By Sean Sullivan
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Converge Coffee connects you with experts who have succeeded or scraped their knees and elbows from lessons learned. You get each speaker's wisdom like you were sitting right across the coffee table. Each episode will be packed with information at your finger tips. Think of this podcast as talking to the speaker right across the table and walk away with content to actually use. No more 5 How to... or 3 Reasons Why. We dive deeper in the 4 marketing success cores: Messaging, Design, Tech, and Experience. These 4 essentials don't only apply to marketing. Guests have marketing, sales, customer service, recruiting, and product development backgrounds. Today, each business operation grows either through customers or employees converging back to those 4 marketing success cores.
||CleanEpisode 26: How This Marketing Tech Company Listens to Their Customers||In this episode, I sit down with Ashley Ward, digital marketing strategist at SEMrush. We dive into how SEMrush is going from a search engine optimization (SEO) tool into an all in one digital marketing tool. Ashley tells her story about her strengths b||10/12/2018||Free||View in iTunes|
||CleanEpisode 25: How to You Market HR Program and Health Benefits AND Find the Right Audience||In this episode, I sit down with Dawn Lively, COO of FullStack PEO. We dive into how to market Professional Employer Organizations (PEOs) and health benefits. Dawn goes onto explain how marketing in human resources (HR) is more about reactive than proac||10/5/2018||Free||View in iTunes|
||CleanEpisode 24: How Build Your Brand through Good Messaging||In this episode, I sit down with Mary Shores, owner of Midstate Collections and author of Words That Work. We dive into how Mary became the business woman she became. Mary explains how messaging and dedication to customers were extremely important when||9/28/2018||Free||View in iTunes|
||CleanEpisode 23: How to Focus on the Customer through the Sales and Delivery Process||In this episode, I sit down with Joe Mills, business development manager at Element Three and co-owner of Summit Strength. We dive into what companies should look for in marketing agencies when doing a request for proposal (RFP). Joe explains how the ba||9/21/2018||Free||View in iTunes|
||CleanEpisode 22: How to Build Trust to Improve Your Marketing||In this episode, I sit down with Edwin Richardson, owner and president of Richardson Strategy. We dive into Edwin's extensive military background. He goes onto explain what he learned transitioning into the public side. We talk about what the most impor||9/14/2018||Free||View in iTunes|
||CleanEpisode 21: What Design Reveals about Brand Experience||In this episode, I sit down with Nakita Pope, Chief Chick and primary brand strategist of Branding Chicks. We dive into how teaching at the Creative Circus parallels to real life design work. Nakita explains how good design is about what the customer ne||9/7/2018||Free||View in iTunes|
||CleanEpisode 20: Why Customer Experience Plays a Huge Role in Running a Profitable Service Firm||In this episode, I sit down with Josh Brammer. He helps business owners streamline their business, so they can deliver predictable revenue and faster growth for their service firm. We dive deeper into why customer experience plays such a big role in run||8/31/2018||Free||View in iTunes|
||CleanEpisode 19: What are the Two Rule of Marketing and How to Apply to Your Startup||In this episode, I sit down with Mike Seidle, co-founder and COO of WorkHere. We dive into why to stick with the two rules in marketing: Do something. Then do it better next time. Mike goes deeper how WorkHere started and the marketing lessons learned f||8/24/2018||Free||View in iTunes|
||CleanEpisode 18: Why Design Thinking Helps Find the Right Customers||In this episode, I sit down with Andrew Curtis, president and creative of Fuel VM. We dive into why B2C and B2B companies have problems targeting customers. Andrew goes deeper explaining companies have flaws when coming up with messaging and design. He||8/17/2018||Free||View in iTunes|
||CleanEpisode 17: Why Marketing is a Partnership and NOT a Transaction||In this episode, I sit down with Raj Kapur, managing director of &Marketing. We dive into why small to medium sized companies need help with their marketing. Raj goes deeper on his philosophy to partner with companies to help each other succeed. &Market||8/10/2018||Free||View in iTunes|
||CleanEpisode 16: How to Market Internship Programs||In this episode, I sit down with Paul Waltz, program director at Apprenace. We dive into why companies need internship programs and how Apprenace markets their programs. Paul goes deeper into how companies can market their internship programs better. He||8/3/2018||Free||View in iTunes|
||CleanEpisode 15: How to Build a Community with Design||In this episode, I sit down with Johnathan Grzybowski, co-founder of Penji. We dive into why Johnathan started Penji. He goes deeper into why connecting an underserved market with great people not able to find jobs. Johnathan goes onto explain why compa||7/27/2018||Free||View in iTunes|
||CleanEpisode 14: How Helping Your Current Customers Builds Your Marketing||In this episode, I sit down with Casey Gauss, Founder and CEO of Viral Launch. We dive into how Viral Launch got started. Casey goes deeper into why customer experience is crucial for the company's marketing in the beginning. He goes onto explain the co||7/20/2018||Free||View in iTunes|
||CleanEpisode 13: Going All in Blockchain Marketing||In this episode, I sit down with Jeremy Epstein, CEO of Never Stop Marketing and co-founder of Cryto Explorers. We dive into why everyone needs marketing and never stop learning about marketing. Jeremy goes deep into blockchain. He talks about a lot of||7/13/2018||Free||View in iTunes|
||CleanEpisode 12: How the HE-Doublle Hockey Sticks Do You Brand Yourself||In this episode, I sit down with Erik Deckers, president of Pro Blog Service and co-author of Branding Yourself, and its never too early to start your brand. We dive deeper into the importance of personal branding and why the HE-Doublle Hockey Sticks ma||6/22/2018||Free||View in iTunes|
||CleanEpisode 11: Marketing an International Design Tech Product||In this episode, I sit down with Yali Saar, CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, and talk about how to market a design tech/SaaS product and how to teach computers how to design products making it easier for the end customer||6/15/2018||Free||View in iTunes|
||CleanEpisode 10: Paid Acquisition and Media Buying Strategic Steps||In this episode, I sit down with Jack Paxton, owner of Paxton Project and co-founder of Vyper, and talk about the steps to be an effective paid marketer today. We dive deeper on Jack's experience spending more than $100 to $150 million in advertising. J||6/8/2018||Free||View in iTunes|
||CleanEpisode 9: How Should Product, Customer Success, and Marketing Work Well Together||In this episode, I sit down with Eric Prugh, COO, at PactSafe, and talk why product, customer success, and marketing should openly talk to help the customer. We dive deeper on how PactSafe helps companies make legal transactions quicker and more effecti||5/18/2018||Free||View in iTunes|
||CleanEpisode 8: Why Marketing Should Focus on Agile and Employee Engagement||In this episode, I sit down with Eva Jackson, Director of Marketing Operations, at Emplify, and talk why companies need agile marketing and employee engagement. We dive deeper on how Emplify builds a framework for companies to understand their company h||5/4/2018||Free||View in iTunes|
||CleanEpisode 7: How Startups and VCs Market Themselves||In this episode, I sit down with Srikar Kalvakolanu, Strategy & Innovation Specialist, at High Alpha, and talk how startups and venture capital (VC) firms market themselves. We dive deeper on how High Alpha markets themselves and the startups they creat||4/27/2018||Free||View in iTunes|
||CleanEpisode 6: Grow Your Event Marketing Through Community Based Relationships||In this episode, I sit down with Jason Williams, Executive Director, at Centric Indy, and talk about how to put on a great event. We dive deeper on how to draw the right crowd and get sponsors by building strong relationships. Jason and I go on to talk||3/28/2018||Free||View in iTunes|
||CleanEpisode 5: Don't Let Your Talent Strategy Flounder with Poor Marketing||In this episode, I sit down with Brent Shopp, senior consultant, at KSM Consulting, and talk about part of a strong talent strategy is employer branding, your talent brand. We dive deeper talking about unemployment and the talent pipeline. As unemploym||3/14/2018||Free||View in iTunes|
||CleanEpisode 4: Building an Influencer Marketing SaaS Product||In this episode, I sit down with Joe Sinkwitz, co-founder, CEO at Intellifluence, and talk about how Joe balances his marketing agency work while building an influencer marketing SaaS product. Joe and I dive deeper into SEO and influencer marketing chan||11/1/2017||Free||View in iTunes|
||CleanEpisode 3: Putting Heart into Your Marketing to Scale Your Company||In this episode, I sit down with Terri Levine, founder of Heartrepreneur, and talk about how she owned 6 businesses all sold for many millions of dollars - the first one after a few years in the early 80s for over a million and one start up I did over 8||10/26/2017||Free||View in iTunes|
||CleanEpisode 2: Marketing a Growth Hacking Product||In this episode, I sit down with Jack Paxton, co-founder of Vyper, and talk about why marketers need a growth hacking strategy before they select a product. Paxton explains how he growth hacked building Vyper and why he listens to his customers to make||10/16/2017||Free||View in iTunes|
||CleanEpisode 1: A Novel (Writing) Approach to Content Marketing||In this episode, I sit down with Erik Deckers (@edeckers), president of Pro Blog Service, and talk about why content marketers lie about saying they're storytellers. The 7 How Tos and 5 Ways isn't telling a story. Deckers gives 4 key takeaways on what a||10/9/2017||Free||View in iTunes|
Great and actionable conversation!
I can't even call myself a business owner after listening to episode 3. It's good to have it defined so clearly and the challenge is out to grow something bigger than myself. Great start with the podcast and keep the rich information flowing.