B2B Market Research Podcast
By Sean Campbell - CEO - Cascade Insights
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This podcast is for anyone who takes part in or consumes B2B technology market research. Host Sean Campbell, CEO of Cascade Insights and author of "Going Beyond Google," offers tips of the trade, warns against the pitfalls that could derail a study and invites experts to shed crucial insight on the field. Learn more at www.cascadeinsights.com.
||Win-Loss Analysis Recruiting: 4 Tips for B2B Market Researchers||During this B2B Marketing Research podcast, we discuss: The benefits and shortfalls of using internal assets such as CRM data and sales teams. Why you should go outside of your own data set. Why it’s important to examine both internal and...||9/28/2015||Free||View In iTunes|
||23 Questions for Software Developers - A Q/A List for B2B Market Researchers||During this B2B Marketing Research podcast, we discuss: Figuring out how code is managed Determining how new product functionality is released Learning how the development team solves problems We love feedback! Please give us a review or...||9/15/2015||Free||View In iTunes|
||B2B Market Research Study? - Don't Hire that Panel Firm||During this B2B Marketing Research podcast, we discuss: Why do panel firms do such a poor job recruiting interview respondents for B2B market research studies? Why market researchers keep giving panel firms this responsibility? And...||8/24/2015||Free||View In iTunes|
||Big Industry News? How do World Class Analysts Respond?||During this B2B Marketing Research podcast, we discuss: Big industry news? How do World Class Analysts Respond? How to balance the immediate need for a reaction with providing meaningful insight. Why context and insights are so...||8/12/2015||Free||View In iTunes|
||Cybersecurity: 5 Things B2B Market Researchers Need to Know||During this podcast, we cover the five things B2B market researchers and competitive intelligence professionals need to know about cybersecurity threats and the industry: Why the growth of the industry is good news for B2B market researchers. How...||8/5/2015||Free||View In iTunes|
||B2B Market Research Ethics: Respondents, Firms, Clients, and the Study||During this podcast, we cover: The thorny ethics issues unique to the B2B market research and competitive intelligence space. The various codes of ethics in our vertical, emphasizing those of The Strategic and Competitive Intelligence...||7/22/2015||Free||View In iTunes|
||Bringing Agile Methodology to B2B Market Research - Interview with Discuss.IO CEO Zach Simmons||During this podcast episode we cover: What Agile is and what it can do for your B2B market research and competitive intelligence efforts. Why Agile is no longer limited to the technical software industry or product development. How to leverage...||6/30/2015||Free||View In iTunes|
||The "Top 10" - B2B Market Research - Podcasts||During this podcast episode we cover: What I’ve learned from producing 100 podcast episodes. The top 10 podcasts as defined by our Google Analytics and social sharing data. Which topics resonated most with you and why. Visit us...||6/23/2015||Free||View In iTunes|
||Lose a Client? Don’t Generalize from a Specific||During this podcast episode we cover: How to determine if losing a client is an isolated incident or if you have a new competitor. Why it’s important to enlist your sales team's help. How to build a digital footprint of...||6/2/2015||Free||View In iTunes|
||Predicting Competitor Growth - 3 Tools for Analyzing the Buyer's Journey.||During this podcast episode we cover: Competitive intelligence tools for analyzing relative search engine rankings and web traffic data. How the B2B buyer’s journey is rapidly changing. Why it is imperative to leverage the predictive...||5/20/2015||Free||View In iTunes|
||7 Trade Show Competitive Intelligence Tips||During this podcast episode we cover: A few important ratios to keep in mind. What you should check out as soon as you hit the expo hall floor. Well-known trade show CI strategies that aren't effective and should be left in the...||5/11/2015||Free||View In iTunes|
||3 Key Tools for Analyzing a Competitor's Content||During this podcast episode we cover: In 2015, how do suppliers "meet" companies for the first time? Why B2B market research and Competitive Intelligence teams should pay attention to a competitor's content marketing. Three tools you...||4/24/2015||Free||View In iTunes|
||Competitive Intelligence Thought Leaders - Bonnie Hohhof||During this podcast episode we cover: Possible reasons why SCIP vendors and organizations ignored social media for so long. What topics are of interest to competitive intelligence professionals. Why we should break down CI silos. The...||4/15/2015||Free||View In iTunes|
||Did Your Partner Turn Into A Competitor? - Ask These 7 Questions...||During this podcast episode we cover: Why the scenario of embrace, extend and extinguish doesn't have to come as a surprise. Why you don't have to live with a "sick" client base that's infected with your competitor. 7 questions to ask if you're...||4/9/2015||Free||View In iTunes|
||Analyzing Product Features in the Age of SaaS||During this podcast episode we cover: Can the 100 year old feature analysis process still work today? The general framework of a modern-day SaaS feature analysis. How to conduct a SaaS features analysis in 3 steps Visit us...||3/31/2015||Free||View In iTunes|
||Is SaaS, Agile and DevOps Leading us to the Innovator's Dilemma?||During this podcast we cover: Is a combination of SaaS, DevOps and Agile causing us to miss opportunities for growth? Is a customer-centered focus always a good thing? Important questions you need to ask when developing software that leverages a...||3/24/2015||Free||View In iTunes|
||5 Success Tips for Competitive Intelligence Analysts - Interview with Matthew Sell of SAP||During this podcast we cover: How competitive intelligence teams can have influence and impact. How competitive intelligence teams and analysts can brand themselves effectively. Effective ways CI analysts can engage senior...||3/18/2015||Free||View In iTunes|
||Interview with Varun Chabra of Microsoft - How to Build a Competitive Intelligence Team||During this podcast we cover: How to find and hire good competitive intelligence analysts. Tips on how to priortize a resesearch agenda when there a lot of requests. Competitive Intelligence for B2B software companies. Varun's key pieces of...||3/9/2015||Free||View In iTunes|
||5 Reasons Competitive Intelligence Teams Don't Grow||During this podcast we cover: Why service, not products - needs to come first. Why focusing on decisions you can impact is so very important. How easy it is to have various team members - "playing out of position." How focusing on just one buyer...||3/2/2015||Free||View In iTunes|
||How To Hire World-Class Analysts||During this podcast we cover: Why a service mentality is the most important attribute. Why the ability to present and persuade is crucial. Why you need analysts who are comfortable with different types of intelligence collection...||2/24/2015||Free||View In iTunes|
||7 Tips For Presenting Competitive Intelligence Research Like A Pro||During this podcast, we cover: Why competitive intelligence and market research analysts struggle with presenting data. Why the 10-20-30 slide show rule is ridiculous from a practical standpoint. Seven tips for making yourself a better presenter...||2/16/2015||Free||View In iTunes|
||Inside Sales Needs Ammo - Are Competitive Intelligence Teams Listening?||During this podcast, we cover: Why competitive intelligence teams should pay attention to inside sales teams. Why B2B inside sales isn't the telesales of old. Why your "competitive" content needs to have the right structure and information to...||2/3/2015||Free||View In iTunes|
Just breaking in....
I thoroughly enjoy Sean's podcast. I listen to it during my hour long, 13 mile commute. I'm just coming into the career field from something similar and have been looking all over for something like this to help point me in the right direction.
I think Sean hits the mark and truly understands what topics people want to know about.
Overall, this is an excellent, worthy podcast of your time.
Good Topics to Peak your interest
Good source of information. A couple of nits: Sound quality is very uneven. One side of a conversation is barely audible so you turn it up; then the other side blows out your eardrums! The length is generally less around 10 minutes. Sometimes, not enough time spent on the topic. Would like to see them direct you to their website for more details.