By SnackNation & ForceBrands
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Brand Builder brings you the people, stories, and lessons learned from the most innovative brands in the world. Presented by SnackNation. Hosted by Jordan Cohen and Jeff Murphy. Similar to How I Built This, Marketing Secrets with Russell Brunson, and Weird Work by HubSpot.
||CleanHow “Inside the Box” Innovation Helped Project 7 Disrupt the Gum Industry, Pt. 2 with Project 7 Founder Tyler Merrick||When we last left Project 7 founder Tyler Merrick, a few missteps and some bad luck had put Project 7 in a bad spot. As in, “this might kill the business” bad spot. Rather than give up, Tyler asked himself, "If we were to take one more shot...||1/15/2018||Free||View in iTunes|
||CleanWhy Product, Not Purpose, is the Key to Effective Cause Marketing, Pt. 1 with Project 7 Founder Tyler Merrick||Tyler Merrick's world changed when he heard the following two words for the first time: "Social entrepreneur." Up to that point, Tyler had created a veritable pet food empire, providing dog and cat owners with gourmet,...||1/8/2018||Free||View in iTunes|
||CleanHow to Kill the Competition with Your Brand’s Story, w/ SnackNation SVP of Customer Strategy Chelsie Rae Lee||Human beings are hardwired for stories. Storytelling opens up neural pathways in the brain that excite us, make us feel, and help us retain information. In fact, people are 22 times more likely to remember information that’s presented as a story...||1/2/2018||Free||View in iTunes|
||CleanCPG Trends You Need to Know to Get Ahead in 2018||Why is Nestle reportedly selling off their candy business? Why does “big” seem synonymous with “bad,” while artisanal is king these days? And why does every big food corporation seem to have a Silicon Valley-style venture capital arm? The...||12/26/2017||Free||View in iTunes|
||CleanHow to Skyrocket Your Brand With Content Marketing, with Nutrabolt CMO John Hardesty||Content marketing can be a game changer for brands. It accomplishes so many things in one fell swoop - builds awareness, fosters goodwill and trust, and forges an emotional bond that makes your brand irresistible to consumers. But...||12/18/2017||Free||View in iTunes|
||CleanHow to Become a Master Connector & Attract Top Talent, w/ ForceBrands founder Josh Wand||“Ideas are ideas, and without great people they never come to life.” Translation: if you want your brand to take off, you better surround yourself with the right people. And we can’t think of anyone more qualified to tell us how to attract those..||12/11/2017||Free||View in iTunes|
||CleanHow Mark Rampolla Created an $8 Billion Category by Picking the High Hanging Fruit, with ZICO founder Mark Rampolla||When you look at Mark Rampolla’s resume, he almost seems like he might secretly be The Most Interesting Man in the World. Here’s a partial list of the jobs Mark has held: Landscaper. Dishwasher. Peace Corp Volunteer. President of International...||12/4/2017||Free||View in iTunes|
||CleanHow a Tragic Event Inspired This Mother-Daughter Duo to Build a Thriving Family Business with Skinny Dipped Co-Founders Val and Breezy Griffith||Food, family, and love. For the folks at Skinny Dipped, these three things are hard to separate. For one thing, it's because co-founders Val and Breezy Griffith are family - mother and daughter to be exact. Another reason - this epic...||11/27/2017||Free||View in iTunes|
||CleanHow 301 Inc. Makes Itself an Indispensable Partner for Growth, w/ VP and General Manager John Haugen||If there’s one constant in CPG, it’s change. Startup CPG brands have to constantly adapt to changing taste preferences, changing retail trends, and changing norms around supply chain and ingredients. Change is also ingrained in the entrepreneurial..||11/20/2017||Free||View in iTunes|
||CleanWhy JiMMYBAR! Wants to Be the Ben and Jerry's of Clean Bars, with JiMMYBAR! founder and CEO Jim Simon||Serial entrepreneur Jim Simon knows a thing or two about launching successful brands. He's a veteran of Web 1.0 and has started or run six companies, mostly in tech. But ironically, he didn't recognize one of his biggest...||11/13/2017||Free||View in iTunes|
||CleanHow Dang Foods Created the Coconut Chip Category, with CEO Vincent Kitirattragarn||Vincent Kitirattragarn wasn't trying to start a company. He was just trying to find a traditional ingredient to make one of Mama Dang's delicious Thai recipes. But, as so often happens, fate intervened, and a brand new snack...||11/6/2017||Free||View in iTunes|
||CleanHow Pipsnacks Got Oprah Winfrey and Mark Cuban Excited About Popcorn, w/ Co-Founders Jeff Martin, Jen Martin, and Teresa Tsou||It was a once in a lifetime break. Just four months into launching their business, a chance encounter and a random act of kindness helped land Pipsnacks a coveted spot in Oprah’s “Favorite Things” episode. This meant massive exposure and the...||10/30/2017||Free||View in iTunes|
||ExplicitHow RXBAR Became the $600 Million Brand, with Co-Founder and CEO Peter Rahal||They’re the bar brand everyone is talking about. RXBAR make whole food, minimally processed protein bars that taste great and are made with only a handful of ingredients. Their bars are also famous for emphasizing what’s NOT in them - No Dairy. No..||10/23/2017||Free||View in iTunes|
||CleanWhy Deep River Will Never Stop “Giving a Chip,” with Founder and CEO Jim Goldberg||If you want to understand Deep River Snacks, look no further than their infamous tagline - “Because we give a chip.” The company makes small-batch, non GMO kettle chips, popcorn, and tortilla chips, but their mission is so much bigger than that....||10/16/2017||Free||View in iTunes|
||CleanBONUS | How to Make the Most of Your Website's Traffic, with Emil Shour||NOTE: we'll be releasing "snack sized" bonus episodes like this every Thursday during our launch, and new full length episodes every Monday. - Let's say you're an up-and-coming brand with a slick e-commerce store and a little bit of buzz. Maybe...||10/12/2017||Free||View in iTunes|
||CleanHow Barnana Became the Biggest Brazilian Export Since Coconut Water, w/ Founder and CEO Caue Suplicy||Hippie parents. A solar dehydrator. A burgeoning triathlon career. These usually aren’t the elements that make for CPG success - unless of course, your name is Caue Suplicy. Caue is the founder and CEO of Barnana, the Santa Monica-based company that..||10/9/2017||Free||View in iTunes|
||CleanHow Field Trip Launched a Jerky Empire with Just $11k, w/ Tom Donigan, founding partner at Field Trip Jerky||In 2010, Tom Donigan and his friends Scott Fiesinger and Matt Levey launched a jerky brand on a modest $11,250 seed investment, and didn’t take on any additional money for an entire year. Today that brand - Field Trip - can be found in...||10/9/2017||Free||View in iTunes|
||CleanIntroducing Brand Builder||Brand Builder brings you the people, stories, and lessons learned from the the most innovative brands in the world. In this introductory episode, co-hosts Jordan Cohen and Jeff Murphy break down what the show is all about, share their favorite brands...||10/5/2017||Free||View in iTunes|
Awesome new podcast!
I’ve really enjoyed listening to the first couple of episodes in this podcast. It’s super cool to hear about the inspiration and mission behind all of these brands. Jeff and Jordan are really fun and entertaining too, and serve as great co-hosts for this show. Keep ‘em coming guys!
This is awesome stuff!
Love the content. Hosts are so great