By Kelly Street & Gyi Tsakalakis
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Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.
||CleanClienting #30: 2019 Marketing Trends||Gyi and Kelly celebrate their first year as podcasters and talk about the trends from last year and what to expect in 2019 as you market your law firm. Flashback to 2018, what we talked about then: Voice search Mobile-friendly...||2/11/2019||Free||View in iTunes|
||CleanClienting #29: Will Hornsby on Legal Ethics and Going Solo||This episode is all about ethics! Gyi Tskalakis and Kelly Street were joined by Will Hornsby to discuss the challenges legal ethics bring to a solo and small law firm. We also learn how Will became a go-to legal marketing ethics expert. ...||1/28/2019||Free||View in iTunes|
||CleanClienting #28: Shreya Lay on Marketing Your Firm, Your Way||Gyi Tsakalakis and Kelly Street were joined by attorney Shreya Ley. Shreya Ley is half of the lawyer-human duo at the Lay Roots, an asset protection law firm based in Seattle, WA that focuses on estate planning, intellectual property, business law,...||1/14/2019||Free||View in iTunes|
||CleanClienting #27: Gyi & Kelly take Guest Questions||For this episode of Clienting, Gyi and Kelly answered marketing questions from former Clienting guests. Audio questions: Alex Barthet- Blog called the Lien Zone about construction topics- trying to show up on SERP's as the featured snippet....||12/31/2018||Free||View in iTunes|
||CleanClienting #26: Avoid the Pitfalls of Video Podcasting w/Rob Schenk||Gyi Tsakalakis & Kelly Street are joined this week by attorney Rob Schenk to discuss his firm's content marketing strategy and their use of data to understand their audience. Rob Schenk is an Atlanta trial lawyer representing families...||12/17/2018||Free||View in iTunes|
||CleanClienting #25: Kim Bennett on Marketing a Non-Traditional Law Firm||Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with..||12/3/2018||Free||View in iTunes|
||CleanClienting #24: Chris Gober on Marketing a Niche Practice||Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele. Most of The Gober Firm's clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV...||11/19/2018||Free||View in iTunes|
||CleanClienting #23: Greg Siskind Literally Wrote the Book on Legal Marketing||Gyi & Kelly talked with immigration lawyer Greg Siskind about his firm's marketing efforts. Greg launched the first small law firm website by teaching himself HTML coding in the early 1990's. Greg shared his process for breaking down legal...||11/5/2018||Free||View in iTunes|
||CleanClienting #22: Erin Levine Talks Freemiums and Providing Value||Gyi & Kelly talk with Erin Levine about how her company, Hello Divorce, uses "freemiums" to build a sales funnel and customer following. While launching Hello Divorce, Erin was re-introduced to the knowledge that marketing from ground zero takes...||10/22/2018||Free||View in iTunes|
||CleanClienting #21: Gyi & Kelly talk Voice Search||Gyi & Kelly wanted to discuss voice search and the pitfalls, how to improve your ability to rank in voice search, and future-proof your online presence by ranking in voice search. They go through what voice search is and isn't, the history of...||10/8/2018||Free||View in iTunes|
||CleanClienting #20: Tom Fox on Building A Solo Practice 25 Years Into Your Career||Gyi & Kelly are thrilled to chat with a veteran lawyer this week who went from corporate lawyer to solo practitioner 25 years into his career. 10 years later, he has a thriving practice and loves his job. Thomas R. Fox-the Compliance...||9/24/2018||Free||View in iTunes|
||CleanClienting #19: Social Media & Transparency w/Janine Sickmeyer||Janine Sickmeyer is CEO and Founder of NextChapter, a web application for attorneys to prepare, manage and file bankruptcy cases online. Janine is particularly fascinated in the intersection between law and technology and was honored as one of...||9/10/2018||Free||View in iTunes|
||CleanClienting #18: Keith Lee talks Online Lawyer Networking||For episode 18 of Clienting, Keith Lee joins Gyi Tsakalakis and Kelly Street to talk about how lawyers can use online networking to build their practice and referral network. Keith is a lawyer and author. He is the founder...||8/27/2018||Free||View in iTunes|
||CleanClienting #17: Data-Based Legal Marketing w/Patrick Palace||Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing. What are they doing? Created a custom PNC (Potential New Client)...||8/13/2018||Free||View in iTunes|
||CleanClienting #16: All Your SEO Questions, Answered||SEO: We know it stands for Search Engine Optimization, but what does it mean and how do you do it successfully? This episode has a little bit for legal SEO beginners, intermediates and beyond. What is SEO? Do you need to know how to code for...||7/30/2018||Free||View in iTunes|
||CleanClienting #15: Values-Influenced Marketing with Jordan Couch||Gyi & Kelly talk with Jordan Couch of Palace Law about how values inform their marketing and client development. Jordan L. Couch is an attorney and Cultural Ambassador at Palace Law where his practice focuses on plaintiff's side workers’...||7/16/2018||Free||View in iTunes|
||CleanClienting #14: Text Messaging and Marketing with Marshall Lichty||Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error. We covered: expectation setting developing guidelines...||7/2/2018||Free||View in iTunes|
||CleanClienting #13: Niches, customer service, and music festivals with Jason Beahm||On this episode of Clienting, hosts Gyi Tsakalakis and Kelly Street were joined by attorney Jason Beahm. We discussed how Jason is carving out a niche within his practice based on his own personal passion for music festivals. Jason co-hosts The...||6/18/2018||Free||View in iTunes|
||CleanClienting #12: 10 Years of Marketing Mistakes I Made So You Don’t Have To w/Alex Barthet||On episode 12 of Clienting, Gyi Tsakalakis and Kelly Street were joined by Alex Barthet, a Miami Construction Lawyer with a growing practice that focuses on marketing via content and referrals to get clients. Alex shares his 9 tips for legal...||6/1/2018||Free||View in iTunes|
||CleanClienting #11: Developing Your Brand with Julie Tolek||On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm. We talked about: Using different cards for different clients, based on your...||5/14/2018||Free||View in iTunes|
||CleanClienting #10: How Lawyers Can Use Video w/Nicole Abboud||On this episode of Clienting, Gyi and Kelly are joined by Nicole Abboud, a new-age content marketing expert, and owner of Abboud Media. She hosts her own great podcast as well, Leaders Love Company, where you can learn more about leading a company and..||4/30/2018||Free||View in iTunes|
||CleanClienting #9: Reaching New Clients||For this episode of Clienting, Gyi and Kelly talk about how you can reach a new set of potential clients by expanding your network and building new opportunities. The conversation is broken down into new lawyer marketing and tips for more established...||4/16/2018||Free||View in iTunes|
||CleanClienting #8: The Client Journey with Jared Correia||In this episode, Gyi and Kelly talk with Jared Correia of Red Cave Law Firm Consulting about Using Technology to Build Your Client Journey. We had a great time and got into some really great discussions on how to improve your intake process and use...||4/2/2018||Free||View in iTunes|
||CleanClienting #5: Marketing to a New Generation (Webinar)||Our February webinar focused on how lawyers can better market their services to the Millennial and Generation Z consumers. We answered the questions of: Who should you be marketing to?, What messaging do they want?, and How should you...||3/22/2018||Free||View in iTunes|
||CleanClienting #7: Small Firm Scorecard with Sam Glover||In this episode, Gyi and Kelly talk with Sam Glover about the Lawyerist Small Firm Scorecard and how you can use it to boost your law firm's marketing and client development practices. Take the scorecard and see how your firm grades! We...||3/19/2018||Free||View in iTunes|
||CleanClienting #6: The Secrets to Marketing & Automating Your Firm||In this episode, Gyi and Kelly talk with David Bitton about how to automate your law firm for a streamlined client experience and boosting your marketing. David announced his book, "The Secrets to Marketing and Automating Your Firm" and shared...||3/5/2018||Free||View in iTunes|
||CleanClienting Episode #4: Five-Star Customer Service w/John Strohmeyer||This episode, Gyi and Kelly are joined by Attorney John Strohmeyer, to discuss what five-star customer service looks like in the legal profession. Show notes: Principles of Service Friendly Connected Prepared Consistent...||2/26/2018||Free||View in iTunes|
||CleanClienting Episode #3: Turning Leads into Clients||In this episode, we discuss how to take your leads and nurture them into clients. The resources we mentioned were: - Client Relationship/Management Systems - Virtual Receptions, such as Call Ruby, and Alert Communications - Lead source tracking...||2/12/2018||Free||View in iTunes|
||CleanClienting Episode #2: Keywords for "XYZ" Lawyer||How to find the keywords for your law firm.||1/30/2018||Free||View in iTunes|
||CleanClienting Episode #1: Legal Marketing Trends for 2018||Clienting discusses the client development and marketing trends you need to pay attention to in 2018. We dive into voice search, adapting your business to services instead of forms and much, much more. Resources: Robert Reich's book, Saving...||1/12/2018||Free||View in iTunes|
||CleanClienting Intro Episode||Your place to information about legal marketing in the digital world.||1/6/2018||Free||View in iTunes|
The Best in Legal Marketing!
I listen to a lot of legal podcasts and this is one of the best! You can’t find two more knowledgeable and fun hosts than Kelly and Gyi. Even if you don’t handle the marketing for your law firm (I do not) this podcast is well worth a listen.
Terrific podcast - great guests
Well worth a listen if you want inspiration for building your own practice.
It was so much fun to talk with you
What a wonderful couple of hosts and an excellent podcast! (The cover art is amazing as well.)
Thank you for having me on. I really enjoyed the discussion and appreciate you both.