172 episodes

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018.

Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.

Conversations with Women in Sales Lori Richardson

    • Business
    • 4.9 • 71 Ratings

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018.

Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.

    171: A Role Model for Anyone Working Bigger Deals, Dr. Barbara Weaver Smith, The Whale Hunters

    171: A Role Model for Anyone Working Bigger Deals, Dr. Barbara Weaver Smith, The Whale Hunters

    If you have ever wanted bigger deals to build or to work on, you need to know our guest this episode, Dr. Barbara Weaver Smith. Having known Barbara for the last 10 or so years, I don't know why she hasn't been on the show sooner - and today she is talking about a new service she's launched utilizing generative AI, "Barbara AI" and the launch of her online Whale Hunters Institute. 
    Barbara runs The Whale Hunters and is entirely focused on helping people win bigger deals through a process she's refined over the last 20 years. She is author of "Whale Hunting with Global Accounts" and co-author of "Whale Hunting - Land Big Sales and Transform Your Company"
    Listen to Barbara's journey from education to non-profits to sales and how she is still contributing massively to the sales field through her new online institute. 
    She's the first person in sales I have seen using AI the way she does. 
    Barbara Weaver Smith https://www.linkedin.com/in/barbaraweaversmith/
    https://thewhalehunters.com/the-institute/
     
    Find more stories of amazing women in sales at Women Sales Pros and "Conversations with Women in Sales podcast.  If you LIKE what you hear, PLEASE review on iTunes - it means a lot. Women Sales Pros consults with companies to help them find, hire, and retain more great women for their sales teams. https://womensalespros.com/

    • 17 min
    170: Learn How to Really Sell and Become Too Good To Be Ignored, Cherilynn Castleman CGI

    170: Learn How to Really Sell and Become Too Good To Be Ignored, Cherilynn Castleman CGI

    It started for both Cherilynn and me by selling Girl Scout cookies. Like me, she LOVED selling cookies, and it seems to be one of the commonalities in our sales careers. 
    Cherilynn Castleman wants to empower 1 million women for C-suite success by 2030!
    She is a force to be reckoned with - listen to our conversation and how we both want everyone to know how selling is really helping others. 
    Learn sales skills and become "too good to be ignored" - as Cherilynn says. 
    Follow her on LinkedIn: https://www.linkedin.com/in/cherilynn-castleman/
     
    Women Sales Pros hosts this podcast and also "The News" newsletter for things happening around the sales ecosystem for women in sales. Follow us on LinkedIn, X, Instagram, and wherever women in sales is being discussed. 
     

    • 25 min
    169: From Criminology Studies to Sales, Hannah Ajikawo, Revenue Funnel

    169: From Criminology Studies to Sales, Hannah Ajikawo, Revenue Funnel

    Hannah and I had a rousing conversation about all things sales. Hannah is founder of Revenue Funnel and is based in London. She and I talked about many topics - including: 
    A Conversation with Hannah Ajikawo - Journey from Sales to CEO and Founder of Revenue Funnel

    In this episode, Hannah Ajikawo, CEO and Founder of Revenue Funnel, discusses her journey through experiences in Sales to forming her company. Raised in inner-city areas heavily influenced by crime, Hannah obtained a degree in Criminology and Social Policy before finding her way into Sales. She discusses her experiences working across various companies, and how her curiosity about the functioning of companies led her to setup her own business. Hannah also talks about the importance of networking and continuous learning for success in Sales. She advocates for keeping focus on improving specific areas based on individual needs. Furthermore, she emphasizes the critical role Sales plays in personal development, stepping into power, and generating wealth.

    00:00 Introduction and Guest Presentation
    00:38 Hannah's Journey into Sales
    01:01 Transition from Academia to Sales
    02:24 Challenges and Triumphs in Sales
    05:42 Personal Struggles and Career Progression
    09:32 The Shift to Consulting
    10:34 The Importance of Authenticity
    12:24 Advice for Job Seekers
    18:09 Hannah's Involvement in Sistas in Sales
    21:32 Recommendations for Aspiring Salespeople
    28:32 Conclusion and Contact Information
     
    Reach Hannah on LinkedIn: 
    https://www.linkedin.com/in/hannah-ajikawo/
     
    Reach Lori Richardson and Women Sales Pros on LinkedIn: 
    https://www.linkedin.com/in/scoremoresales/

    • 30 min
    168: Staying Focused in Challenging Times - Quick Episode with Jen Mueller, Talk Sporty to Me

    168: Staying Focused in Challenging Times - Quick Episode with Jen Mueller, Talk Sporty to Me

    In a candid conversation, communication expert and sideline reporter for the Seattle Seahawks and the Seattle Mariners, Jen Mueller shares her perspective on maintaining focus and supportive beliefs amidst challenging times, such as a difficult economic climate or personal setbacks. She discusses the significance of honesty in assessing failures and emphasizes the importance of competing against oneself to improve. Jen also highlights the value of small, incremental successes in boosting confidence.
    She provides insights from her experience with athletes, drawing parallels between the sports and professional world, underscoring the need to start fresh after every setback, utilizing team support, and focusing on strengths. Finally, Jen suggests proactive measures such as celebrating small victories to build momentum towards success.

    00:00 Introduction and Welcome
    00:40 Discussing Mindset in Difficult Times
    01:39 The Importance of Honesty and Self-Competition
    03:02 The Power of Starting Fresh and Focusing on Strengths
    05:20 The Role of Teammates and Celebrating Small Wins
    07:03 Conclusion and Contact Information
    Welcome new Premier Sponsor Skillibrium. 
    Find all of our episodes on iTunes or at https://womensalespros.com/podcast/
    Your host for Conversations with Women in Sales is Lori Richardson.

    • 8 min
    167: Buyer First by Carole Mahoney of Unbound Growth - Book Review

    167: Buyer First by Carole Mahoney of Unbound Growth - Book Review

    Carole Mahoney has written an excellent book for sales professionals and entrepreneurs on collaborative selling and in changing the sales industry. She mixes in stories, anecdotes and statistics to help one learn and improve around critical sales skills and mindset for success. 
    00:00 Introduction and Guest Background
    00:59 Carol's Journey and Book Contribution
    02:48 The Impact of 'Buyer First' on Salespeople
    04:57 The Concept of Collaborative Selling
    09:20 The Importance of Mindset in Sales
    10:56 Overcoming Non-Supportive Beliefs
    17:49 Personal Growth Through Writing 'Buyer First'
    19:39 Dealing with Bad Sales Days and Final Thoughts
     
    Find Carole on LinkedIn 
    Order BuyerFirst on Amazon or here: https://carolemahoney.com/books/buyerfirstbook/
     

    • 22 min
    166: Interview of Lori Richardson and She Sells book, with Caroline Jones, Rep Matters

    166: Interview of Lori Richardson and She Sells book, with Caroline Jones, Rep Matters

    I hadn't planned an episode about "She Sells" but jumped at the chance when a wonderful interviewer, Caroline Jones, offered to ask me about it. This session is dedicated to those who helped me with their stories and stats which are included in the book. It is exciting, too, that it just won "FIRST PLACE" in Top Sales Magazine's Sales Book of the Year. Wow. 
    00:00 Introduction and Guest Welcome
    00:26 Discussing the Impact of 'She Sells'
    03:06 The Importance of Male Allies in Sales
    05:20 The Journey to Writing 'She Sells'
    07:11 Addressing Gender Disparity in Sales
    07:50 The Impact of the Pandemic on Women in Sales
    15:21 The Importance of Diverse Representation in Sales
    18:59 Overcoming Biases in the Hiring Process
    26:13 Career Growth Opportunities for Individual Contributors
    28:51 Promoting Diversity and Inclusivity in Sales
    33:28 Conclusion and Final Thoughts
    Thanks to Caroline - check out her podcast, "Rep Matters" 
    Find "She Sells" on Amazon - Kindle or paperback. Writing a review really matters - please consider it for either the book OR the podcast! 
    Join the Women Sales Pros newsletter where we share interviews and discuss upcoming events from all of the women in sales communities. 
    Need some help finding more women for your sales team or retaining them? Check out Women Sales Pros or reach out to Lori directly through website or LinkedIn. 
    Visit us on Instagram or X @womensalespros 

    • 35 min

Customer Reviews

4.9 out of 5
71 Ratings

71 Ratings

KayMiller ,

Valuable insights from amazing women

Lori brings out the best in the people she interviews. In Lori’s down to earth style, she and her guests deliver value to every listener. Listen to learn, to be encouraged, and to be a supporter of this community. Join the movement to promote women in sales!

Captivate the Room ,

Great Podcast Celebrating Women in Sales!

Lori is so authentic and delivers an excellent show. All the guests deliver tons of value that inspire fast action.. This show is so refreshing, real and relateable! Not to be missed.

Wendy Weiss: ,

Celebrating Women in Sales

Smart, engaging, a must for women in sales. Lori Richardson knows her stuff and so do her guests. Make sure to listen to Tiffani Bova and Julie Hanson. Great interviews.

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