Church of the Customer Podcast
By Ben McConnell, Jackie Huba
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A business podcast about word of mouth, customer evangelism and citizen marketing from business authors Ben McConnell and Jackie Huba
||Measuring word of mouth||In this podcast, we chat with three of the many thought-leaders who presented at the sold-out Measuring Word of Mouth conference in Chicago last week: * Jon Berry, co-author of "The Influentials" and senior vice president of NOP World, explains...||7/22/2005||Free||View In iTunes|
||Women's word of mouth; Wanna be a business book author?||In today's podcast, we talk with Andrea Learned, co-author of Don't Think Pink, about word of mouth and women. Tune in for Andrea's advice on how to market to women who influence your male customers. We'll also share our top...||6/23/2005||Free||View In iTunes|
||Are all marketers really liars? A chat with Seth Godin||Today's podcast is a stop on the Business Blog Book Tour for Seth Godin's new book, All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Show topics 1. Interview with Seth Godin about his new...||5/24/2005||Free||View In iTunes|
||Can't get no satisfaction; creating emotional connections||Show topics 1. Why customer satisfaction isn't satisfactory 2. How a business drives sales through emotional connections with employees 3. Feedback To listen, click on the podcast icon below. Show notes Links to people, companies, articles, blogs, etc. me||4/26/2005||Free||View In iTunes|
|5||Word of Mouth Summit highlights and interviews||In this show, we bring you highlights from this week's Word of Mouth Marketing Summit in Chicago, hosted by the Word of Mouth Marketing Association. To bring you said highlights, we hauled our mobile podcasting studio (if there is such...||4/1/2005||Free||View In iTunes|
||Southwest's Ding (and blog); Citizen marketers; WOMMA summit||Show topics 1. Interview with Southwest Airlines VP Kevin Krone about Ding! and a Southwest blog in the works 2. Citizen marketers and open-sourcing your business plan 3. Little Earth follow-up 4. Podcast feedback To listen to our latest show,...||3/21/2005||Free||View In iTunes|
||Customer loyalty and brag tags||Show topics 1. A new study finds many company executives say they don't deserve the loyalty of their customers 2. Tools to help customers spread the word 3. Word of Mouth Marketing Summit To listen, click on the podcast icon...||3/2/2005||Free||View In iTunes|
||Citizen marketers||Show topics 1. Citizen marketers: what they are, what they do, and how to embrace them 2. Jones Soda: how they include customers in their marketing 3. What this podcast is all about To listen now, click on the podcast...||2/17/2005||Free||View In iTunes|
listen while you drive
The podcast has changed the way people can receive information. As I drive down the road, listening to Ben and Jackie makesdriving a time when I can improve my marketing. Their case studies and perspective on customer evenagelism has changed the way I think about marketing.