in iTunes|
||Clean021: 3 Ways to Set Achievable Social Media Goals for Your Business||In this episode of the Brand Authority Podcast, Rebekah Radice talks about something that so often we don’t give ourselves the right time and space to work through: setting social media goals. It’s no secret that it increases the likelihood of...||1/17/2018||Free||View in iTunes|
||Clean020: How Social Media Can Grow Your Business, Help You Sell More Products, and Make More Money||As an entrepreneur, you know your business and your goals. What many struggle with is putting a rock solid marketing foundation in place that supports and promotes the health of your business. There’s a lot of social media experts or pros or...||1/3/2018||Free||View in iTunes|
||Clean019: How Influencer Marketing Can Change Your Business||Imagine this situation. You're looking to buy a product and have two options: a brand you found online, and possibly even seen ads for, and one that was recommended to you by someone you trust and look up to. Which do you pick? I'm pretty sure...||12/23/2017||Free||View in iTunes|
||Clean018: This is Why Your Social Media Content Isn't Converting||I know so many marketers who invest all their time and energy in social media, only to find that their lead generation results are meager at best. That shouldn’t be the case. Did you know that social media has a 100% higher lead-to-close rate...||12/8/2017||Free||View in iTunes|
||Clean017: The Secret Sauce to Effective Social Selling||Anyone can post to social media, but turning that into lead-driving content that sells is another story. The key to turning followers into customers is to fix a few roadblocks you've put into place. In this episode of the Brand Authority...||11/21/2017||Free||View in iTunes|
||Clean016: The Most Important Digital Marketing Skills in Demand Right Now||The digital world is evolving at an incredible pace. So, if you're a digital marketer, you need to keep up and be on a constant learning spree. If you're not, your knowledge will become outdated in a few years (or even months!) time. That's why...||11/13/2017||Free||View in iTunes|
||Clean015: 5 Ways to Use Social Media to Instantly Connect With Anyone||Let's face it. As an entrepreneur or small business owner, networking isn't always at the top of the to-do list. Between meetings, calls, and other daily essentials, it can feel like a drain. And yet, networking is a...||10/30/2017||Free||View in iTunes|
||Clean014: How to Write with Confidence, Build Business Authority, and Make Better Connections||Rebekah Radice recently had the chance to sit down with a few of her colleagues - people doing amazing things with content marketing. And she had just one question for them: How do you improve your content, so you’re actually creating content people..||10/27/2017||Free||View in iTunes|
||Clean013: The 3-Step Formula for Social Media Growth||Have you ever felt like you’re doing all the right things on social media - you’re posting valuable content, paying attention to your analytics, defining clear calls to action - and yet - still feel as if you’re failing to see any noticeable...||10/13/2017||Free||View in iTunes|
||Clean012: How to Build Your Brand with Content Marketing||If you use social media to market your business, creating great content is a must. Valuable content can elevate awareness, encourage interaction, and drive engagement. But the challenge for most companies is getting started. Many struggle with...||10/2/2017||Free||View in iTunes|
||Clean011: How to Future Proof Your Business with Social Media||It’s easy to see that the online world is rapidly changing. Innovation that was a dream only a short time ago is now reality. As a startup or small business, ensuring that the wave of change doesn't pull you under is more important than ever. ...||9/28/2017||Free||View in iTunes|
||Clean010: Expert Advice on How to Build Social Media Influence||In this episode of the Brand Authority Podcast, Rebekah Radice dissects the topics of influence, authority, and credibility - and what it takes to build it all within your business. Just like a plant requires constant care, so does your social...||9/17/2017||Free||View in iTunes|
||Clean009: How to Recover From a Social Media Disaster||Unfortunately, no business is completely safe from a social media disaster. A tiny mistake or slip-up can rock or even destroy a company’s reputation - and that’s scary! The only thing you can do is be prepared. Don’t wait for the...||9/14/2017||Free||View in iTunes|
||Clean008: Why Most Businesses Get Branding Wrong (and How to Fix It)||On this episode of the Brand Authority Podcast, I’m going to tackle why most businesses get branding all wrong. Everything from: No Clearly Defined Brand A Hit or Miss Strategy No Social Media Voice When branding goes wrong, it kills...||9/14/2017||Free||View in iTunes|
||Clean007: How to Measure the Impact of Social Media on Your Business||Social media measurement is a challenge faced by most businesses today. Just think about it. When was the last time you tracked the effectiveness of a tweet? How about the positive response of a Facebook post? Even if you did, do you know if it had...||9/5/2017||Free||View in iTunes|
||Clean006: How to Create a Social Media Branding and Marketing Strategy||We live in an online world where the landscape is constantly evolving. What worked yesterday, no longer works today. Creating a strategy ensures that no matter what’s happening in the market and the digital space, your brand is immune to the...||8/22/2017||Free||View in iTunes|
||Clean005: 5 Effective Brand Building Strategies to Attract Customers||Your brand is characterized by much more than just your visual brand, the content you share, and the authority you create. It’s defined by every action and interaction you have with your customers. In this episode, Rebekah Radice shares the most...||8/22/2017||Free||View in iTunes|
||Clean004: How to Tell Your Brand Story on Facebook||Using storytelling on Facebook can be a powerful way to connect with your clients. Through the magic of a past experience you’re able to craft unique stories that provide your client with a new perspective on their current situation. No...||8/22/2017||Free||View in iTunes|
||Clean003: 3 Types of Video You Should Create to Build Your Brand||Everywhere you look, from Facebook, to Twitter, Instagram, and Linkedin, video has inundated our social feeds. In this episode, Rebekah identifies the 3 types of video you should create to build and strengthen your brand. Full Show Notes: ...||8/12/2017||Free||View in iTunes|
||Clean002: How to Build Authority With Your Personal Brand||Building a personal brand isn’t reserved for athletes, celebrities, and Instagrammers. It’s a powerful tool you can use to distinguish your business from the competition. In this episode, you'll discover why now is the time to create a personal...||8/12/2017||Free||View in iTunes|
||Clean001: 6 Habits of Highly Successful Social Media Marketers||Have you ever wondered how successful social media marketers manage their day? How they accomplish all that they do, or how they’ve built a thriving business? In this episode, Rebekah talks about the 6 habits that all successful social media...||8/12/2017||Free||View in iTunes|
Starting a new business means always looking for answers, direction and help. Someone you know you can turn to and trust. WOW! I am thrilled to have found Rebekah Radice online. The Brand Authority Podcast is helping me grow my business and listening on the go is a huge plus. There is not a better podcast to help you move forward correctly as an entrepreneur on and off social media. Thank you!
A Business Asset I Use In Court, On The Sand, And Out On The Water!
I'm always on the go and a pretty busy guy. During a typical week, I'm traveling to and from the courthouse, traveling across the country to speak at a conference, or on really good days, taking a run down at the beach, or paddleboarding at Dana Point Harbor in So Cal.
Whatever the activity, I usually have my AirPods on and am listening to the latest episode of Rebekah's Brand Authority Podcast.
Helping my clients stay on top of the latest actionable social media marketing and branding strategies is important to me. Keeping my firm up to date on with proven social media relationship building techniques gives me an advantage over lawyers who don't know the difference between tea and twitter.
One easy way I do all this is to listen to each episode of the Brand Authority Podcast while I'm out, about and on the go. Social media changes quickly and to stay relevant, you must too. Do what I do and use this weekly business asset to help stay ten steps ahead of your competition. -Mitch Jackson
Interesting podcast with great info to share. A must add to your rotation.
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