Content Strategy Interviews
By Larry Swanson
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Content strategy matters. No matter what kind of content you create, no matter what industry you're in, no matter what your business role is, you need to be strategic about your content. Every week we bring you the unique perspective of an experienced content strategy expert.
||CleanKate Saul & Andre Francisco: The 18F Content Guide – Episode 32||Kate Saul and Andre Francisco work at 18F, an internal government agency that helps other federal agencies improve their digital services, including web content. - Soon after the agency's founding they discovered that they would benefit from having a ..||9/14/2018||Free||View in iTunes|
||CleanShelley Keith: Content Governance – Episode 31||Shelley Keith is a digital strategist with Modern Tribe. Her pragmatic approach to content governance aligns stakeholders on the "why" behind content decisions and uses techniques like "guerrilla governance" to get the content outcomes that executives||9/4/2018||Free||View in iTunes|
||CleanSimon Thompson: Podcasting Content Strategy – Episode 30||Simon Thompson runs an agency in Melbourne, Australia, that focuses on helping B2B businesses add podcasts to their content marketing mix. - Simon and I talked about: his transition from print media to digital||8/16/2018||Free||View in iTunes|
||CleanMalaika Carpenter: Solo Content Strategy – Episode 29||Malaika Carpenter is a solo content strategist in Philadelphia. Working on her own with non-content-focused clients has shown her the importance of having a clearly articulated, replicable content-strategy process. - Malaika and I talked about: -||7/23/2018||Free||View in iTunes|
||CleanJamie Schmid: Content Enthusiasm – Episode 28||Jamie Schmid is a content enthusiast. She has been building websites since the late 1990s. Over that time, she has honed processes that result in websites that give both internal and external users rich, intuitive content experiences. -||6/22/2018||Free||View in iTunes|
||CleanDavid Dylan Thomas: Cognitive Bias & Content Strategy – Episode 27||David Dylan Thomas studies human behavior to develop better content strategies. His cognitive-bias hacks help you tame counter-productive thought processes to create less biased content experiences. - David and I talked about: -||5/25/2018||Free||View in iTunes|
||CleanJoe Welinske: Crafted Communication – Episode 26||Joe Welinske creates content strategies and other crafted communication as a UX practitioner, teacher, and event organizer. - Joe is super-thoughtful about the role of content in helping people use technology.||5/17/2018||Free||View in iTunes|
||CleanJared Spool: UX Content Strategy – Episode 25||For nearly 40 years, Jared Spool has been helping publishers and software developers create better experiences for their users. Along the way, he has also helped companies apply UX design principles to the process of creating content for their customer.||5/10/2018||Free||View in iTunes|
||CleanJason Preston & Steve Broback: Event Content Strategy – Episode 24||Jason Preston & Steve Broback co-founded the Dent Conference, an annual gathering and a year-round community of innovators looking to make a dent in the universe. - Jason and Steve launched the event with focus on content and programming.||4/20/2018||Free||View in iTunes|
||CleanGerry McGovern: Top Task Management – Episode 23||Gerry McGovern helps customers complete their most important tasks when they arrive at a website. His proven process routinely results in the removal of as much as 90% of the content on a website. This requires content managers to shift their mindset f.||4/13/2018||Free||View in iTunes|