Branding Brews Podcast
By Ryan Wheaton - Graphic Designer
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Branding Brews is a podcast focused on branding, design and marketing for the beer industry. Host, Ryan Wheaton, is a professional graphic designer specializing in the craft beer market. Bi-weekly shows will interview other amazing professionals and experts from breweries, designers and other beer services or products.
||ExplicitPerceived Quality through Beer Branding – BB028 - Branding Brews Podcast||Perceived Quality through Branding with Nick Longo Find Nick Longo Website: longodesigns.com - One topic I have been into lately is the perceived quality of your beer, or brewery, based on its branding. -||5/25/2018||Free||View in iTunes|
||ExplicitBrand Guidelines – BB027 - Branding Brews Podcast||Brand Systems and Guidelines with Joseph Szala Find Joseph and Vigor Website: vigorbranding.com // Twitter: @vigor Website: gritsandgrids.com - In order to maintain a strong and consistent brand, having a good brand system and brand guidelines...||5/1/2018||Free||View in iTunes|
||ExplicitHow well is your website performing? BB026 - Branding Brews Podcast||Let's take a look at your brewery website with Craftpeak Find Craftpeak Website: craftpeak.com // Twitter: @craftpeak // Instagram: @craftpeak - Your website is one of the most important and most available places customers will find you to learn abo...||4/3/2018||Free||View in iTunes|
||ExplicitLabel Materials – BB025 - Branding Brews Podcast||Label materials with Alex Kidd of Avery Dennison Often when it comes to creating a new label, the first place you start is with the design. The general look and feel, colors, typography, images, and content. These, of course,||3/20/2018||Free||View in iTunes|
||ExplicitBranding at Creature Comforts - Branding Brews Podcast||Branding at Creature Comforts Developing not only a visual brand system that functions well, but also a brand strategy can be a challenge, especially for younger breweries. How do you approach working with a designer or artist?||3/1/2018||Free||View in iTunes|
||ExplicitTrademark for Logos and Graphics – BB023 - Branding Brews Podcast||Trademark for Logos and Graphics with Chris Gartman, Head Brewer and IP Attorney Find Chris: Email: firstname.lastname@example.org // LinkedIn - One of our more popular episodes recently covered aspects of legal trademarks around naming.||2/2/2018||Free||View in iTunes|
||ExplicitPhilanthropy in your brewery branding – BB022 - Branding Brews Podcast||Ex Novo brewing and philanthropy in your brewery branding Find Ex Novo: Website: exnovobrew.com // Twitter: @ExNovoBrew // Instagram: @ExNovoBrew - Many breweries, to varying degrees, give back to their community.||1/18/2018||Free||View in iTunes|
||ExplicitInclusivity in Your Branding & Market – BB021 - Branding Brews Podcast||Inclusivity in Your Branding & Market with Carla Jean Lauter Find Carla: Website: thebeerbabe.com // Twitter: @beerbabe Beer doesn’t see race, gender, sexual orientation or class. When it comes to branding and marketing,||1/8/2018||Free||View in iTunes|
||ExplicitCreating a Content Calendar – BB020 - Branding Brews Podcast||Creating a Content Calendar for the New Year with Emily Hutto. Find Emily and RadCraft: Twitter: @emilyhutto // Website: radcraftbeer.com // Twitter: @radcraftbeer // Instagram: @radcraftbeer Content, content, content.||12/19/2017||Free||View in iTunes|
||ExplicitYour Portfolio’s Role in Branding with Michael Kiser – BB019 - Branding Brews Podcast||Your Portfolio's Role in Branding with Michael Kiser of Good Beer Hunting Find Kiser online: Website: goodbeerhunting.com // Twitter @goodbeerhunting // Instagram: @goodbeerhunting - How does your beer portfolio connect with and represent your brand...||12/1/2017||Free||View in iTunes|
||ExplicitButts in Barstools with Market The Brew – BB018 - Branding Brews Podcast||Steve Schmidt, host of Market The Brew Podcast, talks with us about promotional ideas to keep customers coming back. Find Steve and Market The Brew: Website: marketthebrew.com // Twitter: @marketthebrew // Facebook: @marketthebrew -||11/21/2017||Free||View in iTunes|
||ExplicitCreative South meets Branding Brews - Branding Brews Podcast||Jason Frostholm with Creative South joins for a special crossover episode! Find Jason and Creative South Podcast Website: creativesouth.com // Twitter: @creativesopod // Facebook: @CreativeSoPod - Twitter: @jfrostholm // Dribbble: dribbble.||11/9/2017||Free||View in iTunes|
||ExplicitAuthenticity with Bryan Roth – BB016 - Branding Brews Podcast||Being authentic in today's beer market is important, let's dig into why. Find Bryan Roth: Twitter: @BryanDRoth What is your why? Part of being truly authentic is knowing why you are brewing beer, why should people care,||11/2/2017||Free||View in iTunes|
||ExplicitTrademark and Branding for Craft Beverages - Branding Brews Podcast||Trademark Attorney Mike Kanach Discusses Branding of Craft Beverages A lawyer and a designer walk into a bar. This podcast continues the podcast series of Branding Brews, covering topics of beer branding, design, and marketing. In this episode,||10/18/2017||Free||View in iTunes|
||ExplicitLabel Printing – Scott McKean of Best Label – BB014 - Branding Brews Podcast||Pressure Sensitive Label Printing Techniques, Ideas, and Tips. Find Scott McKean and Best Label: - Website: beerlabelsdoneright.com // Instagram: @bestlabel_beerlabelsdoneright When it comes to getting your branding and artwork out to the public an...||10/3/2017||Free||View in iTunes|
||ExplicitNinkasi Artist in Residence – BB013 - Branding Brews Podcast||Nick Yarger, Creative Director, talks with us about an unique artist in residence program. Find Nick Yarger: - Website: nickyarger.com // Instagram: @tortilla_press_studio - In many ways, brewing beer shares many similarities to visual art.||9/16/2017||Free||View in iTunes|
||ExplicitDesigning and Producing Tap Handles – BB012 - Branding Brews Podcast||Designing and Producing Tap Handles with Jeff Schweiger of The Alison Group Find The Alison Group: - Web: customtaphandles.net // Instagram: @alisongroup - One of the ways to market your brand, mostly unique to the beer industry,||9/1/2017||Free||View in iTunes|
||ExplicitHiring for Branding & Design Help – Joseph Szala – BB011 - Branding Brews Podcast||Who, when, why, and how should you hire for branding and design help? With Joseph Szala of Vigor Branding - Find Vigor Branding : - Web: vigorbranding.com // Twitter: @vigor // Instagram: @vigorbranding // Facebook: @vigorbranding||8/16/2017||Free||View in iTunes|
||ExplicitSession – BB010 - Branding Brews Podcast||Getting more into building and working with strong teams Show links: Sharing Docs and Notes: - Google Drive and Docs - Evernote - Project and Team Management Apps: - Basecamp - Asana - Podio - Trello - Slack Meetings||8/8/2017||Free||View in iTunes|
||ExplicitBuilding Teams for a Strong Brand – BB010 - Branding Brews Podcast||Building and maintaining a successful team with 14 Cannons. Find 14 Cannons: - Website: 14cannons.com // Facebook: @14Cannons // Twitter: @14Cannons // Instagram: @14Cannons - Having a strong team will give your brewery and brand a healthy||8/1/2017||Free||View in iTunes|
||ExplicitSession – BB009 - Branding Brews Podcast||A closer look at creating personalized connections Look at what you might be able to utilize or use from resources you already have. Crowlers? You can possibly create a series of unique labels and create special invitations or special labels||7/20/2017||Free||View in iTunes|
||Explicit575 Beer Labels – BB009 - Branding Brews Podcast||Making Invitations Personal With Chris Ladwig Chris is an award-winning Art Director/Designer currently living in Orlando, FL. He focuses on branding and packaging and has had his work featured in some of the top design publications. -||7/14/2017||Free||View in iTunes|
||ExplicitSession-BB008 - Branding Brews Podcast||A deeper look into creating a brand system. The “easy way” - launch with a package design, or similar, without a brand system in place. Sometimes you don’t have the insight to plan ahead for a design system||7/7/2017||Free||View in iTunes|
||ExplicitNew brand systems – Ethan Silva – BB008 - Branding Brews Podcast||Building a strong brand system with none in place, with Ethan Silva Ethan Silva is a graphic designer that started out doing work in the music industry and recently joined full-time with Small Town Brewery, a brand owned by Pabst. -||6/30/2017||Free||View in iTunes|
||ExplicitBoonville Beer Festival – Steve Miller – BB007 - Branding Brews Podcast||Boonville Beer Festival and Branding at Festivals with Steve Miller of Anderson Valley Brewing Co. Steve Miller is the "Steinber Kimmie" (or "Beer Guy") for AVBC. He handles marketing, advertising, social media, and sales for the brewery. -||6/15/2017||Free||View in iTunes|
||ExplicitSocial Media Planning – Leah Kuck – BB006 - Branding Brews Podcast||Social Media Planning and Tools with Leah Kuck of Terrapin Beer Co. Leah Kuck is the Social Media and PR Specialist for Terrapin Beer Co. - Find Leah online - Twitter: @crftbeerproject // Instagram: @craftbeerproject -||5/31/2017||Free||View in iTunes|
||ExplicitBranding and Running a Beer Week – Melissa Carlson – BB005 - Branding Brews Podcast||Branding and Running a Beer Week Melissa Carlson is a designer and partner at 818 A Tiny Design Empire in Des Moines, Iowa. - Find Melissa Carlson - 818 A Tiny Design Empire // Facebook @818Iowa // Twitter @818Iowa // Instagram @818Iowa -||5/15/2017||Free||View in iTunes|
||ExplicitRebranding – Jason Roberson – BB004 - Branding Brews Podcast||Rebranding a Brewery, Large or Small Jason Roberson is a freelance craft beer designer and was also the Art Director for Sierra Nevada Brewing Co. for 11 years - Find Jason Roberson craftbeerbranding.com - How do you know if you should rebrand?||5/3/2017||Free||View in iTunes|
||ExplicitPromotional Material Design – Alex Ponce – BB003 - Branding Brews Podcast||Promotional Material Design for your Beers Alex Ponce is a freelance designer and spent some time as an in-house designer for Stone Brewing. - Find Alex Ponce - ap-creative.com // Instagram: APCreative_ // Twitter: alex_sayss -||5/3/2017||Free||View in iTunes|
||ExplicitContent Planning – Nick Longo – BB002 - Branding Brews Podcast||Planning Content for your Beer Packaging and Labels Nick Longo is the owner of Longo Designs, a podcast co-host of The Deeply Graphic Designcast, and also a Graphic Design Instructor for California State University, Northridge. - Find Nick Longo -||5/3/2017||Free||View in iTunes|
||ExplicitCrowdfunding – Ryan Sanders – BB001 - Branding Brews Podcast||Crowdfunding a brewery, beer product or beer service Video and Photo resources: borrowlenses.com Sample of a Lavalier Microphone to record better audio on your video creation *note - this is just a sample, I have not used this mic. -||5/2/2017||Free||View in iTunes|
Good content for the craft beer industry!
I really like what Branding Brews is trying to accomplish: sharing behind-the-scenes stories, methods, and advice regarding different aspects of brewery life and branding. Full disclosure: I have been interviewed on a recent podcast, but I assure you I am not biased. I tend to avoid beer-related podcasts in general as they're mostly centered around product reviews or home brewing. But Branding Brews appeals to my interests. I run the social media and am involved in many aspects of branding for a brewery so it's insightful to hear the issues and solutions others like me face. Ryan is a good host, well-organized, and keeps the conversation on-track without having it feel too structured. I'd definitely recommend giving an episode a listen!
A good start, keep it up.
I found out about this podcast through an advert on The Sour Hour (or another podcast) and decided to give it a listen. I have now worked my way thorugh almost all the published episodes and am really enjoying. Ryan is giving an outside in view of a critial part of the industry that goes undiscussed - I haven't found another podcast like this anywhere.
Production quality is good and I'm sure the content and discussions will get deeper and more crisp with time as Ryan continues to develop his podcast voice.
All in all, well worth a listen and I very much look forward to future episodes.