B2B Market Research Podcast
By Sean Campbell
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
The B2B Market Research podcast helps stakeholders and market researchers get more of what they want - actionable and insightful research. Each month, Sean Campbell, the CEO of Cascade Insights, shares a variety of real-world tips and insights that product managers, B2B marketers, and B2B market researchers all can use - when designing or executing on B2B market research studies.
||CleanMake Marketing Happy: Be Prepared for These Questions||In today’s podcast, I’m going to talk about the questions that B2B marketing leaders want market researchers and competitive intelligence teams to answer. Each question I will discuss was pulled straight from our database of Key...||1/20/2016||Free||View In iTunes|
||CleanB2B Book Review: Extreme Ownership - How to Apply It||In this podcast episode, I’m going to discuss lessons from a book that is currently number 1 in the New York Times Best Seller list for business: Extreme Ownership: How U.S. Navy SEALs Lead and Win. Authors Jocko Willink and Leif...||1/6/2016||Free||View In iTunes|
||CleanTop of the Charts for 2015 - Podcasts, How-To's, and Industry News||In this podcast episode, Cascade Insights CEO Sean Campbell reviews the top 5 podcasts, How-To's, and pieces of Industry News we shared this year. All based on user ratings, comments, Libsyn, Google Analytics, and Mailchimp data. During the podcast...||12/16/2015||Free||View In iTunes|
||CleanMaking Your B2B Buyer Personas Rock: Tips from Adele Revella||In this podcast episode, Cascade Insights CEO Sean Campbell interviews Adele Revella, the author of“Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More...||12/3/2015||Free||View In iTunes|
||CleanReal World Presentation Tips from TED Talks||In this podcast episode, Cascade Insights CEO Sean Campbell pulls some tips from the book TED Talks: 23 Storytelling Techniques from the Best TED Talks by Akash Karia, and shows how we might apply some of these tips to market research...||11/24/2015||Free||View In iTunes|
||CleanB2B Market Research: Product Managers as Stakeholders||In this podcast episode, Cascade Insights CEO Sean Campbell shares 4 tips for understanding product managers and their needs. This includes: The heavy responsibilities B2B product managers have to deal with. Why product managers have to pick...||11/16/2015||Free||View In iTunes|
||Clean7 Tips For Engaging Stakeholders||In this podcast episode, Cascade Insights CEO Sean Campbell shares 7 tips for drawing attention to B2B market research studies This includes: Tools to assess engagement. How to read the data to determine what you’re doing right and...||10/27/2015||Free||View In iTunes|
||Clean26 Questions to Ask Sales Reps||In this podcast episode, Cascade Insights CEO Sean Campbell shares 26 questions to ask sales reps who recently worked for a rival. The questions are designed to bring insight into: The Key Buying Criteria of Competitor...||10/12/2015||Free||View In iTunes|
||CleanWin-Loss Analysis Recruiting: 4 Tips for B2B Market Researchers||During this B2B Marketing Research podcast, we discuss: The benefits and shortfalls of using internal assets such as CRM data and sales teams. Why you should go outside of your own data set. Why it’s important to examine both internal and...||9/28/2015||Free||View In iTunes|
||Clean23 Questions for Software Developers - A Q/A List for B2B Market Researchers||During this B2B Marketing Research podcast, we discuss: Figuring out how code is managed Determining how new product functionality is released Learning how the development team solves problems We love feedback! Please give us a review or...||9/15/2015||Free||View In iTunes|
||CleanB2B Market Research Study? - Don't Hire that Panel Firm||During this B2B Marketing Research podcast, we discuss: Why do panel firms do such a poor job recruiting interview respondents for B2B market research studies? Why market researchers keep giving panel firms this responsibility? And...||8/24/2015||Free||View In iTunes|
||CleanBig Industry News? How do World Class Analysts Respond?||During this B2B Marketing Research podcast, we discuss: Big industry news? How do World Class Analysts Respond? How to balance the immediate need for a reaction with providing meaningful insight. Why context and insights are so...||8/12/2015||Free||View In iTunes|
||CleanCybersecurity: 5 Things B2B Market Researchers Need to Know||During this podcast, we cover the five things B2B market researchers and competitive intelligence professionals need to know about cybersecurity threats and the industry: Why the growth of the industry is good news for B2B market researchers. How...||8/5/2015||Free||View In iTunes|
||CleanB2B Market Research Ethics: Respondents, Firms, Clients, and the Study||During this podcast, we cover: The thorny ethics issues unique to the B2B market research and competitive intelligence space. The various codes of ethics in our vertical, emphasizing those of The Strategic and Competitive Intelligence...||7/22/2015||Free||View In iTunes|
||CleanBringing Agile Methodology to B2B Market Research - Interview with Discuss.IO CEO Zach Simmons||During this podcast episode we cover: What Agile is and what it can do for your B2B market research and competitive intelligence efforts. Why Agile is no longer limited to the technical software industry or product development. How to leverage...||6/30/2015||Free||View In iTunes|
||CleanThe "Top 10" - B2B Market Research - Podcasts||During this podcast episode we cover: What I’ve learned from producing 100 podcast episodes. The top 10 podcasts as defined by our Google Analytics and social sharing data. Which topics resonated most with you and why. Visit us...||6/23/2015||Free||View In iTunes|
||CleanLose a Client? Don’t Generalize from a Specific||During this podcast episode we cover: How to determine if losing a client is an isolated incident or if you have a new competitor. Why it’s important to enlist your sales team's help. How to build a digital footprint of...||6/2/2015||Free||View In iTunes|
||CleanPredicting Competitor Growth - 3 Tools for Analyzing the Buyer's Journey.||During this podcast episode we cover: Competitive intelligence tools for analyzing relative search engine rankings and web traffic data. How the B2B buyer’s journey is rapidly changing. Why it is imperative to leverage the predictive...||5/20/2015||Free||View In iTunes|
||Clean7 Trade Show Competitive Intelligence Tips||During this podcast episode we cover: A few important ratios to keep in mind. What you should check out as soon as you hit the expo hall floor. Well-known trade show CI strategies that aren't effective and should be left in the...||5/11/2015||Free||View In iTunes|
||Clean3 Key Tools for Analyzing a Competitor's Content||During this podcast episode we cover: In 2015, how do suppliers "meet" companies for the first time? Why B2B market research and Competitive Intelligence teams should pay attention to a competitor's content marketing. Three tools you...||4/24/2015||Free||View In iTunes|
||CleanDid Your Partner Turn Into A Competitor? - Ask These 7 Questions...||During this podcast episode we cover: Why the scenario of embrace, extend and extinguish doesn't have to come as a surprise. Why you don't have to live with a "sick" client base that's infected with your competitor. 7 questions to ask if you're...||4/9/2015||Free||View In iTunes|
||CleanAnalyzing Product Features in the Age of SaaS||During this podcast episode we cover: Can the 100 year old feature analysis process still work today? The general framework of a modern-day SaaS feature analysis. How to conduct a SaaS features analysis in 3 steps Visit us...||3/31/2015||Free||View In iTunes|
||CleanIs SaaS, Agile and DevOps Leading us to the Innovator's Dilemma?||During this podcast we cover: Is a combination of SaaS, DevOps and Agile causing us to miss opportunities for growth? Is a customer-centered focus always a good thing? Important questions you need to ask when developing software that leverages a...||3/24/2015||Free||View In iTunes|
||Clean5 Success Tips for Competitive Intelligence Analysts - Interview with Matthew Sell of SAP||During this podcast we cover: How competitive intelligence teams can have influence and impact. How competitive intelligence teams and analysts can brand themselves effectively. Effective ways CI analysts can engage senior...||3/18/2015||Free||View In iTunes|
||CleanInterview with Varun Chabra of Microsoft - How to Build a Competitive Intelligence Team||During this podcast we cover: How to find and hire good competitive intelligence analysts. Tips on how to priortize a resesearch agenda when there a lot of requests. Competitive Intelligence for B2B software companies. Varun's key pieces of...||3/9/2015||Free||View In iTunes|
||Clean5 Reasons Competitive Intelligence Teams Don't Grow||During this podcast we cover: Why service, not products - needs to come first. Why focusing on decisions you can impact is so very important. How easy it is to have various team members - "playing out of position." How focusing on just one buyer...||3/2/2015||Free||View In iTunes|
||CleanHow To Hire World-Class Analysts||During this podcast we cover: Why a service mentality is the most important attribute. Why the ability to present and persuade is crucial. Why you need analysts who are comfortable with different types of intelligence collection...||2/24/2015||Free||View In iTunes|
||Clean7 Tips For Presenting Competitive Intelligence Research Like A Pro||During this podcast, we cover: Why competitive intelligence and market research analysts struggle with presenting data. Why the 10-20-30 slide show rule is ridiculous from a practical standpoint. Seven tips for making yourself a better presenter...||2/16/2015||Free||View In iTunes|
||CleanInside Sales Needs Ammo - Are Competitive Intelligence Teams Listening?||During this podcast, we cover: Why competitive intelligence teams should pay attention to inside sales teams. Why B2B inside sales isn't the telesales of old. Why your "competitive" content needs to have the right structure and information to...||2/3/2015||Free||View In iTunes|
||Clean6th Edition - Go Beyond Google: Competitive Intelligence for B2B Tech||During this podcast, we cover: The launch of the 6th edition of our popular eBook - Going Beyond Google: Gathering B2B Competitive Intelligence from the Web. How the book helps readers mine data for B2B technology trends, companies and more. Why...||1/26/2015||Free||View In iTunes|
||CleanCompetitive Intelligence Must Adapt – B2B Sales and Marketing in 2015 - An Interview with Brent Adamson of CEB||During this podcast, Sean talks with Brent Adamson, Managing Director at the Corporate Advisory Board (CEB). How B2B companies are buying differently in 2015. Why 57% of the buyers journey is inherently digital. Is Win/Loss the right...||1/13/2015||Free||View In iTunes|
||CleanB2B Technology - Thought Leaders - An interview with Ido Sarig of Wind River||During this podcast, Sean talks with Ido Sarig, Group Manager of the IoT solutions group at Wind River. How the IoT is different for B2B. Why IoT is not exactly like M2M. Why security is extremely important around B2B IoT. What companies...||1/6/2015||Free||View In iTunes|
||CleanCompetitive Intelligence Thought Leaders - An Interview with Wayne Jones of IBM||During this podcast, Sean talks with Wayne Jones who currently is a Global Market Insights Lead for IBM. We cover: How do CI teams disseminate information and interact with a large organization? Why a knowledge management system is a core piece...||12/17/2014||Free||View In iTunes|
||Clean15 Competitive Intelligence questions Product Managers need to answer...||During this podcast, we cover 15 questions that Product Managers should seek to answer on every competitive intelligence effort. We cover: Key questions product managers need to ask when conducting competitive intelligence research. The role...||12/9/2014||Free||View In iTunes|
||CleanWhen does Public Data equal Big Data - 3 Tips for Competitive Intelligence Teams||During this podcast, we cover 3 ways that Public Data equals Big Data. We cover: Why public data isn't the same as "Internet Data." How to leverage the Internet like a Big Data asset. How you can meaningfully get quant from the...||12/4/2014||Free||View In iTunes|
||CleanCompetitive Intelligence Thought Leaders - An interview with Kris Wheaton||During this podcast, Sean talks with Kris Wheaton - Associate Professor of Intelligence Studies at Mercyhurst. We cover: The skills that exceptional competitive intelligence professionals need to have His thoughts...||11/18/2014||Free||View In iTunes|
||CleanAnalyzing Social Media Sharing with BuzzSumo - An Interview with Steve Rayson||During this podcast, Sean talks with Steve Rayson - the CEO of BuzzSumo. We cover: The difference between using Google and a tool like BuzzSumo for intelligence collection. How the analysis of Social Sharing data, across platforms such...||11/10/2014||Free||View In iTunes|
||Clean3 Key Ways Competitive Intelligence is different than Spying||During this podcast, we cover three key ways Competitive Intelligence is different than Spying. We cover: How Competitive Intelligence Professionals and Spies differ in how they disclose their identity. How Competitive Intelligence...||10/30/2014||Free||View In iTunes|
||Clean4 Ways to Crack the Code on Competitor Pricing||During this podcast, we cover a variety of ways Competitive Intelligence, Pricing, and Strategy teams can gain insight on competitor pricing models. This includes: Why you need to go beyond looking for "magic documents" that may...||10/23/2014||Free||View In iTunes|
||CleanBuilding a Bridge - Uniting Competitive Intelligence and Market Research efforts.||During this podcast, we cover a variety of reasons why CI pros need to build a bridge between themselves and their company's market research team. This includes: How you can marry the customer-centric view of MR with the...||10/7/2014||Free||View In iTunes|
||CleanWhy you need to know Web Analytics - Tips and Tricks for CI Pros||During this podcast we cover a variety of reasons why CI pros need to regulary mine web analytics. This includes: Why tools such as SimilarWeb are solid sources for competitive intelligence. How you can you use web...||9/23/2014||Free||View In iTunes|
||Clean6 Essential Truths of Competitive Intelligence Collection and Analysis||During this podcast, we cover the six essential truths of competitive intelligence collection and analysis: What someone thinks about the competitive intelligence collection and analysis effort is going to deeply impact...||9/12/2014||Free||View In iTunes|
Just breaking in....
I thoroughly enjoy Sean's podcast. I listen to it during my hour long, 13 mile commute. I'm just coming into the career field from something similar and have been looking all over for something like this to help point me in the right direction.
I think Sean hits the mark and truly understands what topics people want to know about.
Overall, this is an excellent, worthy podcast of your time.
Perfect during a commute
This podcast is entertaining enough to follow on that basis alone, but it also delivers insight and practical guidance. It’s well worth your time, for competitive intelligence professionals or anyone who lives and breathes in the business world.
Cascade Insights provides a wealth of information on their website and in their podcasts. I reached out to Sean for an informational interview on competitive intelligence. Sean responded very quickly and we were able to connect. Looking at doing my own due diligence prior to the call I went to the website and downloaded many of the free podcasts. They were great. Varying in length made it easy to digest with a busy schedule. The speakers were a wealth of information. Having a transcript of the podcasts made it quick to see if that podcast was what I was interested in.
Cascade Insights provides a great service with these podcasts.