87 episodes

Branding is about creating the right perception of your church. You have to be intentional with your logo, website, and graphics to cut through the noise. Michael has been specializing in building church brands for years having launched hundreds of them with his agency. This podcast is designed to build your church's brand by using the techniques the major brands use. Michael will present the concepts through the lens of ministry so your church can be genuine to your God-given vision. He has been in ministry since 2001 as a communications director at megachurches and church plants.

Church Brand Guide Podcast | Logo, Website, Video, and Design Church Brand Guide Podcast | Branding, Marketing, Websites, and Design

    • Religion & Spirituality
    • 4.9 • 16 Ratings

Branding is about creating the right perception of your church. You have to be intentional with your logo, website, and graphics to cut through the noise. Michael has been specializing in building church brands for years having launched hundreds of them with his agency. This podcast is designed to build your church's brand by using the techniques the major brands use. Michael will present the concepts through the lens of ministry so your church can be genuine to your God-given vision. He has been in ministry since 2001 as a communications director at megachurches and church plants.

    094 How to make service announcements great so people take their next step

    094 How to make service announcements great so people take their next step

    In many churches, a lot is happening, but people don't know what those things are. An excellent opportunity to let people know what is happening at church is by making some announcements in the service. In this episode, we explore how to make service announcements well. 

    • 44 min
    093 How to get a logo that is perfect for your church

    093 How to get a logo that is perfect for your church

    A logo is an icon that represents what your church stands for. It is the first thing people see of your brand, and it needs to be appropriately designed for them. The logo is a cornerstone of the church's brand, and you must invest in a great, sticky design to cut through the noise. In this episode, we unpack how your church can be sure it has the right logo.

    • 22 min
    092 How to design a website that works 24/7 to get new visitors on Sunday

    092 How to design a website that works 24/7 to get new visitors on Sunday

    A successful website is always working for your church to get new guests to come to a service. It's like an employee working 24/7 to get new guests, so it must be built as a tool to help people make their first visit. We like using Wordpress to build websites for churches with Divi Builder installed to make the site easy to design and update. This podcast episode discusses the tools for building an effective church website for your church.

    • 19 min
    091 Tips for leading church leadership in building a brand

    091 Tips for leading church leadership in building a brand

    As creatives, we are asked to be an expert in an area of communications, but it can be a struggle to get your ideas implemented. In this episode, we help creatives with tips so they can add value to the church in their area of expertise. Michael and Denis have years of church communications experience and share their best insights.

    • 21 min
    090 How to use branded emails to get people to take their next steps

    090 How to use branded emails to get people to take their next steps

    Churches that understand how to properly use emails and text messages are the ones that see people join the church, join a group, and join a team. These tools are very effective in helping people take their next steps. The problem is most churches do this all wrong. This episode will guide you through producing emails and text messages that move people. 

    • 18 min
    089 3 tips to create videos that develop brand champions

    089 3 tips to create videos that develop brand champions

    We will dive into tactics for creating videos that tell the stories of your church. Telling stories is the key to cultivating champions in the church, and one of the most powerful tools to do this is a video showing the impact God has through the church. A brand champion participates at a high level to volunteer, give, and invite others to the church.

    • 20 min

Customer Reviews

4.9 out of 5
16 Ratings

16 Ratings

bcarneiro ,

Full of gold nuggets

Found some great insights and love the actionable items. This is a podcast that goes beyond just branding. I love it that it combines faith in a beautiful way!

Hamilton_54 ,

My NEW Favorite!

Just just discovered this podcast a few days ago and was instantly hook to the point where I binge watched all available episodes in anticipation for the next one. As a designer myself I love hearing and learning from other creatives, and as a Christian it’s great to see that there are people out there that give branding within the Church the attention it deserves. Michael is a well of knowledge and I would highly recommend this podcast to anyone looking for valuable insight on branding and marketing strategies for their church or organization.

Mhfry1 ,

Great wisdom and practical steps for church branding

This podcast gives more than just theory. It includes actionable content that churches can implement to focus on their vision and grow their brand. This team has worked with my Church and I have seen the positive effects of their wisdom and experience. Highly recommended!

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