Competitive Intel: Best Practices for B2B Market Research and Competitor Analysis
By Sean Campbell - CEO - Cascade Insights
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Welcome to the Competitive Intel podcast with Author and Speaker - Sean Campbell - the CEO of Cascade Insights. During each podcast episode, Sean lays out the tactics and strategies that competitive intelligence professionals and market researchers use to better understand B2B focused companies and markets. Overall, the competitive intel podcast exists to help B2B Marketers, Product Managers, Competitive Intelligence professionals, and Market Researchers in B2B Companies - Beat the Competition. Learn more about us at - www.cascadeinsights.com
||The "Top 10" - Competitive Intel - Podcasts||During this podcast episode we cover: What I’ve learned from producing 100 podcast episodes. The top 10 podcasts as defined by our Google Analytics and social sharing data. Which topics resonated most with you and why. Visit us...||6/23/2015||Free||View In iTunes|
||Lose a Client? Don’t Generalize from a Specific||During this podcast episode we cover: How to determine if losing a client is an isolated incident or if you have a new competitor. Why it’s important to enlist your sales team's help. How to build a digital footprint of...||6/2/2015||Free||View In iTunes|
||Predicting Competitor Growth - 3 Tools for Analyzing the Buyer's Journey.||During this podcast episode we cover: Competitive intelligence tools for analyzing relative search engine rankings and web traffic data. How the B2B buyer’s journey is rapidly changing. Why it is imperative to leverage the predictive...||5/20/2015||Free||View In iTunes|
||7 Trade Show Competitive Intelligence Tips||During this podcast episode we cover: A few important ratios to keep in mind. What you should check out as soon as you hit the expo hall floor. Well-known trade show CI strategies that aren't effective and should be left in the...||5/11/2015||Free||View In iTunes|
||3 Key Tools for Analyzing a Competitor's Content||During this podcast episode we cover: In 2015, how do suppliers "meet" companies for the first time? Why B2B market research and Competitive Intelligence teams should pay attention to a competitor's content marketing. Three tools you...||4/24/2015||Free||View In iTunes|
||Competitive Intelligence Thought Leaders - Bonnie Hohhof||During this podcast episode we cover: Possible reasons why SCIP vendors and organizations ignored social media for so long. What topics are of interest to competitive intelligence professionals. Why we should break down CI silos. The...||4/15/2015||Free||View In iTunes|
||Did Your Partner Turn Into A Competitor? - Ask These 7 Questions...||During this podcast episode we cover: Why the scenario of embrace, extend and extinguish doesn't have to come as a surprise. Why you don't have to live with a "sick" client base that's infected with your competitor. 7 questions to ask if you're...||4/9/2015||Free||View In iTunes|
||Analyzing Product Features in the Age of SaaS||During this podcast episode we cover: Can the 100 year old feature analysis process still work today? The general framework of a modern-day SaaS feature analysis. How to conduct a SaaS features analysis in 3 steps Visit us...||3/31/2015||Free||View In iTunes|
||Is SaaS, Agile and DevOps Leading us to the Innovator's Dilemma?||During this podcast we cover: Is a combination of SaaS, DevOps and Agile causing us to miss opportunities for growth? Is a customer-centered focus always a good thing? Important questions you need to ask when developing software that leverages a...||3/24/2015||Free||View In iTunes|
||5 Success Tips for Competitive Intelligence Analysts - Interview with Matthew Sell of SAP||During this podcast we cover: How competitive intelligence teams can have influence and impact. How competitive intelligence teams and analysts can brand themselves effectively. Effective ways CI analysts can engage senior...||3/18/2015||Free||View In iTunes|
||Interview with Varun Chabra of Microsoft - How to Build a Competitive Intelligence Team||During this podcast we cover: How to find and hire good competitive intelligence analysts. Tips on how to priortize a resesearch agenda when there a lot of requests. Competitive Intelligence for B2B software companies. Varun's key pieces of...||3/9/2015||Free||View In iTunes|
||5 Reasons Competitive Intelligence Teams Don't Grow||During this podcast we cover: Why service, not products - needs to come first. Why focusing on decisions you can impact is so very important. How easy it is to have various team members - "playing out of position." How focusing on just one buyer...||3/2/2015||Free||View In iTunes|
||How To Hire World-Class Analysts||During this podcast we cover: Why a service mentality is the most important attribute. Why the ability to present and persuade is crucial. Why you need analysts who are comfortable with different types of intelligence collection...||2/24/2015||Free||View In iTunes|
||7 Tips For Presenting Competitive Intelligence Research Like A Pro||During this podcast, we cover: Why competitive intelligence and market research analysts struggle with presenting data. Why the 10-20-30 slide show rule is ridiculous from a practical standpoint. Seven tips for making yourself a better presenter...||2/16/2015||Free||View In iTunes|
||Inside Sales Needs Ammo - Are Competitive Intelligence Teams Listening?||During this podcast, we cover: Why competitive intelligence teams should pay attention to inside sales teams. Why B2B inside sales isn't the telesales of old. Why your "competitive" content needs to have the right structure and information to...||2/3/2015||Free||View In iTunes|
||6th Edition - Go Beyond Google: Competitive Intelligence for B2B Tech||During this podcast, we cover: The launch of the 6th edition of our popular eBook - Going Beyond Google: Gathering B2B Competitive Intelligence from the Web. How the book helps readers mine data for B2B technology trends, companies and more. Why...||1/26/2015||Free||View In iTunes|
||Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015 - An Interview with Brent Adamson of CEB||During this podcast, Sean talks with Brent Adamson, Managing Director at the Corporate Advisory Board (CEB). How B2B companies are buying differently in 2015. Why 57% of the buyers journey is inherently digital. Is Win/Loss the right...||1/13/2015||Free||View In iTunes|
||B2B Technology - Thought Leaders - An interview with Ido Sarig of Wind River||During this podcast, Sean talks with Ido Sarig, Group Manager of the IoT solutions group at Wind River. How the IoT is different for B2B. Why IoT is not exactly like M2M. Why security is extremely important around B2B IoT. What companies...||1/6/2015||Free||View In iTunes|
||Competitive Intelligence Thought Leaders - An Interview with Wayne Jones of IBM||During this podcast, Sean talks with Wayne Jones who currently is a Global Market Insights Lead for IBM. We cover: How do CI teams disseminate information and interact with a large organization? Why a knowledge management system is a core piece...||12/17/2014||Free||View In iTunes|
||15 Competitive Intelligence questions Product Managers need to answer...||During this podcast, we cover 15 questions that Product Managers should seek to answer on every competitive intelligence effort. We cover: Key questions product managers need to ask when conducting competitive intelligence research. The role...||12/9/2014||Free||View In iTunes|
||When does Public Data equal Big Data - 3 Tips for Competitive Intelligence Teams||During this podcast, we cover 3 ways that Public Data equals Big Data. We cover: Why public data isn't the same as "Internet Data." How to leverage the Internet like a Big Data asset. How you can meaningfully get quant from the...||12/4/2014||Free||View In iTunes|
||Competitive Intelligence Thought Leaders - An interview with Kris Wheaton||During this podcast, Sean talks with Kris Wheaton - Associate Professor of Intelligence Studies at Mercyhurst. We cover: The skills that exceptional competitive intelligence professionals need to have His thoughts...||11/18/2014||Free||View In iTunes|
Just breaking in....
I thoroughly enjoy Sean's podcast. I listen to it during my hour long, 13 mile commute. I'm just coming into the career field from something similar and have been looking all over for something like this to help point me in the right direction.
I think Sean hits the mark and truly understands what topics people want to know about.
Overall, this is an excellent, worthy podcast of your time.
Good Topics to Peak your interest
Good source of information. A couple of nits: Sound quality is very uneven. One side of a conversation is barely audible so you turn it up; then the other side blows out your eardrums! The length is generally less around 10 minutes. Sometimes, not enough time spent on the topic. Would like to see them direct you to their website for more details.