Competitive Intel: Cracking the Code on B2B Markets and Competitors
By Sean Campbell - CEO - Cascade Insights
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Welcome to the Competitive Intel podcast with Author and Speaker - Sean Campbell - the CEO of Cascade Insights. During each podcast episode, Sean lays out the tactics and strategies that competitive intelligence professionals and market researchers use to better understand B2B focused companies and markets. Overall, the competitive intel podcast exists to help B2B Marketers, Product Managers, Competitive Intelligence professionals, and Market Researchers in B2B Companies - Beat the Competition. Learn more about us at - www.cascadeinsights.com
||5 Reasons Competitive Intelligence Teams Don't Grow||During this podcast we cover: Why service, not products - needs to come first. Why focusing on decisions you can impact is so very important. How easy it is to have various team members - "playing out of position." How focusing on just one buyer...||3/2/2015||Free||View In iTunes|
||How To Hire World-Class Analysts||During this podcast we cover: Why a service mentality is the most important attribute. Why the ability to present and persuade is crucial. Why you need analysts who are comfortable with different types of intelligence collection...||2/24/2015||Free||View In iTunes|
||7 Tips For Presenting Competitive Intelligence Research Like A Pro||During this podcast, we cover: Why competitive intelligence and market research analysts struggle with presenting data. Why the 10-20-30 slide show rule is ridiculous from a practical standpoint. Seven tips for making yourself a better presenter...||2/16/2015||Free||View In iTunes|
||Inside Sales Needs Ammo - Are Competitive Intelligence Teams Listening?||During this podcast, we cover: Why competitive intelligence teams should pay attention to inside sales teams. Why B2B inside sales isn't the telesales of old. Why your "competitive" content needs to have the right structure and information to...||2/3/2015||Free||View In iTunes|
||6th Edition - Go Beyond Google: Competitive Intelligence for B2B Tech||During this podcast, we cover: The launch of the 6th edition of our popular eBook - Going Beyond Google: Gathering B2B Competitive Intelligence from the Web. How the book helps readers mine data for B2B technology trends, companies and more. Why...||1/26/2015||Free||View In iTunes|
||Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015 - An Interview with Brent Adamson of CEB||During this podcast, Sean talks with Brent Adamson, Managing Director at the Corporate Advisory Board (CEB). How B2B companies are buying differently in 2015. Why 57% of the buyers journey is inherently digital. Is Win/Loss the right...||1/13/2015||Free||View In iTunes|
||B2B Technology - Thought Leaders - An interview with Ido Sarig of Wind River||During this podcast, Sean talks with Ido Sarig, Group Manager of the IoT solutions group at Wind River. How the IoT is different for B2B. Why IoT is not exactly like M2M. Why security is extremely important around B2B IoT. What companies...||1/6/2015||Free||View In iTunes|
||Competitive Intelligence Thought Leaders - An Interview with Wayne Jones of IBM||During this podcast, Sean talks with Wayne Jones who currently is a Global Market Insights Lead for IBM. We cover: How do CI teams disseminate information and interact with a large organization? Why a knowledge management system is a core piece...||12/17/2014||Free||View In iTunes|
||15 Competitive Intelligence questions Product Managers need to answer...||During this podcast, we cover 15 questions that Product Managers should seek to answer on every competitive intelligence effort. We cover: Key questions product managers need to ask when conducting competitive intelligence research. The role...||12/9/2014||Free||View In iTunes|
||When does Public Data equal Big Data - 3 Tips for Competitive Intelligence Teams||During this podcast, we cover 3 ways that Public Data equals Big Data. We cover: Why public data isn't the same as "Internet Data." How to leverage the Internet like a Big Data asset. How you can meaningfully get quant from the...||12/4/2014||Free||View In iTunes|
||Competitive Intelligence Thought Leaders - An interview with Kris Wheaton||During this podcast, Sean talks with Kris Wheaton - Associate Professor of Intelligence Studies at Mercyhurst. We cover: The skills that exceptional competitive intelligence professionals need to have His thoughts...||11/18/2014||Free||View In iTunes|
||Analyzing Social Media Sharing with BuzzSumo - An Interview with Steve Rayson||During this podcast, Sean talks with Steve Rayson - the CEO of BuzzSumo. We cover: The difference between using Google and a tool like BuzzSumo for intelligence collection. How the analysis of Social Sharing data, across platforms such...||11/10/2014||Free||View In iTunes|
||3 Key Ways Competitive Intelligence is different than Spying||During this podcast, we cover three key ways Competitive Intelligence is different than Spying. We cover: How Competitive Intelligence Professionals and Spies differ in how they disclose their identity. How Competitive Intelligence...||10/30/2014||Free||View In iTunes|
||4 Ways to Crack the Code on Competitor Pricing||During this podcast, we cover a variety of ways Competitive Intelligence, Pricing, and Strategy teams can gain insight on competitor pricing models. This includes: Why you need to go beyond looking for "magic documents" that may...||10/23/2014||Free||View In iTunes|
||Building a Bridge - Uniting Competitive Intelligence and Market Research efforts.||During this podcast, we cover a variety of reasons why CI pros need to build a bridge between themselves and their company's market research team. This includes: How you can marry the customer-centric view of MR with the...||10/7/2014||Free||View In iTunes|
||Why you need to know Web Analytics - Tips and Tricks for CI Pros||During this podcast we cover a variety of reasons why CI pros need to regulary mine web analytics. This includes: Why tools such as SimilarWeb are solid sources for competitive intelligence. How you can you use web...||9/23/2014||Free||View In iTunes|
||6 Essential Truths of Competitive Intelligence Collection and Analysis||During this podcast, we cover the six essential truths of competitive intelligence collection and analysis: What someone thinks about the competitive intelligence collection and analysis effort is going to deeply impact...||9/12/2014||Free||View In iTunes|
||Making Social Media Analysis Easy with NodeXL||During this podcast, we interview Marc Smith one of the creators of NodeXL. NodeXL is a free and fantastic tool for doing advanced social media analysis - right inside of Excel. During this podcast, we talked to Marc...||9/7/2014||Free||View In iTunes|
||How to do Win-Loss Studies the Right Way....||During this podcast, we cover a few tips for conducting Win-Loss studies the right way. How to get a complete picture of what's going on out there, and how to avoid isolating on any single deal. The importance of looking at the entire...||9/1/2014||Free||View In iTunes|
||How to use web data the right way - 3 tips for success||During this podcast, we cover 3 tips for using web data the right way in your next competitive intelligence or market research project. How to treat data sources such as LinkedIn and Job Postings as a database first and a website second. The...||8/23/2014||Free||View In iTunes|
||5 Fundamental Truths of Intelligence Collection and Analysis||During this podcast we cover: Why the written product is forever. How the public segregates success and failure. How to build credibility – the “equity meter” – over time. The level of sophistication of your typical...||7/23/2014||Free||View In iTunes|
||CI in Tech Companies - The Ugly||During this podcast we cover: The Ugly – What Technology Companies typically get wrong when building Competitive Intelligence teams and generating analysis. For more episodes focused on competitive intelligence and market intelligence tips...||7/16/2014||Free||View In iTunes|
Just breaking in....
I thoroughly enjoy Sean's podcast. I listen to it during my hour long, 13 mile commute. I'm just coming into the career field from something similar and have been looking all over for something like this to help point me in the right direction.
I think Sean hits the mark and truly understands what topics people want to know about.
Overall, this is an excellent, worthy podcast of your time.
Good Topics to Peak your interest
Good source of information. A couple of nits: Sound quality is very uneven. One side of a conversation is barely audible so you turn it up; then the other side blows out your eardrums! The length is generally less around 10 minutes. Sometimes, not enough time spent on the topic. Would like to see them direct you to their website for more details.