The Corporate Data Show: Marketing Data | Thought Leadership | B2B Data
By Rick Holmes: Strategic Data Expert | CEO of Every Market Media
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The Corporate Data Show is a podcast dedicated to helping business executives manage their marketing data needs. Whether you’re dealing with B2B data, marketing specific data, or retail databases, this podcast is designed to help you think about managing your corporate data needs at the highest level. Each episode features an interview with a thought leader in the data business, discussing topics like: sales intelligence, data as a service, business intelligence, B2B Data, identity resolution, data services, data trends, revenue opportunities, data engineering, client success, data accuracy, transparency, analytics, IT, and more.
||Clean21: Upcoming Data Trends in 2017 w/ Henry Schuck||DiscoverOrg is considered to be one of the best B2B sets in the data business. Their CEO, Henry Schuck, joined today’s podcast to boldly predict a few upcoming business trends in 2017, including the fastest-growing verticals and the central theme...||4/4/2017||Free||View in iTunes|
||CleanTechnical Sessions 3: Are You Making These 6 Sent Mail Mistakes?||It’s been a problem for a long time for a lot of companies: unverifiable B2B email addresses. Especially if you’re a marketing company or department with a big pile of data, you end up a with a bunch of question marks instead of valid data....||3/21/2017||Free||View in iTunes|
||Clean20: How to Navigate Unverifiable Email Addresses w/ Rowland O'Connor||Unverifiable email addresses aren’t as easy to navigate as they used to be. Today’s guest is Rowland O’Connor, CEO of EmailHippo.com. He shared his thoughts on unverifiable email addresses, Microsoft 365, velocity-based email blasts, and more.||3/14/2017||Free||View in iTunes|
||CleanTechnical Sessions 2: Reverse IP Lookup||Reverse IP lookup is a way to discern something about a company so you can sell something to them—which is all well and good. But what exactly, you wisely ask, can I do with this technical topic to drive company sales? In the second of Rick...||3/7/2017||Free||View in iTunes|
||Clean19: Data Quality vs. Data Scale w/ Ryan Rolf||On this episode of the Corporate Data Show, Ryan Rolf, Vice President of Data Sales at Lotame, explains the ups and downs of data brokering. Lotame is the only independent data management platform in the market today, specializing in the technology to..||2/28/2017||Free||View in iTunes|
||CleanTechnical Sessions 1: B2B to B2C Matching||If you’re a B2B company without a B2C resource, you’re asking yourself, “How can we get more B2C data on here?” You could look for B2C marketing databases, but be warned. A B2C email marketer makes a lot of changes to their database that a...||2/21/2017||Free||View in iTunes|
||Clean18: Location Data: Why You Need to Know Where Your Customers Are w/ Brian Bachofner||MapAnything deals with location data, letting you know where your customers/prospects are. It’s a different kind of data topic than we’re used to covering on this show, but it’s definitely just as interesting. Listen in as Brian Bachofner, Head...||1/31/2017||Free||View in iTunes|
||Clean17: Why Marketers Need Comprehensive Data in Their Toolbox w/ Dennis Arndt||Marketers today need all the right tools in the toolbox to get the job done right. Not all tools are must-haves, but comprehensive data is certainly is. In this episode Dennis Arndt, Chief Technology Officer at RainKing, shares why having a proper org..||1/26/2017||Free||View in iTunes|
||Clean16: How Privacy and Data Policies Differ in Europe w/ Karie Burt||Over the last ten years, there’s been much more of a focus on privacy in Europe. In the U.S., CAN-SPAM was the line in the sand and everyone got through that legislation. But in Europe, there are some really draconian measures that have come out. A...||12/27/2016||Free||View in iTunes|
||Clean15: How to Fail at Curating Relevant Prospects w/ Gal Har-Zvi||All sales development representatives—not to mention anyone who’s ever bought a list—know the worst part of targeting companies is list curation. This is a time-consuming research task relished by exactly no one. Any marketer or person who has...||12/20/2016||Free||View in iTunes|
||Clean14: The Wild West of Contextual Marketing w/ Alan Osetek||The metaphors are all real: Digital marketing is the Wild West, the final frontier, the Game of proverbial Thrones. But how do you win? By using quality data to custom craft targeted profiles for programmatic advertising. At least, that’s one way....||12/15/2016||Free||View in iTunes|
||Clean13: How to Miss Out on Monetizing Your Data w/ Fran Green||What if you found out there was a frictionless program that could help you make money from the data you didn’t even know your company had? People are missing out on tons of data because data monetization isn’t a smooth process or they aren’t...||12/6/2016||Free||View in iTunes|
||Clean12: Create Your Own Job Accountability Chart w/ Bart Lorang||Stress is a major productivity and creativity drain. In a perfect world, every employee would receive paid vacation to help relax and recharge. But, for a bootstrap/startup, it may not be feasible to include that in a compensation package. Luckily,...||11/22/2016||Free||View in iTunes|
||Clean11: How to Break Through a Well-Fortified Inbox w/ Rich Wilson||For 15 years, people treated email marketing the same way: “I’ve got a list, I batch, I blast, I send.” With more data and sophisticated tools available, people are now choosier about what they allow into their inboxes. So the question becomes,...||10/25/2016||Free||View in iTunes|
||Clean10: How Any Business Can Get the Most Out of Account-Based Marketing w/ Chris Golec||Account-based marketing, in its simplest terms, is about marketing the accounts that your sales team is going to sell to. One of the core parts of account-based marketing is sales and marketing alignment. Often marketing is running off of metrics that..||10/4/2016||Free||View in iTunes|
||Clean9: Data Aggregation: Human-Based vs. Machine-Based w/ Mark Godley||When looking for data sets, it can be tempting to choose the company with the biggest boast. If the website claims the company aggregates data from 30 million companies that’s good, right? Well, maybe. But without knowing where that data comes from,..||9/27/2016||Free||View in iTunes|
||Clean8: How to Balance Technology and the Human Element in Sales w/ Garth Moulton||Talking about new technology is fun. Finding new tech to increase the efficiency of sales and marketing and to increase revenue is very exciting. That’s why everyone spends so much time talking about it and reading up on new tech that enters the...||9/20/2016||Free||View in iTunes|
||Clean7: Bigger Data Doesn’t Mean Better Data w/ Neil Glass||Bigger is better. Or at least, that’s the idea that persists in numerous industries and even non-business facets of everyday life. However, when it comes to marketing data, the old adage is misleading at best and a total myth at worst. A few years...||9/13/2016||Free||View in iTunes|
||Clean6: How Owler is Becoming the Go-To Data Provider through Analytics and Community 3 Components for Maximum Data Creation w/ Tim Harsch||Technology has really changed the data game in the corporate world. Anything you need to know about any field is now available online. But how do you know what sources you can trust? This week on The Corporate Data Show we talked to Tim Harsch, the...||9/6/2016||Free||View in iTunes|
||Clean5: 20% of Your Data Could Be Bad: Here’s How to Fix It w/ Bud Walker||When you think about how much bad data can really cost you, it’s important to make sure that your info is deliverable, callable, and emailable. If you’ve got a lot of data—and who doesn’t, these days?—it becomes vital to spend the resources...||8/30/2016||Free||View in iTunes|
||Clean4: A Sales Organization is Your Key to Effectively Marketing Your Business w/ Sean Kester||In every market, there are ideal customers. Unfortunately, they’re all different. It’s how you market to differing clientele that sets you apart. This week on The Corporate Data Show, we interviewed Sean Kester, from SalesLoft, which was founded...||8/23/2016||Free||View in iTunes|
||Clean3: 4 Things You Really Need to Know About Sales Intelligence w/ Michael Levy||Sales intelligence can transform your sales and marketing departments—if you know how to use it right. No matter whether you’re a small, medium, or gigantic business, sales intelligence is focused on how to make sales reps more effective and more...||8/9/2016||Free||View in iTunes|
||Clean2: How to Reach Out to 95% Fewer Prospects and Still Get the Same Results w/ Geoff Winthrop||Bad news, sales teams: it’s not practical to reach out to 100,000 prospects in one industry. Not even if you’re making as many cold calls a day as humanly possible. You have to whittle it down. You can almost look at it like professional editing...||7/26/2016||Free||View in iTunes|
||CleanWhy You Should Listen to The Corporate Data Show||Outside of conferences where people are inundated with sales garbage, there’s not a lot of conversation happening between leaders. But that doesn’t mean there aren’t people out there listening, wanting to actually learn from the best in their...||7/22/2016||Free||View in iTunes|
Great new show for business execs
Love the angle that Rick and the Every Market Media team are taking with this: There aren't enough podcasts focusing on marketing data and how to extract as much as we can out of it.
Pumped to see where this goes.
Worth a listen
Great insight and ideas to use. Look forward to more podcasts from them!
Rick clearly knows what he's talking about. The combination of his expertise and the knowledge his guests bring to the table makes for a great show.
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