Content Matters: Content Marketing
By Barry Feldman
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A talk show about all things content marketing featuring Andy Crestodina and Barry Feldman. Each 22-minute episode explores a significant tactic that makes content marketing effective.
||CleanHow to Lose Friends and Not Influence People ||In this episode, Andy and Barry discuss how digital PR chumps hunting for backlinks sabatoge their success with useless outreach tactics to influential bloggers.||7/16/2017||Free||View in iTunes|
||CleanExamining Effective Processes for Creating Content ||In this episode of Content Matters, Andy and Barry look at effective ways to get your content created and published.||6/25/2017||Free||View in iTunes|
||CleanBuilding Your Content Marketing Team and Talent ||In this episode of Content Matters, Andy and Barry discuss the important things you need to consider as you expand your content marketing efforts and build your team.||5/21/2017||Free||View in iTunes|
||CleanGet More Bang for Your Buck By Repurposing Content ||Andy and Barry discuss the many benefits of repurposing content, explain many useful strategies for doing so, and discuss some great examples.||4/9/2017||Free||View in iTunes|
||CleanThe Secrets of Successful Bloggers ||In this episode, Barry and Andy reveal the findings from Orbit Media's annual research about the tactics used by business bloggers—and which created the strongest results.||3/18/2017||Free||View in iTunes|
||CleanThe Audience-Expanding Advantages of Collaborative Content ||Andy and Barry discuss the many ways content marketers benefit from collaborating with other content creators and influencers.||2/25/2017||Free||View in iTunes|
||CleanHow to Edit Copy ||In this episode Andy and Barry discuss tips and tactics effective content marketers use to edit their copy.||2/11/2017||Free||View in iTunes|
||CleanWebsite Navigation Matters ||Andy and Barry talk about how to make smart choices for your website's navigation that serve your customers and your marketing goals.||1/12/2017||Free||View in iTunes|
||CleanInfographics: Tips for Creating Content People Crave ||In this episode of Content Matters, Andy and Barry uncover the reasons why successful marketers create infographics as well as strategies for creating them effectively.||11/12/2016||Free||View in iTunes|
||CleanSmart Strategies for Effective Blog Design ||Andy and Barry review the many choices you make to optimize the design of your blog for a great user experience. Special guest: Rebecca Gill.||10/24/2016||Free||View in iTunes|
||CleanWhat to Put on Your Homepage ||The process of creating a homepage tends to overwhelm—and even paralyze—website creators and marketers. Andy and Barry guide you through the process of planning and designing your homepage from top to bottom.||10/10/2016||Free||View in iTunes|
||CleanFinding Topics for Your Blog and Content ||Ever struggle to find ideas for your content? In this episode of Content Matters Andy and Barry fill you up with easy ways to identify which topics to cover to build your audience.||9/18/2016||Free||View in iTunes|
||CleanThe Ingredients of Great Written Content ||The recipe for great written content begins with the right ingredients. Andy and Barry blast through 14 ingredients great writers use to consistently deliver inspiring content.||8/28/2016||Free||View in iTunes|
||CleanShould You Call Yourself an Author? ||Have you got a book in you? Do you need to publish a book? Are there shortcuts and hacks to the powerful world of "authorship?" Let's talk about this.||8/12/2016||Free||View in iTunes|
||CleanWhy Content Marketers Must Understand Domain Authority ||You may or may not understand domain authority (DA). If you're concerned with SEO, you need to. This episode will make it all so clear to you.||7/23/2016||Free||View in iTunes|
||CleanHow Smart Marketers Deal with Bounce Rate ||Many marketers obsess over bounce rate. Should they? In some cases, it indicates success. Andy and Barry explain when you should and shouldn't be concerned and talk about the pages where bounce matters most.||7/2/2016||Free||View in iTunes|
||CleanShould Content Marketers Subscribe to Email Marketing? ||Where do you begin with email marketing and how do you use the age-old channel to develop relationships with customers and build your business? Andy and Barry offer answers in this episode.||6/11/2016||Free||View in iTunes|
||CleanThe Way to do SEO that Works ||Andy and Barry run through the tactics it takes to optimize your pages and posts effectively and realize results on search.||5/14/2016||Free||View in iTunes|
||CleanIs Your Homepage Doing Its Job? ||Andy and Barry go through your home page left to right, top to bottom, and desktop to mobile to deliver smart practices to help you create a homepage that accomplishes the objective.||4/23/2016||Free||View in iTunes|
||CleanThe Key to Planning an Effective Content Marketing Program ||Companies that struggle to achieve their goals with content marketing usually don't have documented strategies. Andy and Barry discuss how and why to create an all-important mission statement, which gives your marketing the focus needed to be effective.||4/9/2016||Free||View in iTunes|
||CleanInterviews are Game Changers for Content Marketers ||In this episode, Andy and Barry talk about how interviewing experts helps you generate greater content and build meaningful relationships.||3/25/2016||Free||View in iTunes|
||CleanHow to Make Marketing Events Matter More ||In this episode, Andy and Barry explain strategies they apply before, during and after conferences and marketing events to realize all kinds of benefits and ROI.||3/7/2016||Free||View in iTunes|
||CleanThe Enormous Benefits of Guest Blogging ||Andy and Barry share how their experiences with guest blogging helped build their authority and attract readers to their blogs.||2/13/2016||Free||View in iTunes|
||CleanHow to Make Your Analytics Matter ||"Find something practical, take an action and measure the results of that action. That’s the difference between good and great marketing." ~ Andy @Crestodina on making your analytics matter||1/27/2016||Free||View in iTunes|
||CleanMake Your Visual Marketing Matter ||In this episode of Content Matters, Andy and Barry talk about why visual marketing matters and how to make it a powerful part of your content marketing.||1/13/2016||Free||View in iTunes|
||CleanHeadlines: Does Anything Matter More? ||Barry says you'll lose the battle for attention without them. Andy says they're the things we actually click and share. We're talking about great headlines in this edition of Content Matters because they're key to making your content magnetic.||12/15/2015||Free||View in iTunes|
||CleanResearch: The Most Valuable Form of Content ||It may not sound sexy, but as a format, research-based content can outperform anything else you create. In this episode, Andy Crestodina and Barry Feldman discuss the powerful pull of content based on research.||12/8/2015||Free||View in iTunes|
||CleanWill Your Content Make a Difference? ||Content Marketing World 2015 posed a challenge to marketers around the world: create content that makes a difference in people's lives. The message inspired this new program, Content Matters. In this, the premier edition of the podcast, Andy...||11/22/2015||Free||View in iTunes|
A Necessary Show!
Andy is a leader in this space and makes complicated topics digestible for even beginning users. I can directly link product sales to what I've learned from Andy and this podcast is going to matter to a lot of people.
Your website is your mousetrap. Content is your Cheese
I have always enjoyed Andy's content marketing presentations, and have the utmost respect for Barry's marketing prowess. Content marketing is important to all marketers, and Andy & Barry have a way of highlighting the important in a way that makes it easy to learn. Content Matters joins Marketing Over Coffee,This Old Marketing, and the MIssing Link in my "must-listen" rotation.
This Is How You Rock Content Marketing In 22 Minutes
If you are looking for concise, actionable, and spot-on content marketing ideas, this podcast delivers! Entertaining and educational, Andy and Barry share their best-in-class expertise on content marketing that anyone can apply to their business.
In 22 minutes, you’ll get a fresh perspective on current marketing trends and the foundational knowledge to build a rockin’ content marketing strategy.
Learn from the best in the biz. Start listening today!
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