Content Smarts Radio
By Ricardo Bueno
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Smart content marketing advice for real estate and small business owners. Featuring interviews with well-known authors, thought leaders and marketing experts.
||CleanSelf-Discipline, Motivation, and Laying the Foundation for a Successful Real Estate Career||April Kass is a newly licensed real estate agent with the Dave Knight Real Estate Team in Pasadena, CA. People told her she wouldn’t make any money her first 6 months in the business. Guess what? She generated her first listing her first week in the||5/27/2015||Free||View in iTunes|
||CleanHow Hiring A Real Estate Coach Can Help You Grow Your Real Estate Business||Starting a real estate career can be very exciting and highly lucrative. But it can also be extremely challenging. It’s just like starting any other kind of business. At the end of the day you’re responsible for generating your own business an||4/8/2015||Free||View in iTunes|
||CleanWhy PPC Should Be a Part of Your Online Marketing Strategy||SEO is a long-term play. You can’t launch a real estate website and expect to rank immediately on page 1 of Google’s search results. With pay-per-click (PPC) on the other hand, you can expect immediate results. In fact, with a well structured||2/26/2015||Free||View in iTunes|
||CleanCalculating the Lifetime Value of A Real Estate Customer||A lot of the industry is focused on transaction ready consumers. And that makes sense. Invest in lead-buy programs that can yield results and pay for the bills now. But one company has always been really interested in how people actually get to that||2/18/2015||Free||View in iTunes|
||CleanBuilding a High Performing Real Estate Sales Team With Chris Speicher||87% of all real estate agents fail within the first 5 years. That’s a pretty daunting statistic. And yet, Chris Speicher, co-founder of the Speicher Group, has managed to nearly double his business year-over-year in the first 4 years and grow a high||2/11/2015||Free||View in iTunes|
||CleanContent Smarts: How To Attract Attention & Create Demand At the Top of the Funnel||Every message you craft out there should have the potential to connect with somebody and either build a relationship or turn them into a customer. Building brand awareness, building trust, establishing your credibility, and ultimately driving revenue &#||2/4/2015||Free||View in iTunes|
||CleanThe Simple Secret To Writing a Wildly Successful Real Estate Blog||The secret is this: Teach, Don’t Sell. That’s what Mortgage Broker Scott Schang has been doing for the last 8 years and here are his results for the last 30 days: 13,000+ visitors 19.56% returning site traffic 24,000+ page views 150+ leads wit||3/26/2014||Free||View in iTunes|
||CleanWhy Your Business Needs a CRM||Most businesses lose because they don’t do the basics. In this case, I’m talking about follow up. How many times have you lost a sale because you failed to follow up with a customer? How many times have you lost a deal to a competitor because||3/12/2014||Free||View in iTunes|
||CleanHow To Write Copy That Converts||When site visitors are making a decision about whether or not to buy (submit a form, register to your IDX, etc.), their guard is up. They’re watching and reading carefully for any sign that you might be un-trustworthy. From your site design to the w||3/4/2014||Free||View in iTunes|
||CleanThe Passion Conversation: How To Get People To Fall In Love With Your Business||Robbin Phillips is the President of Brains on Fire and co-author of two books, Brains on Fire and The Passion Conversation. Her work centers around inspiring and creating word of mouth movements by finding and creating advocates for a brand. This is her||10/3/2013||Free||View in iTunes|
The Real Deal
Ricardo knows his stuff and knows who to talk to in the real estate industry to help others improve their business.
Ricardo “gets it"
In the real estate industry, there are few that understand the topics they speak about the way that Ricardo does. Coming from a place where the foundation of my marketing is inbound, content marketing, I can quickly recognize those who do, and those who simply talk about what others do.
Ricardo talks the talk, and walks the walk. In my eyes, he stands alone as the foremost expert in this particular real estate marketing space.
Great business tips!
I’m really enjoying the podcast. Ricardo interviews agents and other real estate professionals and talks about how to do business! Definitely worth the time to take a listen!!