Content Jam: Content Marketing
By Barry Feldman
To listen to an audio podcast, mouse over the title and click Play. Open iTunes to download and subscribe to podcasts.
A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each short episode explores a significant tactic that makes content marketing effective.
||CleanBusiness Blogging Trends - 4th Annual Survey ||Andy and Barry review the results from Orbit Media's Fourth Annual survey of business bloggers and discuss blogging trends.||10/10/2018||Free||View in iTunes|
||CleanThe Most Common and Costly SEO Mistakes ||Andy and Barry do a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.||9/15/2018||Free||View in iTunes|
||CleanHow to Create and Use Welcome Emails ||In this episode, Barry and Andy discuss the benefits of creating welcome email and ways to put them to use for your brand.||8/12/2018||Free||View in iTunes|
||CleanAre You Leveraging LinkedIn? ||Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes. inkedIn (and general social media) etiquette. Who do you connect with on LinkedIn?||3/18/2018||Free||View in iTunes|
||CleanStorytelling — How Much Does it Really Matter? ||Is it vital to approach blogging as storytelling? Andy and Barry look at both sides of this interesting argument in this edition of Content Matters.||2/17/2018||Free||View in iTunes|
||CleanNon-Obvious Ways to Promote Your Content ||Andy and Barry reveal a long list of ways to promote your content, ideas you don't read in most blogs.||1/20/2018||Free||View in iTunes|
||CleanThe Road to Recognition with Personal Branding ||In this episode, Andy and Barry discuss Barry's new book, The Road to Recognition, and share tips from it for developing your personal brand.||10/24/2017||Free||View in iTunes|
||CleanSimple Ways to Get Started with Content Marketing Metrics ||Some companies avoid measuring their content marketing efforts for fear of its complexity. In this episode, Andy and Barry present simple ways to get started with content marketing metrics.||10/2/2017||Free||View in iTunes|
||CleanHow to Lose Friends and Not Influence People ||In this episode, Andy and Barry discuss how digital PR chumps hunting for backlinks sabatoge their success with useless outreach tactics to influential bloggers.||7/16/2017||Free||View in iTunes|
||CleanExamining Effective Processes for Creating Content ||In this episode of Content Matters, Andy and Barry look at effective ways to get your content created and published.||6/25/2017||Free||View in iTunes|
||CleanBuilding Your Content Marketing Team and Talent ||In this episode of Content Matters, Andy and Barry discuss the important things you need to consider as you expand your content marketing efforts and build your team.||5/21/2017||Free||View in iTunes|
||CleanGet More Bang for Your Buck By Repurposing Content ||Andy and Barry discuss the many benefits of repurposing content, explain many useful strategies for doing so, and discuss some great examples.||4/9/2017||Free||View in iTunes|
||CleanThe Secrets of Successful Bloggers ||In this episode, Barry and Andy reveal the findings from Orbit Media's annual research about the tactics used by business bloggers—and which created the strongest results.||3/18/2017||Free||View in iTunes|
||CleanThe Audience-Expanding Advantages of Collaborative Content ||Andy and Barry discuss the many ways content marketers benefit from collaborating with other content creators and influencers.||2/25/2017||Free||View in iTunes|
||CleanHow to Edit Copy ||In this episode Andy and Barry discuss tips and tactics effective content marketers use to edit their copy.||2/11/2017||Free||View in iTunes|
||CleanWebsite Navigation Matters ||Andy and Barry talk about how to make smart choices for your website's navigation that serve your customers and your marketing goals.||1/12/2017||Free||View in iTunes|
||CleanInfographics: Tips for Creating Content People Crave ||In this episode of Content Matters, Andy and Barry uncover the reasons why successful marketers create infographics as well as strategies for creating them effectively.||11/12/2016||Free||View in iTunes|
||CleanSmart Strategies for Effective Blog Design ||Andy and Barry review the many choices you make to optimize the design of your blog for a great user experience. Special guest: Rebecca Gill.||10/24/2016||Free||View in iTunes|
||CleanWhat to Put on Your Homepage ||The process of creating a homepage tends to overwhelm—and even paralyze—website creators and marketers. Andy and Barry guide you through the process of planning and designing your homepage from top to bottom.||10/10/2016||Free||View in iTunes|
||CleanFinding Topics for Your Blog and Content ||Ever struggle to find ideas for your content? In this episode of Content Matters Andy and Barry fill you up with easy ways to identify which topics to cover to build your audience.||9/18/2016||Free||View in iTunes|
||CleanThe Ingredients of Great Written Content ||The recipe for great written content begins with the right ingredients. Andy and Barry blast through 14 ingredients great writers use to consistently deliver inspiring content.||8/28/2016||Free||View in iTunes|
||CleanShould You Call Yourself an Author? ||Have you got a book in you? Do you need to publish a book? Are there shortcuts and hacks to the powerful world of "authorship?" Let's talk about this.||8/12/2016||Free||View in iTunes|
||CleanWhy Content Marketers Must Understand Domain Authority ||You may or may not understand domain authority (DA). If you're concerned with SEO, you need to. This episode will make it all so clear to you.||7/23/2016||Free||View in iTunes|
||CleanHow Smart Marketers Deal with Bounce Rate ||Many marketers obsess over bounce rate. Should they? In some cases, it indicates success. Andy and Barry explain when you should and shouldn't be concerned and talk about the pages where bounce matters most.||7/2/2016||Free||View in iTunes|
||CleanShould Content Marketers Subscribe to Email Marketing? ||Where do you begin with email marketing and how do you use the age-old channel to develop relationships with customers and build your business? Andy and Barry offer answers in this episode.||6/11/2016||Free||View in iTunes|
||CleanThe Way to do SEO that Works ||Andy and Barry run through the tactics it takes to optimize your pages and posts effectively and realize results on search.||5/14/2016||Free||View in iTunes|
||CleanIs Your Homepage Doing Its Job? ||Andy and Barry go through your home page left to right, top to bottom, and desktop to mobile to deliver smart practices to help you create a homepage that accomplishes the objective.||4/23/2016||Free||View in iTunes|
||CleanThe Key to Planning an Effective Content Marketing Program ||Companies that struggle to achieve their goals with content marketing usually don't have documented strategies. Andy and Barry discuss how and why to create an all-important mission statement, which gives your marketing the focus needed to be effective.||4/9/2016||Free||View in iTunes|
||CleanInterviews are Game Changers for Content Marketers ||In this episode, Andy and Barry talk about how interviewing experts helps you generate greater content and build meaningful relationships.||3/25/2016||Free||View in iTunes|
||CleanHow to Make Marketing Events Matter More ||In this episode, Andy and Barry explain strategies they apply before, during and after conferences and marketing events to realize all kinds of benefits and ROI.||3/7/2016||Free||View in iTunes|
||CleanThe Enormous Benefits of Guest Blogging ||Andy and Barry share how their experiences with guest blogging helped build their authority and attract readers to their blogs.||2/13/2016||Free||View in iTunes|
||CleanHow to Make Your Analytics Matter ||"Find something practical, take an action and measure the results of that action. That’s the difference between good and great marketing." ~ Andy @Crestodina on making your analytics matter||1/27/2016||Free||View in iTunes|
||CleanMake Your Visual Marketing Matter ||In this episode of Content Matters, Andy and Barry talk about why visual marketing matters and how to make it a powerful part of your content marketing.||1/13/2016||Free||View in iTunes|
||CleanHeadlines: Does Anything Matter More? ||Barry says you'll lose the battle for attention without them. Andy says they're the things we actually click and share. We're talking about great headlines in this edition of Content Matters because they're key to making your content magnetic.||12/15/2015||Free||View in iTunes|
||CleanResearch: The Most Valuable Form of Content ||It may not sound sexy, but as a format, research-based content can outperform anything else you create. In this episode, Andy Crestodina and Barry Feldman discuss the powerful pull of content based on research.||12/8/2015||Free||View in iTunes|
||CleanWill Your Content Make a Difference? ||Content Marketing World 2015 posed a challenge to marketers around the world: create content that makes a difference in people's lives. The message inspired this new program, Content Matters. In this, the premier edition of the podcast, Andy...||11/22/2015||Free||View in iTunes|
A Necessary Show!
Andy is a leader in this space and makes complicated topics digestible for even beginning users. I can directly link product sales to what I've learned from Andy and this podcast is going to matter to a lot of people.
Want Results That Matter? Listen to Content Matters
Excellent tips that are straightforward and shared in a super-friendly voice with two content marketers than can think both inside and outside of the box. Andy Crestodina is a good friend of mine who loves helping others and has a highly successful track record to back it all up with. Barry is the go-to guy for being smart and succinct with your content – definitely check out their episode "How to Edit Copy" for blog posts and you'll see exactly what I mean!
Andy breaks it down into manageable chunks
Every time I listen to Content Matters, or re-listen, I learn a new little tidbit that I can try out with my own content. Andy and Barry break things down into manageable pieces, so it's easy to listen in the morning during my commute, then test one of those pieces during the workday. Keep 'em coming Andy and Barry!