Land Academy Show Steven Butala & Jill DeWit

In this episode of the Land Academy Show, hosts Jill DeWit and Steven Jack Butala dive into the topic of pricing land-flipping mailers with their five pro tips. With over 30 years of combined experience in the industry, Jill and Steven share invaluable insights gained from their own successes and failures. They emphasize the importance of sending legitimate blind offers with specific pricing, highlighting how this approach leads to more meaningful conversations with sellers. By sharing real-life examples and anecdotes from their own experiences, Jill and Steven offer practical advice for land investors looking to optimize their pricing strategy and maximize deal success. Tune in to learn from the experts and take your land-flipping game to the next level!



Transcript:



Steven Jack Butala:

I'm Steven Jack Butala.



Jill K DeWit:

And I'm Jill DeWit and this is the Land Academy Show. Today's episode number 2,002. Isn't that crazy?



Steven Jack Butala:

That's nuts.



Jill K DeWit:

I know.



Steven Jack Butala:

Today, we're going to talk about the five pro tips that Jill and I have lived by for pricing your land-flipping mailer. This is a real hot topic on the Internet and in our-



Jill K DeWit:

In our group.



Steven Jack Butala:

... Land Academy Discord channel among our group, exactly. It's real interesting because we have some new people right now that ... pricing's just always a hot topic and we're getting a lot of orders at Offers 2 Owners, I'm hearing, from our guys, the mailing company that Jill and I own, and there's a pretty wide variance between how offers are getting priced by people who are within Land Academy and people who are not. My guys are ending up having to have a pretty detailed conversation about how pricing should go, so I figured we'll just lop it into the podcast.



Jill K DeWit:

I love it.



Steven Jack Butala:

Each week on the show, we answer a question from our Land Academy member Discord forum and take a deep dive into a land-related topic by popular request from our Land Academy community. Let's take a question, Jill.



Jill K DeWit:

Sid wrote, "Blind offers work! I just had a great conversation with a seller because, one," this is interesting, "I was the fifth offer in six months, but all were neutral letters with no price."



Steven Jack Butala:

That tells me ... I'm going to take these as I go here. It tells me that he's getting a lot of offers, or his seller now has gotten a lot of offers from people who are not in our Land Academy group. There's other groups out there who are, I think, incorrectly instructing people on how to buy land.



Jill K DeWit:

Then, what they went on to say is any phone calls she made were not returned and, since I was the only blind offer of X price, she decided to call." Isn't that great? Then, number two, "She was amazed that I answered the phone and was the same guy that sent the letter. After I explained who we are, our procedures, et cetera, we agreed to a price. Still need boots on the ground to confirm, but should be another one in title by the end of the week." The moral is keep mailing legitimate blind offers and answer the phone. That's so true.



Steven Jack Butala:

Jill and I, we say this stuff ... what, we've been doing this now 10 years, right? Almost 10 years.



Jill K DeWit:

Nine years of Land Academy, shoot, 15 years of deals together and then you have 10 or 15 before me.



Steven Jack Butala:

This experience is one that we experience in our land office every week but, when your father says something or when your spouse says something, you're like, "Eh, whatever. He's just talking again."



Jill K DeWit:

What?



Steven Jack Butala:

Join Jill and Sam as they uncover the groundbreaking rise of women in the land flipping industry. In this eye-opening discussion, they share their journey and insights into how women are reshaping the landscape of land flipping with their unique skills and perspectives. Discover how this traditionally male-dominated sector is evolving, and gain valuable tips and inspiration for your own ventures. Don't miss out on this empowering conversation about the unstoppable force of women in land flipping!



Transcript: N/A



https://youtu.be/5vhTuwrDZO4



Thanks for listening, and finally, don’t forget to subscribe to the show on Apple Podcasts.

Join Steven Jack Butala and Jill DeWit for a special milestone episode of the Land Academy show! They reflect on the highs and lows of the past 10 years serving the land flipping community, reminiscing about memorable moments, big land flipping wins, and the amazing members who have been part of the journey, as well as the future of Land Academy.



Experience the journey from the beginning by visiting landacademy.com/podcast to access all episodes, including the originals! Don't miss this celebration—tune in now!



Transcript:



Steven Jack Butala:

I'm Steven Jack Butala.



Jill K DeWit:

And I'm Jill DeWit and this is the Land Academy show.



Steven Jack Butala:

This is episode number 2000, I can't believe it. We are calling it Acre by Acre, 2000 Episodes of Land Flipping. Jill and I will be covering the high and low points of the last 10 years serving the land community I guess, moments we remember, big land wins, and amazing members, and then ultimately Jill is going to cover at the end, the future of Land Academy.



Jill K DeWit:

What do you mean low points? Hold on a moment. What are talking about, low points?



Steven Jack Butala:

I can summarize this whole thing like this. This is not anything what Jill and I anticipated.



Jill K DeWit:

No.



Steven Jack Butala:

It's been like a windy, curvy, switchback-y road.



Jill K DeWit:

Oh, no. For me it's been all peaches and cream, skipping through a field of dandelions. That's how this has been, so no. I mean, but seriously, this has been an amazing ride. I'm going to start right now because I peeked ahead on the script here and I know it's not in there, but I got to just remind everyone here, I'm not even supposed to be on this show.



Steven Jack Butala:

Oh, my gosh.



Jill K DeWit:

I was never intended to be ... It was the Land Academy Show, but it was never the Jack and Jill show. It was always Jack and the Land Academy show. And so day one, or not even day one, as we're pre-episode zero, episode negative two, negative three, as we're figuring this out and testing this and having guests, some of which showed up and some of which didn't show up, some of the shows that you recorded we could air and some of them we couldn't air. It's funny. We had one guy in particular, we can't cut that much of this up. This is G-rated. It's just not going to work. So back in the beginning I was just a fill-in guest.



Steven Jack Butala:

When people didn't show up, Jill would sit in and the numbers on the shows where she sat in were two and three times what the regular numbers and downloads were.



Jill K DeWit:

So that means three people.



Steven Jack Butala:

So yeah, [inaudible 00:02:11] it's five instead of three, both of our parents included.



Jill K DeWit:

Yeah.



Steven Jack Butala:

We're going to cover some of the high and low points all the way through this, but Land Academy doesn't look anything like what we intended when we started it. And the real reason why is, and we will cover it in a few minutes, is we were constantly and are constantly listening to what our members want and not the changes that they want, and how we can better serve the land community is what this has been. And it ended up being through different products that we've released, which we'll talk about in a few minutes here.



Jill K DeWit:

I still think it's funny. You go back and dig if you really want to, you could find it on our YouTube channel and on our website, some of the old original ones. You would just call me at my desk and we'd talk for 45 minutes about the I'm doing.



Steven Jack Butala:

They're all on there.



Jill K DeWit:

Yeah.

Join Jill DeWit and Kimberly Crossland in this land flipping podcast as they discuss working with your spouse and real estate from the road. They share valuable tips and personal experiences. Whether you're a seasoned remote worker or aspiring real estate investor, this episode offers practical advice to thrive in today's dynamic landscape. Tune in for actionable insights!



Transcript: N/A



https://youtu.be/t2xxDRA3-Go



Thanks for listening, and finally, don’t forget to subscribe to the show on Apple Podcasts.

In this podcast episode, learn how Jack and Jill successfully flip land. They emphasize the importance of experience and knowledge in the land flipping business, and highlight the value of learning from those who have been in the industry for a long time. They outline the 10 steps involved in flipping land, including identifying a target market, sending out mailers, managing inbound responses, acquiring properties, listing them with a real estate agent, and closing the deals. They also provide insights into what makes someone successful in this business, such as taking action, making quick decisions, and being willing to ask for help and funding. They conclude by encouraging listeners to be prepared, motivated, and committed to their land flipping endeavors.



Transcript:



Steven Jack Butala:

I'm Steven Jack Butala.



Jill K DeWit:

And I'm Jill DeWit, and this is the Land Academy Show.



Steven Jack Butala:

This is episode number 1,998, and today we are talking about how to flip land successfully.



Jill K DeWit:

You know what's cool? I need to add up the numbers, but we've been doing this now going on 10 years. Not just our land business, that's decades. We'll get to that later.



Steven Jack Butala:

We've been teaching for 10 years.



Jill K DeWit:

But just teaching and sharing our business model now for going on 10 years. We have people who have been in Land Academy with us since the beginning. They're going on 10 years. So my point is-



Steven Jack Butala:

Totally, I didn't think about that.



Jill K DeWit:

If anyone is qualified to talk about how to make millionaires, and I don't like to drop numbers like that, but it's the fact, and really teach people how to start and grow and make a really successful land flipping business, it's us.



Steven Jack Butala:

So I have a whole framework about how for this episode, about how to actually flip land successfully, but Jill brings up a good point. I wonder if it's a good thing with all this experience or a bad thing.



Jill K DeWit:

It's a great thing.



Steven Jack Butala:

I do too.



Jill K DeWit:

Are you kidding? I was talking to somebody the other day and they even said it to me or they're like, "Duh, why would I want to learn from someone who's done 100 deals versus someone who's done 10,000 deals?" And we're going on and we have like 17,000 deals and these are our deals. I want to make sure everybody knows it's not the community deals. I can't even imagine as a community how many deals we've done, because we've got some heavy hitters that are just male and flip like crazy. They're always the quiet ones in the group. You don't hear about them very often, but they're there. I know they're pulling a lot of data. I see the charges go through and it's really, really cool.



Steven Jack Butala:

When I was young, I was always the smartest in the room professionally when it comes to computers. This is when Apple just started and Windows started to become names and products you could buy that could really enhance your business. And so as you can imagine from the older people that I was doing business with at the time or working for, there was a lot of pushback. They literally thought computers and technology was a fad.



Jill K DeWit:

Oh, gosh.



Steven Jack Butala:

It was going to go away, and there's no real replacement for personal relationships. And I think half of that's true. So I do think there is no replacement for personal relationships and there never will be. It's the reason we still have real estate agents and we still go to buy a car to car dealership, God forbid.



Jill K DeWit:

Right.



Steven Jack Butala:

It's because people just need to have a face and talk to somebo...

Jack Butala and Jill DeWit explore the real estate market, discussing the anticipated stagnation in 2024 and offering valuable insights for investors. Jack shares three crucial strategies to thrive in this shifting market: increasing offer volume, recognizing the rise in rental demand, and predicting demographic and relocation trends. With their expertise, Jack and Jill provide practical guidance for real estate investors adapting to changing conditions. Discover expert tips and strategies to excel in the evolving real estate landscape by watching this video.



Transcript:



Steven Jack Butala:

I am Steven Jack Butala.



Jill K DeWit:

And I'm Jill DeWit, and this is the Land Academy Show.



Steven Jack Butala:

This is episode number 1,997, and today we are talking about three ways to take advantage of the 2024 real estate stagnation that is sure to happen this year. A little later we'll talk about how we're going to take a look at how you respond to change. This change is going to happen this year, not just in real estate.



Jill K DeWit:

Uh-oh. Is this a, "Jill, we're taking a deep dive into your psyche. How do you respond to things?"



Steven Jack Butala:

I would not dare.



Jill K DeWit:

Oh, gosh.



Steven Jack Butala:

To put you center stage, and ask you all kinds of questions that put you out of your comfort zone. No joke.



Jill K DeWit:

Yeah, right.



Steven Jack Butala:

No, that's not what this is.



Jill K DeWit:

Thanks a lot. We left my comfort zone a long ... way back there a long time ago, like 10 years ago.



Steven Jack Butala:

Were you ever in your comfort zone, do you think? Seriously?



Jill K DeWit:

Yeah. I mean, yeah. You know what? I was not in my comfort zone. I was in a comfort zone, and I hated it.



Steven Jack Butala:

Me too.



Jill K DeWit:

I felt trapped.



Steven Jack Butala:

Me too.



Jill K DeWit:

I felt stuck. I couldn't stand it. I hit the ceiling of where I was working. There was nowhere to go, and then that's why ... I've had that a couple times in my life, and I had to make changes, and now that we run our own companies, I don't have that problem anymore.



Steven Jack Butala:

We just had this exact talk about, I don't want to blow the episode here, but how risky a W-2 job is, and it's so ironic because you think it's the greatest thing ever, "Oh, I got this great job. I'm going to get a new car. I'm going to buy a new house. I'm finally going to do the stuff I want to do." It's totally the opposite.



Jill K DeWit:

It's true.



Steven Jack Butala:

You should hunker down, especially this day and age, and prepare for that single point of failure to fail.



Jill K DeWit:

It's true.



Steven Jack Butala:

Each week on the show we answer questions from our Land Academy member Discord forum, and review land acquisitions from our weekly member webinars, and then we take a deep dive into two land-related topics.



Jill K DeWit:

Yup. All right, so Alicia wrote, "How many zip codes do you gauge your mailer on in the red yellow green test? So what I mean is, do you test 3 to 10 zip codes, and then if 6 out of 10 are good, and then 4 don't pass, what's your number? I'm sure I'm overthinking here." I like this question.



Steven Jack Butala:

Alicia-



Jill K DeWit:

How many is enough, and what's not too much?



Steven Jack Butala:

You're not overthinking this at all, and I have to tell you, I love your contribution to Discord, not as a person who's ... you are using Discord how we intended it when we set it all up. She's asking tiny little questions every single step of the ...