Podcast – Marketing Darwinism
By Paul Dunay
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Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology companies.
||CleanMore Thoughts on Thought Leadership||Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the con||2/23/2009||Free||View in iTunes|
||CleanAccelerate your PR with BuzzGain – a podcast with Mukund Mohan||Discovering and connecting with the people who will help your business thrive in today’s social economy is vital especially when attention has become a precious commodity! As a PR and Marketing specialist it is becoming mandatory for businesses today||2/2/2009||Free||View in iTunes|
||CleanSincere Marketing – a podcast with Romi Mahajan||We live in an age of skepticism about all forms of consumption. The diffusion of our skepticism is accelerated by the Internet and makes the sincerity even more pressing. So it’s no surprise that the world of business — specifically in the realms o||1/28/2009||Free||View in iTunes|
||CleanSecrets of Starting a Wiki – a podcast with Eugene Lee||A year and a half ago when I was researching how to start a wiki and looking for best practices in wikis – there was little information out there about it. So I decided to reach out to our internal consultant and found out there were already 6 wikis||1/7/2009||Free||View in iTunes|
||CleanHow to create your own Personal Brand?||As the economy twists and turns with more layoffs mounting – having a strong personal brand is becoming ever more important from a career perspective. But what does that mean? Do you launch a blog? Do you start a Twitter account? Do you launch your o||12/11/2008||Free||View in iTunes|
||CleanHow to develop Thought Leaders||These days many professional services and technology firms looking to differentiate themselves lean on an age old technique of creating thought leadership. But truly differentiated and provocative thought leadership is actually hard to come by. Most of||12/4/2008||Free||View in iTunes|
||CleanProven Big M Marketing Techniques||Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides. This should be the group that dr||11/25/2008||Free||View in iTunes|
||CleanSecrets of Web Analytics – a podcast with Avinash Kaushik||Stop everything you are doing and listen to this podcast! Seriously, if you have never met or had the opportunity to listen to Avinash Kaushik you must hear this podcast – I guarantee you will learn something from this podcast. Sometimes you meet som||11/18/2008||Free||View in iTunes|
||CleanSecrets of Social Media Marketing – a podcast with Paul Gillin||There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. If you have ever felt like it is hard to keep up (and I know I have) then this book is for you. Admit||11/6/2008||Free||View in iTunes|
||CleanUsing Email to Improve Profit||Normally email and profit don’t go in the same sentence at least in the minds of most B2B marketers – but actually they should. Everything has a cost associated with it and email is no exception – so this podcast focuses on how much lift in reven||10/21/2008||Free||View in iTunes|