225 episodes

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.

Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

Grow Your Practice Podcast Grow Your Practice Podcast

    • Business
    • 5.0 • 61 Ratings

Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits.

Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.

    From 15% Below to Over Doubling Business Growth in 3 Years with Tom Loyd

    From 15% Below to Over Doubling Business Growth in 3 Years with Tom Loyd

    In this episode of Grow Your Practice Podcast, host Chad Madden interviews Tom Loyd from Bryn Mawr Physical Therapy. Tom shares his journey from being inspired to become a therapist to owning a clinic. He discusses the changes in the private practice landscape over the past 20 years, his transition to ownership, and the leadership challenges he faced. Tom highlights the importance of core values, teamwork, and continuous learning.
    Tom is a ‘Profitability Under Pressure’ course customer, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/grow
    00:00 Introduction to the Podcast
    00:20 Meet Tom Loyd: Journey into Physical Therapy
    01:49 Becoming an Owner at Bryn Mawr Physical Therapy
    03:40 Challenges and Changes in Private Practice
    06:41 Leadership and Growth Strategies
    12:08 Impact of Core Values and Team Approach
    13:34 Implementing Traction and Leadership Development
    17:02 Pride in Team and Personal Growth
    19:51 Conclusion and Parting Wisdom

    • 23 min
    Growing a $100 Million Empire & Hiring 400 Employees with Gary Houck

    Growing a $100 Million Empire & Hiring 400 Employees with Gary Houck

    In today's episode of the Grow Your Practice Podcast, host Chad Madden interviews Gary Hauck, a lifelong friend and successful businessman, about his journey in the construction industry. Gary shares his insights into building and leading a successful company, including the importance of culture, hiring the right people, and fostering employee engagement. He also discusses pivotal moments, such as transitioning leadership, handling failures, and maintaining a work-life balance. Listen in for inspiring stories and practical advice to help grow your private practice and manage your team effectively.
    Gary's principles are integral to how we operate at Breakthrough, influencing our Profitability Under Pressure course, which has helped hundreds of private practice owners. Deadline is June 7 at 11:59PM EST. Apply here: https://getbreakthrough.com/grow

    00:19 Meet Gary Houck: A Lifelong Connection
    01:08 The Roofing Business: Success and Leadership
    04:23 Company Culture and Values
    07:41 Leadership Evolution and Strategic Decisions
    12:42 Building Long-Term Client Relationships
    16:38 Handling Failures and Learning from Mistakes
    19:11 Employee Engagement and Company Culture
    25:24 Lifelong Learning and Adaptability
    29:10 Culture and Attitude in the Workplace
    31:31 Learning from Different Industries
    31:44 Early Career Experiences
    34:21 Financial Health and Business Decisions
    40:50 Balancing Work and Family Life
    46:52 Legacy and Regrets
    54:12 Advice for Young Professionals

    You can find Gary at https://www.houcks.com

    • 59 min
    5 Must-Haves to Land 100 Visits Per 1000 Square Feet

    5 Must-Haves to Land 100 Visits Per 1000 Square Feet

    Welcome to a special episode of the Grow Your Practice podcast, featuring insights from the Market for Profit session held last week at a live boot camp in Harrisburg, PA. Here’s what you missed if you couldn’t attend:
    In this episode, we focus on:

    - Filling Schedules and Utilizing Space
    - Reactivating Past Patients
    - Leveraging Referrals
    - Expanding Service Offerings
    - Building a Strong Brand and Community Presence

    All of this and so much more is included in our Profitability Under Pressure course, which aims to help practice owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Extended deadline is June 7th at 11:59PM EST. Apply here: https://getbreakthrough.com/grow

    00:19 Identifying Marketing Challenges in Healthcare
    00:43 Maximizing Clinic Space and Efficiency
    02:10 Five Pathways to Attract New Patients
    05:55 Leveraging Data for Targeted Marketing
    08:10 Exploring Profitable Patient Demographics
    10:16 Marketing Strategies for Different Patient Groups
    13:21 Targeting Specific Demographics for Higher Profit
    16:11 Unlocking Patient Segmentation: Strategies for Healthcare Marketing
    19:16 Maximizing Text Campaigns: Real-world Success Stories
    21:03 Personalized Communication: The Key to Patient Reactivation
    22:32 Exploring Multichannel Marketing: Emails, Calls, and Texts
    23:48 Targeting and Understanding Your Audience for Better Engagement
    28:35 Leveraging Technology and Partnerships in Healthcare
    33:32 Apply to the ‘Profitability Under Pressure’ Course

    • 35 min
    Sterling Carter on 4 Keys to Maximizing Profits and Patient Commitment

    Sterling Carter on 4 Keys to Maximizing Profits and Patient Commitment

    This episode of Grow Your Practice hosted by Chad Madden features Dr. Sterling Carter, a multifaceted entrepreneur, motivational speaker, and physical therapist with 25 years of service as an army veteran. Carter discusses his journey co-authoring the book 'Double Your Success' with his twin brother, focusing on overcoming challenges and leveraging opportunities for growth in the therapy staffing industry.
    The discussion also covers practical strategies for private practice owners to improve their business operations by:
    1. Negotiating with insurance companies
    2. Writing a patient accountability plan,
    3. Expanding practice services
    4. Building a brand

    Along with so much more. Sterling is a ‘Profitability Under Pressure’ course customer, which aims at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is TODAY at 11:59PM EST. Apply here: https://getbreakthrough.com/grow

    You can find Dr. Sterling at www.drsterlingcarter.com

    • 39 min
    Texting For Profit (The 10 Text Challenge)

    Texting For Profit (The 10 Text Challenge)

    In this episode, host Chad Madden explains how private practice owners can grow their practice by effectively using texting for patient reactivation. He discusses the importance of maintaining a current patient list and strategies for re-engaging past patients through personalized text messages. The episode also covers the best practices for ensuring compliance, leveraging patient lists for targeted marketing, and utilizing deference questions to encourage reactivations. Chad offers The 10 Text Challenge Template to help practice owners implement these strategies and shares success stories from the practice community.
    You can find the template here: https://offer.getbreakthrough.com/bonuses-texting-for-profit
    Additionally, he introduces the ‘Profitability Under Pressure’ course aimed at helping clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Deadline is May 17th. Apply https://getbreakthrough.com/grow

    • 41 min
    3 Keys to Increasing Profit Margins Despite Declining Reimbursements

    3 Keys to Increasing Profit Margins Despite Declining Reimbursements

    3 Keys to Increasing Profit Margins Despite Declining Reimbursements
    Are declining reimbursements crushing your practice growth goals?
    Listen in and learn tactics for physical therapy practice owners to combat financial pressures such as inflation and declining reimbursements.
    This episode covers 3 keys to increasing profit margins and an in-depth look at the new course, 'Profitability Under Pressure.'
    Discover tools and strategies for improving schedule filling, payer mix, and patient lifetime value, as well as how to implement these tactics.
    To apply to Profitability Under Pressure today, click here: getbreakthrough.com/apply/ - a limited number of scholarships are currently available to early bird applicants for the upcoming cohort.

    • 56 min

Customer Reviews

5.0 out of 5
61 Ratings

61 Ratings

**LOVER** ,

THE BEST PODCAST

Love the podcast!!!

Westcoast PT ,

Strategic Nuggets helping my Practice!

Love listening to this podcast. The unique approaches to each individual practice gives me confidence to roll out portions in my practice. I’m currently focusing on scaling my practice so this will help me along the way.

Mark PT ,

Value in so many ways!

I’ve been listening to Chad and working with his team at Breakthrough for over 4 years now, and I continue to learn and grow as a business owner as a result. The podcasts give insight and valuable information that is relevant to the practice owner in the current times and for future planning. You can’t go wrong listening as there are so many gems to take from his discussions. Keep the info coming!

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