Double Your Freelancing Podcast
By Brennan Dunn
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Better Clients. More Money. A Happier Life.
||CleanEpisode 58: Jonathan Raymond on Leadership||Today my guest is Jonathan Raymond the former CEO of E-Myth, he became the CEO in 2011 when the owner wanted to modernize the brand. He decided to break out on his own in 2015. The idea behind the E-Myth is that running a business is different than being||6/27/2016||Free||View In iTunes|
||CleanEpisode 57: Ryan Waggoner on Feast and Famine||I’m super excited to share today’s interview with Ryan Waggoner with you. Ryan has an amazing consulting business and is pushing more than a million a year in profit. Ryan is killing it with mobile consulting, where a lot of people in that space strug||6/20/2016||Free||View In iTunes|
||CleanEpisode 56: Diana Huff on Variable Cash Flow||Today I am talking with Diana Huff, the President of Huff Industrial Marketing a business that helps industrial manufacturers grow and succeed. Diana just released her new book Cash Flow for Freelancers. Today we will be talking about how to manage cash f||5/30/2016||Free||View In iTunes|
||CleanEpisode 55: Introducing the Double Your Freelancing Academy||It's time to officially announce the opening of the Double Your Freelancing Academy. Get details and an insider’s scoop on the Double Your Freelancing Academy in today's episode.||5/23/2016||Free||View In iTunes|
||CleanEpisode 54: Reuven Lerner on Selling Training To Your Clients||Today our guest is Reuven Lerner, who teaches Python, Ruby, Git and PostgreSQL to companies around the world. Today we are discussing using training as a productized offering. Reuven will also be giving an extended presentation on this topic at the Double||5/16/2016||Free||View In iTunes|
||CleanEpisode 53: Budi Voogt on Finding Points of Leverage||Hello everyone, today I am talking to Budi Voogt. He is an awesome guy from the Netherlands. He runs a recording label consultancy. I love looking beyond the typical web designer, copywriter, marketer kind of business and seeing how other types of entrepr||5/9/2016||Free||View In iTunes|
||CleanEpisode 52: Eric White on Jobs To Be Done||Today I have an awesome interview with a long time student of mine, Eric White. When Eric started he was a typical commoditized freelancer, but he made the transition to high-value business consulting. He has a background in developing business software.||5/2/2016||Free||View In iTunes|
||CleanEpisode 51: Bryce Bladon on Avoiding "Clients From Hell"||Today I am talking with Bryce Bladon. He is the curator of “clients from hell”. Today we talk about everything from qualifying new clients to setting expectations. He runs a website whose sole purpose is to showcase crazy clients. We both feel that so||4/25/2016||Free||View In iTunes|
||CleanEpisode 50: Jane Portman on Designing Highly-Effective Sales Websites||Today I am interviewing Jane Portman. Jane is from Russia, and she used to work with me on Planscope which I just sold. She is an amazing designer who is very focused on the design and the copy. I recently redesigned Double Your Freelancing. Which is appr||4/18/2016||Free||View In iTunes|
||CleanEpisode 49: Alex Mathers on Kickstarting Your Audience||Today we are speaking with Alex Mathers. Alex is an illustrator who specializes in vector illustrations, maps, diagrams and landscapes. He is also a blogger and writer. He runs the Red Lemon Blog which helps creative entrepreneurs market and promote their||3/14/2016||Free||View In iTunes|
||CleanEpisode 48: Karl Saka on Maximizing Your Revenue||Karl Sakas is the president of Sakas & Company which is a consulting company that specializes in helping digital marketing agencies grow. I had an opportunity to chat with Karl today, and I found myself nodding my head the entire time. The meat and potato||3/7/2016||Free||View In iTunes|
||CleanEpisode 47: Jesse Strauss on the Legalities of Freelancing||Today I am talking with Jesse Strauss. Jesse is a New York-based lawyer who owns a firm specializing in debt collection for freelancers. When it comes to things like small claims court and debt collection, freelancers are usually on their own. Jesse disco||2/29/2016||Free||View In iTunes|
||CleanEpisode 46: Keith Perhac and Building a Global Business||Today I’m talking with a good friend of mine, Keith Perhac. Keith is the founder of the digital marketing consulting agency DelfiNet and the online course software Summit Evergreen. He has managed to build a thriving consultancy agency while working rem||1/28/2016||Free||View In iTunes|
||CleanEpisode 45: Mandi Ellefson on Scaling Businesses||Today’s show features service scalability strategist, Mandi Ellefson. Mandi helps entrepreneurs develop a system to free up time and remove themselves from their business. In today’s interview we discuss scaling your business and things to consider be||1/25/2016||Free||View In iTunes|
||CleanEpisode 44: Bart Mroz on What He's Learned Growing His Business from 2 to 20 Employees||Today we’re joined by Bart Mroz: consultant, co-founder of Sumo Heavy, and long-time friend. Bart is an expert at experimenting new things in his business and using the discoveries to increasingly improve it and their strategy. Not only have they done t||1/11/2016||Free||View In iTunes|
||CleanEpisode 43: Liston Witherill on Reading Your Clients' Minds||Today’s guest is Liston Witherill. Today we got the opportunity to talk about getting into the head’s of your clients. It’s important to understand your client’s mindset, the worldview of the people you work for and their values, problems and nee||12/7/2015||Free||View In iTunes|
||CleanEpisode 42: Naveen Dittakavi On Applying All The Info You Consume||Today’s guest is Naveen Dittakavi. We had a great conversation about how his business has evolved and how important it is to overcome the belief that just because you’ve read something you’re making an improvement. In actuality, you have to act on||11/16/2015||Free||View In iTunes|
||CleanEpisode 41: Jeffrey Shaw on Creating an Iconic Brand||Today I sit down with branding expert Jeffrey Shaw to talk about how positioning your brand as the front row of your identity will lead to better sales, happier customers, and a more prosperous business||11/9/2015||Free||View In iTunes|
||CleanEpisode 40: Julia Kelly On How She Charges $300 An Hour To Draw Cartoons||Today we’re having a crazy interview, but in the best way. We’ll be talking to Julia Kelly, she’s a caricature artist, and the first one we’ve had on the show. She also has a degree in Accounting, so she loves the numbers side of things.||10/21/2015||Free||View In iTunes|
||CleanEpisode 39: Sean D'Souza on Why Clients Buy (Part 2)||Today is Part 2 of my conversation with Sean D'Souza. Tune in to hear his incredible insights on copywriting, conversion, and how to sell successfully.||10/14/2015||Free||View In iTunes|
||CleanEpisode 38: Sean D'Souza on Why Clients Buy (Part I)||Today I sit down with Sean D'Souza for Part 1 of our 2 part series on Why Clients Buy. Sean is an expert in the psychology of selling and has influenced much of what we know of sales techniques.||10/7/2015||Free||View In iTunes|
||CleanEpisode 37: DYF Conf Roundtable||The first ever DYF Conf was last week in Norfolk, and I was able to catch up with a handful of the speakers to get an insider view of what they took away from the conference. It was a great perspective.||9/29/2015||Free||View In iTunes|
||CleanEpisode 36: Paul Jarvis on Finding a Match between Products and Audience||My good friend Paul Jarvis is my guest on this episode of the Business of Freelancing Podcast. Paul began as a web designer and applied what he learned in his work to writing for creative freelancers looking to better run their businesses. Today we discus||9/14/2015||Free||View In iTunes|
||CleanEpisode 35: Paul Kortman on Location Independence as a Business Owner with a Family||More and more freelancers have taken to becoming nomads who live and work a location- independent lifestyle. My guest, Paul Kortman, is a nomad who travels with his wife and four children and runs a digital marketing consulting business from various loc||9/7/2015||Free||View In iTunes|
||CleanEpisode 34: Nick Disabato on Using Productized Consulting to Scale Your Agency||Today I am talking to Nick Disabato, a good friend who is the founder of Draft Revise. As well as the author of Cadence & Slang, a guide to interaction design. Draft Revise is a service that helps companies optimize their content. Nick and I are going t||8/26/2015||Free||View In iTunes|
||CleanEpisode 33: Kai Davis on How to Build an Audience as a Freelancer, and Why You Should Start Today||Today I sit down with my buddy Kai Davis to explore why building an audience is so important for freelancers, and how you can get started today.||8/3/2015||Free||View In iTunes|
||CleanEpisode 32: Dave Nevogt of Hubstaff on Effective Team Communication||--||7/20/2015||Free||View In iTunes|
||CleanEpisode 31: Mojca Mars on Getting Clients through Social Media||--||7/13/2015||Free||View In iTunes|
||CleanEpisode 30: Trajan King on Building Processes and Procedures to Scale Your Business||--||7/5/2015||Free||View In iTunes|
||CleanEpisode 29: Marcus Blankenship on Managing Subcontractors||--||6/29/2015||Free||View In iTunes|
||CleanEpisode 28: Matt Olpinski on 15xing His Project Income and Quitting His Job||--||6/22/2015||Free||View In iTunes|
||CleanEpisode 27: Jeff Steinmann on How to Quit Working||--||6/15/2015||Free||View In iTunes|
||CleanEpisode 26: John Sonmez on Marketing Yourself as a Developer||--||5/19/2015||Free||View In iTunes|
||CleanEpisode 25: Jonathan Stark on Risk Mitigation through Fixed Bid Pricing||--||5/3/2015||Free||View In iTunes|
||CleanEpisode 24: Ed Gandia on Positioning Yourself as a High End Freelancer Writer||--||4/27/2015||Free||View In iTunes|
||CleanEpisode 23: Kurt Elster on How He 8x'd his Revenue by Niching||--||3/29/2015||Free||View In iTunes|
||CleanEpisode 22: Philip Morgan on Positioning||--||3/19/2015||Free||View In iTunes|
||CleanEpisode 21: Brian Casel on Productized Services||--||12/1/2014||Free||View In iTunes|
||CleanEpisode 20: Scott Yewell On His First $100k+ Project||I interviewed Scott Yewell about how he closed his first six-figure project.||11/18/2014||Free||View In iTunes|
||CleanEpisode 19: Kurt Elster On The RIGHT Way To Followup With Prospects, Leads, and Clients||I talked with Kurt Elster about how to followup with prospects, leads, and clients||9/8/2014||Free||View In iTunes|
||CleanEpisode 18: How Mike Taber Funds His Software Company Via Consulting||I talked with Mike Taber about how he uses consulting to fund his software company||8/30/2014||Free||View In iTunes|
||ExplicitEpisode 17: Steli Efti On Getting Referrals||I recently sat down (literally!) with my friend Steli Efti, the founder of Close.io. For about an hour we talked about how freelancers and consultants can create more referrals for their business. Steli is a master of sales — you won't want to miss thi||8/20/2014||Free||View In iTunes|
||CleanEpisode 16: Growing (And Shrinking) An Agency with Matt Inglot||In this episode, I sat down with Matt Inglot of Tilted Pixel. He started the company over 8 years ago, and went from being a solo freelancer to opening up a brick & mortar office in Toronto. After building up a successful team and building out an office,||6/11/2014||Free||View In iTunes|
||CleanEpisode 15: Battling Burnout with Dennis Field||This week I'm joined by Dennis Field, who — like me — has struggled with burnout. Who am I kidding though? This affects ALL of us. Late nights, weekends, and being "on call" for your clients can cause you to regret ever starting your own freelancing b||6/11/2014||Free||View In iTunes|
||CleanEpisode 14: Working From The Middle Of Nowhere, Part 2||This week I sat down with Jan Jones of Oozou, an agency based out of Bangkok, Thailand, and Jonathan Tarud of Koombea, another agency, this one in Colombia.We discussed what it's like to run an agency when your clients are half a world away from you. Whet||5/10/2014||Free||View In iTunes|
||CleanEpisode 13.5: Add Context To Your Proposals||This is the Freelancing Minute for Friday, February 14th (Valentine's day!) 2014.When you're creating a proposal, it's important to contextualize our offer (what we're building or doing) with the problem and the solution. In this short clip, I seek to d||2/14/2014||Free||View In iTunes|
||CleanEpisode 13: Establishing A Work-Life Balance With Sherry Walling||This week I had the opportunity to sit down and talk with Sherry Walling, a clinical psychologist and counselor and the wife of Rob Walling, who we talked with in Episode 12.Sherry gave a fantastic talk at MicroConf last year on ways that entrepreneurs ca||2/13/2014||Free||View In iTunes|
||CleanEpisode 12: Transitioning From Consulting To Products With Rob Walling||This week my special guest was Rob Walling. He's known for the following...DripHitTailStartups for the Rest of UsStart Small, Stay SmallSoftware by RobMicroConfMicropreneur AcademyDotNetInvoiceApprentice Lineman JobsAnd I thought I did a lot!We chatted ab||12/12/2013||Free||View In iTunes|
||CleanEpisode 11: Working From The Middle Of Nowhere||In this episode, I talked with Marcus Blankenship of CREO Agency. If you don't live in a tech hotbed like SF or NYC and you worry that your location will hinder your ability to recruit clients, you won't want to miss this episode.I also mentioned my upcom||7/19/2013||Free||View In iTunes|
||CleanEpisode 10: What Sets You Apart?||Today I talked with Nick Hance of Reenhanced about ways of setting yourself apart from your competition. If you've ever wondered how you, as say a Ruby developer, are any different than me (a Ruby developer) or thousands of other Ruby developers, you'll w||7/14/2013||Free||View In iTunes|
||CleanEpisode 9: 4 Ways To Productize Your Consulting Business||I've recently been to quite a few "product" conferences (LessConf, MicroConf and soon BaconBizConf), and what I keep finding is that a LOT of freelancers are in attendance. It's no secret that most freelancers want to one day build and sell a product or t||5/26/2013||Free||View In iTunes|
||CleanEpisode 8: Dealing With Clients Who Want Upfront Quotes||This is the first episode of 2013 for The Business of Freelancing Podcast, and inside I cover everything you need to know about dealing with those pesky clients who want to know "How much is it gonna cost me?" We explore how to qualify new leads, offer an||4/8/2013||Free||View In iTunes|
||CleanEpisode 7: How Obie Fernandez Used A Book To Grow An Agency||In this episode, Eric and I interview Obie Fernandez and discover how writing "The Rails Way" was a catalyst for creating one of the world's most reputable Ruby consulting companies.||11/12/2012||Free||View In iTunes|
||CleanEpisode 6: Establishing A Sales Pipeline||Hosted by Brennan Dunn and Eric Davis.Show Notes00:50 - Sales PipelineMoving people through a series of steps to get them to be a paying customerAcquisition to qualification to scoping to clients04:11 - Content marketing to project delivery08:02 - T||11/8/2012||Free||View In iTunes|
||CleanEpisode 5: Content Marketing For Freelancers||Hosted by Brennan Dunn and Eric Davis.Show Notes00:10 - Content MarketingMaking information available for personal gain/recognitionDuct Tape Marketing: John JantschGetting to know you03:51 - Getting content in front of peopleBloggingScreencastingPubl||10/29/2012||Free||View In iTunes|
||CleanEpisode 4: Selling Through Teaching With Nathan Barry||Hosted by Brennan Dunn and Eric Davis with guest Nathan Barry.Show Notes00:19 - Nathan Barry (twitter blog)Freelance DesignerOneVoice AppCommit AppThe App Design Handbook01:14 - Show topic goalsBuilding a passive income stream outside a freelancing||10/18/2012||Free||View In iTunes|
||CleanEpisode 3: Understanding Pricing||Hosted by Brennan Dunn and Eric DavisShow NotesFall in VirginiaWriting fictionPricing freelancing servicesDouble your freelancing rateReverse engineering your former salaryValue based pricing, value delivered to clientsOrigins of your priceHow to decid||10/10/2012||Free||View In iTunes|
||CleanEpisode 2: Making An ROI On Your Marketing||Hosted by Brennan Dunn and Eric DavisShow NotesWays we have marketed our consulting services in our past.Blogging, forum posting, content marketing, and social networks.Technical blogging, business blogging, random thoughts blogging.Investing into mark||10/3/2012||Free||View In iTunes|
||CleanEpisode 1: Welcome!||Hosted by Brennan Dunn and Eric DavisShow NotesDouble Your Freelancing RatePlanscopeLittle Stream SoftwareEric's 3 ebooks: Refactoring Redmine, Redmine Tips, Authoring EbooksListening to podcasts as a focused way to get contentDistraction free timeB||9/26/2012||Free||View In iTunes|
Single best podcast I've found on going from having a skill to being a highly paid consultant
Ok I'm shocked this podcast hasn't gotten any reviews yet so let's start the party.
This is the single best podcast I've found on up-leveling yourself from a freelancer who knows skill X to someone who is in-top demand.
This is advanced stuff and probably not right for you if you're still working on your craft to the point where a client or two will pay you for it.
The hosts are both developers, but most of the content is applicable for other creative/business skills (designer, copywriter, project manager and so on).
They are great at communicating the key mindset that is CRUCIAL for making the shift from the freelancer mindset:
"I'm proud I have developed this awesome skill"
...to the consultant mindset:
"Let me first zero in on my customer's problem and then get paid to make it go away"
Very glad I found this podcast and look forward to seeing it continue and grow.
Caleb Mellas, Founder and Creative Director - Webinsation | Design and Development
The business of freelancing really helps me as a consultant/designer learn how to better sell my services by focusing on the business-end of my job. Many times we as designers think that if we just have a stunning portfolio or flashy website, that work will flow in - this couldn't be further from the truth!
Brennan does a great job of teaching people how to provide huge value to their clients, and to charge rates that are equal with that value.
If you are a freelancer and want to learn more about things like how to qualify leads so your not always working with poor clients, how to write compelling proposals and just how to run a successful business, this podcast is for you!
A much needed resource for freelancers, consultants, solopreneurs, hired guns, etc.
Granted, Brennan's podcast started out rough in the first couple of episodes, but all of that smoothed out just a few episodes in. This podcast now brings as much value as his books, blog posts, updates, emails, and other materials that have come to be a vital source of information for me and so many others.
His insights are so spot-on because he has likely faced the same situations that a lot of us have - or will - but his (and his guests) willingness to openly share those insights is the true value of this podcast.
Brennan has the potential to bring together a historically fragmented group of lone wolves into a much stronger community - which is no small feat. Keep up the good work.
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