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China Influencer Marketing Podcast

By Lauren Hallanan: Online Influencer and Chinese Social Media Marketer

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In this weekly podcast I pull back the curtain on influencer marketing in China, speaking directly with top influencers, marketers and brands who share their experiences and reveal their strategies for success. On this podcast you will learn about: Weibo, WeChat, live-streaming, current trends, the growing popularity of short videos, how to go viral in China, influencers’ experiences working with brands, how to work with influencers, the cost of influencer marketing, influencers and ecommerce, how to develop die-hard fans, top social platforms in China, the differences between influencer marketing in China vs. the West, how to find the right influencers for your campaign, the future of influencer marketing, and much, much more!

Customer Reviews

My new favorite podcast!

KOL marketing is a very complicated industry in China. This podcast provides an excellent peek behind the scenes.

THE expert here!!

Lauren is the best person to speak to this topic, hands down. Can’t wait to hear what she shares each week!

China Influencer Marketing Podcast
View in iTunes

Customer Ratings